Marketing Research

aRoRa & Mahankale
Intended primarily as a text for undergraduate and
postgraduate students of Management and Postgraduate
students of Commerce, this compact yet comprehensive
book discusses the multidimensional aspects of Marketing
Research in an accessible manner. The book provides
caselets and many examples to illustrate the concepts.
Besides students, professional engaged in marketing
research should fnd the book quite handy.
Database Management System
PakhiRa
This compact text provides complete coverage of all
important aspects of Database Management Systems
beginning from theoretical foundations to its practical
applications. The text provides a thorough and up-
to-date treatment of all important topics of DBMS
through the presentation of well-defned algorithms,
examples, and real-life cases. The text is intended for
both undergraduate and diploma students of computer
science and engineering.
introduction to Plant Cell, Tissue and organ Culture
PuRohiT
Designed primarily as a text for undergraduate and
postgraduate students of botany and plant biotechnology,
the book deals with the fundamental aspects of theory
and practice of in vitro culture of plants. The text
gives an exhaustive account of plant cell culture and
systematically discusses all important topics such as
methods of sterilization, culture of reproductive structures,
culture in germplasm conservation, and tissue culture
in plant pathology. Besides students, teachers and
researchers will also fnd this book useful.
Watershed Management
DaS & Saikia
Primarily intended for undergraduate and postgraduate
students of civil and agricultural engineering, and
environmental science and forestry, the book discusses
the concepts and principles of watershed management. It
covers various aspects of watershed, such as watershed
characteristics, causes of watershed deterioration, soil
erosion and soil–water relationship, management of
natural drainages in watershed, wasteland, landslide
and land drainage management, arable and non-arable
land, design fow and design storm and effects of
watershed on the community. Besides, methods for
food management and food routing through channels
and reservoirs in watershed are also explained in detail.
advances in Jute agronomy, Processing and Marketing
BhaTTaChaRya
This handbook on jute crop production provides in-depth
coverage of jute cultivation including the history and origin
of the jute crop as well as all the recent developments
in this area. It discusses all the processes involved in the
cultivation of jute plant, the extraction of the fbre and
the transformation of the fbre into useful commodities.
The book will be useful to BSc (Agri.) and MSc (Agri.)
students pursuing courses in Agronomy, Soil Science,
Plant Pathology and Plant Physiology. It will also be
useful as a valuable reference book to the research
scholars and farming community who are interested to
study the jute plant in detail.
legal aspects of Business
PaDhi
This comprehensive and student-friendly text discusses
the various laws and Acts relating to business laws such
as The Indian Contract Act, The Sale of Goods Act and
The Companies Act. It presents the topics in a systematic
and illustrative manner, providing many case laws with
a view to making them more intelligible and authentic.
The book is primarily meant for the undergraduate and
postgraduate students of law, management and the
undergraduate students of commerce.
` 250.00 • ISBN 978-81-203-4674-1 ` 250.00 • ISBN 978-81-203-4669-7
` 395.00 • ISBN 978-81-203-4670-3 (Hard Cover) ` 450.00 • ISBN 978-81-203-4675-8
` 295.00 • ISBN 978-81-203-4677-2 ` 295.00 • ISBN 978-81-203-4676-5
Design and analysis of algorithms, 2nd ed.
GuPTa, et al.
The book in its second edition, describes the fundamental
concepts and basic design techniques of algorithms.
It introduces more complex and advanced topics such
as dynamic programming, backtracking and various
algorithms related to graph data structure. The book
adds various new sections and a new chapter on Divide
and Conquer in this edition. This is primarily designed as
a text for undergraduate students of computer science
and engineering and information technology (B.Tech.,
computer science, B.Tech. IT) and postgraduate students
of computer applications (MCA).
essentials of Physics, Volume i
WaGh & DeShPanDe
This book presents careful analysis of the developments
of basic concepts for the beginners. It is written in a
way that stimulates students and creates a sustained
interest in Physics. The exercises are provided in three
different categories, namely, as questions, as problems,
and as multiple choice questions. The frst category of
exercises contains thought provoking and descriptive
questions; the second category involves numerical
computations and the third category of exercises, of
multiple choice questions, provides the reader with a
favour of the currently popular mode of examination.
