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in October of 1993. New restaurants were added in Saudi Arabia, Oman, Kuwait, Egypt, Bahrain, United Arab Emirates, and Qatar, reflecting their extensive and long-term commitment to the region. Out of respect for local cultures, McDonald’s restaurants in Arab countries maintain “Halal” menus, which signify compliance with Islamic laws for food preparation, especially beef. In addition, restaurants in Saudi Arabia do not display statues or posters of Ronald McDonald, since the Islamic father prohibits the display of “idols.” And the first kosher McDonald’s opened in early 1995 in a suburb of Jerusalem. It does not serve dairy products, and is closed on Saturdays, the Jewish Sabbath. Also, while introducing burgers in India, the patties were changed from beef to chicken and keeping in mind, vegetarian population, Mc Aloo Tikki was also introduced. These changes in their product lead to easy acceptance in the country.
PEPSI CO In response to globalization, Pepsi has done few major in its business. In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population. This adaptation due to local misconception, is a very good example. Also, during the year 1990-1991, Pepsi had the slogan "You got the right one Baby UH HUH" (sung by Ray Charles for Diet Pepsi), however, for India the slogan was changed to "Yehi hai right choice Baby UH HUH" (Hindi - meaning "This is the right choice Baby UH HUH"). These integral changes in Pepsi advertising lead to its global acceptance. KFC: In the above examples, we spoke about how certain actions lead to acceptance of the company. However, a small mistake by KFC provoked huge ruckus. In 2010, an advertisement was shown in Australia showing an Australian cricket fan giving West Indies fans KFC chicken to keep them quiet. The ad sparked a debate over racism in the ad, suggesting that all black people eat fried chicken. Fried chicken was eaten by black slaves because it as cheap and easy to make. Though KFC stated that it was "misinterpreted by a segment of people in the US" the ad was later pulled from TV. However, several Australian commentators have expressed the opinion that the ad is not racist, because this is not a racial stereotype in Australia and the cricket fans in the ad are not African American, but West Indies cricket supporters (the West Indies cricket team was playing a Test cricket series against the Australian cricket team at the time of the ad).
.This shows that every business activity requires minute consideration of environment where the company is operating.