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Count lines (5 Star, Perk, Kit Kat, and Picnic) are the second largest segment accountingf o r 3 0 % o f t h e v o l u m e s .

T h e C o u n t L i n e s e g m e n t h a s b e e n g r o w i n g a t a f a s t e r p a c e during the last three years driven by growth in Perk and Kit Kat volumes.P a n n e d p r o d u c t s i n c l u d e C a d b u r y s ' G e m s , N u t t i e s , a n d N e s t l é ’ s M a r b l e s . I n p a n n e d segment, Cadbury dominates with over 95% market share.É c l a i r s ( d r o p l e t s o f h a r d c a r a m e l s w i t h s o f t chocolate fillings) are a low unit priced product. Cadbury Éclairs was launched i n 1 9 7 2 . P a r l e P r o d u c t s l a u n c h e d M e l o d y i n 1991. Nestle is a recent entrant in the segment. Nutrine's Éclairs has done extremely wellin the market. Chocolates Market Share Cadbury is the market leader in all categories with over 65% market share. Its m a i n competitor is Nestle India. Nestle has identified chocolate and confectionery as one of thethrust areas for growth. It has launched some of its international brands like Quality S t r e e t , After Eight, and Lions in India. In 1998, Cadbury launched a new count b a r Picnic. Nestle immediately followed it with the launch of Charge. Gujarat Co-operativeMilk Marketing Federation (GCMMF), which is normally known as Amul and CentralArecanut and Cocoa Manufactures and Processors Co -operative (CAMPCO) are other two significant players. Both are local manufacturers.13

Market Share M o u l d e d s e g m e n t C o u n t s e g m e n t É c l a i r s C a d b u r y 7 0 % C a d b u r y 7 6 % C a d b u r y 4 9 % N e s t l e 2 3 % N e s t l e 2 0 % N u t r i n e 3 7 % G C M M F 5 % C a m p c o 3 % N e s t l e 1 2 % O t h e r s 2 % O t h e r s 1 % P a r r y ' s 1 % O t h e r s 1 % Confectionery Confectionery, processed food based on a sweetener, which may be sugar or honey, towhich are added other ingredients such as flavorings and spices, nuts, fruits, fats ando i l s , g e l a t i n , e m u l s i f i e r s , c o l o r i n g s , e g g s , m i l k p r o d u c t s , a n d c h o c o l a t e o r c o c o a . Confectionery, usually called candy in the United States, or sweets in Great Britain, can b e divided into two kinds according to their preparation and based on the fact t h a t sugar, when boiled, goes through different stages from soft to hard in the crystallization process. Typical of soft, or crystalline, candy—smooth, creamy, and easily chewed— are fondants (the basis of chocolate creams) and fudge; typical hard, noncrystallinec a n d i e s a r e t o f f e e s a n d c a r a m e l s . O t h e r f a v o r i t e c o n f e c t i o n s i n c l u d e n o u g a t s , marshmallows, the various forms of chocolate (bars or

14 Records show that confectionery was used as an offering to the gods of ancient Egypt. In 1911 the first candy bars were sold in baseball parks. pastes and marzipan. . popcorn.S. s o m e t i m e s filled).S.w h e n with the development of special candy -making machinery it became a Britishspecialty. L e a d i n g n a t i o n a l p l a y e r s a r e N u t r i n e . Confectionery Market Share The confectionery market is highly fragmented with several players with strong regional p r e s e n c e .1 9 t h century with the invention of improved machinery and a cheaper process for powderingsugar.Among the oldest types of candies are licorice and ginger from the Far East and marzipanfrom Europe. licorice. and chewinggum. By the 1980s annual world productionof confectionery totaled many millions of kilograms. the candy industry began to grow rapidly during t h e m i d . P a r r y ' s . confectionery production. In the U. P a r l e .m o l d e d p i e c e s . Candy-making did not begin on a large scale until the early 19th century. by 1960 candy bars madeup almost half of U.Honey was used as the sweetener until the introduction of sugar in medieval Europe. cotton candy (spun sugar).

Over last one year or so it haslaunched various products in the sugar confectionery market. Perfetti. Mints and Lozenges. Bubble Gum. Candico.18% is formed by toffees and 18% by chewing gum & bubble gum collectively. It is the market leader in15 . ChewingGum. The entire market can be dividedinto 7 major categories. Eclairsform just 5% of the entire market. Mints and Lozenges form 4% and 3% of the marketrespectively. Nutrine with a strong base in southern India has emerged as the reigning number one player in the sugar confectionery market with 24% share. namely Hard Boiled Candies(HBC). N e s t l e . Wrigleys and Joyco India. While HBCs form 51% of the entire market. Eclairs. Ravalgon.C a d b u r y . Toffees.