Intended for the introductory-level college physics courses,
the book will also be an invaluable resource for the students preparing for various
competitive examinations—engineering and medical entrance exams and olympiad.
introduction to ore Microscopy
ShRiVaSTaVa & niShi Rani
Introduction to Ore Microscopy is a brief introduction
to the science of Ore Minerals. The text deals with
the methodology to study the physical and optical
characters of ore minerals and is supported by plenty
of illustrations that help students understand the
topics clearly. It is designed to help undergraduate and
postgraduate students of geology and earth science for
their practical course. Besides, the book will also prove
to be useful for those working in the mineral industry.
` 350.00 • ISBN 978-81-203-4663-5
` 150.00 • ISBN 978-81-203-4665-9
computer science
pHYsics
recent
releases
geologY
` 395.00 • ISBN 978-81-203-4642-0
PHI Learning PHI Learning
÷Ê⁄Uà ∑§Ê ‚¢ÁflœÊŸ— ∞∑§ ¬Á⁄øÿ, ukSoka laLdj.k
‡Ê◊ʸ
·..· + = '..- |· '- . + '·.. ·. .= | -+ +.
.. - ·- =·.-. . · |-.. - + .= = -+·.
+ .: +. .:. + + '-. ·..-·..- '-| - +
:. ='..- (+:. ) =....- '.'-+ ·. :....:.
+. |·. -.+
.. =·-. + '.+.· +. +· '.+.· = =·.+
.. ·. ¸.·. =|'·. +. '.·-.+
1. ..--·. -.|.'·+. + +.+· + - ...='-+
+.·.. +.- +· =+. - .
optimization for engineering Design: Algorithms and
Examples, 2nd ed.
DeB
The well-received book, now in its second edition,
continues to provide a number of optimization algorithms
which are commonly used in computer-aided engineering
design. This edition adds several new topics of
optimization such as design and manufacturing, data
ftting and regression, scheduling and routing, data mining,
intelligent system design, and quadratic programming
and its extension to sequential quadratic programming.
It also extensively revises the linear programming
algorithms section in the Appendix. This edition also adds
more number of exercise problems. The book is suitable for senior undergraduate/
postgraduate students of mechanical, production and chemical engineering. Students
in other branches of engineering offering optimization courses as well as designers
and decision-makers will also fnd the book useful.
Fundamentals of Machine Drawing, 2nd ed.
SinGh & Sah
Primarily intended for one-semester engineering courses
both at degree and diploma levels, it introduces the
student to the standards and conventions of basic
engineering drawings. It discusses various machine
elements such as fasteners, bearings, coupling, shafts
and pulley and then covers advanced topics like drawing
of steam and IC engine parts, gears and machine tool
parts with suitable illustrations. In this Second edition,
all the chapters have been revised and enlarged with
numerous new topics. It also includes four new chapters,
namely Fits and Tolerances, Assembly Drawings, Free
Hand Sketching, and Gears.
Fundamentals of internal Combustion engines, 2nd ed.
GuPTa
The well-received book, now in its second edition,
discusses the basics of Internal Combustion Engines.
This edition adds several new topics such as geometry
of reciprocating engine, engine performance parameters,
alternative fuels for IC engines, Carnot cycle, Stirling
cycle, Ericsson cycle, Lenoir cycle, Miller cycle, crankcase
ventilation, supercharger controls and homogeneous
charge compression ignition engines. Air-standard
cycles, latest advances in fuel-injection system in SI
engine and gasoline direct injection are also discussed in
detail. This edition also adds more number of problems
and examples. The book is suitable for undergraduate/
postgraduate students of mechanical engineering as well
as undergraduate students of aeronautical and automobile engineering.
Managerial economics, 3rd ed.
MaheShWaRi
The third edition, of this concise and compact text,
covers all the important aspects of managerial
economics. In this edition, evolution of economic thought,
basic economic terms, demand forecasting techniques,
production function, pricing method and market power
are incorporated to widen the coverage and enhance
the usefulness of this text. This text is mainly intended
as a textbook for students of management, commerce
and economics.
