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com Business Plan 10 EXECUTIVE SUMMARY
This business plan includes the fundamental for the introduction of childcare service via online as well as the strategies that been outlined in order to attract clientele in Malaysia. The analysis of competitive environment and opportunity as well as strength and weakness of the industry and the company enable the management team to propose dynamic and constructive strategies for childcare services product to be introduced in the market as well as to fulfil company’s objectives and strategic mission. eMyBabysitter.com will be the pioneer company that provide babysitter services information database via online in the childcare sector. Moreover, the business plan also includes information on the analysis of the market and the trend that aid the company to select the targeted clientele and devise plans to attract and penetrate the market more tactically and well planned. The business plan also outlines the product description and competitive advantage that the company posses for them to penetrate the childcare service sectors. Other than that, the management team expecting productive revenue from the business.
1.1. Objective 1
eMyBabysitter.com Business Plan
1.1.1.Providing comprehensive and competitive range of babysitter and nannies services
to the clients. 1.1.2.To ensure and assist our customers to find exceptional domestic personnel with peace of mind and true value.
1.1.3. To customize the babysitter services according to the client’s needs preference and
wants. 1.1.4.To ensure that the entire process of acquiring babysitter services via online is safe and professional.
1.1.5.To ensure that every client is provided with professional babysitters or nannies that
been thoroughly screened and personally hand-picked by our professionals and ease parent’s mind on the safety and care of their children.
1.2.1.To become the pioneer in providing childcare service via online 1.2.2.To establish eMyBabysitter.com as the market leader in childcare service sector
1.2.3.eMyBabysitter.com form can be a trendsetting firm in providing childcare service
1.3.Key to Success
Other than that, the accomplishment and prosperity development of our company is dependent on our ability to:1.3.1.To identity the fine details of client requirements in acquiring babysitter services
such as special skills, experiences with children, background of the babysitter and others in order for them to select the right babysitter for their children.
1.3.2.To ensure that the babysitter’s database is on par and been updated with all the
required information about the babysitter and nannies that available and the process of choosing the help that the parents need is
1.3.3.To indentify the market and profiling the type of client that needs babysitter
20 COMPANY SUMMARY
eMyBabysitter.com Business Plan
eMyBabysitter.com™ is an innovative online enterprise that involved in providing babysitter services database for the clients. The enterprise is mainly focused on providing range of babysitter services and extra help in adding the modern parents in looking after their children. Moreover, we are specialized in customized the services according to the client’s needs and wants as well as proving exclusive and excellent babysitter database to our clients. Other than that, we also mobilized our whole management and operation to be on par with moving technology in order to provide our customers with latest updated and expedient ways to search and hire a babysitter for their children. Furthermore, we also emphasize in offering high quality service to our clients as well. The eMyBabysitter.com is also solely dedicated and empowered in providing quality information regarding professional babysitters, babysitter services and ways to hire suitable help for the parents. The website for this firm is registered under www.emybabysitter.com
The enterprise is a new venture and pioneer in Malaysia in providing babysitter services via online. Therefore, the cost and expenses of starting the company includes rentals, utility deposits, telecommunication costs, furniture cost, cost of designing website and maintenance, the advertisement cost that includes placing advertisement in electronic media and mass media, printing business cards, flyers, stationery and equipments, and other relevant expenses is total sum of RM509, 418.00. Moreover, our company also planned to about RM15, 750 for marketing and advertisement. This is because the company is pioneer in online services for babysitter in Malaysia and therefore the establishment need to create massive awareness among the consumers regarding the business. Other than that, the firm also needs to invest in gaining competitive technology in order to ensure efficiency and effectiveness in maintaining the online site as well as the database. This is to ensure that our targeted clients will not be facing technical problems and difficulties when they are surfing our website. This is important because the business main operation is conducted via online even though the firm is brick and clicks business model. These cost and expenses will be financed by the financial loan that the enterprise gaining from Public Bank Berhad. The following Chart 1 is showing the start up cost for eMyBabysitter.com
050 140500 Software Cost MYOB SQL Server MS Professional 2007 Sales and Marketing Cost Advertising Printing Cost distrubution fees Marketing materials Data gathering cost 4500 3550 1.a.000 4.618 373.000 4.300 1.418 Depreciation % 20 20 20 20 20 20 20 Total charge p.700 15750 Salary and Benefits Cost 2 admin clerk 1 infant and Adolesent therapist 4 customer service 1 receiptionist 1 managers 2 assustant manager EPF payment 24000 30000 57600 9000 36.eMyBabysitter.000 2.500 140 27.000 65.com Business Plan Expenses Rental Deposit for Utilities Fixtures and Fittings Communication Cost (RM (RM ) ) 28000 1500 75.468 Fixed Assets Computers (+Softwares) Vehicle Photocopiers Fax Machine Furnitures Other Hardware Telephones Estimated Useful Life 5 years 5 years 5 years 5 years 5 years 5 years 5 years 135.190 2.418 509.000 3.500 700 4 .250 1.83 57.500 7.265.000 36000 24.800 Adminstration Cost Legal fees Association Fees Licence Fees Signboard Licences Fees Seasonal Parking Fees Professional Accountant Insurance Safety Building Inspection Fees Stationary 2500 500 700 1250 1200 1200 6000 1200 3. Monthly charge Depreciation (RM) 11.000 Technology Cost Setting up Website Domain Maintenance Fee Web Hosting IPS Fees 3500 500 800 1200 4800 500 1.000 250 200 700 1.400 13.950 Total 509.000 1.
The location is ideal because there are housing areas and various shops surrounding the centre.Company Locations And Facilities The main office of eMyBabysitter.com Business Plan 2.500 square feet. The office occupied the entire 2nd floor and consists of 2. the location also equipped with easy access to public transportation.com is situated in Dana 1 Commercial Centre in Kelana Jaya.2. parking space and other facilities that is useful for customers. 5 . Moreover.00 per month.eMyBabysitter. Selangor. The monthly rental is RM2000.
experience and other qualities that needed in babysitter.com Business Plan 30 PRODUCTS AND SERVICES 3. The firm is responsible in collecting and creating comprehensive database of babysitter and nannies that available in Malaysia.1.eMyBabysitter. without any criminal records. the clients can access our user friendly webpage and search for the potential babysitters for their children. The parents and potential clients that want to access our database via online need to register and become member. The clients can register online as well as walk into our office.com is mainly service provider establishment that specialized in providing babysitter and nanny services to our customers.Type of Membership 6 . We are imposing yearly membership fee on the clients. 3.Product and Service Description eMyBabysitter. After the registration and purchasing membership is completed.1.1. we are also focused in only recruiting babysitter and nannies that is legal. However.
