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Sen Memorial Library (email@example.com) Question 1 These are some of the information you may consider searching: o What are the cultural differences or values that would influence marketing in India when compared to marketing in United States? How would McDonald’s market in India or any where else outside United States when considering cultural values?
How to search 1. Think of alternative keywords to describe the topic. Cultural differences or values or culture Marketing India and United States McDonalds 2. Consider selecting Business Source Premier and Factiva. 3. To access Business Source Premier, access it via NUS Libraries portal (www.lib.nus.edu.sg), under Major Databases, click on Business Source Premier. 4. Proceed to login either via Campus Login or by entering your NUSNET ID. 5. At Business Source Premier’s search box, enter your search:
6. At the list of retrieved articles, at Sort By, click on Relevance to see the most relevant articles first. Or list the articles by date to see the latest developments.
If you want more articles. enter your search: 2 . try these searches: india and united states and cultur* and (difference* or value*) and marketing OR india and mcdonalds and marketing OR mcdonalds and marketing and cultur* and (difference* or value*) Question 2 These are some of the information you may consider searching: o How is the Chinese government marketing the Beijing Olympics? How to search 1. OR 8. ABI/Inform and Factiva. This will search India and United States in the entire full text. Consider selecting Business Source Premier. As Factiva is a newspaper database (not an academic database).7. change the Field box to ALL TEXT. Try a similar search in Factiva. At Business Source Premier’s search box. 2.
How does Dell target these groups. How to search 1. Generation Y. Generation M. 2. Factiva and Global Market Information Database. For Global Market Information Database. click on Relevance to see the most relevant articles first. 3 . Question 4 These are some of the information you may consider searching: o o The differences among baby boomers. 4. click on SEARCH and then TEXT SEARCH. enter these searches in the search box: ("gen* x" or "gen* y" or "gen* m" or "baby boom*") and consumer behavior OR dell and consumer* OR dell and ("gen* x" or "gen* y" or "gen* m" or "baby boom*") OR (The following search is for Business Source Premier only) dell and ("gen* x" or "gen* y" or "gen* m" or "baby boom*") in All Tex Field 3. Or list the articles by date to see the latest developments. Try the above search in ABI/Inform. 5. At the list of retrieved articles. at Sort By. Try this search for Factiva: Beijing near5 olympics and (marketing or advertis* or promot*) Note: Factiva uses “near5” instead of “n5”.3. Generation X. Consider selecting Business Source Premier. For Business Source Premier and Factiva.
3. 2. 4 . Exporting will only save citations and not the full report. Try this search also: How to email from Business Source Premier 1. 4. Click on Email. Emailing would mean obtaining both HTML and PDF files. 5. At the list of retrieved articles. Enter the search: Ensure only REPORTS and BODY boxes are ticked. Click on Folder Has Items. 5. Printing or Saving would only print or save HTML files (and not PDFs).4. All the articles you added go into a Folder. click on Add to select the articles.