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PROJECT TOPIC: Event Management Company “WEDDING WITHOUT WORRIES” Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Administration of Christ University, Bangalore-560029
BY Medhavi Jain 1011650 Aakriti Patwary 1011651
Under The Guidance of Professor :- Mr. Niranjan
DEPARTMENT OF MANAGEMENT STUDIES CHRIST UNIVERSITY, BANGALORE 2010 – 2013
GUIDE CERTIFICATE This is to certify that Medhavi Jain (1011650) and Aakriti Patwary (1011651), student of BBA - B , IVth Semester at Christ University, Bangalore have completed their project on the topic titled “Wedding Without Worries.” under my guidance and supervision. This has not previously formed the basis of the award of any degree, diploma or other similar title of recognition. Place: Bengaluru Date: 05th March, 2012 Christ University, Bengaluru Mr. Niranjan Class Coordinator, 4th BBA –B
This is to certify that Medhavi Jain (1011650) and Aakriti Patwary,(1011651),student of BBA - B , IVth Semester at Christ University, Bangalore have completed their project on the topic titled “Wedding Without Worries.” under my guidance and supervision. This has not previously formed the basis of the award of any degree, diploma or other similar title of recognition.
Place: Bengaluru Date: 05th March,2012 Christ University, Bengaluru
Mrs. Jyothi Kumar Head of Department
We further declare that the project done by us is purely original and has not been previously formed on the basis of the award of any degree. diploma or other similar title of recognition. Department of Management Studies. Class Co-ordinator of IVth Semester BBA ‘B’.Christ University. Niranjan . Christ University.DECLARATION We declare that the Entrepreneurship Development Project is a record of a research carried out by us under the guidance of Mr.1011650 Aakriti Patwary. Place: . Bangalore. This is a record of bona fide and original work submitted by us in partial fulfilment of the requirements for the award of degree of Bachelor of Business Administration. 2012 Project compiled and completed by:Medhavi Jain .1011651 . Bangalore Date: .05th march.
Our project would not have been a complete one without their continued support and keen guidance. C. Jyothi Kumar. Jain Mathew. Mathew. We wish to specially acknowledge our project mentor Mr Niranjan. our Academic Coordinator and Mrs. our Head of the Department for giving me this opportunity to carry out the project. We would like to thank Dr. Vice Chancellor. . Thomas. (Fr). Christ University for her constant guidance and support throughout the project or else it wouldn’t have been successful. I would also like to extend our gratitude and heartfelt thanks to Mr. a senior faculty member of Department of Management Studies. for their encouragement At last we would also like to thank our parents and friends for their moral support.ACKNOWLEDGEMENT We would like to express our sincere gratitude to all those who have been instrumental in the preparation of our Entrepreneurship Development Project.
5. HUMAN RESOURCE PLAN • • • • • • • • ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED FOR MANPOWER ESSENTIAL DUTIES & RESPONSIBILITIES WORKING HOURS POLICY LEAVE POLICY LOAN GRANT POLICY RETIREMENT POLICY SALARY STRUCTURE . TOPIC INTRODUCTION • • • • • ABOUT SSI/MSI COMPANY PROFILE INDUSTRY PROFILE ENTREPRENEUR PROFILE APPROXIMATE ESTIMATE PURPOSE OF SELECTING THIS SERVICE PAGE NO.TABLE OF CONTENTS S NO. • 2. FEASIBILITY • • • • SWOT ANALYSIS MARKET SURVEY DATA ANALYSIS INTERPRETATION 3. PRODUCTION & OPERATIONS • • • • LOCATIONAL ANALYSIS LAYOUT DESIGN QUALITY TESTING PROCEDURE PROCESS FLOWCHART 6. 1. MARKETING PLAN • 7 P’S • SEGMENTATION • TARGETTING • POSITIONING • PRINT ADVERTISEMENTS FINANCIAL PLAN • • • PROFIT & LOSS ACCOUNT BALANCE SHEET BREAK EVEN ANALYSIS 4.
CHAPTER 1 INTRODUCTION • ABOUT SSI/MSI • COMPANY PROFILE • INDUSTRY PROFILE • ENTREPRENEUR PROFILE • APPROXIMATE INVESTMENT • PURPOSE OF SELECTING THIS SERVICE .
Further. The performance of the small scale sector. the sector accounts for about 39% of the manufacturing output and around 33% of the total export of the country. therefore. this sector employs an estimated 31 million persons spread over . the micro and small enterprises (MSEs) have been accepted as the engine of economic growth and for promoting equitable development. It has significantly contributed to the overall growth in terms of the Gross Domestic Product (GDP). has a direct impact on the growth of the overall economy. in recent years the MSE sector has consistently registered higher growth rate compared to the overall industrial sector. In India too. It is estimated that in terms of value.ABOUT SSI/MSI An industrial undertaking in which the investment in fixed assets in plant and machinery whether held on ownership terms on lease or on hire purchase does not exceed Rs 10 million. employment generation and exports. the MSEs play a pivotal role in the overall industrial economy of the country. As per available statistics. The small scale sector has played a very important role in the socio-economic development of the country during the past 50 years. The MSEs constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth and account for a major share of industrial production and exports. Worldwide. The major advantage of the sector is its employment potential at low capital cost.
finance management. WEDDING WITHOUT WORRIES is the wedding co-ordinating and planning organization headquatered in Bangalore. Our services entail staffing. We plan to have a constant occupation with a grand affair called Bridal Asia (an exhibition held every year) — a shade different from mere trade relations as it touches the delicate cultural moorings of the Indian sub-continent in bringing together the whole paraphernalia of the asian wedding occasions. We ensure a rich media coverage & effortless public relations machinery. security. Our perspective of today's business reality is unmatched as we merge the weddings with the global reach.12. that takes over the entire responsibility from germination to fruition of ideas for weddings. . liaison & technical support. selection of venue. most vigorous in India but well received throughout the Continent. our market managers sift the grain from the chaff with a know-how that is comparable to the best in the Indian market.8 million enterprises and the labour intensity in the MSE sector is estimated to be almost 4 times higher than the large enterprises. registration. household & media. Bridal Asia may become a festival in Couture Circes. COMPANY PROFILE WEDDING WITHOUT WORRIES-. While researching on an idea.
such events on earth these days require the services of a wedding planner. We are experienced and dedicated professionals with many years of event planning experience and we intend to effectively use this expertise in our new venture “WEDDING WITHOUT WORRIES” With a very creative. but also for all those sharing their joyous moments with them. Whether you want a wedding in the traditional style or in a contemporary setting. Today. We have the expertise to single handedly manage all the aspects of a wedding right from conceptualization to the finance function with meticulous perfection. . We co ordinate every aspect of your wedding and transform it to an event that would always linger in your memory. talented team and strong network we can provide services that take care of the minuest of details of the wedding and all the functions related to the same. But with the pace of modern life reaching mind-boggling proportions. our services can successfully meet your demands at any scale. and India is making a mark in this field too. We personally journey with you from your engagement to your wedding and help you make important decisions regarding minute details.Most marriages some say are made in heaven. professional. are celebrated on such a large scale that event not only becomes memorable for the bride and groom. which was held at New Delhi. This was showcased at the fifth edition of Bridal Asia. weddings apart from following the traditional norms.