As for Gold Membership. full access to all the babysitters that available in the system and other benefits. Other than that. the client will have pay RM 120 yearly to gain access to all the benefit and advantages from our website. Silver Membership is a 6 month subscription whereby the clients will have to purchase by paying RM 95. Silver Membership and Basic Membership. The clients can use this information to contact and set up interview with the chosen babysitters.00 as subscription fee and the membership is valid for 1 month only. Furthermore. 7 . the Gold Membership package includes advantages such as full access to all the database of available babysitters and nannies. This is membership offers our clients access to babysitter and nanny information database. complete criminal background check report will shown on as part of information on the babysitter profile. previous employer’s report on the babysitter also can be viewed and other benefits. our third membership type is Basic Membership whereby the clients pay RM 65.com Business Plan There are 3 type of membership that the firm is offering to the clientele comprises of Gold Membership. our team will be efficiently keep up to date with the members and automatic email will be sent to our clients as friendly reminder regarding the subscription status and provide our clients with option either renew or cancel the membership. The clients can gain access to our database for 6 months. The clients can gain access to the babysitter and hired helps database and obtain all the relevant information.eMyBabysitter. The membership is valid for 1 year and clients can opt out to renew or cancel their subscription when the membership expires. Other than that.00 only. For the clients benefit. The clients also had given benefits such as preliminary background check on the babysitter.
eMyBabysitter.com Business Plan
Table 1 shows summary of types of Membership available in eMyBabysitter.com No 1 Membership Type Gold Membership
Benefits and Advantages • •
• • •
Subscription Fee: RM 120.00 per year Validity: One year Full Access to the babysitters database Criminal background check on the babysitter will be shown to assure the parent about their child’s safety with the babysitter Report of previous employer regarding the services provided by the babysitter also be shown Our team will arrange the interview or babysitting for the clients who want us to do with the chosen babysitter Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile. Counselling services and advise for parents and guardian that seek help regarding their children problems Child monitoring service also provided (nanny webcam) for parents whom want to monitor the babysitter with their children via webcam
Subscription Fee : RM 95.00 Validity : 6 months only Full Access to available babysitter in the system
eMyBabysitter.com Business Plan
Preliminary Background check on the babysitter is shown to assure the parents regarding the safety on the children with the babysitter.
Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile. Counselling services and advise for parents and guardian that seek help regarding their children problems Subscription Fee: RM 65.00 Validity : 1 month only Full Access to the information of babysitter that available in the system
1.1.1.Counselling and advise for child care
Other than that, our firm also offering counselling and parental advice for our clients regarding problems and issues their children. The firm had employed full time child therapist that responsible for offering advices and guidance such as facing tantrums, eating disorder, behavioural problems, special needs and cares and others. Moreover, our clients can post questions and emails to our child therapist and she will be corresponding with them by offering advice, guidance and materials that is suitable for their child. This guidance is available for all our clients that become member of our essential service. 1.1.2.Specialized in providing child care for special children Furthermore, our firm also aims to be specialized in providing child care for special children. The parents and guardians that have children that need special attention and care can contact our establishment and we will find the particular babysitter or hired help that can manage and care for these children. For example, if our client has children that been diagnosed with autism syndrome, they may contact our customer service or drop an email, the customer service team will cooperate with the child therapist and try to compile list of babysitters or nannies that has experience in caring for these children. This is because as for today, there are not many daycares centres that can manage children with special needs
eMyBabysitter.com Business Plan
and this cause the parent a lot of hindrances in their quest to provide their child with best care when they are at work. When their child is in the hand of responsible caretaker, the parents can concentrate more comprehensively in their work. Other than that, we also created database for all the new mothers that need help in looking after their new born baby as well as themselves. We have managed compile database consist of midwifes that can cater to the new mothers.
20 SITUATION ANALYSIS
One of the most competitive advantage that emybabysitter.com has is that the firm is the pioneer in Malaysia to operate as babysitter service provider via online and therefore there is no direct competitors currently. Currently most agencies are adapted to brick and mortar business model concept and offering their service from offices. However, our firm is based on brick and click business concept whereby most of our operation is based via online. Other than that, our company also has efficient human resources and child therapist that can aid our customers regarding their request and needs related to the babysitter that they want for their children. This is one of the advantages that the company has over other competitors. Moreover, our firm also striving in creating brand and image as the best service provider for customers in helping them to locate the best babysitter service. This is achieved by providing updated database of information regarding the babysitters that available in all the locations. Moreover, our price for obtaining babysitter is comparatively cost effective than other agencies and independence babysitters. Other than that, our service also considered fast, reliable and efficient whereby the clients do not face problems such as depending on only one babysitter, could not find babysitter in time of emergency, and others.
the foreign maid service is highly in demand and therefore our firm will face competition from these agencies because most parents may choose to employ 11 .com Business Plan 2. Furthermore. agencies that offers babysitter services via online is often popular in countries such as New Zealand. This is because there is possibility that parents will not choose to use our company service to gain information about babysitter availability. the firm has dazzling future to develop to become successful operation in Malaysia because of the economy crisis. as for 2008 economy downturn had forced many working parents to revamp their lifestyles and the ways to handle their household budget. there company also does not face direct competitors.Threats The company is facing competition from foreign maid services. Canada and other developed western countries and had become trend for parents and guardian to choose babysitter via online rather than go to maid agencies. 2. it may cause certain setbacks to the company. However in Malaysia. Australia .1. these types of services are not common. Moreover.4.Opportunity The firm had high rate of opportunity to become leader in the field since the company is one of the first in Malaysia to offer babysitter services via online. this business is a very new and still hasn’t become trend setting among parent. Other than that. This will increase our company opportunity as well to shine and penetrate the local childcare service market. Therefore. America. This can become a hindrance for our firm to develop and become successful among the clientele. In Malaysia. 2.3.1.eMyBabysitter. Many parents started to seek for alternative solution in providing care for their children due to cost increase in acquiring foreign maids.1.Weakness Since in Malaysia. The legal issues between Malaysia government and Republic Indonesia regarding the maid issues and Indonesia government imposing ban that created barriers for Indonesian maids to be recruited also lead to massive opportunity for local housewives and babysitters to expand their services.2.