Financial accounting, 4th ed.
Goyal & Goyal
This thoroughly updated and revised fourth edition
discusses the techniques of preparing trial balance,
fnal accounts, accounts of non-trading organizations,
consignments accounts and joint venture accounts. The
other important topics of accounting, such as the hire
purchase system and branch accounts and dissolution
of a partnership frm, methods of preparing realization
accounts, partner’s capital accounts and other related
accounts are also covered in the text. This book is
based on the B.Com. (Pass) course curriculum of Delhi
University. However, as most of the topics are common
to the courses followed in other universities in India,
the book can be used across India. In addition, it would be useful for professional
courses such as CA, ICWA and CS.
Taxation law and Practice, Volume i
BalaChanDRan & ThoThaDRi
Designed as a textbook for the undergraduate students of
management, commerce and law, this book deals with all
major direct and indirect taxes and the associated acts,
rules, sections and laws. It explains principles relating
to computation of taxable income under each head of
income, different types of excise duties, variants of VAT
and different methods of computation of VAT. The book
contains numerous solved illustrations and exercises to
reinforce the understanding of the subject.
Financial accounting for BBa
Goyal & Goyal
This comprehensive book combines two areas of
accounti ng—fi nanci al accounti ng and corporate
accounting. Designed for the undergraduate students
of management, the book explains different aspects of
fnancial accounting such as accounting standards, rules
of debit and credit, journal entry and preparation of trial
balance. Besides, it also discusses the essential concepts
and principles of corporate accounting including issue of
shares, forfeiture and reissue of forfeited shares, and
issue and redemption of debentures.
essentials of Cultural anthropology, 2nd ed.
SRiVaSTaVa
The well-organized text, now in its second edition,
continues to provide an insight on the socio-cultural
anthropological concepts and theories, which have
infuenced the mankind in the past, particularly in the
twentieth century. The new edition has been revised and
updated with major Sociological concepts which form an
integral part of Anthropology. The new edition is also
incorporated with an Appendix on Tribal Movement in
India. The book is intended as a text for the undergraduate
students of anthropology and sociology. The book will
also be benefcial for the students preparing for the
civil services examinations.
introduction to Theory of ordinary Differential equations
DhaRMaiah
This well-organized text on differential equations
deals with the basic concepts and methods of solving
differential equations, supported by a number of worked-
out examples and exercises that will help students test
their knowledge and improve their confdence in tackling
differential equations. The book is intended to serve
as a text for postgraduate students of mathematics
and applied mathematics. Besides, it will be useful to
candidates preparing for various competitive examinations
such as NET and GATE.
Feature Writing, 2nd ed.
Rao
This substantially revised book, now in its second
edition, offers an overview of Feature Writing and
discusses different feature writing techniques. It covers
different types of features found in newspapers—Humour
and Satire, Brights, Human Interest Features, Travel
Features and News Features—and gives illustration for
each of these. The inclusion of topics such as Blogs,
Professionalism in journalism, and explanatory notes on
some key words makes this edition more interesting.
Intended as a text for the students of journalism.
laboratory Manual—hydraulics and hydraulic Machines
RaikaR
Primarily intended for undergraduate degree students
and diploma students of civil engineering, mechanical
engineering, and chemical engineering, this manual
presents 31 laboratory-tested experiments in hydraulics
and hydraulic machines. The frst part provides the
background coverage of elementary fuid mechanics and
basics of hydraulic machines. The second part presents
31 class-tested experiments covering the demonstration
of basic concepts, the phenomenon of fow through
pipes and fow through open channels, and the working
principles of hydraulic machines.
Discrete Mathematics and Graph Theory, 3rd ed.
BiSWal
This textbook continues to provide an accessible
introduction to discrete mathematics and graph theory.
This edition includes a new chapter on methods of proof
and some sections on enumeration of graphs, branching
process in enumerating trees, pseudo Boolean lattice, and
subgroup with a number of solved and unsolved problems
to reinforce the students’ skill. The text is intended
for the undergraduate students of computer science
and engineering as well as students of mathematics
and those pursuing courses in the areas of computer
applications and information technology.
introduction to Measurements and instrumentation,
4th ed.
