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MARKETING PLAN FOR NEPAL

CURRENT MARKETING SITUATION: Population: 28,563,377 (July 2009 est.) Total expenditure on health per capita (Intl $, 2009) 69 Total expenditure on health as % of GDP (2009) 5.8 Age structure: 014 years: 36.6% (male 5,327,484/female 5,127,178) 1564 years: 59.2% (male 8,094,494/female 8,812,675) 65 years and over: 4.2% (male 566,666/female 634,880) (2009 est.) Population growth rate: 1.281% (2009 est.) Birth rate: 23.18 births/1,000 population (2009 est.) Death rate: 6.97 deaths/1,000 population (July 2009 est.) Estimated cancer mortality 106/100,000 Estimated cancer incidence 141.6/100,000 Cancer mortality: incidence ratio 0.75 Sex ratio: at birth: 1.04 male(s)/female under 15 years: 1.04 male(s)/female 1564 years: 0.92 male(s)/female 65 years and over: 0.89 male(s)/female total population: 0.98 male(s)/female (2009 est.) Life expectancy at birth: total population: 65.46 years male: 64.3 years

Literacy: definition: age 15 and over can read and write total population: 62.8% male: 69.7% female: 55.9% (2003 est.) List of most famous newspapers

Adarsha Samaj National Daily Karobar Economic Daily Gorkhapatra Jana Aastha National Weekly Kantipur Publications The Himalayan Times Nepali Times

The internet users percent in Nepal

From the above bar diagram it is clear that, the number of internet users percentage is gradually increasing every year, But still the number is comparatively less. TOP FIVE CACNERS

TOP FIVE CANCERS IN MALE

TOP FIVE CANCERS IN FEMALE

TOTAL NUMBER OF NEPALI PATIENTS CAME TO TMH IN 2010

DISTRIBUTION OF NEPALI PATIENTS BASED ON DMG (2010)

The graph shows the maximum number of Nepali patients has come TMH for head & neck, breast, thoracic services treatment. DISTRIBUTION OF NEPALI PATIENTS BASED ON SPECIALTY (2010)

The graph shows the maximum number of patients came for surgical and medical procedures for medical. DISTRINUTION OF FEMALE PATIENTS BASED ON DMG

The maximum number of female came for Breast and Gastro Intestinal cancer treatment.

The maximum number of patients came for Head & Neck services. THE DISTRIBUTION NEPALI PATIENTS BASED ON AGE

THE PATIENTS OF AGE 15-64 CAME TO TMH

DIFFERENT AGE GROUP 0-14 CAME TO TMH

PATIENTS OF AGE GROUP 65 & ABOVE CAME TO TMH

PRODUCTThe main product for the Nepal country will be the treatment procedures, doctors, technology and packages for the following DMG HEAD & NECK SERVICES, THORACIC, BREAST, BONE & SOFT TISSUE, GASTRO INTESTINAL For male- HEAD & NECK SERVICES, BONE &SOFT TISSUE, THORACIC, GASTRO INESTINAL For female- BREAST, GASTRO INTESTINAL The specialty- SURGICAL, MEDICAL, PAEDIACTRIC, PATHOLOGY MARKETING STRATEGY Development of high quality infrastructure of international standards and availability of highly skilled and experienced surgeons FOR THE ABOVE MENTIONED DMG TYPES in order to attract NEPALI patients Adopt all latest technologies for better patient satisfaction

CyberKnife ARTISTE IGRT PET-CT 3DCRT Digital Mammogram etc

Training of the entire hospital staff for handling NEPALI patients and their needs in order to facilitate consumer delight which in turn will prove very helpful for word of mouth marketing. Mouth to mouth Publicity (word of mouth) has seen to be the most effective in attracting international patients.

Tie-Ups with various Medical Tourism and Tourist Company IN NEPAL COUNTRY Facilitation Centers in NEPAL Media- Print Media The internet users percentage in Nepal is very low in comparison to other country in Asia and world. Therefore the use of print media would be benefit for the marketing. ADERTISEMENTS, ARTICLES, NEWSLLETTERS, PATIENTS TESTIMONIAL IN FOLLWING NEPAL COUNTRY NEWS PAPERS

Adarsha Samaj National Daily Karobar Economic Daily Gorkhapatra Jana Aastha National Weekly Kantipur Publications The Himalayan Times Nepali Times