Therefore we offer a host of packages and services specifically tailored to the needs of each couple. Indian or more traditional wedding. We listen to their needs and work with them to create the event of their dreams. So whether our client wants a Western. Our services include weddings. answers to etiquette questions to mention a few. Our clients' wishes become our commands. budget planning. OBJECTIVES We want every detail of our client’s wedding and engagement to be both a pleasurable and a memorable experience. Our consultants are experienced and dedicated professionals. we can help.MISSION WEDDING WITHOUT WORRIES is a full service company that provides complete services for weddings. Tropical. . WEDDING WITHOUT WORRIES is unique in the way that we give our clients our undivided attention. receptions.
the media is planned. An event management team can be retained for any type of business meeting. you ought to supervise and be sure that things are going on in accordance. . It is here that the efficient and creative will survive. the suppliers have provided the resources. long hours. On the event day itself you have to make sure that the celebrities arrive on time. There is no limit to the business development ideas for an event management business. Sometimes the preparations can go on endlessly for days together. It is possible to organize every kind of event ranging from wedding to a political rally.INDUSTRY PROFILE INTRODUCTION TO EVENT MANAGEMENT Event management refers to methods of outsourcing business occasions. meetings have been scheduled and solutions have been provided. It involves a lot of hard work. Today there exists competition from local to international conglomerates. their needs are looked after. With liberalization the influx of foreigners have made the field even competitive. Event management is now conducted not only at national levels but at international levels too. social occasions. If you are in charge. or a combination of both. travelling to various places. odd hours.
and changing characteristics of the people living in the area. a grand success. To make an event a grand success the people behind the curtains turn days into nights until they are sure of the seamless flow of the show. links with the suppliers. It involves layers of personnel who professionalize in different tasks.Event management is a colossal institution. product launch. EVENT MANAGEMENT IN INDIA The economy of India is growing by leaps and bounds and there are various ever-growing industries that are contributing to increasing the nation’s coffers. product launches. road shows. lifestyle. network. Tourism and branding activities like festivals and corporate activities such as conferences. The result. award ceremonies. celebrity shows etc. and high quality managerial skills. Some of these factors are the rate of the growth of economy. This industry has come a long way in the . are a few of them. EXTERNAL FACTORS AFFECTING EVENT MANAGEMENT BUSINESS: Several external factors also affect the growth of the event management industry. Corporate event management. and gala dinners are under the scope of event management business. service promotion. Key factors for the success of an event management business are reputation.. One such industry is that of event management.
to the larger players. These skills include: • • • • • • • • • • Organizational skills Technical knowledge Public relations Marketing Advertising Catering Logistics Decor Glamour identity Human relations . per annum. per annum on events. 20 Crores. who organize national and international events. And the size of the companies varies from the rather small ones that manage small events such as birthdays and weddings. And in the last couple of years.last five years or so and today is no less than a multi-crore industry. 1. all the event companies are spending to the tune of approximately Rs. The event management industry in India involves the requirement of various skills that have caused it grow the way it is in recent past. During the early part of the 1900s the industry had spent up to Rs.800 Crores. as a whole.
. In fact. CAREERS IN EVENT MANAGEMENT Off late event management has been considered as an exciting career option. the event manager/company is asked to submit a project report. The first thing required is to get the orders for the event. whether it is for small time events (birthday parties and weddings). largely for coordination. with the finances involved. or then for the larger ones assigned by companies (exhibitions and trade fairs). This process is also known as pitching for an event. or then the international concerts. until five to six years ago there were not too many event management companies. Usually. in the early 90s.• • • • • PROCESS Understanding of laws and licenses Risk management Budgeting Study of all allied media Local and national. On the basis of this is the assignment given to them. from stage one. and as industry the turn over was no more than 18 Crores. as well as international events The management of events calls.
Also. And on the completion of the course. Earlier one was employed and learnt the ropes of the trade on the job. things began to change and by the end of the financial year 2007-2008. Careers in event management seem to be alluring more and more youth. In fact. But now there are vocational courses – diploma and degree in this field. who work with them on a freelance basis. Thus there is a lot of scope in the field of event management. the industry is expected to be worth no less than 1800 Crores. there are event management companies that that take on consultants. which then is implemented during the internship period. And the event manager jobs are ever increasing. as and when the need arises. one is almost like any other seasoned event manager.However. even homemakers have stepped into the industry and organize small and private events in their spare time. These courses provide theoretical information. One can also select a few areas of event specialization that include : • • • Fashion shows Musical concerts Corporate seminars • Product launching .
At a very young age she has had . Deutsche Bank and TATA Consultancy Services. (2001-2003). Aakriti. she has a proper understanding of corporate need for effective communications which has lend an extra edge for the selection of event management as her career . Bangalore with specialization in marketing. she has a huge list of contacts with various renowned people which is necessity of the hour. she has a keen interest in organizing events and has completed a course in event management. TATA MOTORS &ITC adds on to her dynamic personality and calculative business mind. UK with specialization in the field of HRM. she has completed her graduation (BBA) from Christ College. She has completed her graduation from Christ College with a distinction. the most acclaimed one is the award she won as the 2nd best student in marketing elective. She brings with her a wealth of experience and has keen understanding of the requirement of corporations and valued clients.ENTREPRENEUR PROFILE The WEDDING WITHOUT WORRIES is a venture initiated by the duomedhavi jain and aakriti patwary. Bangalore. Her work experience with HUL. an MBA Graduate from IIM. This 28 year old woman is confident enough to face the challenges of the real business world. She has had extensive experience in customer service and HRM for over five years in renowned organizations like Accenture. Among her achievements. is an MBA graduate from LSE. Medhavi jain.
15. APPROXIMATE INVESTMENT The approximate investment amount we decided upon after keeping in mind the various costs we would incur is Rs. 00.the aspiration towards stage shows. .5 lakhs. She is a force that is defined by her intense passion & dedication towards a perfect event. Each partner will bring in 7. she attended various seminars & conferences related to event management. She has successfully organized and coordinated events in her school. Along with MBA.000.
