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SUBMITTED BY: SUBMITTED TO : Keshav Maheshwari Paramveer Kuhar Enrollment no. 06921201709 BBA Gen. ( 2nd Shift) FACULTY, MSI IIIrd SEMESTER Mr.

Affiliated to Guru Gobind Singh Indraprastha University (GGSIPU), Delhi


PSP C-4, Janakpuri New Delhi-110059

This is to certify that I have completed the Project titled CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS. in Maharaja Surajmal Institute under the guidance of Mr. Paramveer Kuhar in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration at Maharaja Surajmal Institute, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Keshav Maheshwari (Name of the Student)



This is to certify that the project CONSUMER INSIGHT ON PHILIPS PERSONAL CARE an academic work done by KESHAV MAHESHWARI submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor of Business Administration from Maharaja Surajmal Institute, Delhi, under my guidance & direction. To the best of my knowledge and belief the data & information presented by him in the project has not been submitted earlier.

Mr. Paramveer Kuhar


(Name of the Faculty Guide)


Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude and reverence to all those who have helped and encouraged me towards successful completion of the Project Report. It has been a greatexperience working on the CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.It gives me complete insight of this concept of marketing and its application.

I would like to thank my Project Guide Mr. Paramveer Kuhar for his immense guidance, valuable help and the opportunity provided to me to complete the project under her guidance.

I would like to thank all faculty members of Maharaja Surajmal Institute for guiding and supporting me in the completion of project from time to time.


Last but not the least, my gratitude to great almighty and my parents without whose concerned and devoted support the project would not have been the way it is today.


The personal care industry is considered one of the booming industries as self consciousness and income is increasing among people, especially the youth. Therefore Philips being the leading electronic brand is expecting to grow in this sector. Philip’s personal care sector includes electronic shaving and grooming and hair care. In this range Philips has got huge scope because of people’s trust in its brand name. The products come in different prices and features leaving the customers with a variety of choices. A primary data from Delhi University shows that there is high level of awareness about these products among the youth, and majority wants to possess one or other of these products nowadays. Though preferred price range is the lowest range as the surveyed people are non earning students. The survey also brought out the places where people would like to buy them. Secondary data shows that personal care industry is growing in India and all over the world day by day. And there are many companies coming up


3. TABLE OF CONTENTS Chapter Page No.11.with these kind of electronic personal care products.Limitations 6 . Companies like Panasonic and Procter & Gamble are giving strong competition to Philips. Topic Chapter 1 1.2- Introduction Research Objective Research Methodology 1.

Chapter 2 - Company Profile Chapter 3 – Data Analysis and Interpretation Chapter 4 – Recommendation & Conclusion Bibliography Questionnaire Chapter 1 Introduction 7 .

Since the past few years. The women’s beauty industry is growing at rate of approximately USD 202. companies vie for the marginal market share.33 billion. Increased demand due to people consciousness.Personal Care Industry in India Description: The Indian personal care industry is estimated at Rs 170 billion. and make the consumer trade up in price and quality. New products are launched by the leading brands to attract consumers. Cheaper imports and duplicate products are also affecting the major players. The way ahead for the personal care companies is to introduce new and better product. men’s toiletries and fragrances. hair care. leading to a huge demand for these products in the whole world. Besides the large multinational players. Most segments of this industry are going through a decline in 2002 with several leading players reporting lower sales in 2002 due to lower volumes as well as lower realization. people have become more conscious about their appearance and look. Companies have been adopting promotion schemes to dole out freebies and repackaging products in smaller packages to cater to a wider consumer base are some recent trends. skin care. personal wash. Though most of the market share is with the larger players. The next phase of growth has to come from the rural market as the urban markets are near saturation levels in terms of penetration. there are some leading domestic players as well as the huge unorganized players. Rural marketing will be a major thrust area for all companies. The industry has a low entry barrier and competition is severe. . The trends in all the leading personal care markets show that this industry is showing a massive potential for growth. improve penetration.254 billion every year where as the global market for cosmetics alone USD 30. oral cares. Global Trade Volumes and Trends The personal care industry had an excellent growth rate in all the major markets of the world in 2005-2006. The industry is divided into fabric wash. some of the factors responsible are: • • Rise in consumer spending power. The global personal care products industry is growing at a very rapid pace. colored cosmetics.

which are used to collect information from them. Source of primary data are the potential customers. For this purpose structured questionnaires are used with closed ended questions. Lifestyle and climactic changes. To understand the level of awareness of the Philips personal care products. To estimate the potential market size for the personal care products.• • • • Key demographic factors. 3. and Massive advertising and promotion strategy OBJEC TIVES OF THE PROJECT 1. Entry of herbal and organic products. Research methodology used is questionnaires. information is collected through both primary and secondary sources. To understand the customer preferences for the personal care products. REASERCH METHODOLOGY For the purpose of the project. 4. Questionnaires are directly filled by the respondents in person. To identify the places for selling the personal care products. 2. The primary data for the study are collected through a market research done on a large population of Delhi .

they might not take the questionnaire seriously and fill up wrong information. buyers might not be able to follow their original intentions. For carrying out the survey a sample of 145 students were chosen randomly within the age group of 16 to 23 years. freshers who had come to fill up admission forms were asked to fill the questionnaires. People might not be willing to give right information.University. Delhi University is chosen because it somehow represents the youth of NCR. • While filling the questionnaires. internet and various journals and magazines etc. people were very reluctant. LIMITATIONS Some of the major constraints faced during the execution of the project are• Delhi University was on vacation during the project period. I had to convince them saying that the questionnaire is very short and will take only 2 minutes. The secondary data are collected through textbooks. The questions in the questionnaire are framed keeping in mind the objectives of the project research. • It is difficult to understand if the respondents are providing genuine information or not. buyers might not be sure of the future. . • Any survey itself has many limitations.

