Victoria Petersen

Experience Outreach Communications Intern, Southwest Airlines, Dallas, TX Fall 2012  Support communication for Southwest’s community, citizenship, and sustainability/green initiatives including communication planning and content development  Provide written content for internal and external channels, including Twitter, Facebook, Spirit Magazine, press releases,,, and SWALife - Southwest’s intranet site Associate Intern, ISNetworld, Dallas, TX June 2012-August 2012  Proactively serviced and supported ISNetworld contractor/supplier clients  Attended and traveled to owner client development meetings and assist in executions  Conducted training on ISN software via phone, web based and face-to-face meetings  Participated in the implementation of sales, including cold calls, and marketing projects Campus Brand Ambassador, Street King Energy Shot, Dallas, TX February 2012-May 2012  Raised brand awareness by 55% amongst students at SMU as well as consumers in the Dallas area by sampling, planning and executing events, pushing product in local stores, and utilizing social media. Communications Intern, The Kilby International Awards, Dallas, TX August 2010-January 2012  Constructed schedules for Kilby Award winners when featured on the Kilby’s live and interactive broadcasts in order to inspire underserved students in mathematics, science, and technology.  Produced brochures and teacher workbooks for schools that participated in broadcasts. Sales Representative/Brand Ambassador, Nate’s Raw Harvest, Dallas, TX   June 2011-March 2012

Executed sales and brand positioning by educating consumers on the unique benefits of the product that are unlike any other available in the market. Raised brand awareness via coordinating, setting up, and working demos and promotional events. Contributed to the company’s Facebook group.

Public Relations Intern, Downtown Los Angeles Film Festival, CA June 2009-August 2009  Coordinated multiple filmmakers and venues in order to have a successful and impressive line-up.  Filed and logged paper work and made various phone calls on behalf of the festival. Venues included: Penthouse at the AT&T Center, The GRAMMY Museum at L.A. Live, etc. Education Southern Methodist University, Dallas, TX B.A. Advertising, Minor in Journalism- December 2012 Studied marketing, advertising and journalism abroad in London, UK. -Honors Transfer Scholar 3.7 GPA Presenter at the National Student Advertising Competition for the client Nissan Spring 2012 Involvement Pi Beta Phi, Leadership Committee / Energy Club / Advertising Club / Member of AAF

SMU TV – 6 AM Crew Call – Duties included: Writer, Technical Director, Audio Engineer, Still Store, Teleprompter Skills Microsoft Office, Adobe Creative Suite, Social Media: Facebook, Twitter, Vimeo, LinkedIn, Google+, Tumblr Outstanding Communication Skills, Sony NDXU HD Video Camera, Final Cut Pro 7

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