Another threat that the company can face is internal political power struggle. Our services also been customized whereby we cater for those children that need special care such as autisms children. physically-challenged children and others. one of the most important element is the customers can gain babysitter services without leaving house and seeking agency to hire babysitter and only by click of mouse. However. 2.com Business Plan foreign maid rather than hiring babysitters or nannies.2.Competitive Comparison The company faces competition from other alternative services such as individual babysitters. Most of this facilities only manage to provide child care services but The company has tremendous advantage in the service industry especially in childcare services. The firm only charge small amount of fee to the parents to become member and gain access to huge database of babysitters. the firm mainly facing competitive from foreign maid agency. However. The parents and guardians did not have to spend hefty amount of money to the agencies and daycares centres. Philippine and other even though there is vast market opportunity if our management planned to expand our services to other countries as well. Another threat that the company will probably face is economy crisis whereby people might choose relatives to take care of their children instead of hiring babysitters. there are vast advantages of our company compared to these agencies and daycares centres. Moreover. transition of ruling power and others. These dilemmas can affect launching of our company in certain countries such as Thailand. individual babysitter services and daycares centres. One of the advantages is cost effective for the clients. the firm also will be providing huge database of information of babysitter that enable the clients to choose their preferred babysitter. This is because our company can be considered as pioneer in leading as online babysitter service provider in Malaysia. foreign maid agency and childcare centres. Our database is created uniquely that when parents basically enter the information and preference that they need for the babysitter and our system will generate list of available babysitter according to the preferences.eMyBabysitter. Other than that. 12 .
participation of parents and women with young children had escalated and they need to find solutions and alternatives for their child welfare while they are working.my/articles/ZoharahCorporateChildCare1-2. most of workers in Malaysia actually choose for unlicensed babysitter as alternative childcare due to cheaper cost compared to day care centre2. According to the Ministry of Human Resource. According to Zulkiple (2006). 30 MARKET ANALYSIS SUMMARY In modern society. babysitters.unitar. Moreover.7% send their children to baby sitters and only 3% of the employees send their children to childcare centre.pdf 13 . babysitters’ and daycares centres to care for their children. and MYOB as well for management and administration operation. Furthermore. The firm also had purchased software such as Microsoft Office Application.edu. the demand for childcare had increased tremendously since more dual career couples.1% in 2001 to 66. single parents and mother with children steps in the country’s labour force. most of the female married employees consist of 52.edu.eMyBabysitter.Technology The firm is bricks and clicks business model whereby online website is one of the most crucial operation and used to cater for our clients.edu. in Malaysia labour force participation had increased from 65. foreign maids. and other dangers. the company had allocated RM 10.800. Therefore.pdf 2 Extracted from http://ejournal. However. child safety with strangers.my/articles/ZoharahCorporateChildCare1-2.unitar.4% in 2001 to 46. the demands for childcare centre.1 Moreover.3 These 1 Extracted from http://ejournal.pdf 3 Extracted from http://ejournal.com Business Plan 2.3. there are risks for the children such as parents did not know the babysitters. web hosting and other expenses pertaining our website. non-relatives.00.1% in 2006. and hired helps had amplified and generated comprehensive opportunity for company like eMyBabysitter. the parents and young mothers are rely on relatives. maintenance fee. Therefore.9% in 2006 and woman’s participation had increased from 44.com to expand its wing in childcare service industry.unitar.my/articles/ZoharahCorporateChildCare1-2. technology is given important aspect and as for the creating and setting up the website.
indexmundi. birth rate in Malaysia also is another factor that can contribute to expansion of our company. 3.4 However the legal issues among the government regarding the treatments and conflicts among employer and maids had decrease the number of foreign maid in Malaysia. in 2009.1.65 22.7 23.89 % Date of Information 2003 est.07 22.24 Rank Percent Change 88 86 86 85 87 84 84 -2.edu/mn/more.).86 22.com/malaysia/birth_rate. Myanmar and other countries to seek for maids and hired helps. Furthermore. The ban and restriction by Indonesia government on Indonesia maid to Malaysia had caused uproar in hired help industry as well as increased the cost of hiring maid. This is because as for now Malaysia had to rely on countries such as Vietnam. there were 679.com/malaysia/birth_rate.000 foreign maids working in Malaysia. Table 2 shows birth rate percentage for Malaysia from year 2003 till 2009 (est.91 % -0.24 births for 1.66 % 0. 2008 est.07 23. 2005 est. Other than that. 2009 est.ucdavis.html 6 Extracted from http://www. 2007 est. 2004 est.Target Market 4 Extracted from http://migration.php?id=2053_0_3_0 5 Extracted from http://www.219 registered foreign workers and 150.6 Year 200 3 200 4 200 5 200 6 200 7 200 8 200 9 Birth rate 23.eMyBabysitter. it is estimated that 22.html 14 .92 % -0.indexmundi. 2006 est.000 populations5.00 % -0.com Business Plan shows that opportunity for childcare business is increasing and parents are more concern on finding good and safe babysitters for their children.44 22. Moreover. In February 2000. legal issues pertaining foreign maid in Malaysia also had contributed to the opportunity in our business.93 % -0.
1.gov/library/publications/the-world-factbook/geos/my.Segment Needs Our essential service is basically caters personal needs such as for customers that need caretaker for taking care children from all age group and they don’t have to face difficulties and hassles by going out to find the caretakers.cia. most of modern families are adapting digital lifestyle and placing high priority in convenience and effectiveness in getting their good and fulfil their needs. midwife and part time helpers can gain information from our comprehensive database.Market Segmentation The market segmentation for our firm is mainly focused by demographic and socio-economic.903 million internet users7 in 2008 shows that most of Malaysia had become technology savvy and using internet as essential tool in their daily life.com Business Plan 3. 3. Moreover. This is because our main operation is via online and in Malaysia. we also will be focusing on computer literate parents.1.1.1. there are 16.html 15 .eMyBabysitter. single mothers and guardian for children that from all range of age group. The targeted clientele is dual career parents.Segment identification Our company is offering a platform whereby parents and guardian that need childcare services for their children such as babysitters.1. The clients can access to our website and obtain this information by purchasing our membership packages. 3. 3. nanny. But they only need to click and access to our website and all the information about the babysitters will be provided to them.2. as for today’s society.Segment Trends The current trend in choosing childcare service shows transcend from parents searching for babysitter or childcare service on their own or recommendation from neighbours or relatives to opting out for easier way that is by usage of modern communication tools such as Internet.4. Our main focus in first year of operation will be 7 Extracted from https://www.3. Moreover.
