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SUMMARY OF QUESTIONNAIRE Indie/Pop Questionnaire I am currently involved in making a music magazine that focuses on Indie/Rock music

. My target audience are males aged 16-19 who are interested in Indie/Rock music. I would be very grateful if you could answer the following questions about Indie/Rock music and music magazines by selecting/ticking the answers that apply 1. Are you a 16-20 year old female, interested in Indie/Pop music genre, please circle yes/no: YES NO

ALL OF THE PARTICPANTS WERE FEMALE AND AGED BETWEEN 16-20 YEARS OLD 2. Who are your favourite pop/indie bands and who are you currently listening to? ……………………………………………………………………………………… THE BANDS AND ARTISTS I RECEIVED WERE; BEN HOWARD, THE FRATELIES, THE WOMBATS, ONE DIRECTION, THE KOOKS, JUSTIN BIEBER, RIHANNA, KATY PERRY, THE KOOKS 3. What attracts you to Indie/Pop music?  The lyrics of the songs  The instruments  The image of the Indie genre  Other (specify below) ……………………………………………………………………………………… 100% OF THE PEOPLE THAT FILLED IN THE QUESTIONNAIRE CHOSE ‘THE LYRICS TO THE SONGS’ AS THEIR MAIN ATTRACTION TO THE MUSIC GENRE. 4. At what price would you be willing to buy a magazine for?  Nothing  Less than £1  £1-£2  £2-£3  £3-£4  More than £4 THE MAJORITY OF PARTICIPANTS SAID THAT THEY WOULD PAY BETWEEN: £2-£3 FOR A MUSIC MAGAZINE 5. At the moment do you buy or read any music magazines?  YES (If yes, please go on to ANSWER question 6) 50% SAID THAT THEY DO BUY MUSIC MAGAZINES  NO (If No please go on to answer question 7) THE OTHER 50% OF THE PEOPLE ASKED DO NOT BUY MUSIC MAGAZINES, SO I WILL HAVE TO ENSURE MY MAGAZINE IS APPEALING TO BUY.

6. What is your favourite music magazine to read and why? ………………………………………………………………………………………………………………………… ………………………………………………………………………… BILLBOARD, TOP OF THE POPS BECAUSE OF THEIR LAYOUT AND ARTICLES INSIDE ARE RELAVENT AND TOP OF THE POPS MAGAZINE HAS LOTS OF ‘GOSSIP’ IN IT! 7. What are the reasons as to why you don’t buy or read music magazines? (Tick the most suitable for you)  They don’t interest me  They don’t seem to be aimed at people like me  They’re too expensive  I don’t buy/read any magazines  Other reasons (please specify) ……………………………………… THE REASONS I GOT FOR NOT BUYING THE MAGAZINES WERE; THEY’RE TOO EXPENSIVE, THEY DON’T BUY/READ ANY MAGAZINES AND ANOTHER REASON WAS 8. If you were to buy a music magazine what would encourage you to do so? (Please tick)  Free gifts  Competitions (win CDs, tickets, etc.)  Exclusive news and interviews  Dates of oncoming gigs  Cheap price  Other (please specify) ………………………………………………………… THE RESULTS FOR THIS QUESTION IS; FREE GIFTS, COMPETITIONS TO WIN THINGS SUCH AS TICKETS, CHEAP PRICE, EXCLUSIVE NEWS AND INTERVIEWS AND DATES OF ONCOMING GIGS. 8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)

A B C D Why? ……………………………………………………………………………………….............................................................. ................................................................................................................................. THE MAJORITY OF PEOPLE CHOSE COVER PAGE D AS THEIR FAVOURITE ONE BECAUSE OF THE SIMPLE LAYOUT AND DESIGN AND THAT THEY LISTEN TO THEIR MUSIC THE MOST OUT OF THE OTHER ARTISTS. 9. What would you like to see on the cover of a music magazine? Please circle the two things you would most like to see. Main image of a band or artist Bright colours Musical instruments Other (please specify) ………………………………………………………………………………………………... EVERYBODY GIVEN THE QUESTIONNAIRE SAID THAT THEY WOULD LIKE THE COVER PAGE TO HAVE A MAIN IMAGE OF A BAND OR AN ARTIST AND FOR IT TO CONTAIN BRIGHT COLOURS 10. What do you feel is important to see in a contents page? Circle the two most wanted items: Images relevant to the bands Short introductions to the articles Future magazines Chart updates Gig guides Up and coming music events Lots of images scattered on the page Dull dark colours

Other(please specify)………………………………………………………………………………………………… THE RESULTS OF THIS QUESTION ARE AS FOLLOWS; IMAGES RELEVANT TO THE BANDS, SHORT INTRODUCTION TO THE ARTICLES, UP AND COMING MUSIC EVENTS AND CHART UPDATES 11. What would you like to see in a double page spread article that would feature in this magazine: Interviews with bands/artists Large images News about new artists Which artists/bands would you must like to see featured? .............................................................. Bright colours Gig details

100% OF PARTICPANTS FOR THIS QUESTION SAID THAT THEY WANTED INTERVIEWS WITH BANDS/ARTISTS FEATURED IN THE DOUBLE PAGE SPREAD OF THE MAGAZINE Thank you for doing my questionnaire

EVALUATION OF QUESTIONNAIRE
After reading through the answers from the questionnaires I have handed out, I have concluded;  It will contain a dominating image that will take up the majority of the page and have strong colours.  The image will be of a relevant, well known band/artist that is in the music industry related to the genre of music.  Competitions to win tickets to see artists.  Information about gigs and concerts coming up in the future.  Will have bright colours  Consistent theme throughout the magazine.