Chapter 2 Company Profile COMPANY BACKGROUND- .

E 23. Jan Michiel hessels ( chairman of supervisory board) Products – consumer electronics.920 (2009) Website. domestic appliances.53 billion (2009) Total equity. the Netherlands Area served – Worldwide Key people – Gerald kleisterlee (CEO). most commonly known as Philips. Eindhoven Headquarters – 30. . (Royal Philips Electronics Inc.e 14.V.www.E 410 million (2009) Total assets. its sales were €23. medical technology Koninklijke Philips Electronics N. In 2009.614 million (2009) Profit.60 billion (2009) Employees.Industry – electronics Founded – 1891.800 people in more than 60 countries.115.19 billion (2009) Operating income. is a multinational Dutch electronics corporation.18billion. Philips is one of the largest electronics companies in the world. medical bsystems. lighting. The company employs 123.).

the Netherlands. HISTORY The company was founded in 1891 by Gerard Philips. Instead the two shortwave stations were nationalized and became Radio Netherlands Worldwide. In 1927 they acquired the British electronic valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo. Spanish and German to the rest of the world. such as vacuum tubes (also known worldwide as 'valves'). Philips Radio did not resume after Liberation. . PHILIPS RADIO On 11 March 1927 Philips went on the air with two shortwave radio stations. both of which became subsidiaries. The international program on Sundays commenced in 1928 with host Eddie Startz hosting the Happy Station show which became the world's longest running shortwave program. In the 1920s.Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care). the Philishave (marketed in the USA using the Norelco brand name). Philips Lighting and Philips Healthcare (formerly Philips Medical Systems). a maternal cousin of Karl Marx. Its first products were light bulbs and other electro-technical equipment. the company started to manufacture other products. PHOHI broadcasting in Dutch to the Dutch East Indies (now Indonesia) and PCJJ (later PCJ) which broadcast in English. Broadcasts from the Netherlands were interrupted by the German invasion in May 1940. In 1939 they introduced their electric razor. in Eindhoven. the Dutch International Service in 1946 though PCJ programs such as Happy Station continued on the new station. Its first factory survives as a museum devoted to light sculpture.

The only Philips family member who did not leave the country.WORLD WAR II On 9 May 1940. which allowed the company to get up to speed again quickly after the war. As their sound quality improved. like many other firms in their day. they managed to run the company throughout the war. . In 1950. Many secret research facilities had been locked and successfully hidden from the invaders. with their headquarters in Eindhoven. the Philips directors were informed about the German invasion of the Netherlands to take place the following day. It is also believed that Philips—both before and during the war—supplied enormous amounts of electric equipment to the German occupation forces. The production facility in Eindhoven was the only Dutch industrial target that was deliberately bombed by the allied forces during the war. At the same time. Philips formed Philips Records. Philips introduced the audio Compact Cassette tape in 1963 and was wildly successful. Frits Philips. there is no evidence to suggest that Philips itself or its management ever sympathized with the Nazis or their ideologies. saved the lives of 382 Jews by indicating to the Nazis that they were indispensable for the production process at Philips. Compact cassettes were initially used for dictation machines for office typing stenographers and professional journalists.[4] for which he was awarded recognition as a "Righteous Among the Nations" by Yad Vashem in 1995. Operating from the US as the North American Philips Company. the company itself was moved to the Netherlands Antilles (just on paper) to keep it out of German hands. They decided to leave the country and flee to the United States. However. There is little Philips could have done to prevent the Germans from abusing their production facilities and forcing their employees to perform slave labour during the occupation. taking a large amount of the company capital with them. POST WAR ERA After the war the company was moved back to the Netherlands. which has led some people to think that the company collaborated with the Nazis.

the company unveiled a special promotional film for this system in the UK featuring comedic personality Denis Norden. Philips Gloeilampenfabrieken to Philips Electronics N. Later Philips would join with MCA to launch the first commercial laser disk standard and players. the N1500 with bulky video cassettes that could record 30 minutes or 45 minutes. in 1977.cassettes would also be used to record sound and became the second mass media to sell recorded music alongside vinyl records. Philips would team with Sony to launch Compact Disc. with the name Philips Electronics North America Corp. the company's name was changed from N. As Philips only sold its systems on the PAL standard and in Europe. Philips introduced the first combination portable radio and cassette recorder which is marketed as the "radio recorder" and which is now better known as the boom box. In 1982. In 1972 Philips launched the world's first home video cassette recorder. This idea was soon copied by the Japanese makers whose tapes were significantly cheaper. and a new corporate division was formed in the U. In 1991. The C-cassette found itself also as the first mass storage device for early personal computers in the 1970s and 1980s. Philips had early developments of a laser disk for selling movies but delayed its commercial launch for fear of cannibalizing its video recorder sales. At the same time. North American Philips was formally dissolved. first with the mini cassette and later the microcassette which were predominant dictation machines up to the advent of fully digital dictation machines. Later the cassette was used in telephone answering machines including a special form of cassette where the tape was wound on an endless loop. As competition came from Sony's Betamax and the VHS group of manufacturers. which Philips launched with Sony in 1997 and 2006 respectively. . Philips made one last attempt at a new standard for video recorders with the Video 2000 system with tapes that could be used on both sides and had thus 8 hours of total recording time. Philips would also reduce the cassette size for the professional needs. Later one hour tapes were also offered.S. Philips introduced the N1700 system which allowed double length recording and for the first time would fit a 2 hour movie onto one video cassette. and the Japanese makers sold globally. These formats evolved to the present day DVD and Blu-Ray.V. the scale advantages of the Japanese proved insurmountable and Philips withdrew the V2000 system and joined the VHS Coalition.V.

