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A Balanced Scorecard is not a list of measures. A Balanced Scorecard is a description of the organization’s strategy.

” Traditional financial reporting systems provide an indication of how a firm has performed in the past, but offer little information about how it might perform in the future. three factors have fueled the need for improved performance reporting: the recent spate of corporate accounting scandals, a longstanding reliance on financial measures of performance as the one true way to gauge success, and the inability of many organizations to successfully execute their strategies. a Balanced Scorecard attempts to translate the sometimes vague, pious hopes of a company's vision/mission statement into the practicalities of managing the business better at every level

Organizations Often Have A Gap Between Strategy and Action, The Balanced Scorecard Is A Bridge To Close That Gap A definition often quoted is: 'A strategic planning and management system used to align business activities to the vision statement of an organization' At the highest level, the Balanced Scorecard is a framework that helps organizations put strategy at the center of the organization by translating strategy into operational objectives that drive both behavior and performance. The metrics set up also must be SMART (commonly, Specific, Measurable, Achievable, Realistic and Timely) - you cannot improve on what you can't measure! Metrics must also be aligned with the company's strategic plan The Balanced Scorecard Provides a Four Perspective Framework to Translate Strategy Into Operational Terms These four realms are not simply a collection of independent perspectives. Rather, there is a logical connection between them - learning and growth lead to better business processes, which in turn lead to increased value to the customer, which finally leads to improved financial performance a-cause-effect relationship • • • • Financial perspective; Customer perspective; Internal process perspective; Innovation and learning perspective.

Financial (measures) • • • • • Cash flow Return on investment Financial result Return on capital employed Return on equity

Customer • • • Delivery performance to customer - by rate Quality performance to customer - by quality Customer satisfaction rate

it soon became evident that it could be used as a management system to implement strategy at all levels of the organization by facilitating the following functions: 1. Planning. Communicating strategic objectives . Strategic feedback and learning .the translation of strategic objectives into quantifiable measures clarifies the management team's understanding of the strategy and helps to develop a coherent consensus. The Balanced Scorecard has been applied successfully to private sector companies. A Balanced Scorecard should result in:       Improved processes Motivated/educated employees Enhanced information systems Monitored progress Greater customer satisfaction Increased financial usage Balanced Scorecard as a Strategic Management System The Balanced Scorecard originally was conceived as an improved performance measurement system. 2. Clarifying strategy .executives receive feedback on whether the strategy implementation is proceeding according to plan and on whether the strategy itself is successful ("double-loop learning"). setting targets. 4. non-profit organizations.ambitious but achievable targets are set for each perspective and initiatives are developed to align efforts to reach the targets. and government agencies . and aligning strategic initiatives . 3. However. These functions have made the Balanced Scorecard an effective management system for the implementation of strategy.• • Customer loyalty Customer retention Internal business processes • • • • Number of activities Accident ratios Opportunity success rate Overall equipment effectiveness Learning and growth • • • • • Investment Rate Internal Promotions % Employee Turnover Gender Ratios Illness rate Implementing the Balanced Scorecard system company-wide should be the key to the successful realisation of the strategic plan/vision.the Balanced Scorecard can serve to translate high level objectives into operational objectives and communicate the strategy effectively throughout the organization.

Objectives .

In a recent world-wide study on management tool usage. Customer. market share goals as well as product and service attributes. Internal Processes and Learning & Growth. Balanced Scorecard Perspectives Here are the definition for the four Balanced Scorecard perspectives:    The Financial Perspective covers the financial objectives of an organisation and allows managers to track financial success and shareholder value. the Balanced Scorecard was found to be the sixth most widely used management tool across the globe which also had one of the highest overall satisfaction ratings. . In its simplest form the Balanced Scorecard breaks performance monitoring into four interconnected perspectives: Financial. The Customer Perspective covers the customer objectives such as customer satisfaction.Features            What is the Balanced Scorecard? Balanced Scorecard Books Balanced Scorecard Research & Reports Balanced Scorecard White Papers Balanced Scorecard Case Studies Balanced Scorecard Magazine & Press Articles Balanced Scorecard Software Tools Balanced Scorecard Academic Articles News & Press Information KPI Library API TV Overviews     Performance Management Balanced Scorecard Business Intelligence Key Performance Indicators Key Performance Indicators: The 75+ Measures Every Manager Needs to Know Bernard Marr More The Balanced Scorecard The Balanced Scorecard is a strategic performance management framework that has been designed to help an organisation monitor its performance and manage the execution of its strategy. The Internal Process Perspective covers internal operational goals and outlines the key processes necessary to deliver the customer objectives.

training. For more information see also our white papers ‘What is a modern Balanced Scorecard’ and ‘How to create a strategy map’ Cause-and-Effect Logic A Strategy Map highlights that delivering the right performance in the one perspective (e. The Learning and Growth Perspective covers the intangible drivers of future success such as human capital. developing the right competencies) underpin the objectives in the Internal Process Perspective (e.g. systems and databases. leadership.g. Delivering the customer objectives should then lead to the achievement of the financial objectives in the Financial Perspective. gaining market share and repeat business). delivering what customers want). Early adopters created Balanced Scorecards that were primarily used as improved performance measurement systems and many organisations produced management dashboards to provide a more comprehensive at a glance view of key performance indicators in these four perspectives. The objectives in the Internal Process Perspective (e. financial success) can only be achieved by delivering the objectives in the other perspectives (e. You basically create a map of interlinked objectives. delivering high quality business processes). which is at the heart of modern Balanced Scorecards. A Strategy Map places the four perspectives in relation to each other to show that the objectives support each other. However.g.g. For example:    The objectives in the Learning and Growth Perspective (e.g.g. delivering high quality business processes) underpin the objectives in the Customer Perspectives (e. this four box model has now been superseded by a Strategy Map (see Figure below for the generic template). organisational capital and information capital including skills. From Measurement Dashboards to Strategy Maps When it was first introduced the Balanced Scorecard perspectives were presented in a four-box model (see Figure above). organisational culture. .

Strategy maps therefore outline what an organisations wants to accomplish (financial and customer objectives) and how it plans to accomplish it (internal process and learning and growth objectives). This cause-and-effect logic is one of the most important elements of best-practice Balanced Scorecards. . For a large number of real-world best practice examples please visit our case study section The danger with the initial four-box model was that companies can easily create a number of objectives and measures for each perspective without ever linking them. This can lead to silo activities as well as a strategy that is not cohesive or integrated. It allows companies to create a truly integrated set of strategic objectives on a single page.