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Republic of the Philippines Polytechnic University of the Philippines College of Economics, Finance and Politics

Department of Banking and Finance


Sta. Mesa, Manila

December 4, 2012 RFM CORPORATION RFM CORPORATE CENTER Pioneer Street, Mandaluyong City 1550 Metro Manila, Philippines Dear Sir/Madam: The undersigned are junior Bachelor in Banking and Finance students of the Polytechnic University of the Philippines currently enrolled in FINA 3023 - Business Finance. One of the requirements of the subject is a research project about a company of our own choice which in our case is RFM Corporation. In this regard, we are respectfully requesting vital information regarding your company which will help us in this endeavour. We have attached an outline of company analysis. Rest assured that whatever data we gather will be treated with confidentiality and will be used for classroom discussions only. Your positive response on this matter will be highly appreciated. Thank you and God bless. Respectfully yours,

KAREN HANS SURELL Mobile no: 09161850204

ANALEE TEJANO Mobile no: 09067831654 Noted by:

PROF. BERNADETTE M. PANIBIO Chairperson, Department of Banking and Finance

Republic of the Philippines Polytechnic University of the Philippines College of Economics, Finance and Politics

Department of Banking and Finance


Sta. Mesa, Manila

December 4, 2012 Hfele Philippines Inc. Levi Mariano Avenue Barangay Ususan, Taguig City 1638 Metro Manila Philippines

Dear Sir/Madam: The undersigned are junior Bachelor in Banking and Finance students of the Polytechnic University of the Philippines currently enrolled in FINA 3023 - Business Finance. One of the requirements of the subject is a research project about a company of our own choice which in our case is Hafele Philippines Inc. In this regard, we are respectfully requesting vital information regarding your company which will help us in this endeavour. We have attached an outline of company analysis. Rest assured that whatever data we gather will be treated with confidentiality and will be used for classroom discussions only. Your positive response on this matter will be highly appreciated. Thank you and God bless. Respectfully yours,

KAREN HANS SURELL Mobile no: 09161850204

ANALEE TEJANO Mobile no: 09067831654 Noted by:

PROF. BERNADETTE M. PANIBIO Chairperson, Department of Banking and Finance

FRAMEWORK FOR COMPANY ANALYSIS A. Market position of the company 1. Relation of company sales to total industry and to leading competitors 2. Relative appeal of company products and services 3. Strength of the company in major markets

B. Supply position of the company 1. Comparative access to resources 2. Unique productivity advantages 3. R & D strength

C. Special competitive considerations 1. Relative financial strength 2. Community and government relations 3. Ability and values of company managers

D. Conclusions Comparative strengths and weaknesses of the company

Republic of the Philippines Polytechnic University of the Philippines College of Economics, Finance and Politics

Department of Banking and Finance


Sta. Mesa, Manila

December 4, 2012 Marsman Drysdale Travel, Inc. 19F Robinson's Summit Center Ayala Avenue Makati City, Metro Manila Philippines Dear Sir/Madam: The undersigned are junior Bachelor in Banking and Finance students of the Polytechnic University of the Philippines currently enrolled in FINA 3023 - Business Finance. One of the requirements of the subject is a research project about a company of our own choice which in our case is RFM Corporation. In this regard, we are respectfully requesting vital information regarding your company which will help us in this endeavour. We have attached an outline of company analysis. Rest assured that whatever data we gather will be treated with confidentiality and will be used for classroom discussions only. Your positive response on this matter will be highly appreciated. Thank you and God bless. Respectfully yours,

KAREN HANS SURELL Mobile no: 09161850204 ANALEE TEJANO Mobile no: 09067831654 Noted by:

PROF. BERNADETTE M. PANIBIO Chairperson, Department of Banking and Finance

Republic of the Philippines Polytechnic University of the Philippines College of Economics, Finance and Politics

Department of Banking and Finance


Sta. Mesa, Manila

December 4, 2012 Victor Elan House of Couture 112 Doa Julieta Bldg., K. E. St. Kamuning Quezon City Dear Sir/Madam: The undersigned are junior Bachelor in Banking and Finance students of the Polytechnic University of the Philippines currently enrolled in FINA 3023 - Business Finance. One of the requirements of the subject is a research project about a company of our own choice which in our case is RFM Corporation. In this regard, we are respectfully requesting vital information regarding your company which will help us in this endeavour. We have attached an outline of company analysis. Rest assured that whatever data we gather will be treated with confidentiality and will be used for classroom discussions only. Your positive response on this matter will be highly appreciated. Thank you and God bless. Respectfully yours,

KAREN HANS SURELL Mobile no: 09161850204

ANALEE TEJANO Mobile no: 09067831654 Noted by:

PROF. BERNADETTE M. PANIBIO Chairperson, Department of Banking and Finance