"To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike,

our teammates, our consumers, and those who provide services to Nike"

Nike

BUSINESS PLAN

Prepared by: LaTrice McMichel 21 Hunt Wood Court Swansea, Illinois 62226 (317) 418- 0547

Nike is an athletic shoe retailer that is dedicated to providing the athlete with a unique shoe to enhance performance in sports. Nike believes that the athlete deserves to have a comfortable shoe in order to enhance the performance of the athlete. The company makes shoes for every sport and is dedicated to pleasing its customers. Nike works hard to give customers what they want in order to keep them coming back for more. A lot has happened at Nike in the 33 years since we entered the industry, most of it good, some of it downright embarrassing. But through it all, we remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen. We feel lucky to have a genuine, altruistic reason to be: the service of human potential. That's the great benefit of sports, and we're glad to be in the middle of it. The companys mission is to bring inspiration and innovation to every athlete in the world. One of Nikes co-founders, Bill Bowerman, inspired the corporations current mission statement. As a respected track and field coach at the University of Oregon, Bowerman would tell his athletes, "If you have a body, you are an athlete," and this statement carried over into becoming a great philosophy of business and of life in general. Through using this definition of athlete, Nikes mission statement, "To bring inspiration and innovation to every athlete in the world" is formulated in a way that it can cater to and target athletes of differing athletic talents, capabilities, and body structures. It is apparent that this mission statement is a true inspiration to the company; everything from their designs to their commercials follows the aspirations set by the mission statement. The company is always designing new products that can better the athlete in some particular way. For example, by providing proper airflow, support or other necessary innovations, the athletic ability of a certain individual would be accentuated just that much to put him or her above the rest, theoretically. Their commercials inspire people to become the best athlete they are capable of being by placing within them the strength and self-confidence said to come from owning the proper sports gear. The companys market would be anyone with a body according to its founder Bill Bowerman. The market for Nike can range from as young as a newborn baby all the way up to an 80 year old woman. Nike works hard to please everyone that has a need to be sporty. Nike operates on six continents. Nikes suppliers, shippers, retailers and service

providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. We see a bigger picture today than when we started, one that includes building sustainable business with sound labor practices. We retain the zeal of youth yet act on our responsibilities as a global corporate citizen. The capital needed for Nike would be used for advertising, production, operating expenses, and cost of sales. There would have to be capital available to pay the employees in the factories and workshops for making the products. Nike advertises its products really great with the help of professional athletes such as LeBron James. Capital would be needed in order to distribute the products. Capital would be needed in order to get the designs and materials for the products. Taxes and interest would also accrue in making the products. In order to market the products in a way to produce revenue capital is a must. Mission Statement: To bring inspiration and innovation to every athlete in the world. The founders of Nike: Bill Bowerman, the legendary University of Oregon track & field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The long-lived business partnership began in 1962 as Blue Ribbon Sports (BRS). Nikes form of business organization is to sell athletic apparel, shoes, and workout equipment. Nike is a large retail organization that sells its products in order to provide quality products to enhance the performance of the athlete. What was once Blue Ribbon Sports became Nike in 1972, named for the Greek winged goddess of victory. Nike has a patent and a trademark in the swoosh symbol. It is one of the most recognized symbols in the world. The copyright would be the slogan Just Do It. Nike is known geographically all over the world. Canada was Nike's first foreign market: The company started selling shoes there in 1972. Nike expanded its business to South America in 1978. While the Americas region is Nike's smallest region by revenue, it is the second largest in terms of manufacturing. Countries where Nike offices are located: Nike branch offices and subsidiaries are located in five countries in the Americas region: Canada, Mexico, Brazil, Argentina, and Chile. Nike operations in all other countries in the Americas region are managed through partner organizations based in Panama, Ecuador and Paraguay. Nike is not only big in the United States but all over the world! The immediate development goals of the company would be the new Jordan female line to accommodate all the women who love to wear Jordan apparel and shoes. Nike is the leading retailer in athletic footwear and apparel. Revenue FY'05: Nike reported net revenues of $13.7 billion, a 12 percent increase from FY04. The product that I am going to add to the Nike business is a womens basketball shoe designated for the female basketball player. The name of the shoe is Air McMichel Takeoff. The product is viable and worthwhile because for years there has been a lack of a basketball shoe made for the female player until Sheryl Swoopes had a shoe created in the mid 90s. Even today there arent many options for the female basketball player to choose from, unless they are looking to wear mens shoes. Since they are more opportunities in sport for women now there should be more options for the female athlete and basketball player. The details that this product will use are adjustable insoles to

accommodate to the players liking. The function of this product is to provide comfort, durability, and explosiveness on the court. The shoe will be a mid cut shoe covering up just enough of the ankle to provide stability and comfort. The shoe will have a pump on it that will allow the player to adjust the insole of the shoe to mold to the foot. The pump will provide cushion and much needed comfort. The shoe will come in all colors including pink and purple. The advantages of the shoe would be its ability to be versatile and the ability to adjust the way the shoe is fitting to the foot. There would be less injury to the athlete as a result of the pump that will be installed on the side of the shoe. Disadvantages are there is no guarantees that the shoe will prevent all injuries that can be obtained while wearing the shoe. The shoe may not meet every females needs or comfort level. The shoe doesnt make you explosive it only enhances the ability of the female athlete to be explosive. The cost of the product would be $65 dollars. As the demand increases for the shoe the price will increase. Every year there will be a new version of the shoe created and put on the market for sale. Quality of the product will be exceptional because the feet are the foundation for being able to play while being comfortable. The basketball shoe will be very reliable. To keep the shoe from being copied there will be a patent and trademark obtained for security purposes. The markets size will be great due to the increase in women playing basketball. Little girls are playing basketball at very young age and basketball is growing strongly amongst females in sport. The characteristics of the typical customer would be females ranging in age from 10 and up. The trend in the market would cater more to the female athletes needs for a basketball shoe since there is more of a demand for it. The price is set up according to the market. The competition is Reebok and Adidas. The strengths of the competition would be the fact that they offer womens basketball shoes. They both have a variety of products. They have elite professional athletes representing their products. Adidas have big time Division 1 teams wearing its apparel and shoes. The weaknesses would be the fact that neither company has the type of shoe that my company is adding in the Air McMichel Takeoff. Nike is the most popular shoe worn by basketball players worldwide. Nike has a way with advertising its products and attracting its consumers. We will sale this product by advertising and getting Lisa Leslie to wear the shoe. The ways in which I can get the message to the target market is through commercials and by marketing the shoe in every shoe store.