DVD. together with Jan Reesse. along with the corporate name change to Koninklijke Philips Electronics N. MAIN INVENTIONS Main articles• • • • • Compact Cassette. Laserdisc .In 1997 the decision was made to move the headquarters from Eindhoven to Amsterdam. Philips Healthcare is headquartered in both Netherlands (just outside Eindhoven) and Andover. because Gerard Philips lived in Amsterdam when he came up with the idea of building a light bulb factory. the move to Amsterdam can be considered a return to the company's roots. Philips Research. the Compact Cassette became dominant as a result of Philips's decision to license the format free of charge. but in 2002 they moved again. United States (near Boston). Philips Semiconductors (spun off as NXP in September 2006) and Philips Design. the company was housed in the Rembrandt Tower. He also conducted his first experiments in the field of mass production of light bulbs there. this time to the Breitner Tower. In a sense. Laserdisc. and Blu-ray Compact Cassette In 1962 Philips invented the compact audio cassette medium for audio storage. Massachusetts. Philips Lighting. Compact Disc. Although there were other magnetic tape cartridge systems. are still based in Eindhoven. Initially.V. The move was completed in 2001.

Philips still thought the format should be able to succeed. It never took off but the technologies created for Laserdisc would later be used again for the Compact Disc. the capacity is much more than that of CD or DVD. DVD The DVD. finalized in 1995. The result was the DVD specification. etc. . while another group (led by Toshiba) was developing a competing format. then across Europe and the other continents from late 1998 onwards. ASM Lithography is a spin-off from a division of Philips Origin. IBM also learned of Philips' and Sony's initiative. Blu-Ray Blu-Ray.S.) to form a working group. as limited test run. Compact Disc Although Philips' and MCA's Laserdisc project failed. It took them ultimately (with Sony's help) until 1982 to successfully launch the CD. now part of Atos Origin. Philips wanted to continue with the CD in a new format called Multimedia Compact Disc (MMCD). later in 1997 in the U. The Technical Working Group (TWG) voted to boycott both formats unless they merged to prevent another format war (like the videotape format war). The DVD video format was first introduced in Japan in 1996. being 25 GB single-layered or 50 GB dual-layered. Dell. yet again primarily developed by Philips and Sony. is a former division of Philips. Because of this. Philips abandoned the slogan "Let's make things better" in favour of a new one: "Sense and simplicity". CORPORATE AFFAIRS In 2004.Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even replace it. then named Super Density (SD) disc. the eventual successor of the CD. met a long road of setbacks. Their representatives approached IBM for advice on the file system. IBM convinced a group of computer industry experts (among them Apple. utilizes blueviolet colored diodes to create an even shorter wavelength beam than CD or DVD.

and 49. is the company's division dealing with licensing. 33. CEOs Past and present CEOs:            1891–1922: Gerard Philips 1922–1939: Anton Philips 1939–1961: Frans Otten 1961–1971: Frits Philips 1971–1977: Henk van Riemsdijk 1977–1981: Nico Rodenburg 1982–1986: Wisse Dekker 1986–1990: Cornelis Van der Klugt 1990–1996: Jan Timmer 1996–2001: Cor Boonstra 2001–present: Gerard Kleisterlee ACQUISITIONS. Signetics. Philips abandoned the Sylvania trademark which is now owned .000 patent rights. Philips currently holds about 55. Agilent Healthcare Solutions Group.000 trademark registrations. Polygram. Philips Intellectual Property and Standards. ADAC Labs. trademark protection and patenting. Marconi Medical Systems. VLSI. Mullard. SUBSIDIARIES AND SPINOUTS AcquisitionsCompanies acquired by Philips through the years include Amperex. ATL Ultrasound. portions of Westinghouse and the consumer electronics operations of Philco and Sylvania. Magnavox.000 design registrations.Its record division. was sold to Seagram in 1998 to form Universal Music Group.