The business involves a lot of hard work and efforts but the returns in this industry is abnormal which compensates the efforts.EXECUTIVE SUMMARY PURPOSE OF SELECTING THIS SERVICE Wedding organising company is in a boom today and this is the main reason for us to choose this service. The skills like managerial. Hence the union of these versatile personalities will be beneficial for the client. . The potential of the market is very high where demand and supply is concerned. This industry requires good relationship maintainance ability which is present in us. required in this field is prevalent in us. The main reason why MEDHAVI & AAKRITI made the decision of handling this venture wholely & solely is because MEDHAVI has a very good knowledge base of event management & AAKRITI has attended seminars & conferences related to the same. company & society on the whole. etc. leadership. Both of us have good contacts in the various aspects of the business which is essential for the smooth running of the same. It also requires us to showcast a lot of creativity . It comparatively has very less investment & high returns.
CHAPTER 2 FEASIBILITY • • • • SWOT ANALYSIS MARKET SURVEY DATA ANALYSIS INTERPRETATION .
acts as the most heterogeneous part of our population as a whole. Another reason for the same is that they are much aware of the present trends and will respond accordingly. The following is the pattern of respondents: • • • • • 41 students 3 teachers 1 counselor 1 business man 4 housewives The main reason for having majority of the respondents as students was that the probability of them becoming our client base in future is comparatively greater. which according to us. The 50 respondents were chosen as our sample population. . Due to time constraint.INTRODUCTION The questionnaire was prepared and distributed to 50 people. our research was limited to Bangalore. This sample population is assumed to be a good and efficient representative of the population of India.
Lack of skilled labor. One stop shop for all you need wedding. 5. Strong & abroad. 6. OPPORTUNITIES 1. 5. 4. Damage to delicate goods. 3. No well established face for the Increase in the disposable income of Increase in the standard of living. industry. Mind set of client. Indecisiveness on the part of the client. . THREATS The people in India usually do not The seasonal attributes of a wedding. 3. Complete transparency. 7. 4. Sometimes it is difficult to arrange all the specifications given by the client. 2. If the wedding is called off. 4. Investment is small. 3. A market that is growing rapidly and Event management is a $500bn 1. Covering every aspect of a wedding and giving it a symmetric touch. Hazel free 6. 2. 5. There are a few standard competitors. one that is relatively untapped. network to offer various specifications from different cities in India in a WEAKNESS 1. wedding industry. people. 4. prefer a wedding planner. Uncertainty of money.SWOT ANALYSIS STRENGHTS 1. 3. Unique concepts & designs formulated by experts. 2. 2.
NOTE: All questions should be answered. budget? 10-30lacs 30-50lacs 50lacs.QUESTIONNAIRE OBJECTIVE This market survey is being conducted to check the feasibility of our service in the market.1crore 1 crore & above . Secrecy of data provided shall be ensured. Also to analyze the public’s opinion about such a specialized wedding planner and their probable response to using such a service. Some questions may have multiple answers. the wedding planners are required for: more time for family better organization to reduce stress to keep up status in society 3. What is the approximate duration of a wedding? 0-2 days 2-4 days 4-6 days 6&above 6. Age:……………… Gender: m/f Occupation:…………………. General information Name:……………………. 1. Your approx. What according to you is the role of a wedding planner? Organize everything from the scratch Organize only the main events Organize some functions of your wedding 5. What would you prefer? Indoor outdoor 4. According to you. Would you prefer to outsource a wedding? Yes No 2.
7. How much time prior will you approach a wedding planner? 1-3 mts 3-6 mts 6&above THANK YOU FOR YOUR CO. The itinerary of the wedding will be prepared by: Self wedding planner Friends & relatives 12. Which type of wedding do you prefer? Theme destination Simple according to a culture 10. What level of hotel do you require for your guests? Star deluxe Choultry resorts 14. What all forms of entertainment do you prefer? Dancers musicians fire eaters Jugglers magician puppet show Fire works children’s rides fashion show 9. Your preference for the cuisine? Indian Chinese Italian Mexican Multi cuisine 13. What services do you expect from a wedding planner? Venue booking accommodation décor Local transport catering photography Entertainment ticket booking bangle makers Counseling portrait maker gifts for the guest Hair braiding chocolate fountain Others……………………………………. 8.OPERATION . Yes Do you want all the functions in the same venue? no 11.
1 From the analyzed data.DATA ANALYSIS AGE GROUP OF THE RESPONDENT 15-20 2 0 20-25 25-30 30-35 35-40 40-45 TOTAL 20 6 2 TABLE 1. we see that of the 50 respondents. there were 20 people of the age group 15. The remaining 2 people belong to the age group of 35-40 & 40-45 each. Also there were 6 of them belonging of the age between 25.25 years each. OF PEOPLE 15 10 5 0 A GE AGE 15-20 20-25 25-30 30-35 35-40 40-45 GRAPH 1.1 1 1 50 GRAPH SHOW ING THE AGE GROUP OF THE RESPONDENTS 25 20 NO. There were 6 people belonging to age group of 25-30 years. . The age between 30-35 years was only 2 people.20 & 20.30 years.
2 .30 years. We also found out that 4% of the respondents were of the age group 30.2 TOTAL 50 P IE C H AR T S H OW IN G TH E C OMPOSITION OF MALE AN D FE MALE R ESP ON D E N TS 2 0. GENDER MALE 30 FEMALE 20 TABLE 1. 40 % 30. 12% of them were of the age group ranging from 25.20 years.35 years. Also. another 40% were between 20-25 years. 60% 1 2 GRAPH 1. There were 2% people of the age group 35-40 years and the remaining 2% were of 40-45 years.This shows that 40% of them were teenagers of the age group 15.
hence a more number of men were chosen. hotel accommodation. it would not be fair on our part to include only the females in topics like this. TABLE SHOWING THE REQUIREMENT OF WEDDING PLANNERS MORE TIME 11 BETTER ORGANISATION 28 REDUCE STRESS 24 TABLE 1. Also.4 STATUS 25 GRAPH SHOWING THE REQUIREMENT OF WEDDING PLANNERS 30 25 20 NUMBER 15 10 5 0 28 25 MORE TIME BETTER ORGANISATION REDUCE STRESS 1 REASON STATUS 24 11 GRAPH 1. 30 of them were male and the rest 20 were females.4 . The questionnaire contained the information (like budget. From this we can see that 60 % of them were males & 40% female.Among the 50 respondents. etc) which can be best answered by males & hence a more number of males were chosen.