Seremban. temples. and pamphlets regarding our services. the next 2 years. 1. This firm is equipped with highly skilled customer service team in order to assist our clients in any problem and queries related to our services. fast and reliable. our firm had secure criminal background check service on all the babysitter and hired helps that will be posted in our database. pamphlet distribution in religion places like churches. we also will be proving superior quality in customer service to cater our clients. Mosques and advertisements in mass media like Star. 3. Single Mothers and Guardian whereby our management will present information regarding our services in organizations that aid single mothers and guardians such as Malaysia Women Association. Dual career parents whereby our management team had devised advertising our services in parenting magazine such as MAMA. Other than that. This is because most of career oriented parents are settled in this urban and metropolitan city.1.1. we also had included recommendation and 16 . Malaysia Women Weekly.eMyBabysitter. Our database contains massive number of babysitters and the parents would not be left out in finding babysitters for their children.com Business Plan all the states of Malaysia with main focus in Kuala Lumpur and Selangor state. we will be expanding to other cities such as Johor Bahru. Melaka. Therefore. b.Market Needs One of the most important issues that can influence our firm operation is the parents concern regarding the safety issues when seeking and hiring babysitters. Moreover. This is because crime rate against children past decade been significantly increasing. Moreover. Multi Mutual Charity Association and others. Our team will be visiting this organisations and provide them information in form of brochure. the management also realise that the customers want their information and services to be accurate. and others cities. Other than that. This is to ensure that hiring babysitter through our firm is secured.2. reliable and assured. and Berita Harian.Target Market Segment Strategy The firm had devised marketing strategy in order to target the following: a.
trend of dual career parents also increasing significantly that can lead to demand for babysitter services 8 Extracted from http://www.24 births for 1. It is estimated that in 2009. Other than that.indexmundi. Other than that. the need and demand for babysitters and nannies to take care of children while the parent at work is increasing sturdily in the globalised society. Therefore. 1. the demand and cost of life is increasing enforce both parents to work to support the family. Other than that.Market Trends One of the most significant trends that can influence our firm operation is the change of lifestyle of society and the need for parents to enter labour force. Other than that. 1.Market Growth The direct influence of the market growth in the childcare industry is birth rate. This is to ensure that the users can obtain information fast and accurate. most parents nowadays want to search for information without leaving the house and expect the information is accurate. Furthermore. the system will store all the available babysitter that fulfil the request and parents can view their profile without searching the entire database.2.1. our system also had watch list function whereby parents are allowed request for babysitter with special skills such as caring for physical disabled children.1. reliable and efficient.3.000 populations8. as for today world.com Business Plan reports from previous employers in the all the babysitters profile for parent to view and select their preferred babysitter.eMyBabysitter.com/malaysia/birth_rate. the society currently had adapted Internet as one of the essential tool and part and parcel of digital lifestyle. it 22. they still continue to pursue their career in order to provide their child the best care and quality life. This is an affirmative increase in Malaysia’s population. The users will be able to save all the preferred babysitter and also save favourite searches and the user can access to the information with a single click each time they log into their account. most adults had become career oriented and when they got married and have children. The increase in birth can lead to increase in demand for childcare service.html 17 . the system also equipped with saved search function. Therefore. Furthermore.
almost 92. conduct business.pdf 18 . This shows that many Malaysia had adapted Internet as essential tool to gain information.skmm. the nucleus family is more tend to hire babysitter to look after their children. The average home user for Internet spent 12 hours per week on the Internet in 2008. and communicate with others and other activities.9 1.1% user went online to gain information and 63. parents tend to rely on the relatives to take care of their children.2. to seek for services and perform daily life duties. Even though. Therefore. Moreover.9% to download information.my/facts_figures/stats/pdf/HUIS08_02. today customers are also using Internet to perform their daily life activities such as paying bills. 9 Extracted from http://www.Competition and Buying Patterns There is significant change in buying pattern among customers in Malaysia. This had created opportunity for our firm to embrace noteworthy growth in the childcare service sector. Chart 2 shows the activities that Malaysia household perform using Internet in 2008.gov. we believe that this new era trend can influence the market growth in seeking childcare services via online.eMyBabysitter.com Business Plan Based on the chart below.
Main Competitors Even though there no is company that has e-commerce based for childcare services. and in financial activities there are 14.5 in 2005. The Babysitter Kuala Lumpur is an online company that provides babysitter services directly to clients.gov. However.11Therefore. 1.10 This shows that the intensity of using Internet had increased and people are becoming more dependent on Internet to conduct their business.com/about/ 19 .com Business Plan Moreover.6 % user in 2005 that increased to 23.my/facts_figures/stats/pdf/HUIS08_02.eMyBabysitter.skmm.4% users use Internet to gain information in 2008 compared to 40.8% in 2008. Besides that. Other than that.6% in 2006 and 31. there is almost 94.2. In order to accomplish these demands.wordpress. customers are tends to seek for products based on reliability and price and reputation.pdf 11 Extracted from http://babysitterkl. our firm had manage to create core competencies whereby our firm had hired child therapist that specialised in aiding the parent in seeking the best babysitter for their children. the firm does not have direct competitors that involved in providing babysitter database services.1. there is one enterprise that involved in providing babysitter service via online. 10 Extracted from http://www. individual babysitters and foreign maid services. but the firm is facing competitors such as childcare agency. they do not provide database of babysitter but directly provide babysitting services to the clients.
eMyBabysitter.Competitive Edge The most fundamental strength of the company is the business is pioneer in the field.com Business Plan 20 STRATEGY AND IMPLEMENTATION SUMMARY The firm is relatively new in the childcare service provider and in order to be accomplishing success and wide-ranging development. product strategy and promotions strategy in order to penetrate targeted market 20 . and others. price strategy.1.Marketing Strategy The firm will be adopting position strategy. the firm also have highly efficient human resource whereby the management had hired experienced child therapist that can aid the parents regarding their children’s problems and find the suitable babysitter. the customer service also highly efficient to offer superior customer service to our clients especially assists them in finding babysitter. 2.2. This is because there is no company that conduct similar business like our firm. Moreover. the team had developed various empowered strategies to penetrate the target customers and create proactive awareness about our services among the public. solving technical problems. Other than that. the firm reputation and strong brand image in the perception of customer’s mind also another competitive advantage that the firm can manage to develop through massive advertisements and marketing. Other than that. 2.
com Business Plan 2. Based on the average income of Malaysia citizen is between RM50.4% 12 Extracted from http://www. the service fee also reflects affordability and cost effective as well as quality image on the services.Pricing Strategy As for our services.000 whereby almost 46.1.eMyBabysitter.payscale. This can attract the customers to purchase our services compared to our competitors. the clients need to pay yearly membership fee to gain access to our babysitter database. the clients can afford the membership fee that been scaled by our company. our membership fee is affordable and cost effective for most of household in Malaysia. Based on the chart.5% earn RM 3.pdf 21 . Moreover. There are 3 type of membership that range from RM 35 to RM 90 per year.gov.my/facts_figures/stats/pdf/HUIS08_02. Chart 3 shows monthly income for the internet user in Malaysia from year 2005 till 200813. 000 till RM 90. most of users are currently earning from RM1000 till RM 3.2.1% in 2008. 27.com/research/MY/Country=Malaysia/Salary/by_Job 13 Extracted from http://www. Furthermore.000 and 18.skmm.000 till RM 5.000 and it’s based on the profession12.