In October 2007. Inc. now Solvay Pharmaceuticals. the maker of Sonicare electric toothbrushes. Canada. announced a definitive merger agreement pursuant to which Philips will commence a tender offer to acquire all of the outstanding shares of Respironics for US$66 per share. In 2006 Philips bought out the company Lifeline Systems headquartered in Framingham. the light-emitting diode manufacturer Lumileds became a subsidiary of Phillips Lighting in August 2005 and a fully-owned subsidiary in December 2006. in celebration of . APRICO Solutions is a venture within Philips Intellectual Property and Standards. to other companies (crop protection was sold to UniRoyal. veterinary medicine and products for human use. Philips also forayed into the pharmaceuticals market in a company best known as Philips-Duphar (Dutch Pharmaceuticals).by SLI (Sylvania Lighting International) except in Australia. Inc. Massachusetts. now Chemtura and the veterinary division was sold to Fort Dodge. SPONSORSHIP AND NAMING RIGHTS Traditionally Philips has a vested interest in sports. by Solvay. On Friday. 21 December 2007 Philips and Respironics. Duphar was sold to Solvay. or a total purchase price of approximately €3. headquartered in El Paso.6 billion (US$5. Formed in November 1999 as a equal joint venture between Philips and Agilent Technologies. The company was renamed Philips Oral Healthcare and made a subsidiary of Philips DAP. TX for their Medical Informatics Division. SpinoutsPolymer Vision. Mexico. In August 2007 Philips acquired the company Ximis. the maker of The Readius is a spin out from Philips Electronics. it purchased a Moore Microprocessor Patent (MPP) Portfolio license from The TPL Group. In 2000.1 billion) to be paid in cash upon completion. Puerto Rico and the USA where it is owned by the Osram unit of Siemens. In 1913. originally as a means to provide a healthy form of recreation for its employees. Philips bought Optiva Corporation. In subsequent years divisions have been sold off. Philips-Duphar made products for crop protection. a division of Wyeth). New Zealand. SPORTS.

(This factory was shut down in 2006. held in many countries all over the world. Philips founded a sports club called Philips Sport Vereniging (Philips Sports Club). Abroad. a second radio factory is established near Pune. It was a sales outlet for Philips lamps imported from overseas. sport facilities. the company is converted into a public limited company. an Australian rugby league team. The sports club encompasses all kinds of sports.  In 1965 on 3 April. which is home to Dutch football team PSV Eindhoven. located in Eindhoven. PHILIPS IN INDIA Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. Philips sponsors and has sponsored numerous sport clubs. renamed "Philips India Ltd". or PSV.Philips India set up its first Indian lamp-manufacturing factory in Kolkata.  In 1970 a new consumer electronics factory is started in Pimpri near Pune. the millionth Philips radio is manufactured in India. comprising a staff of 75. as it is now known. but is currently most famous for its Premier League football team and its swimming team. Outside of sports Philips sponsors the Philips Monsters of Rock festival. traditionally known as the National Basketball League. Furthermore. Georgia and to the Philips Championship. In Thailand Philips is a sponsor of PEA FC. In 1957. After the Second World War in 1948. Philips owns the naming rights to the Philips Arena in Atlanta. the premier basketball league in Australia. In 1959.)  . Philips started manufacturing radios in Kolkata. (India) Pvt Ltd. In 1938.the Centenary of Dutch independence from France. Philips recently (November 2008) extended its very successful F1 partnership with AT&T Williams to include many more product groups. Philips owns the naming rights to Philips Stadium. Between 1988 and 1993 Philips were also the major sponsors of The Balmain Tigers. and events.

Philips India entered a new product category. and exported to other countries.” With Vision 2010. we will lead in bringing sense and simplicity to people. water purifiers designed and made in India. the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus).  In 2008.  As of 2008. We are thereby putting into practice our mission: improving the quality of life through the introduction of meaningful innovations. Philips brought colour television transmission to India with the supply of four outdoor broadcast vans to DD National during the IX Asian Games.000 employees. with Health and Well-being as our overarching theme. VISION“In a world where complexity increasingly touches every aspect of our daily lives.  In 1996. we are putting people right at the center of things. Philips India has about 4.” VALUES• Delight customers • Deliver great results • Develop people • Depend on each other PHILIPS WAY OF WORKING- . President and CEO of Royal Philips Electronics MISION“Improve quality of people’s lives through timely introduction of meaningful innovations.In 1982.” – Gerard Kleisterlee.

technology. flat screen. I pods and home theater systems Audio products. juicers and citruspressers.Mouse and keyboard. water purifies . vacuum cleaners. smart touch XL Recorders. coffee makers and kettles. talent and engagement and align ourselves with high performance benchmarks 5. frying and grilling appliances. allowing us the above mentioned strategic investments in our businesses. We are committed to sustainability and focus on making the difference in efficient energy use We drive operational excellence and quality to best in class levels. audio/video accessories Digital photo products and frames Portable audio and video systems. We develop our people’s leadership. Philips deals in lifestyle. healthcare and lighting divisions. food processors and mixers. We deliver innovation by investing in world class strengths in end-user insights. design and superior supplier networks 4.LCD. We invest in a strong brand and consistently deliver on our brand promise of “sense and simplicity”. external hard disc drives • Mobile phones • Kitchen appliances. We invest in high growth and profitable businesses and emerging geographies to achieve market leadership positions 6. We are a people-centric company that organizes around customers and markets 2. multimedia handsets. toasters and snacking products.Irons. rice makers • Household products. plasma. accessories like headphones and speakers PC products. products and services systems. DVD players.Blenders and hand blenders. The consumer range of products includes: • • • • • • Television.1. in our actions. remote controls.

Road and Area. City Beautification.In Cars. Shops and offices. Schools and Petrol Stations • Automotive Lighting .• PERSONAL CARE PRODUCTS. Sports Lighting. Hospitality. Motorcycles and Trucks Philips healthcare products: • • • • • • • • • • • Computerized tomography Diagnostic ECG Operation theatre lights Preclinical imaging Radiation oncology Radiography Fluoroscopy Healthcare informatics Home healthcare Respiratory care Interventional X-ray PRODUCT PROFILE HAIR CARE- .Industrial. epilators. beauty and hair care products Philips lighting: • Professional Lighting .Male dry shavers. beard trimmers and grooming kit.