GhoSh
The fourth edition of this book presents the concepts
and principles of measurement of physical quantities
and the related transducers and instruments. It is
suitable for one-semester term for undergraduate
students of instrumentation engineering, as well as for
instrumentation course/paper for electrical/electronics
disciplines. This edition retains all the features of its
previous edition viz. plenty of worked-out examples,
review questions culled from examinations papers of
various universities for practice and the solutions to numerical problems and other
additional information in appendices. Besides the inclusion of a new chapter on
Hazardous Areas and Instrumentation (Chapter 15) various new sections have been
added in various chapters.
` 325.00 • ISBN 978-81-203-4678-9
` 295.00 • ISBN 978-81-203-4646-8
T.B.A. • ISBN 978-81-203-4680-2 ` 350.00 • ISBN 978-81-203-4679-6
` 450.00 • ISBN 978-81-203-4691-8
` 495.00 • ISBN 978-81-203-4625-3
` 275.00 • ISBN 978-81-203-4667-3
` 250.00 • ISBN 978-81-203-4661-1
` 425.00 • ISBN 978-81-203-4626-0
` 375.00 • ISBN 978-81-203-4662-8
` 250.00 • ISBN 978-81-203-4653-6
` 195.00 • ISBN 978-81-203-4579-9
` 225.00 • ISBN 978-81-203-4664-2
journalism management
engineering
antHropologY
matHematics
` 350.00 • ISBN 978-81-203-4666-6
NEW EDITIONS
The Complete Phi learning Guide to MaTheMaTiCS for Jee (Main)
PReM kuMaR
q Numerous Solved Problems
q Exercise Sets with Hints and Solutions
q Challenging Questions for Practice (with answers)
q Previous years’ AIEEE, IIT-JEE Questions with Solutions
q Mock Test Papers (with answers) and Solved Sample Papers
PHI Learning PHI Learning
÷Ê⁄Uà ∑§Ê ‚¢ÁflœÊŸ— ∞∑§ ¬Á⁄øÿ, ukSoka laLdj.k
‡Ê◊ʸ
·..· + = '..- |· '- . + '·.. ·. .= | -+ +.
.. - ·- =·.-. . · |-.. - + .= = -+·.
+ .: +. .:. + + '-. ·..-·..- '-| - +
:. ='..- (+:. ) =....- '.'-+ ·. :....:.
+. |·. -.+
.. =·-. + '.+.· +. +· '.+.· = =·.+
.. ·. ¸.·. =|'·. +. '.·-.+
1. ..--·. -.|.'·+. + +.+· + - ...='-+
+.·.. +.- +· =+. - .
optimization for engineering Design: Algorithms and
Examples, 2nd ed.
DeB
The well-received book, now in its second edition,
continues to provide a number of optimization algorithms
which are commonly used in computer-aided engineering
design. This edition adds several new topics of
optimization such as design and manufacturing, data
ftting and regression, scheduling and routing, data mining,
intelligent system design, and quadratic programming
and its extension to sequential quadratic programming.
It also extensively revises the linear programming
algorithms section in the Appendix. This edition also adds
more number of exercise problems. The book is suitable for senior undergraduate/
postgraduate students of mechanical, production and chemical engineering. Students
in other branches of engineering offering optimization courses as well as designers
and decision-makers will also fnd the book useful.
Fundamentals of Machine Drawing, 2nd ed.
SinGh & Sah
Primarily intended for one-semester engineering courses
both at degree and diploma levels, it introduces the
student to the standards and conventions of basic
engineering drawings. It discusses various machine
elements such as fasteners, bearings, coupling, shafts
and pulley and then covers advanced topics like drawing
of steam and IC engine parts, gears and machine tool
parts with suitable illustrations. In this Second edition,
all the chapters have been revised and enlarged with
numerous new topics. It also includes four new chapters,
namely Fits and Tolerances, Assembly Drawings, Free
Hand Sketching, and Gears.