a greater weightage is given to wedding planners because they organise things better & professionally. 24% 1-3 MONTHS 3-6 MONTHS 6&ABOVE 15. TABLE SHOWING TIME FOR ORGANISATION 2-4 DAYS 16 4-6 DAYS 16 TABLE 1.7 6 DAYS &ABOVE 4 PIE CHART SHOWING TIME FOR ORGANISATION 12. Hence we will try having an edge over the others in all the 4 aspects. We also will have as many efficient personnel to handle the weddings in the best possible manner. Among all of them. a few have chosen 2-3 options. 11 of them feel that wedding planners are important to allow the people to spend more time with their families. Out of the 50 people. 30% 23.7 .According to the analysis done by us. which shows that they feel that its not one reason only to choose a wedding planner. 46% GRAPH 1. 28 feel that they are better organizers. whereas 24 of them feel that they reduce stress and 5 feel that they help to keep up the status in society.
e. 28%) of them feel that 2 days are more than sufficient for a wedding. Hence we must prepare itinerary in such a manner so as to fulfill their needs and hence satisfy them. Thus from the above data we interpret that majority of them think the duration of a wedding is 2-6 days. 20% 11. 22% 22. 44% 10-30 LACS 30-50 LACS 50LACS.Among the 50 people.e. 32%) of them think 4-6 days are required and the remaining 4(i. 14(i. TABLE SHOWING BUDGET 10-30 LACS 22 30-50 LACS 11 50LACS-1 CRORE 10 TABLE 1. another 16(i.8 .1 CRORE 1 CRORE & ABOVE GRAPH 1. 14% 10.e. 32%) of them have opted for 2-4 days.8 1CRORE&ABOVE 7 PIE CHART SHOWING BUDGET 7. 16(i. 8%) of them feel even 6 days are insufficient.e.
9 39 40 39 37 44 40 43 24 15 14 17 22 20 18 42 39 6 . Another 11 of them (i. 10-30 lakhs which is 44% of the total population. 30-50 lakhs are sufficient for the wedding. it numbers to 7 people. The remaining 14% of them think that even a crore is not sufficient.1 crore which is 20% of the total.The approximate budget of 22 of them is Rs. we will basically cater to the upper middle class and the niche strata of the society. 22%) feel that Rs. Keeping all this in mind. 10 of them feel that weddings can be conducted in approximately 50 lakhs. TABLE SHOWING THE VARIOUS SERVICES VENUE ACCOMODATION DÉCOR TRANSPORT CATERING PHOTOGRAPHER ENTERTAINMENT TICKET BOOKING BANGLE MAKING COUNSELLING POTRAIT MAKING GIFTS HAIR BRAIDING CHOCOLATE FOUNTAIN MEHENDI MEHENDI OTHERS TABLE 1.e. We will have to organise everything which will cater to the needs of the society as a whole.
This décor consists of flower decoration. . 78% feel that we should provide them with décor. stage decoration. is quite different to interpret.e. • Accommodation is another important service because 40 people think that this should be provided by the wedding planners. • Venue booking is given importance by 39 of the total people i. 78% feel that wedding planners must provide the service of venue booking. FOUNTAIN M ENDI EH PARLOUR OTHERS GRAPH 1. • Décor has been opted by 39 of them which mean that out of the total population.9 This question having a multiple choice answer. etc.GRA SHOWING THE VA PH RIOUS SERVICES 50 45 40 NUMBER 35 30 25 20 15 10 5 0 1 SERVICES VENUE ACCOM DÉCOR TRANSPORT CATERING PHOTO ENT TICKET BANGLE COU NSELLIN G POTR AIT GIFTS HAIR CHOC. Here people had to choose many options given to them. room decoration.
• Bangle makers. This shows that 88% people want the wedding planners to provide catering with the other services. • Gifts for the guests have been chosen by only 44% of the population.e. would want such services along with the others. Only 14 of them want us to provide a counseling service. It has been opted by only 24 of the people which are only 48% of the population. • Ticket booking does not seem to attract many of them. . Only 15 of them. i. • Hair braiding has been chosen by 20 of them. • Counseling is another important service which we intend to provide. 30%. 74% of the population. • • Photography has also been chosen by 88% of the respondents. which consists of 40% of the population. • 17 of them only feel that portrait makers are required in a wedding. This shows the lack of interest of the people towards this service. Entertainment has been the choice of 43 people which consists of 86% of the population. another service which is of least importance. i. • Catering as a service of the wedding planner has been opted by 44 of them.. Only 34% of the population wants this service.e. But the respondents do not feel its importance..• Local transport has been thought to be important by 37 people.
Chocolate fountain being the most important service when children are
concerned has been chosen by 18 people only. This means that only 36% wants this service. • Mehendi as a service has been opted by 42 people. This comprises of
84% of the population. • Beauty package service has also been chosen as a service by 39 of them
i.e., 78% of the total population. • Other services, was an optional answer. 6 of them have marked this and
have also given their suggestion for the same. To mention a few- photo studio, holiday package, designers, invitation cards, nuptial services, tattoo makers, etc.
From this analysis we come to the conclusion that most of the services will be provided in the weddings and also that, a choice will be given to our client for the same. The services which have gained maximum positive reply will be taken care of in the most in depth form.
TABLE SHOWING FORMS OF ENTERTAINMENT
DANCE MUSIC FIRE EATERS JUGGLERS MAGICIAN PUPPET SHOW FIRE WORKS CHILDREN’S RIDES FASHION SHOW
34 41 10 13 20 14 23 20 17
GRAPH SHOWING FORMS OF ENTERTAINMENT
50 40 NUMBER 30 20 10 0 1 FORMS DANCE MUSIC FIRE JUGGLERS MAGICIAN PUPPET FIRE WORKS RIDES FASHION
This question also had multiple choice answers. People have opted for the services as follows: ⇒ Dancers- 34 i.e. 68% of the sample population. ⇒ Musicians- 41 i.e. 82% of the sample population. ⇒ Fire eaters- 10 i.e. 20% of the sample population.
⇒ Jugglers- 13 i.e. 26% of the sample population. ⇒ Magician- 20 i.e. 40% of the sample population. ⇒ Puppet show- 14 i.e. 28% of the sample population. ⇒ Fire works- 23 i.e. 46% of the sample population. ⇒ Children’s rides- 20 i.e. 40% of the sample population. ⇒ Fashion show- 17 i.e. 34% of the sample population. From the above, we come to the conclusion that a majority of them prefer musicians and dancers. Hence we will have more tie-ups with dancers and musicians.