MRP: Rs.00 PHILIPS HP4696 Ceramic plates for smooth gliding and shiny hair Straightener attachment to create beautiful sleek hair Slide on brush for added volume.595.2295.00 .00 PHILIPS HP4657 Barrel diameter: 15 mm Temperature: 175 °C Ready for use indication dot: The dot changes Colour at application temperature Heater type: PTC. MRP: Rs.00 PHILIPS HP4823 1000W for beautiful results Two flexible settings for careful drying Easy storage hook for convenient storage Compact design for easy handling.PHILIPS HP4638 Philips Straightener 180°C Ceramic Ion Boost Ceramic plates for smooth gliding and shiny hair 180°C temperature for beautiful results. 1995. MRP: Rs.1495. MRP: Rs.

MRP: 745. Detachable nozzle .795.00 PHILIPS HP4931 1200W for beautiful results MRP:Rs.00 . 695. MRP:Rs. 2 heat/speed settings.00 PHILIPS HP4960 1400W for beautiful results for careful drying Concentrator focuses the airflow for a polished.00 SHAVING AND GROOMING- PHILIPS HP6306 · Lady shave Wet & Dry.PHILIPS HP4840 1000 Watt dryer. shiny look MRP:Rs. 995.

4495.00 PHILIPS HP6503 Pivoting Ice cooler Sonic massage system Ceramic epilation system 2 speed settings Power Source AC-RC (mains) MRP: RS.00 PHILIPS HP6483 Philips Satinelle Ice HP6483 Ultra gentle epilator with soothing ice pack to reduce the effects of epilation.3495.21 Number of catching points .PHILIPS HP6400 2 speed settings Metal epilating system Voltage .100-240 V Number of discs . MRP:Rs. MRP:Rs.2095.20 Power.00 .

00 .PHILIPS HQ130 Electric shaver Comfortably close Unique Lift & Cut system Adjusts to every curve of your face and neck Individually floating heads Cordless.995.895. MRP: RS. 2995.00 PHILIPS HQ6920 Electric shaver Super Lift & Cut technology Replacement heads Adjusts to every curve of your face and neck Reflex Action system. MRP:RS. MRP: RS.00 PHILIPS NT9110 Nose and ear trimmer Styling tools: Eyebrow comb Handling: Ideal angle for easy reach. Soft grip coating for maximum control Durability.

00 PHILIPS PHIHQ40 Micro + Shaver HQ40 Battery-operated (2xAA) Up to 60 mins (approximately 3 weeks shaving time RCP: RM69 MRP: RS.00 . MRP: RS. Cordless operation. 995. MRP:RS.00 PHILIPS PHIQG3020 Full size trimmer unit Beard & moustache comb locks into 9 settings.1995. Nose Ear and eyebrow trimmer Store & charge stand.PHILIPS PHIHP6390 Precision shaping and trimming for eyebrows and facial hair.995.

“If someone is going to buy an electric shaver.5mm to 18mm length. To have reached this milestone cements the fact that we are bringing products to market which consistently meet our consumers’ needs. MRP: RS.PHILIPS PHIQG3080 Micro precision shaver Precision & full size trimmer Nose Ear & eyebrow hair trimmer 9 settings . year after year. Producing a shaving range to keep consumers interested .1. and Chief Marketing Officer of Royal Philips Electronics commented. Rechargeable.GLOBAL MARKET LEADER IN ELECTRIC SHAVERS Andrea Ragnetti. we want them to think of Philips first. “We are the market leader in the electric shaver category.2495. Philips pioneered major breakthroughs in medical imaging. television. CEO of Philips Domestic Appliances and Personal Care.” Philips technology has been advancing and simplifying people’s lives since 1891. To have sold this many shavers in our 68 year history shows us we’re on the right track”. Andrea Ragnetti concluded. From a company with such high standards in product development. lighting. as well as being the inventors of rotary shaving. it is no surprise that Philips Shavers have gone from strength to strength over the last 68 years.00 PHILIPS.

taking regional differences into account.99 or Euro 129. Philips Shavers have always been a driver for category growth. while in North America Philips Shavers grew its business by more than 10%. with 17% comparable growth in the first quarter earnings for 2007. Philips launched its first electric shaver. We produce shavers that reflect local tastes. .99. revolutionary new technologies such as floating shaving heads were introduced and in 1978 the world’s first mains and rechargeable shaver was launched. In 2006. representing approximately 45% of DAP’s sales. and that’s why I think we’ve been so successful.Producing a shaver range to excite consumers and trade partners is key to the success of the business. In 1959. “Over the last six decades. Nico Engelsman. trends.” DAP demonstrated its value to Philips. Philips Shavers market share increased by more than 2%* since the introduction in 2005 of two shaver ranges . In 2006 Philips Shavers designed a shaving range with the AT&T Williams Formula One engineering and design team which was sold in more than 20 key markets around the world. We are also constantly addressing innovation in the shaver itself. According to Nico Engelsman.the electric shaver with rotary action. “By presenting the market with something innovative. ‘The Cigar’. A major reason for this growth is that an innovative product stimulates market development. We are looking to translate global trends into products in the very near future. Philips creates shavers that break away from our competitors in terms of performance and design.” The current most popular selling Philips shaver is the HQ 8140 model retailing at USD 89.SmartTouch-XL and Speed-XL. We are focused on developing shavers that are designed to suit the places they are sold. the Philips Shavers business in Europe and Asia increased between 4% and 11% in value. to keep up with the explosion in consumer demand. Philips has consistently set new standards in the shaving category. Philips Shavers remain an important part of the DAP business. Business Manager Shaving and Senior Vice President Philips DAP said. Looking into the future In order to consistently attract new customers. you’ll be able to attract new consumers. to the world. Though the market is highly competitive. bathrooms and shaving habits. In 1939. Men were invited to experience the latest in technological wizardry . we have addressed the changing needs of our consumer.

