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LOOKING AT THE NUMBERS – DIGITAL IN 10 MINUTES

BERIT BLOCK | SNR. MARKETING AND COMMUNICATIONS MANAGER

14 November 2012
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Key Trend #1

ALWAYS ON

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Key Trends:

The European Digital Day

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Source: comScore MMX, Europe, June 2012, 15+

Key Trend #2

SOCIAL

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Key Trends:

Digital Wouldn’t be the Same Without Social Media

1

in 4 minutes is spent on
Social Networking

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Source: comScore MMX, Europe, June 2012, 15+

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in 3 minutes on social networking sites are spent on Facebook in 7 minutes spent online are spent on Facebook
Source: comScore MMX, Europe, May 2012, 15+

Social is Becoming More Visual

18x Growth vs 2011 6.0 million users

9x Growth vs 2011 5.9 million users

39x Growth vs 2011 22.1 million users

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Key Trends:

Social Goes Mobile
Top 10 Smartphone Categories by Growth
social networking check-in service online retail
24,961 9,867 20,594 10,677 17,347

+153%

+93%
+90%
31,631

electronic payments
# Unique Users (000)

9,108
16,818 28,413 15,520 48,698 26,651 22,442 12,365

general reference bank accounts instant messaging

+88%
+83% +83% +81% +79%
60,466

food, recipes, cooking tips
credit cards weather health information
0

14,661
8,189 33,990 11,190 6,315
10,000 20,000 30,000 40,000 50,000 60,000 70,000

+78% +77%
% YoY Growth

June 2012
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June 2011
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Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June 2012, 13+

Key trend #3

MOBILE

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Key Trends:

Smartphones – Would you Leave the House Without?

The penetration of smartphones in EU5 grew from 40% in 2011 to 54% in September 2012

Googles’s…. Google Goes for Gold: smartphone platform market share grew from 26% in 2011 to 46% in 2012

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* Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs September 2012, 13+

Key Trends:

Small Screens Make a Big Impact

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Source: comScore Device Essentials, Europe, June 2012

Key Trends:

Tablets a Phenomenon

Percentage of Smartphone Audience also Owning a Tablet

14.1%

7.6%

June 2011

June 2012

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* Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June 2012, 13+

Key trend #4

SHOPPING

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Key Trends:

Shopping Online is ‘Normal’

Quick facts: • 314.5 Million Europeans Visited Retail Sites • 8% Year on Year Growth • 1 in 3 European Online Shoppers Visit Amazon

17.1 million European smartphone shoppers

Source: comScore MMX, Europe, September 2012, 15+
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comScore MobiLens EU5, 3 month average ending September 2012, 13+

Key Trends:

Smart(phone) Shopping
Shopping Activities with Smartphone
Found store location

19.2%

Compared product prices

15.8%

Researched product features

15.0%

Made shopping lists

13.4%

Found coupons or deals

13.2%

Purchased goods or services

12.9%

Checked product availability
0.0% 5.0%

10.9%
10.0% 15.0% % of all Smartphone Owners 20.0% 25.0%

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Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+

Key Trends:

Mobile Commerce is Getting Serious

More than 1000€

1.6%

501€ - 1000€

8.1%

301€ - 500€

12.9%

101€ - 300€

32.3%

21€ - 100€

36.4%

Less than 20€

8.6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

% Made Purchase with Smartphone

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Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+

*Changing Habits *Social *Mobile *Shopping

Thank you
BERIT BLOCK
@comScoreEMEA bblock@comscore.com www.comscore.com

In Stockholm: GERBEN BOOT (gboot@comscore.com)