Fundamentals of internal Combustion engines, 2nd ed.
GuPTa
The well-received book, now in its second edition,
discusses the basics of Internal Combustion Engines.
This edition adds several new topics such as geometry
of reciprocating engine, engine performance parameters,
alternative fuels for IC engines, Carnot cycle, Stirling
cycle, Ericsson cycle, Lenoir cycle, Miller cycle, crankcase
ventilation, supercharger controls and homogeneous
charge compression ignition engines. Air-standard
cycles, latest advances in fuel-injection system in SI
engine and gasoline direct injection are also discussed in
detail. This edition also adds more number of problems
and examples. The book is suitable for undergraduate/
postgraduate students of mechanical engineering as well
as undergraduate students of aeronautical and automobile engineering.
Managerial economics, 3rd ed.
MaheShWaRi
The third edition, of this concise and compact text,
covers all the important aspects of managerial
economics. In this edition, evolution of economic thought,
basic economic terms, demand forecasting techniques,
production function, pricing method and market power
are incorporated to widen the coverage and enhance
the usefulness of this text. This text is mainly intended
as a textbook for students of management, commerce
and economics.
Financial accounting, 4th ed.
Goyal & Goyal
This thoroughly updated and revised fourth edition
discusses the techniques of preparing trial balance,
fnal accounts, accounts of non-trading organizations,
consignments accounts and joint venture accounts. The
other important topics of accounting, such as the hire
purchase system and branch accounts and dissolution
of a partnership frm, methods of preparing realization
accounts, partner’s capital accounts and other related
accounts are also covered in the text. This book is
based on the B.Com. (Pass) course curriculum of Delhi
University. However, as most of the topics are common
to the courses followed in other universities in India,
the book can be used across India. In addition, it would be useful for professional
courses such as CA, ICWA and CS.
Taxation law and Practice, Volume i
BalaChanDRan & ThoThaDRi
Designed as a textbook for the undergraduate students of
management, commerce and law, this book deals with all
major direct and indirect taxes and the associated acts,
rules, sections and laws. It explains principles relating
to computation of taxable income under each head of
income, different types of excise duties, variants of VAT
and different methods of computation of VAT. The book
contains numerous solved illustrations and exercises to
reinforce the understanding of the subject.
Financial accounting for BBa
Goyal & Goyal
This comprehensive book combines two areas of
accounti ng—fi nanci al accounti ng and corporate
accounting. Designed for the undergraduate students
of management, the book explains different aspects of
fnancial accounting such as accounting standards, rules
of debit and credit, journal entry and preparation of trial
balance. Besides, it also discusses the essential concepts
and principles of corporate accounting including issue of
shares, forfeiture and reissue of forfeited shares, and
issue and redemption of debentures.
essentials of Cultural anthropology, 2nd ed.
SRiVaSTaVa
The well-organized text, now in its second edition,
continues to provide an insight on the socio-cultural
anthropological concepts and theories, which have
infuenced the mankind in the past, particularly in the
twentieth century. The new edition has been revised and
updated with major Sociological concepts which form an
integral part of Anthropology. The new edition is also
incorporated with an Appendix on Tribal Movement in
India. The book is intended as a text for the undergraduate
students of anthropology and sociology. The book will
also be benefcial for the students preparing for the
civil services examinations.
introduction to Theory of ordinary Differential equations
DhaRMaiah
This well-organized text on differential equations
deals with the basic concepts and methods of solving
differential equations, supported by a number of worked-
out examples and exercises that will help students test
their knowledge and improve their confdence in tackling
differential equations. The book is intended to serve
as a text for postgraduate students of mathematics
and applied mathematics. Besides, it will be useful to
candidates preparing for various competitive examinations
such as NET and GATE.
Feature Writing, 2nd ed.
Rao
This substantially revised book, now in its second
edition, offers an overview of Feature Writing and
discusses different feature writing techniques. It covers
different types of features found in newspapers—Humour
and Satire, Brights, Human Interest Features, Travel
Features and News Features—and gives illustration for
each of these. The inclusion of topics such as Blogs,
Professionalism in journalism, and explanatory notes on
some key words makes this edition more interesting.