and health and beauty products for both professionals and consumers. for personal care products Interplak. It was founded in 1959 and has since expanded to include ten product divisions. It has owned Cuisinart since 1989 and Waring Products since 1998. for electric toothbrushes and water jets . personal care products. Its brands include:   Conair.PLAYERS IN SPACE Hair care• • • • • Cornair Babybliss Remington Princess Panasonic Shaving and grooming• • • • • P&G Braun Remington Gillette Panasonic CORNAIR Conair Corporation is a United States corporation which sells appliances.

The company also provides online advices. manufactures and markets personal care appliances. for hair accessories including the Scrunchie (purchased March 21. for personal care products and hair care products  BABYBLISS BaByliss. innovation and performance. 2005)  Jheri Redding. ConairPro. hair dryers. beard and moustache trimmers for men. and individual diagnostic services. S. Grand Finale. drug store chains and department stores. It sells its products in the European market. It offers hair brushes.A. As of 1995. operates as a subsidiary of Conair Corporation. Germany and France). and facial saunas. PANASONIC Apart from Home Appliances the company provides service for other Panasonic products.Conair and Jheri Redding. Remington products are sold through mass merchandisers. for hair coloring  BaByliss (in the UK. Remington products include: electric rotary and foil shavers for men. S. curling irons. The company is based in Montrouge. and hair and beauty accessories. waxers. electric foil shavers for women. and straighteners. Canada. France. BaByliss. From rotary and foil shavers to grooming and personal care products. catalog showrooms. vanity boxes. as well as electric hair curling irons. for hair care products  Scünci. which are as mentioned below: .A. cosmetic and personal trimmers for women. Remington offers many options for today’s active men and women. tips. REMINGTON Remington products stand for quality. for hair salon products  Rusk. haircut kits.

Hair Dryers (Silent Model) Hair Stylers Electronic Comb Women Grooming • • • • Manicure System. Eyelash Curler Pore Cleaner Men's Grooming • • • Men’s Shavers (Rechargeable). Epilators. Ionity Hair Straightener.Personal & Healthcare • • • • • • • • • Beauty Care Items Ionity Hair Dryer. Travel Shavers. Braun was a wholly owned subsidiary of The Gillette Company. BRAUN From 1984 until 2005. Ladies Shavers. which acquired Gillette in 2005. . Braun is now a wholly owned subsidiary of Procter & Gamble. Facial Hair Trimmer. Ionity Hair Straightener Cum Curler. which had purchased a controlling interest in the company in 1967. Hair Trimmer & Nose Trimmer.

blood pressure monitors) Food and Drink (coffee makers. coffee grinders. beard trimming) Oral Care (now under the Oral-B brand) Beauty Care (hair care and epilators) Health and Wellness (ear thermometers. juicers) Irons Clocks and Calculators SWOT ANALYSIS OF PHILIPS PERSONAL CARE STRENGTH• Wide range of products. • Philips is a brand name everyone knows.Braun's products include the following categories:        Shaving and Grooming (electric shaving. WEAKNESS• Most of the products are high end products. toasters. • Wide variety of features available. . • The youth or the students who are not earning cannot afford them. • These products are of high quality. OPPORTUNITIES• Rising beauty consciousness among people. blenders. hair trimming.

. • Lifestyle changes. • Many people prefer to buy the local or china made products which are cheaper & affordable. THREATS• There are many strong competitors like Panasonic & Braun.• Rise in consumer spending power.

Chapter 3 Data Analysis and Interpretation SECONDARY DATA- .

More than 600 men were surveyed and the results showed that men value their personal style and appearance without sacrificing their masculinity. No Need to Feel Self-Conscious About Your Stash of Products Men may try to act casual when it comes to personal upkeep but the truth is nearly two out of three of the men surveyed not only own a variety of grooming products. about 70% of the men surveyed say a great hair style goes hand in hand with white teeth as the top two most important facial features. He is masculine. but use them consistently.” which I am sure you have heard of by now. about 98% of these product savvy men have no qualms about strolling into a store to buy a grooming related product. . And both of these grooming must dos take little effort and have a huge impact. stylish and embraces grooming (thankfully). the new man of style is called the “uber sexual. More interestingly. Now that’s what I like to hear!! The Two Easiest and Most Important Things a Guy Can Do While women may focus their beauty efforts on makeup.New Survey Shows that there is No Need to Feel Self-Conscious about Grooming Evolving from the “metro sexual” craze. I came across a recent study conducted by Kelton Research and sponsored by Procter and Gamble that reinforces this fact. The new “uber sexual” male exudes confidence and leadership.