TABLE SHOWING THE CUISINE MULTI CUISINE 34
GRAPH SHOWING THE CUISINE
40 35 30 25 20 15 10 5 0 34 INDIAN CHINESE 17 4 3 1 TYPE ITALIAN MEXICAN 1 MULTI CUISINE
The following is the pattern of preference for cuisine: ⇒ ⇒ ⇒ ⇒ ⇒ 34% people prefer Indian cuisine. 8 % people prefer Chinese cuisine. 6% prefer Italian cuisine. 2% prefer Mexican cuisine. 68% prefer multi cuisine. This encourages us to have more tie- ups with companies specializing multi cuisine. TABLE SHOWING LEVEL OF HOTEL
GRAPH SHOWING LEVEL OF HOTEL
25 20 NUMBER 15 10 5 0 1 LEVEL OF HOTEL STAR DELUXE CHOULTRY RESORT
Star hotels are preferred by 17 out of the 50; deluxe hotels by 11; choultry by 3 people and resorts by 21 people. This abrupt figure is reached to because 2 of the respondents wanted two types of hotels for the same wedding. From this analysis we have finalized that we will have more tie ups with resorts & star hotels.
The study was conducted on the people residing in Bangalore and majority of them belonging to the age group of 18-25 years. The outcome of this study was that most of them wanted to outsource their wedding so that all aspects of the wedding are organized in a more systematic manner. The demand for outdoor weddings being higher, we plan to have tie ups with majority of such venues.
Most of them having the budget of 10-50 lakhs have helped us to target the upper middle class and niche strata of the society; we have to emphasis on the quality of service to be provided.
The study made us realize that the project we have chosen is feasible. Hence we will strive our best to fulfill and satisfy our customers.
CHAPTER 3 MARKETING PLAN • • • • • 7 P’S SEGMENTATION TARGETTING POSITIONING PRINT ADVERTISEMENTS THE 7 P’S OUR PRODUCT .
'Wedding Without Worries” help you celebrate your weddings in such a way that takes the load away from your shoulders. designer marriages ! When you can let loose all your fancy ideas. props. everything will revolve around the chosen theme. Starting from the invitation cards to the trousseau. color. clothes. Any modern marriage is incomplete if you haven't thought about a theme. theme or ambience. A well thought out theme helps guests remember the wedding for a long time to come. be daring and experiment. cuisine. The goal behind incorporating this 'Wedding Management Company is to provide the people with services rendering to their 'Wedding needs. The following are the services we provide: 1.An entire package will be created for you once you let us know your choice of concept. information on do's and don'ts in consideration to pre and post marriages and the most important yet the most sensitive area. in terms of providing of best Service providers. decor. of. Leave it all in the hands of our capable designers at Wedding Without worries. provision of gifts. . managing the entire show. THEME BASED WEDDINGS Welcome to the era of theme weddings. entertainment.
DESTINATION WEDDINGS . From the moment the invitation is received until 'the grand 'finale. Bonfires and authentic 'Hawaiian food. floating candles in bowl etc. treetop shacks for eating /dining. Used at all places for decoration at reception. Caribbean music groups. tables. Some popular themes: ⇒ Hawaiian: Calypso Band. decoration unseen of and ambience unfelt of. ⇒ African night: Jungle atmosphere. ⇒ Chinese Theme: The colors of red.A theme analogously serves as a "destination" for your event. 2. in grass shirts. elephants also included for a cost. We have the capability and expertise to provide you with themes unheard of. black and gold can really make a huge impression in Chinese themes. ⇒ Candle themes: Candles create that special atmosphere for your wedding. your guest are united in a special "something in common" way.
mountain picnics and river rafting as well..! Get married at exclusive and private Beach resorts creating an erotic theme such as the Carnival Night. to make them events to remember. Our wedding package is complete with royal palaces. right from planning of your wedding. sand and fun. elephant processions. desert theme parties and a 400-year-old picturesque wedding venue in the middle of a lake! Beach Weddings at Goa Sun.. And entertain your guests with treeing. Weddings in the Magnificient Himalayas Enjoy the quiet splendor of the majestic Himalayas. Caribbean show or the Rastafarian events. .. vintage cars..“Wedding Without worries” offers the best destinations for erotic weddings. till the time your last guest leaves. Wedding Without Worries offers you complete Wedding Packages. We offer destination weddings in different places. Beautiful valleys and pine forests. The following are some of them: Royal Palace Weddings In Rajasthan You don't have to be a king to be married like one...
INVITATIONS . Following specifications should be considered before selecting a venue: • Space requirements • Maintanence of lawns or Banquets • Power backup • Parking facility • Approach and location • Monopoly of service providers • • Branding of the venue Facilities and flexibilities 4. Venue selection is of utmost importance. just give the idea and we will mature it for you. If you wish to have the venue decorated according to a particular theme in your mind. we will organize weddings both at indoor and outdoor venues.3. regional so on and so forth. size of the crowd and season. Japanese. historic. VENUE Depending upon the theme. If you do not have a particular theme in your mind you can choose from the list of themes such as floral both ornamental and classic.
The look. Most venues are decorated extensively with flowers. inscribed with 'shlokas' or colors from pleasing pastels to earthy and vibrant. The choice of flowers and the floral arrangements at the wedding are determined by a number of . Carefully selected flowers will compliment and add your individual style to your fantasy wedding. and decor of mandap and wedding venues. for garlands as well as for showering blessings. Whether you want a simple but elegant one page handmade paper card or a mini-booklet. DÉCOR & LIGHTING Decor: It would include design of personal stationery. 5. Banana fibre. The language you use -not to mention the style of script and paper color — hints at the wedding's level of formality. Flowers constitute a subtle element that sets the tone and style for the wedding ceremony as well as the reception. the feel.Our wedding invitations set the tone for your event and offer a peek at the festivities to come. paper from handmade. find there's so much that needs to be communicated in the little note. motifs from Ganesh to cards using mouli thread & real supari we help you to select from range of designs. informing guests what to expect and to wear. silk-laid to imported an card. all of these speak of personalities of the person sending the Card. 'We strive to select the perfect card for you. mithai boxes. Wedding floral design is a specialized art used for decoration as well as for all ceremonies. Your invitations are the first statement you make about the Big event. flowers form an integral part of any wedding. the embellishments the choice of words….
factors. Shower petals on newly weds. gajras etc . Guest tables. we promise to arrange everything down to the minutest detail.The season.even if these flowers have to be especially flown in for the occasion. From providing Ikebana arrangements if the theme is Japanese and tulips and orchids if you go in for a European ambience. which includes Mandap. rose Buds. etc. the flowers that are most easily available and those that conform to the overall ambience of a wedding are the most important variables. Banquet tables. guest. floral 'rangoli. run through the fist we have provided and let us know your requirements We provide our floral services in following areas: Venue decoration according to the theme. Decorating Brides and Groom's house Beautifully decorated car with flowers for newlyweds. To help you in finalizing and implementing your wishes 'Wedding Without Worries” would • • • Find a reliable florist within your Budget Offer suggestions on floral décor Coordinate and supervise the décor To enable you to gauge the quantities and the kind of flowers you will need.