14 Extracted from https://www. The internet usage in Malaysia is about 16.2.5% in 2005.eMyBabysitter. based on chart 4. one of the most powerful media is Internet media.903 million internet users in 200814. Moreover.my/facts_figures/stats/pdf/HUIS08_02.skmm. This shows that creative and trendy advertisements via online can penetrate the targeted customers more efficiently and faster.1. This shows that our price for subscription fee is cost effective and can be afforded by most of parents and guardian in Malaysia.html 15 Extracted from http://www.Objectives • • To create strong awareness about our services throughout the targeted customers as well as public To penetrate and increase market share in childcare service sector and override competitors. 2.pdf 22 .Promotion Strategy 2. The media selection for promoting our services is varies for selected customers group.4% compared to 40. However. This shows that online advertisement is vital and important to penetrate the targeted market since people are becoming more technology savvy and using Internet as part and parcel of their lifestyle.2.gov/library/publications/the-world-factbook/geos/my. 000. One of the promotional important outputs is to portray our online babysitter service provider the ‘futuristic lifestyle’ for everyone in this modern society.gov.com Business Plan earns more than RM5. we can see that the increase of Malaysia internet user use Internet as one the tool to gain information almost 100% increase from year 2005 whereby in 2008. Chart 4 shows the percentage of household user base in Malaysia15.2.cia.2. there is 94.
com Business Plan Other than that. 16 Extracted from http://www.com/audit. based on survey below. our company also will be using mass media as advertisement arena to launch and create awareness among parents regarding our services. This is because NSTP Group comprises 26% of circulation in Peninsular Malaysia alone in 2008 and meanwhile Sin Chew Media group has 30% from total daily circulation of 2.eMyBabysitter. The firm is planning to use newspaper in English and Bahasa Melayu medium oriented because our Malaysia society is multicultural and diversified and these two languages are the main medium in our society. Chart 417 shows daily newspaper circulation grouping by company in Peninsular Malaysia from July 2007 till June 2008.56516.lepak. This shows that the objective of creating awareness among public and reaching target customers can be done by advertising our company services in these local mass media. the company had decided to place advertisement in all newspaper from NSTP group that included Berita Harian. Harian Metro and Sin Chew Media Group.pdf 17 Extracted from http://www.495. Furthermore.lepak.com/audit.pdf 23 .
storytelling session and other creative activities to attract children to our booth. The management also targeted to distribute flyer and pamphlets in religion places such as church and temple.Position Strategy Our team also had enabled to create and outline constructive strategies to ensure that our company service will be the first choice for the parents and guardian to select whenever they dire in need of babysitters for their children. Our team will be setting booth in the cordoned area and display brochure. leaflet that contains information about our services.1.com Business Plan Other than that. our firm also planning to participate in events such as School Holiday Carnival that been held in shopping complex to create awareness among parent regarding our company portfolio. This can enhance the probability of parents to visit our booth. specialised care and advised from child therapist regarding their children. This is because most of social networking occurs in these places can create opportunity for the firm to expand its operation.1. We also planned to organise colouring contest. The firm will be developing unique selling proposition (USP) for the services by differencing our company’s service with the others through its superior customer services for clients before and after they become the member of emybabysitter. For example. using her expertise in order to locate and interview babysitter that is suitable whenever requested by the parents for special children and ways of acquiring services. 24 . 1. therefore our management can leave brochures. The team will be joining Mid Valley Megamall event as kick start for the company and later will be more actively involved in events organised by other shopping complexes. pamphlets and free consultation for all parents that seek our customer service to know about our services.com. sand art. church goers will normal held small gathering after the mass and prayers.eMyBabysitter.
November till December. we are also expecting sales increase almost 5 % to 10% by mid of August.2. Our sales are always increased in during school holiday season. we are expecting sales to increase during from August onwards in 2010. Based on Chart 5 shows Sales Forecast for eMyBabysitter.Sales Forecast Our main products is 3 type of membership that been offered to our clientele. This is because parents need more babysitter service to take their children in home whenever the children are on school holiday break.eMyBabysitter. Moreover.com Business Plan 1.com for 3 years from April 2010 till Mac 2013. We are expecting sales to increase in the month of May and December since this is holiday month and parents need babysitter for their children whom will be I house due to school break holiday. Therefore our main revenue is obtained from the clientele that purchase our membership and our cash flow also directly depends on these sales. and school season. 25 .
com Business Plan 26 .eMyBabysitter.
395 in 2012. this shows that in year 2010. total sales s RM 2. Based on the result of massive advertisement and launching create awareness among public regarding the services provided by the company.eMyBabysitter.com Business Plan Chart 6 shows Annual Sales Projection from 2010 till 2012.301. the company launched more wide-ranging marketing that includes participating and setting up booths at shopping malls to attract customer and create massive awareness about the company and its’ services among the public. the sales for 2012 can be increased tremendously. in year 2011. The initial year 2010 sales are on the year the company is established and exposure and penetration to the market is fairly new.342. 27 . Therefore.394.275 in 2011 and to RM 2.900 only however the sales had increased to RM 2. However. Based on Chart 6. the firm can barely manage to obtain sales and gain small amount of revenue.
1 manager. another staff that is very crucial to the company is Mrs Simmone Grissom whom works as child therapist. b. and food and beverage sectors. 1 receptionist.com Business Plan 20 MANAGEMENT TEAM Our company management team consist of 12 employees. 2 admin clerks. There are:a. Moreover. offering counselling for trauma children as well as in proving car for physically and mentally challenged children. She has a BA degree from ULCA as well as a degree in psychology. c. 28 . She has 15 years of experience. Furthermore. She graduated from Annamalai Medical University in Child and Adolescent Psychology field. d. setting interview with babysitters and others. She had worked in numerous hospitals in managing childcare. payment problems. 2 Assistant Managers f. and e. 4 customer services.eMyBabysitter. She had worked with numerous in hospital managements and several organisations such as hotels. entertainment sectors. seeking advice. 1 child therapist The company is founded by Thangamalar Rajoo in April 2010 and seen the opportunity for a brick and click business in childcare services. there are a team of customer services that is responsible for assisting our clients in any help such as technical difficulties. She can communication in 6 different languages and currently settled in Kuala Lumpur.
com Business Plan 1.com management from year 2010 until 2012 29 .Personnel Plan Chart 7 shows payroll expenditure for the staffs in eMyBabysitter.1.eMyBabysitter.
com Business Plan 20 FINANCIAL PLAN 30 .eMyBabysitter.
indirect expenses. and others. this also become most important factor that drives the cash flow.Key Financial Indicators Plan Month Current 31 . and all other factors of the operation especially the direct expenses.com Business Plan Moreover. These elements are most important to drive creating enormous marketing opportunity and attract clients. the cost of massive advertisements also play important role in contributing to the proactive and wide-ranging development of the company and its operation. the most vital factors that influence our financial plan is the cost of setting up the efficient and proactive database consist of babysitter’s information. revenue. sales.com General Assumptions 2. the cost of setting up smooth running website and its maintenance and hiring highly skilled and efficient customer service team in order to grant superior customer service to our clientele. Therefore. Other than that. Important Assumptions Table 3 shows the summary of the general assumptions that used to project the balance sheet for eMyBabysitter. 2.1.eMyBabysitter.2.