'it works' rather than 'because you're worth it' is likely to hit the right emotional buttons. men are more likely to opt for more practical and functional products rather than products for the sake of pampering. Study says that. speed is clearly of the essence as 55 per cent of those questioned said they spend under 15 minutes in the bathroom showering and grooming. so fitting the much publicised 'Metrosexual' bill. the industry has been predicting strong growth for men's grooming products. view their grooming routine merely as a way of maintaining good personal hygiene and 42 per cent simply want to feel fresh and clean. the majority of men. In fact." said James McCoy. when it comes to personal grooming. According to the Mintel report finds that British men are continuing to subscribe to the age old adage that 'less is more'. On top of this 38 per cent claim to use only the bare minimum of products. some 53 per cent. senior market analyst at Mintel. In contrast to women." Grooming is for cleanliness and hygiene On the whole. "The reality is that the significant £685 million market has grown by a more modest 20 per cent over the past five years. "Maintaining good personal hygiene and feeling fresh and clean are the two central planks of men's grooming routine. Simon Pitman reports. based on the premise that men are taking greater care over their personal appearance. with a 27 per cent nipping in and out in under 10 minutes.Contrary to many reports that men's grooming is a major boom sector a recent report indicates that British men are more interested in keeping the contents of their bathroom cabinets down to a minimum. This suggests that. Just 16 per cent say that they are concerned about bushy eyebrows or excessive nose and ear . men seem very unconcerned about being overly hairy. "For more than a decade. opting instead for the bare minimum of products and a basic routine. turning their backs on the plethora of men's toiletries. as men are only tentatively embracing a wider range of products formerly associated with women. the report says that 43 per cent of men are far more likely to be part of the 'Retrosexual' movement." said James McCoy. just one in five or 19 per cent of men are enthusiastic about toiletries and use these products to improve their appearance. Today. For many men. for men.

probably because they are starting to incorporate daily shaving into their routine. Younger men are most likely to dislike shaving. Too much like hard work Shaving comes out on top. And with the UK often acting as a testing ground for many of the leading cosmetic companies in and a mere 4 per cent worry about excessive body hair . the report's findings are set to be given careful consideration. as the activity that men are most likely to find a chore. designed to keep costs and fuss down to a minimum. with 20 per cent unenthusiastically reaching for the clippers. Men find shaving more of a chore than any other part of their grooming routine. more dandified era whereby men have the potential to spend as much on cosmetic and personal care products is still a long way from becoming a reality. with some 40 per cent feeling this way. At the end of last year the easy group launched a range of 'minimalist' style men’s toiletries. . Although the age of the 'Metro sexual' has been proclaimed with great fanfare. If the Mintel report findings are correct then product launches of this kind could well prove to be the way forward.suggesting that targeting male hair removal products would be a very small market indeed. this latest Mintel report has reason to suggest that a new. as it can be time-consuming and leave skin feeling sore and dry. The next most boring activity is trimming nails.

festivals and major parties. unfortunately with its dysfunctional consequents in an over emphasis on physical grooming and slimming to the extent of torturing oneself just for the sake of misplace notions of beauty imported from the West. Several reasons have been forwarded by the social scientists for this kind of consciousness towards life style in general and fashion in particular. alternatives are found in kitty parties and card parties where they vie with each other or create better and more superior food items and to get social prominence within the group to which they belong.Indian women-beauty conscious The lust for leading a better life and the opportunities provided by money and exposure to the media worldwide have together opened the possibilities for the Indian women to adopt a life style which includes money. Thousands of rupees could be neatly spent in grooming the bride and other members The Indian women has suddenly stumbled upon concepts of high level materialism. seeing TV serial and films on cable networks or videos. Similarly to competition for beauty is much more visible at family functions like wedding. assertive presence in family and career matters and knowledge about the world at large which is quaint as it is wonderful. personality grooming to improve one's career or life style. fame and beauty as far as possible. A recent trend amongst women. The rising income leads amongst the middle class in the most important reason. watching celebrity life styles. individual freedom to everyone. Just as men go to a bar today to relax and shed away stress and fatigue of the day long work. The craze to look beautiful amongst women with no consideration for the inner beauty has become tradition and beauty parlors have been mushrooming throughout the country. eating out. follow the examples of the rich in marriage and other celebrations. . Her attitudes change have affected India's culture to the extent that she has a major say in whom she will marry. women go to beauty parlors or kitty parties to forget their family and career tensions. Even middle class families. While it may not be possible for a large majority of Indian women as yet to get together at clubs or bars. shopping and indulging in celebrity gossip. now in a flux of economic and cultural change. glamour. having fun and enjoyment through travel.

Each and every question is analyzed one by one below- ANNUAL INCOME .PRIMARY DATA ANALYSIS Analysis of dataThe questionnaire once filled were fed into an excel sheet for the purpose of tabulation. With the help of several graphical representations the data is analyzed for finding out the answers to the questions asked in the objectives.

A large part of the population i. 75% people have their family income within 1 to 5 lakhs. And 5% people have their family income above 10 lakhs. therefore we have asked for their family income. LEVEL OF AWARENESS .InferenceThe above pie chart shows the annual family income of the consumers interviewed.e. 20% have their family income within 5-10 lakhs. The fact has to be noted that the sample contains only students who do not have their own income.

PLACES WHERE PEOPLE HAVE SEEN THESE PRODUCTS . This shows that the level of awareness is quite well.e.InferenceMaximum people i. While 30% haven’t seen them. 70% of the sample size said that they have seen or heard about the Philips personal care products.

15% in others shops or at their friend’s place. 17% in Croma.InferenceOut of the people who are aware of these products. 50% people said that they have seen them in shopping malls. 18% said that they have seen them in Shoppers Stop. PREFERED PRICE RANGE (HAIR DRYERS) .