can be coordinated and executed by us to perfection.CONCEPT AND DESIGN All aspects of the wedding. "We first listen to our clients need and requirement. can heighten and accentuate each and every element of decor and take it to a completely different level. We do the paper planning first which includes schematic drawing to develop theme concept. concepts and designs.Basically create magic. 6. Lighting is a very important factor in the implementation of a theme. We believe that lighting if used creatively. . Bonfires or the old-fashioned gas lanterns. be it small or large. and the ultra modern pyrotechnic lights. It can be used to create an aura. evoke a mood. The scope of Lighting can extend 'from general ambience lighting to special effect lighting. It is our continuous endeavor to provide you with new ideas. Be it 'diyas 'or perfumed candles floating in the pool. do the basic research of the place and then plan accordingly.Lighting: Lighting is the most vital ingredient to ensure that you are seen.
Right from melodious instrumental music to a rocking star night. mood and atmosphere for the entire wedding. which will set the tone. spirit of partnership with them and well defined system-driven approach right from conceptualization makes us stand ahead of others. which the entire occasion shall move. ghazal singers. ACCOMODATION . MUSIC Weddings cannot be complete without music and dance. a tenor and drummers.we would provide a band for the marriage procession. shehnai players to a Bhangra party. Traditional singing professionals from folk artistes. qawwali performers.CONCEPT PUT INTO ACTION We put forward a set of patterns according to the requirement. we plan it all. 7. Client interaction. understanding their needs. It is the music. Choreographers -Arranging choreographers to teach dance steps to family members on popular wedding songs from films. Piano/Live band/Violin/guitar Ideal for a cocktail or a wedding reception Taped Music Band. The Band normally includes a trumpet. 8.
PHOTO/VIDEO GRAPHER Since we all wish to capture the moments linked to marriage occasion. as most hotels are overbooked during the wedding season. your guests can have the comforts of a home away from home. We can make bookings for you in any hotel of your choice. inns and guesthouses. We will also prepare customized engagement and wedding albums. They come complete with a sitting room. We ensure to choose right photographer/videographer to capture all the magic of your special day and preserve it for the two of you to share for years to come. 9. you will need to let us know the numbers much in advance. However. kitchen and bathrooms. • A choice selection of reliable Photographers and Videographers •Coordination in shortlisting and interviewing selected photographers and videographers Based on your specific needs and requirements and also giving them the list of ceremonies to be covered and sequence of events. dining room. you will need to make arrangements of accommodation for your out -of -town guests.If the marriage ceremony you are planning is elaborate and likely to be held over a span of a few days. . we also arrange for a photographer/videographer as required. we also offer you the choice for lodging your guest in well-furnished apartments. All. Besides hotel rooms. Everyone knows that pictures are the only thing you have after the moment has passed.
10. (Sometimes. to the more daring Goan. Bangalore and Calcutta. with the newly weds as witness to the event. Marwari and Kashmiri to Chinese and Continental. from a variety of salads to a vast range of dessert-just about everything to suit your style and taste. as also a gourmet affair to cherish and remember .) . your choice of caterer may be linked to the venue you choose as all hotels and Banquet halls provide their own catering facilities.•Ensuring that their services are available at the time of wedding as well as for all the pre-event and post-event wedding ceremonies. from authentic Indian cuisine to the top Brands of fast food chains. good photographers and videographers need to be booked at least two months in advance. Please note that during the wedding season.We offer you the entire range from the conventional (Rajasthani. 'You can have the choicest cuisine laid down for you from Chinese to Continental. Japanese or Mexican. from erotic mocktails to the famous Indian chaat all sourced from Agra. MULTI CUISINE The wedding feast has served many a purpose -it is a social gathering off amides and friends. We help you by -: o Helping you select a suitable caterer A suitable caterer for the wedding and pre-wedding ceremonies.
glassware. cutlery and linen are also checked to ensure cleanliness. The dinnerware. o Ensuring the proper placement Proper placement of stalls. serving dishes. and decor in case of Buffet dinners. RENTALS AND TRAVEL RENTALS: . silverware. signages. 1.o Drawing up the menu plan Incorporating elements from your traditional cuisine as well as in peeping with the theme you have chosen. o Taking care of the seating arrangments Seating arrangements including name cards for sit down dinners and table arrangements. o Checking the menu and equipment 'We ensure a taste of the caterer's culinary skills before finalizing on any menu.
13. our Destination Guide will help you find everything you want to know about the most romantic spots in India and abroad. How to get there. We take care of transportation of you and your guest to meet up with the extra demands of travel. where to stay and what to do…… you will find answers to all these questions and more with fact files. Typical examples resemble a stepped cone. standing 2-4 feet tall with a crown at the top and stacked . Bus terminus or station.If the marriage ceremony you are planning is elaborate and likely to be held over a span of a few days. TRAVELS: Wedding without worries presents great honeymoon destinations e£ ideas and tips to plan your honeymoon travel. In case of out station marriage. maps and photographs. depending upon the mode of travel. CHOCOLATE FOUNTAIN A chocolate fountain is a device for serving chocolate fondue.our vehicles and staff will personally pick them up from the airport. you will need to make arrangements in terms of transportation for your out -of-town guests. Whether it's that erotic cruise that you always wanted or an adventure safari or simply time by the beach.
This service is provided exclusively for children. extent of grandeur varies from wedding to wedding. We have a variety of fountains.Rs. 10000 onwards . However we will quote starting prices for some of our services: Bridal kits . The chocolate fountain will be placed in the wedding venue depending on your choice. PRICING Being a service and our service being subject to the choice and decision of individual clients. type. From there it flows over the tiers creating a chocolate "waterfall" in which food items like strawberries or marshmallows can be dipped. The basin is heated to keep the chocolate in a liquid state so it can be pulled into a center cylinder then vertically transported to the top of the fountain by a corkscrew auger. it is very hard to set a standard price. The quantity.tiers over a basin at the bottom. making price estimation difficult. you name it and we give it.
accommodation. 175 onwards .3000 onwards (per day) .Rs.Rs.Rs. 1 lakhs onwards PROMOTION The main feature of our promotion strategy will include a TWO. It will also have some stalls for extraordinary and special themes compiled by our experts. The exhibition will display under each head of décor. all the options available giving our future clients a clear perspective on the whole affair.Puja kits Catering Invitations Decor and lighting Accommodation Photography/Videography Music and entertainment We will charge a commission of 20% onwards.Rs. gifts etc. 2500 onwards .35000 onwards . food. . 600 per plate . It will have various stalls containing the goods required to complete a specific standard theme.Rs.Rs.DAY EXHIBITION that will showcase all that we offer. Personnel from Wedding Without Worries will be present to provide any information regarding the services. price etc. 4. kits.5 lakhs onwards -Rs. fin early bird incentive will be given to . Counters for booking and for further contact with us will be set up at the venue.