1.3.68% 32 .31% for utilities and 0. The variable expenses cost includes 3. rent and depreciation cost as fixed cost.eMyBabysitter.02% for direct material.com Business Plan gggg 2. Break-even Analysis We have included direct labour cost.
click the border of this text box and then press the DELETE key.68% 0. if you add another pers on to the payroll. Inventory.00% 0. each category of expense ma be fixed or variable.eMyBabysitter. Suggestions Chart 8 shows break even analysis for Gold Membership Note: You may want to print this information to us e as reference later.00% 0.00% 0. Using figures from your and Loss Projection. how many extra sales dollars will be needed to recover the extra salary expense? If you borrow. ins urance and rea taxes. are fixed. Change the labels to reflect your own accounting systems and type of business. we recommend that you combine expense categories to stay within the 22 lines that this template allows.00% 0. but both. delivery and travel Acc ounting and legal Rent Telephone Utilities Insurance Taxes (Real estate. lik e to calculate a daily breakdown. for example. especially retailers. Rent. use whole num a percentage. To delete these instructions.) Interest Depreciation Other (specify) Other (specify) Miscellaneous expenses Principal portion of debt payment Owner's draw Total Fixed Expenses Total Variable Expenses Breakeven Sales level = $ 272.190 Fixed Costs ($) 220.00% 0.00% 0. Variable costs are those change as your volume business changes.00% 0. For instance. For example. 45%.301. Based on the figure. Therefore.00% 0.250 $ 272. etc. are usually va cos ts.45% . how much will be needed to cover the increased principal and interest payments? Many owners. Fixed costs are those th remain the same regard your sales volume. 250 in order to break even and start to generate revenue for the company. One of the best uses of breakeven analysis is to play with various scenarios. This gives everyone a target to shoot at for the day. c lick the bo this text box and then pr DELETE key. our company will be achieving total sales of RM 2.02% 0. delivery and travel as well as for sales and marketing.00% 0. They expressed as a percent sales . The firm need achieve total sales of RM272.com Business Plan for car. 33 .905 Variable Expenses (%) 3. They expressed in dollars.00% 0.00% 0.00% 0. not decim numbers.00% 0. Break-Even Analysis eMyBabysitter.31% 0.00% 0.00% 1. raw ma and direct production la example.00% 0. For your bus iness . The c ategories of expense shown above are just suggestions.00% Instructions Note: You may want to this information to use a reference later. Break even is a "big picture" kind of tool.com Cost Description Direct Materials Direct labor (includes payroll taxes ) Other expens es Other expens es Salaries (includes payroll taxes) Utilities Repairs & maintenance Sales & Marketing Car.000 27.00% 0.095 6% 24. To dele instructions.900 in first year shows that our company manage to reach break-even sales. en expected annual fixed a variable costs. rather than . the variable expenses total cost is 6%. Under the variable expe column.68% 0.
00 100.00 units. the management will be able to achieve the total sales that can lead to break even sales.480. and low variable cost.com Business Plan Total Fixed Costs: Total Variable Unit Costs: Expected Unit Sales: Price per Unit: Break Even Units: 69. we can conclude that in the month November 2010.480. Therefore. the sales of membership must be at RM417. With the affordable price. Based on sales forecast. 0 Chart 9 shows the break even analysis for Silver Membership 34 .600. 600 for Gold Membership product to achieve break even in the first year.00 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 You will be making profit after 3.00 3 .eMyBabysitter. However. the firm will need to sell 3480 unit to achieve break even and continue to generate revenue. as for gold membership. massive marketing and advertisement as well as empowered customer service and management team is need to attain this goal.00 7. the firm is expected to sell about 7500 unit in 2010. Based on Chart above.500 120.
67 3 000 500 3 000 000 2 000 500 2 000 000 1 000 500 1 000 000 500 000 You will be making profit after 1. After that only.600.00 1 4 .eMyBabysitter.00 9. Based on the chart above. The management team must devise constructive strategy to launch the product and penetrate the targeted market and attain total sales of RM146.67 units. 870 for 1546 units in order to achieve break even.020 95. the firm need to reach sales of 1.00 50.546 units 0 above to and accomplish break even sales and generate profit for this product.546.com Business Plan Tota Fixed Costs: l Tota Variable Unit Cos : l ts E xpecte Unit Sales: d Price per Unit: Brea E k ven Units : 69. Chart 10 shows the break even analysis for Basic Membership 35 .5 6. the firm will be generating profit for this membership product.
the percentage of net profit slightly dropped due to the 36 .Projected Profit and Loss The projected P& L for emybabysitter.com Business Plan Total Fixed Costs: Total Variable Unit Costs: Expected Unit Sales: Price per Unit: Break Even Units: 69. Moreover. the team must be able to target total sales of RM196. The price is affordable and the management team believe that the sales of this membership fee will be tremendously and since the factor that this is new product in the market. 690 in the 2010 to ensure that the product can generate revenue for the company independently after the breakeven point. this can intrigue the customers’ curiosity and they want to try purchase the product as trial basis.09 units.00 8. the firm need to achieve sales of 3.600.com had positive skew for first 3 year even though the first year the is monthly sales were fluctuating and did not pick momentum in the first 4 months.4.026 units and above to obtain break even sales for Basic Membership. additional utilities expenses and other cost.eMyBabysitter. Based on the chart above. in 2012. the sales had increased on the September onwards. the company also incurs expenses and other miscellaneous expenses such as car maintenance.00 42.02 6.00 3.680 65. 2. However.09 2500000 2000000 1500000 1000000 500000 0 You will be making profit after 3.026. However after massive marketing and advertisement. With the price of RM65 per membership fee.