Intended as a text for the students of journalism.
laboratory Manual—hydraulics and hydraulic Machines
RaikaR
Primarily intended for undergraduate degree students
and diploma students of civil engineering, mechanical
engineering, and chemical engineering, this manual
presents 31 laboratory-tested experiments in hydraulics
and hydraulic machines. The frst part provides the
background coverage of elementary fuid mechanics and
basics of hydraulic machines. The second part presents
31 class-tested experiments covering the demonstration
of basic concepts, the phenomenon of fow through
pipes and fow through open channels, and the working
principles of hydraulic machines.
Discrete Mathematics and Graph Theory, 3rd ed.
BiSWal
This textbook continues to provide an accessible
introduction to discrete mathematics and graph theory.
This edition includes a new chapter on methods of proof
and some sections on enumeration of graphs, branching
process in enumerating trees, pseudo Boolean lattice, and
subgroup with a number of solved and unsolved problems
to reinforce the students’ skill. The text is intended
for the undergraduate students of computer science
and engineering as well as students of mathematics
and those pursuing courses in the areas of computer
applications and information technology.
introduction to Measurements and instrumentation,
4th ed.
GhoSh
The fourth edition of this book presents the concepts
and principles of measurement of physical quantities
and the related transducers and instruments. It is
suitable for one-semester term for undergraduate
students of instrumentation engineering, as well as for
instrumentation course/paper for electrical/electronics
disciplines. This edition retains all the features of its
previous edition viz. plenty of worked-out examples,
review questions culled from examinations papers of
various universities for practice and the solutions to numerical problems and other
additional information in appendices. Besides the inclusion of a new chapter on
Hazardous Areas and Instrumentation (Chapter 15) various new sections have been
added in various chapters.
` 325.00 • ISBN 978-81-203-4678-9
` 295.00 • ISBN 978-81-203-4646-8
T.B.A. • ISBN 978-81-203-4680-2 ` 350.00 • ISBN 978-81-203-4679-6
` 450.00 • ISBN 978-81-203-4691-8
` 495.00 • ISBN 978-81-203-4625-3
` 275.00 • ISBN 978-81-203-4667-3
` 250.00 • ISBN 978-81-203-4661-1
` 425.00 • ISBN 978-81-203-4626-0
` 375.00 • ISBN 978-81-203-4662-8
` 250.00 • ISBN 978-81-203-4653-6
` 195.00 • ISBN 978-81-203-4579-9
` 225.00 • ISBN 978-81-203-4664-2
journalism management
engineering
antHropologY
matHematics
` 350.00 • ISBN 978-81-203-4666-6
NEW EDITIONS
The Complete Phi learning Guide to MaTheMaTiCS for Jee (Main)
PReM kuMaR
q Numerous Solved Problems
q Exercise Sets with Hints and Solutions
q Challenging Questions for Practice (with answers)
q Previous years’ AIEEE, IIT-JEE Questions with Solutions
q Mock Test Papers (with answers) and Solved Sample Papers
PHI Learning PHI Learning
Marketing Research
aRoRa & Mahankale
Intended primarily as a text for undergraduate and
postgraduate students of Management and Postgraduate
students of Commerce, this compact yet comprehensive
book discusses the multidimensional aspects of Marketing
Research in an accessible manner. The book provides
caselets and many examples to illustrate the concepts.
Besides students, professional engaged in marketing
research should fnd the book quite handy.
Database Management System
PakhiRa
This compact text provides complete coverage of all
important aspects of Database Management Systems
beginning from theoretical foundations to its practical
applications. The text provides a thorough and up-
to-date treatment of all important topics of DBMS
through the presentation of well-defned algorithms,
examples, and real-life cases. The text is intended for
both undergraduate and diploma students of computer
science and engineering.
introduction to Plant Cell, Tissue and organ Culture
PuRohiT
Designed primarily as a text for undergraduate and
postgraduate students of botany and plant biotechnology,
the book deals with the fundamental aspects of theory
and practice of in vitro culture of plants. The text
gives an exhaustive account of plant cell culture and
systematically discusses all important topics such as
methods of sterilization, culture of reproductive structures,
culture in germplasm conservation, and tissue culture
in plant pathology. Besides students, teachers and
researchers will also fnd this book useful.
