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Praxa Signs Business Intelligence Partnership Agreement with Yellowfin Australian Business Intelligence (BI) software vendor, Yellowfin, has

signed a r eseller agreement with Australian enterprise software solutions and services pro vider, Praxa. Melbourne, VIC, December 14, 2012 -- The agreement will see Praxa make Yellowfin’s easy-to-use BI solution, and associated training and implementation services, a vailable to its broad range of corporate and government organizations within Aus tralia. Praxa’ s National Sales Manager, Carolyn Ingleson-Eames, said that its customers w ere demanding better self-service reporting and analytics capabilities, and that partnering with Yellowfin would advance Praxa’s reputation as a provider of world -class software solutions. “BI is one of the key pillars to our business, we are being asked more and more fo r software solutions that are more innovative in their design compared to tradit ional offerings and truly affordable to implement and maintain,” said Ingleson-Eam es. “Yellowfin will be a great addition to our portfolio in 2013, and we already h ave interest from our customer base.” Yellowfin CEO and cofounder, Glen Rabie, said that the strategic alliance would help to further expand Yellowfin’s foundations in Australia, and meet marketplace demand for consumer-oriented BI technologies. “Being an Australian-based BI vendor and developer, we choose our Australian partn ers very carefully,” said Rabie. “Praxa has been a major player in the Australian IT market – and BI specialist – for more than 30 years. We’re confident that Praxa’s outst anding reputation, skills and understanding of Australia’s ICT community will enab le them to help grow Yellowfin’s reputation and meet bourgeoning market demand for self-service BI.” Praxa is a specialized provider of BI, Data Warehousing, Enterprise Resource Pla nning and Budgeting & Forecasting solutions, as well as accompanying training an d services. Praxa has offices across Australia, and is an endorsed and preferred supplier for New South Wales and Victoria state governments. About Praxa: Praxa has been a major player in the Australian IT market for more than 30 years specializing in Business Intelligence (BI) and Data Warehousing, Enterprise Res ource Planning, Budgeting and Forecasting and Training. The company focuses on t echnologies from SAP, Microsoft, Wennsoft, Yellowfin, ZAP and BIReady. Praxa has offices across Australia. For more information, visit About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit What is Business Intelligence software? Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec ision-making.

For further media information, interviews, images or product demonstration, plea se contact: Edward Balfour, Praxa Marketing Manager, on +61 (0)2 8870 7233, or edward.balfou Lachlan James, Yellowfin Communications Manager, on +61 03 9090 0454, 0431 835 6 58, or For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email to subscribe to Ye llowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria +61 0 3 9090 0454