2% 96.eMyBabysitter.400 -----------389.905 15.0% 83.8% 97.900 69.916 14. SOCSO) Sales and Marketing Depreciation Office Rent Insurance Utilities Motor Vehicle expenses Total Operating Expenses Other Income Interest Income Other Income .190 24.000 2.000 25.321.354.5% 57.108 27.386.750 27.025 Net Profit/ (Loss) 1.Sublet rental income Total Other Income Other Expenses Other Expenses Total Other Expense Net Other Income Profit (Loss) Before Interest and Taxes Interest Expense Taxes Incurred 2.190 24.301.795 emybabysitter.0% 81.com Business Plan company plan to launch and participate in the school holiday events that been held in shopping centres.9% in2010 2012.394.386. The2011 7 shows positive chart 2012 Sales increment in the projected net profit.275 2.706 0 0 0 0 0 0 0 0 0 0 0 0 1.925. Direct Cost of Sales Total Cost of Sales Gross Margin Expenses Payroll (includes EPF.505 0 529.700 -----------339.000 6.950 -----------396.350 27.9% .395 72.892.089 0 539. The projected net profit in 2012 shows tremendous increase which is RM1.730 0 0 0 1.795 262.5% 57.300 7.4% 59.362.000 6.000 13.000 -----------72.177 0 526.8% due to incurrence of marketing cost. Moreover.600 2.9% 81.881.342.600 2.901 0 0 0 1. Therefore. cost of marketing also decreased in 2012 since the company is expected to be established and had created awareness among the public regarding the existence of online babysitter service information database provider. However the percentage had increased to 57.275 72.400 27.064 37 Gross Margin % EBITDA/ Sales % Net Profit/Sales % 97.000 30.2% net profit in 2010 Pro Forma Profit and Loss for but dropped about 1.250 15.com 220.600 -----------72.098 279.000 29. Besides that. we had anticipated 59.000 6.190 36.604 1. and other.232.064 due to we are manage to overcome the star-up cost and did not incur any new expanses such as financial loan.0% in 2011 to generate 57.270.300 2.600 -----------69.447 1. the company incurs additional expenses apart from all the direct and indirect expenses.
the projected cash flow begins to show positive sign and increase gradually since the company do not have start-up expanses and other miscellaneous expenses.eMyBabysitter. The company do not have any additional financial aid form other institution.5. Besides that. when the company is projected to achieve break even sales.com Business Plan 2. Initially the net cash flow and cash balance are on par and shows negative balance but towards in the end of the year of 2010.Projected Cash Flow As for our cash flow projection. in 2012. the firm start to accumulate cash balance. the company’s projected cash flow is more steady since the sales of membership is began to boost and the company reputation’s is expected to become more well-known and bigger clientele. 38 . the cash balance is directly dependent on the sales of membership fee to our clients. However in 2011.
com Business Plan 39 .eMyBabysitter.
000 419.286.000 0 0 910.193.000 12.171.000 2.291.000 0 529.260 3.738 0 0 12.198 1.900 2.395 0 0 0 0 0 0 50.198 2.287.042.000 0 2.950 5.600 72.395 69.923 766.197.068 79.356.080.194 257.381.418 457.950 1.791 1.900 2.150.277 2.750 41.810 0 0 39.240 0 0 0 0 0 0 5.240 1.668.277 895.681 44.560 511.905 236.902 709.355.908 220.253.000 0 0 0 0 0 10.138 1.251.901 0 0 897.000 0 0 135.251.135 40 1.950 1.623 1.000 0 5.455 0 12.com Business Plan Pro Forma Cash Flow (all in RM) 2010 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Op erations Additional Cash Received Non Operating (Other) Income New Current Bo rrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales o f Other Current Assets Sales o f Lo ng-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash spending Bill Payments Personnel Expenses Subtotal Spent on Operation s Additional Cash Spent Non Operating (Other) Ex pense Repayment of Current Borrowin g Long-term Liabilities Princip al Repayment Purchase of Other Current Assets Purchase of Long-term Assets Tax paid Divid ends Subtotal Cash Spent Net Cash Flow Cash Balance 2011 2012 1.327 .449 1.089.391.927 848.103 2.eMyBabysitter.
000 1.470.257 41 .447 1.470.com is a result .867 2.992 38 .000 20.404 20 .406.897.760 140.950 27 .354.441 .000 0 13 .064 1 .525.202 104.570 145.447 1.726 13 .391 .830 3.995.000 0 14.426.eMyBabysitter.080.604 1.382 .784 1.468 115 .888 1.6.107 2.Projected Balance Sheet Accounts Receivable 48 .com Business Plan P ro Forma Balance Sheet (all in RM) 2 010 Assets Long-term Assets L ong-term Assets Accumu lated Depreciation T otal Lo ng-term Assets 20 11 20 12 135 .788.000 20.886.000 0 26.604 1.549 .404 38.326 1 .480 1.912 2.000 131 .794. Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities L ong-term Liabilities Total Liabilities Paid-in Capital E arnings Retained Earnings T otal Capital Total Liabilities and Capital Net Worth 1 .380 Current Assets 1 .570 64.089.337 26.337 64.277 1.992 52.434 .992 14.705.447 1 .103 1.380 86.950 81.330 3.596 1.362 .404 51 .337 38.950 54.354.374.373 127.198 Other Current Assets 1 .966as well as 1 of indicators and assumption consequence of estimated sales and cash flows.271 1.438 Cash 2.190 108 .330 Balance sheetAssets T otal Current of emybabysitter.672 2.
11% 96.27% 4.67 $2.10% 0.00% 0.2 28 5.93% 37.00% 15.12% 92 .34 1.a n.00% 26 .7.01% 87.26 7.47 59 22 .3 8 $2.00% 41.00% 96.26% n.47% 37.11% 96.60% 12.64% 12.74 n.860.60% 89 .29 70 3.99% 102.93 2.89% 94.45% 1.02% 10 0.a 0.a n.37% 2.98% 82 .53 10 9.Business Ratios Percent of Sales Sales Gross Margin Profit Before Interest and Taxes M ain Ratio s Current Total Debt to To tal Assets Pre-tax Retu rn on Assets Additio nal Ratios Net Profit M argin Return on Equity Activity Ratios Accounts Receivable Turn over Collection Days Accounts Payable Turnover Payment Days Total Asset Tu rnover Debt Ratios Debt to Equity Current Liab.a n.98% 7.39% #REF! 36.97% 80.36% 100.03 n.21% 100.00% 96 .25 n. 2011 1.a n.36% 0.00% 27.269118326 0.a n.39% 0.75% 2012 2.11% 64.11% 52.575 4.427.71% 2.30% 27.com Business Plan Sales Growth Percent of Total Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities 20 10 n.22 n.a.00% 26 .98% 57.eMyBabysitter.56 47 3.00% 24.24 1% 1.19% 94 .40% 100.93% 57.a 42 0.00% 40.94% 103. to Liab.67 2% 1% 1 .03 0 .a $1 .91% 61.0 0 194.a n.26% 9.47 46 5.774.409974 536 n.25% 2.a .27% 0.83% 94.115 -2.32% 12 2.a 0.31% 1.47 45 4.77% 3.15% #REF! 41.90% 59 .23% Industry Profile 4.03 0.31% 100.a n.562 4.a 7.2739362 21 0.22% 1.00% 96. Liq uidity Ratios Net Workin g Cap ital Interest Coverage Additio nal Ratios Assets to Sales Current Debt/Total Assets 10 0.38 7.93% 80.91% 0.92% 64.