We will also put our posters around Bangalore especially in religious buildings & the various wedding venues. exotic location and customized settings will supplement the show.those customers who make bookings at the exhibition. An entrance fee of Rs100 will be charged. Billboards and Hoardings will be placed at strategic locations promoting the idea of the perfect weddings we offer. Wedding Without worries” will organize an after-show party for all the invitees present at the grand show. This will showcase the best designs and concepts of a modern wedding. This would facilitate us promote our business to the maximum extent because of the frequent visit of many of the masses to these places. We will also rely on publicity by word of mouth. fit this show there will be various personnel handing out brochures and catalogues to the distinguished guests at the show. We are sure our clients will be very pleased with our services and will not fail to tell friends and family of the wonderful experience that is to plan your wedding with Wedding Without Worries MARKETING STRATEGY The launch will be held in Bangalore at the Bridal Asia fashion show. PLACE . A presentation on the services provided and the various choices of theme.
PHYSICAL EVIDENCE Our center at Bangalore will be complemented by a variety of display windows. Bride and groom clothing. It is meant to give a prospective client an idea of how his/her wedding might look like or can look like. It will also have a sample room for all things that can be displayed and seen in person. It includes things such as the mandap. The center -will have a client meeting room. . fill these facts make Bangalore the ideal place to start our Business. office for employees and a toilet. The cost of living indent of Bangalore is quite high and the people there tend to spend lavishly weddings. the reception. we have 2 display screens in the lobby which will showcast the videos/ photos of the various services provided by us. decor etc. we have a huge scope of getting a large number of clientele. Bangalore. Each of these windows showcases a possible combination of all items seen in a wedding. floral designs. Bangalore is also the hub of many software companies and most of its population is the working class. Along with all these. Bangalore has a booming wedding market. a room for the partners. menu list. The city also provides all the resources needed. a general seating area. Due to time factor & stress factor.The Wedding Without Worries center will be situated in the prime locality of kormangala. It is a well developed part of Bangalore. The center will also have an in-house salon exclusively for wedding requirements from the Bride to all her relatives.
. Our service personnel are present at two levels: Contact personnel Contact personnel are those individuals whom the customers meet and whom the customers judge the service upon when they search for tangible clues as to the quality of service. PROCESS The Wedding planning process involves PLANNING……CO-ORDINATION…… AND IMPLEMENTATION PLANNING . Support personnel Our support personnel consist of our marketing personnel office staff'. finance personnel. We would also have an helper for the proper maintainance of our office. human resource personnel and the supervisors.PEOPLE We are a service based organization and customer satisfaction holds prime importance. Hence we make sure that Wedding Without Worries has the best service personnel that would enable us to fulfill our goal of customer satisfaction.
Flowers and Lighting ll. Number of guests 5. bridal kits etc . Style of transport 13.>The process is as follows. Theme of the wedding 2. fit this stage. Matching of Clients' needs with our Services. Planning the Budget for The 'Wedding 6. Accommodation 14. Catering 9. >Detailed Discussion with the Client involving1. Initial Meeting with the Clients where the clients provide us with their requirements and their ideas for the Wedding. Sequence Of Events 3. Fixation of the Dates and Timings of the Events 4. we list out the services we can offer them. Design & Decor. Venue 7. Unique services offered like Trousseau Packing.Transport-Calculating Transport needs. Photographer 10. Invitations-Guest lists.Music and Entertainment-Types of Entertainment. Timings and Music Selection 12. Invitations and Gift Lists 8.
purchasing power. buying attitude. We have done the segmentation on the basis of the following variables: . A market consists of a large identifiable group within a market with similar wants.CO-ORDINATING • Selecting Vendors for the various products and Services required • • • • Estimation of Costs and Reports to the Clients Food Tasting Booking of venues Booking Of Accommodation • Signing Contracts • • Detailing the entire Wedding plan Delegation of work to the Wedding Staff IMPLEMENTATION • Last Minute Details • Final Timings • Follow Up MARKET SEGMENTATION Market Segmentation is an effort to increase a company’s precision marketing. or buying habits. geographical location.
etc. A few of the most preferred destinations are Goa. hence having no time for managing and taking the burden of a time consuming event such as a wedding. Social Class & Occupation This segment is represented by the numerous family members and guests attending weddings. Hence they would seek for a wedding planner. The corporates are the busy bees. Few people have the belief that they will not be able to manage it in an organized manner. ⇒ GEOGRAPHIC: Location & destination Destination weddings are the latest trend in this industry and so this becomes a very essential segment for us. Profession is another basis for segmentation. etc. Rajasthan. etiquette tips. The income & spending pattern of the family members is another segment we target on.⇒ DEMOGRAPHIC SEGMENTATION: Income. ⇒ PSYCHOGRAPHIC : Lifestyle and Personality This segment is for the people who give importance to their status in the society and who would want to have an everlasting experience for themselves as well as for their guests. This segment requires event preparation services like gift ideas. Another segmentation is for the people who are lethargic to take the responsibility on their shoulders. . This segment will require us to plan& organise weddings on the basis of the client’s ability to spend.
This segment is for the people who give importance to their status in the society and who would want to have an everlasting experience for themselves as well as for their guests. Weddings are no longer the simple affair that they used to be. hence having no time for managing and taking the burden of a time consuming event such as a wedding. We target a niche as well as the upper middle class families. It is an indicator of a person's social and economic status. Profession is another basis for segmentation. Hence they would seek for a wedding planner. The corporates are the busy bees. Few people have the belief that they will not be able to manage it in an organized manner.TARGET MARKET AND CUSTOMER PROFILE After segmenting the market we are targeting the following segments: The income & spending pattern of the family members is another segment we target on. Another segmentation is for the people who are lethargic to take the responsibility on their shoulders. They have . This segment will require us to plan& organise weddings on the basis of the client’s ability to spend. which consists of the mass affluent and premium affluent.