Watershed Management
DaS & Saikia
Primarily intended for undergraduate and postgraduate
students of civil and agricultural engineering, and
environmental science and forestry, the book discusses
the concepts and principles of watershed management. It
covers various aspects of watershed, such as watershed
characteristics, causes of watershed deterioration, soil
erosion and soil–water relationship, management of
natural drainages in watershed, wasteland, landslide
and land drainage management, arable and non-arable
land, design fow and design storm and effects of
watershed on the community. Besides, methods for
food management and food routing through channels
and reservoirs in watershed are also explained in detail.
advances in Jute agronomy, Processing and Marketing
BhaTTaChaRya
This handbook on jute crop production provides in-depth
coverage of jute cultivation including the history and origin
of the jute crop as well as all the recent developments
in this area. It discusses all the processes involved in the
cultivation of jute plant, the extraction of the fbre and
the transformation of the fbre into useful commodities.
The book will be useful to BSc (Agri.) and MSc (Agri.)
students pursuing courses in Agronomy, Soil Science,
Plant Pathology and Plant Physiology. It will also be
useful as a valuable reference book to the research
scholars and farming community who are interested to
study the jute plant in detail.
legal aspects of Business
PaDhi
This comprehensive and student-friendly text discusses
the various laws and Acts relating to business laws such
as The Indian Contract Act, The Sale of Goods Act and
The Companies Act. It presents the topics in a systematic
and illustrative manner, providing many case laws with
a view to making them more intelligible and authentic.
The book is primarily meant for the undergraduate and
postgraduate students of law, management and the
undergraduate students of commerce.
` 250.00 • ISBN 978-81-203-4674-1 ` 250.00 • ISBN 978-81-203-4669-7
` 395.00 • ISBN 978-81-203-4670-3 (Hard Cover) ` 450.00 • ISBN 978-81-203-4675-8
` 295.00 • ISBN 978-81-203-4677-2 ` 295.00 • ISBN 978-81-203-4676-5
Design and analysis of algorithms, 2nd ed.
GuPTa, et al.
The book in its second edition, describes the fundamental
concepts and basic design techniques of algorithms.
It introduces more complex and advanced topics such
as dynamic programming, backtracking and various
algorithms related to graph data structure. The book
adds various new sections and a new chapter on Divide
and Conquer in this edition. This is primarily designed as
a text for undergraduate students of computer science
and engineering and information technology (B.Tech.,
computer science, B.Tech. IT) and postgraduate students
of computer applications (MCA).
essentials of Physics, Volume i
WaGh & DeShPanDe
This book presents careful analysis of the developments
of basic concepts for the beginners. It is written in a
way that stimulates students and creates a sustained
interest in Physics. The exercises are provided in three
different categories, namely, as questions, as problems,
and as multiple choice questions. The frst category of
exercises contains thought provoking and descriptive
questions; the second category involves numerical
computations and the third category of exercises, of
multiple choice questions, provides the reader with a
favour of the currently popular mode of examination.
Intended for the introductory-level college physics courses,
the book will also be an invaluable resource for the students preparing for various
competitive examinations—engineering and medical entrance exams and olympiad.
introduction to ore Microscopy
ShRiVaSTaVa & niShi Rani
Introduction to Ore Microscopy is a brief introduction
to the science of Ore Minerals. The text deals with
the methodology to study the physical and optical
characters of ore minerals and is supported by plenty
of illustrations that help students understand the
topics clearly. It is designed to help undergraduate and
postgraduate students of geology and earth science for
their practical course. Besides, the book will also prove
to be useful for those working in the mineral industry.
` 350.00 • ISBN 978-81-203-4663-5
` 150.00 • ISBN 978-81-203-4665-9
computer science
pHYsics
recent
releases
geologY
` 395.00 • ISBN 978-81-203-4642-0
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