190 Monthly charge 2.000 65.618 373.000 4.800 Adminstration Cost Legal fees Association Fees Licence Fees Signboard Licences Fees Seasonal Parking Fees Professional Accountant Insurance Safety Building Inspection Fees Stationary 2500 500 700 1250 1200 1200 6000 1200 3.950 Total 509.265.000 1.000 Technology Cost 30 APPENDIX Setting up Website Domain Maintenance Fee Web Hosting IPS Fees 3500 500 800 1200 4800 500 1.500 700 43 .400 20 13. 27.a.500 7.000 20 250 20 200 20 700 20 1.300 1.250 1.050 Softw are Cost MYOB SQL Server MS Professional 2007 Sales and Marketing Cost Advertising Printing Cost distrubution fees Marketing materials Data gathering cost 4500 3550 1.700 15750 Salary and Benefits Cost 2 admin clerk 1 infant and Adolesent therapist 4 customer service 1 receiptionist 1 managers 2 assustant manager EPF payment 24000 30000 57600 9000 36.500 20 140 Total charge p.468 F ixed Assets Computers (+Softwares) V ehicle P hotoco piers F ax Machine F urnitures Other Hardware Telephones Estimated Useful Life 5 years 5 years 5 years 5 years 5 years 5 years 5 years 135.000 3.418 525.com Business Plan Expenses Rental Deposit for Utilities Fixtures and Fittings Communication Cost (RM) (RM) 28000 1500 75.000 4.000 36000 24.000 2.eMyBabysitter.83 57.168 Depreciation % Depreciation (RM) 20 11.
com Business Plan 44 .eMyBabysitter.
4 4 2 3 . 4 4 1 3 . 8 6 8 2 . Total .935 Receiption ist 750 13. 0 5 367.2 390 2 7 . 4 4 1 3 . 8 6 8 2 .2882 .8512 325 6 6 .693 admin clerk O c t N o v D 1000 J a n 16.8 6 8 2 .4 4 1 3 .7 61 8 61 1 86 861 8 61 861 136. 8 6 8 2 .2 9manager 3 32 .927 4 4 2 3 Payroll 3 .65 M a r 130 T A L 293.2 3 2 . 2 9 3 2 .4 4 1 3 .5 110. 5 0 5 5 .414 8 6195 1 0 .4 4 1 4 1 . 8 6 8 2 .869 0 47.4 4 2 3 .6 Manager 41.65 2 9 3 2 .4 0 29 2 0 .com Business Plan Personnel Plan P er s o n n e l P la n (a ll P e r s o n n e l S t a ff A d m in C lerk ( 2 em R e c eip tio n is t C u s t o m er S er v ic e ( M an a ger A s s is t a n t M a n a g e r ( 2 s 2t a f%f ) 3 .4 0 19 8 . 4 0 19 8 . 4 4 1 3 .5 0 5 5 .4 4 2 3 .9053 .4 0 19 8 . 5 0 5 5 . 4 4 2 3 .5 0 5 5 . Total . 8 6 8 2 .8 6 8 2 .4 4 1 3 .055 70.432 therapist 2500 42.4 0 19 8 .6541. 4 1 4 T h er a p ist 12 12 1 2 12 12 12 12 12 12 12 1 2 1 2 T otal P e rso n ne l T o t a l P a y r o ll 2010 2011 2012 Contribution of Socso and EPF based on Malaysian Labour Legalisation Personnel Staff Salary for I staff socso EMP EPF total constirbution i n R M ) i n 2 0 1 0 Admin Clerk Personnel 27.3 1 8 .017 49.565 39. 4 4 1 3 .051 O 11. 51. 4 4 2 3 . 5 0 5 5 . 4 0 19 8 .3 A p r M a y Receiptionist A u g S e p Ju n J u l ec F e b10.8 6 8 3 4 .8 6 8 2 . 4 4 1 3 .eMyBabysitter. 5 0 5 5 . 4 0 19 8 .679 77.518 p l o y1 e0 e %s ) 2 .902 0 0 257.5 0 5 5 .4 4 2 24 1 .2 2 9 3 2 .721 32. 4 4 2220. 4 0 19 8 .328 T 11.8 6 8 2 . 4 0 19 8 . 4 4 2 3 . 5 0 5 5 . 2 9 3000 9 3 2 .85 5 12 4 s t1a 5f f%s ) 5 .4 4236.4 0 19 8 .5 0 12 5 0 5 5 Personnel 5 3 0 % 3 .15 97.308 3 1 0 % 8 6 1 8 Therapist 8 6 asistant1manager 8 6 1 8 6 1 15006 1 8 25. 4 4 2 3 . 2 9 3 2 . 9 0 5 45 . 8 6 8 2 .2 9 3 2 .040 Customer service 1200 20. 4 4 1 3 .300 45. 2 8 8 0 1 6 % 2 .520 29. 8 6 8 2 .5 0 5 5 . 4 4 1 3 .3534. 4 0 19 8 .15 156 704. 4 0 19 8 . 3 2 8440. 5 0 5 5 .2 9 3 9 43. 5 2 441. 4 4 2 3 . 2 9 3 2 . Asistant 9Manager2 .65 Customer Service 66.4 4 1 3 .
eMyBabysitter.com Business Plan 46 .
eMyBabysitter.85 364 413.85 260 59 1.65 2000 35.15 1700 28.65 481 532.85 47 .com Business Plan Personnel admin clerk receiptionist customer service manager asistant manager therapist Contribution of Socso and EPF based on Malaysian Labour Legalisation 2 011 Salary for I staff socso EMP EPF total con stirbution 1400 25.7 950 16.35 182 41 4.4 3700 51.85 221 99 9.7 2800 49.65 12 3.5 140.
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eMyBabysitter.000.000.327 60 .356.2771.000 R M 2.500.260 Net Cash Flow Cash Balance 2.791 1.000 2.500.068 3.000 0 2010 2011 Yea r 2012 1.000 1.668.500.000 3.com Business Plan Annual Projected CashF ow 2010 2012 L 4.287.381.000.277 895.000 500.000 3.391.000.000 1.
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com Business Plan 40 REFERENCE 63 .eMyBabysitter.
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