In case of hair dryers 48% people said that they would prefer to buy within the range of 600-1000 INR. it is quite obvious to find that the preferred price range is the lowest range. and about 18% people want to buy in the range of 2000-2500 INR. PREFERED PRICE RANGE ( EPILATORS ) .InferenceSince the sample consists of students. while 34% people want to buy them in the range of 1000-1500 INR.

PREFERED PRICE RANGE (ELECTRONIC SHAVERS) .InferenceA similarity has been noticed in the preference of the price range in case of epilators. 34% would prefer the next lowest range of 4000 INR and the rest 18% people would prefer the range of 5000 INR. 48% people would prefer the lowest price range of 2000 INR.

PREFERED FEATURES IN VARIOUS CATEGORIES . 13% people preferred the price range of 2500-5500 INR. About 28% people preferred the second lowest price range of 1500-2500 INR.InferenceIn the case of electronic shavers most of the people i.e. 7% preferred 3500-5500 INR and 8% people preferred 5500-8000 INR. 44% people preferred the lowest price range of 800-1500 INR.

InferenceMost preferred feature is light weight constituting 35% of the people. COMPETITORS . 27% people preferred battery operated. In case of epilators and shavers 15% people have preferred that it should be usable under water. 18% preferred electricity operated and 5% people preferred both battery and electricity operated.

about 40% said that they have no idea that which other companies have these kind of products. but dissatisfied with the Varieties. Chapter 4 .InferenceWhen we asked them about our competitor’s products most of the people. 20% have heard about epilators and shavers from Braun. Interpretation: It is understood that the users of Philips products are quite satisfied with the Brand image of Philips and with its pricing strategies. 26% people said that they have heard about Procter and gamble’s shavers. While 14% people have seen some of the local or China made products.

Conclusion & Recommendation CONCLUSION .

there is huge scope for our products as Philips is a big brand name. and cosmetic shops. Advertising through networking sites Nowadays the youth is always connected through the networking sites. orkut etc.From the findings of this survey we can say that there is a huge market out there for these products. They always keep checking their updates through their mobile phones. we cannot go to parlors and saloons every time. So if we are targeting the youth. twitter. and malls for girls. In our busy schedule and the urge to look good every day. But we can definitely spend on these products to groom ourselves for a new and fresh look daily. beauty salons. It is also relevant form the study that as most of the people are unaware of our other competitors. RECOMMENDATIONS Some of the things which could be considered1. It was also seen that the most preferred price range is the lowest range and the places they wanted to buy are malls and electronic shops for boys. we should definitely advertise these products through the popular social networking sites like facebook. . There are both time and money constraints. The youth of today are willing to buy them not because these products are mere luxury but because they are more of necessity nowadays.

2. 4. More of hair and beauty products should be placed in cosmetic shops and beauty salons as girls prefer to buy in these places. 6. Philips can give discount on shavers and epilators if they are bought together. This will also promote both the products. Varodara. Web sites like Ebay are becoming popular among the masses as they have even started advertising on the television. Finding a market in small towns Mall and multiplex culture has caught the imagination of the country’s smaller cities like Kanpur. E-shopping The notion that Indian shoppers are not satisfied till they touch and feel the product before buying is changing rapidly. booking movie tickets. Another 700 are expected to come up soon. More of shaving and grooming products should be placed in electronic shops and malls as more of boys prefer to buy in these places. And their purchasing power is increasing with increase in education and industrialization. Discount for ‘Her’ & ‘Him’ A unique discount scheme for couples could be introduced saying discount for “her and him”. Indian middle-class consists of about 85 million households out of which only 25 million live in metros. 3. today has as many as 200 malls spread across large and small cities. of which 40% will be in smaller cities. The rest 55 million resides in small towns and villages. booking train and flight tickets online than why not shopping? Everything is just a click away and it’s much easier too. which in turn has been powered by increasing purchasing power of India’s middle-class population. India. 5. Ahmedabad. Agra. Indore. But they have comparatively less options to spend their money. When people have started making different payments. . Surat etc.

com • http://www.html • • • .rajputbrotherhood.Bibliography The above data is collected from the following sources: Internet •

Pearson Education Limited th • Naresh K. Ninth Edition. curlers. • ANEXURE QUESTIONNAIRE 1.shavers. Marketing Management – A South Asian Perspective. volume 40. • Indian journal of • Marketing Mastermind by http://www. 5 edition. Concepts in Strategic Management and Business Policy. Pearson Education Limited • Wheelen & Hunger. and hair dryers? Yes 2.braun Book Philip Kotler. ………………………………………………………………please specify No .linkedin..about.• • • • http://www.html http://mensfashion.htm http://www. Where have you seen them? Croma Shoppers stop Malls Others………………….com/about/overview. may 2010. Have you heard about the personal care products by Philips. epilators. may 2010. Market Research. Malhotra . number-5. Thirteenth Edition.

1500 2000-2500 Epilators2000 4000 5000 Shavers800-1500 1500-2500 2500-3500 3500-5500 5500-8000 7. please specify. Have you used any of them? Yes 4. Which price range would you like to buy them? Hair dryers600 – 1000 1000. Where would you like to buy them? Malls Electronic shops Cosmetic shops Beauty saloons Others ………………………..3. What is your annual family income? 1 lac. Would u like to use them? Yes 5. No No 6.5 lac .

5 lac . please specify .10 lac 10 lac – 20 lac 20 lac & above 8.. Which features would you like in them? Light weight battery operated electricity operated usable under water others …………………………….