POSITIONING The company will position itself as an experienced provider of wedding planning services. Is it any wonder then that weddings have taken on a larger than life dimension and require considerable time.become lavish events geared to celebrate the couple's union. effort and money to organize. who are willing to spent lakhs and crores of money on their engagements and weddings. Our customer profile consists of persons. This will significantly reduce the customer’s time and efforts preparing for such an important event as a wedding. Grooms who traditionally took a Backseat when it came to wedding planning have now started seeing it as an opportunity to be the gracious host. USP 'Wedding Without Worries is a one-stop shop encompassing all you will ever need for your own personalized wedding. 'Wedding Without worries” will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. brides enjoy nothing more than the chance to plan and enjoy their fairytale wedding and spend the day being Cinderella. Our specialty lies in the way we handle .
dancing. MEHENDI The female relatives or friends at one time did the application of mehendi on the girl's hands and feet.each of your needs from engagement to reception. rejoicing. a handy kit with creams and gel and the often forgotten essentials -safety pins. radiant bride in the 'Wedding without worries” Bridal kit . BRIDAL KIT Find everything you need to conjure up a beautiful. however. Our clients' wishes become our commands. assorted Bindis and Bangles to match your trousseau. gajras to adorn your hair. PUJA KIT . '. Today. 'We are unique in the way that we give our clients our undivided attention. and feasting. mehendi stencils and cones along with a design book for ideas. 'We listen to their needs and work with them to create the event of their dreams. manicure set and a mirror and comb. the occasion usually involves the application of "Mehendi" not just on the bride -to-be but also for her friends and relatives by professionals. accompanied by singing.uptan powder.
Fill the basic ingredients for wedding pujas in one place – the puja thali with all the requisites. pouches and all your community specific requirements. a havankund. oSaree draping: drapes sarees in all styles such as Bengali. covers. designs and work would suit her complexion and figure. garlands. . 9 yards etc. 'gari' and a 'Kalash'. 'rumaals'. 'aasanas'. oBridal salon: Hairstyle and make up to match the theme oAromatherapy oShaping up oGROOMING THE BRIDEGROOM o o o o o o Suggesting skin care routines Grooming hair Parlour treatment for men Shaping up for your wedding Wardrobe grooming Aroma therapy FASHION SHOW . toran. Assamese. GROOMING THE BRIDE oBridal fashion: we advice the bride on -what colors. Gujarati. .
acquire knowledge. fashion shows take the form of installations. . which helps us keep an edge over the others. Occasionally. This is exclusively for the people who feel its importance. where the models are static. provide with this exclusive service for adding up spice to the wedding. . puppeteer. models walk the runway dressed in the clothing created by the designer. the ability to attain objectives. The puppet undergoes a process of transformation through being animated. We. or sometimes more than one. PUPPET SHOW A puppet is a representational object manipulated by a puppeteer. or perform works of wonder using supernatural or non rational means. We have many contacts with people in the fashion world. standing or sitting in a constructed environment. It is usually but not always a depiction of a human character and is used in (a) play or a presentation. In a typical fashion show. Some puppets can be moved electronically. So just imagine a magician at your wedding who will help us weave magic into your wedding.A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. MAGIC SHOW A magician is a person skilled in the mysterious and hidden art of magic. and is normally manipulated by one.
3. PROFIT AND LOSS ACCOUNT BALANCE SHEET BREAK EVEN POINT .CHAPTER 4 FINANCIAL PLAN 1. 2.
750 6.000 - 31.200 77.706.000 8.2013 2.39.07.000 8.16.000 75.800 184.108.40.206 220.127.116.11.03.5 24.000 4.10.36.000 2.2014 3.343.000 3.000 - 3.40.85.000 33.500 2.000 13.000 54.000 3.2012 1.36.000 3.88.000 50.31.07.200 7.000 10.000 70.IN THE BOOKS OF WEDDING WITHOUT WORRIES PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31ST MARCH PARTICULARS INCOME(A) Estimated sales Profit on sales Other revenue DIRECT COST(B) Cost of rentals Other direct costs GROSS MARGIN(C=A-B) EXPENDITURE(D) Electricity Water Printing & stationary Salary Transport & communication Depreciation Advertising expenses PROFIT BEFORE INTEREST & TAX (C-D) (EBIT) Interest PROFIT BEFORE TAX (EBT) Tax(30%+3%) PROFIT AFTER TAX (EAT) 18.104.22.168.31.050 35.02.000 22.214.171.124 18.03.200 2.824 SALES STATEMENT .32.000 59.000 4.000 85.03.000 126.96.36.199.395 8.000 35.000 4.250 33.750 11.800 10.07.74.000 5.60.000 1.500 4.00.050 188.8.131.52.96.58.400 33.376 1.000 - 31.05.55.000 69.500 13.46.500 5.
Each contract goes on for a month or above. ft. the rent for each sq. and that in the third year was Rs 24. Thus.Estimated sales for the financial year 2012-13. we estimated total sales of Rs. 3000 posters will be printed whose cost is Rs 15 per poster totaling to Rs. Hence the rent for each month is Rs 30000. ft. RENT STATEMENT The total floor space of our office is 1500 sq. Estimated sales for the financial year 2013-14. ADVERTISING EXPENSES STATEMENT The advertising expenses is distributed among sandwich boards.37525000 which was ascertained from 15 contracts. ft. The rent for the second year increased to Rs 22 per sq. The total cost for internet ads is Rs 260000. 80000. is Rs 20 for the first year.16550000 which was ascertained from 7 contracts. The cost of 10 boards for 2 days is Rs 40000. we estimated total sales of Rs. posters and internet ads for the year 2012-13. Estimated sales for the financial year 2014-15. We also bought a stall in a 2 day exhibition which costed us Rs 100000 . we estimated total sales of Rs.29560000 which was ascertained from 12 contracts. our total expenses on bill boards is Rs. 45.000. According to the contract.
10.000 which was distributed among the 6 personnel in the following manner: Rs.000. SALARY STATEMENT The total salary for the first year was Rs. newspapers & posters.500× 2× 12 months = Third year salary totaled up to Rs. 11.500× 3× 12 months = Rs.500( 16.000× 3× 12 months = 7.000 Rs.000×1× 12 months = 5.30. 5.00. internet ads.000 & posters totaled up to Rs. 90. 8. posters for Rs 40000(Rs 16 × 2500 posters) and sandwich boards worth Rs. 10.74.40.000× 3× 12 months = Rs.000 3.40. 15.00.000 72.000 . internet ads of 300000.02. 16.30. The third year advertising was done through internet.The advertising expense for the second year is divided among newspapers. Internet summed up to Rs.000 distributed in the following manner: Rs.000× 2× 12 months = The salary for second year was Rs. 6.20. 12.000.000 2.000 Rs. 3.000× 1×12 months = 6. Newspaper expenses was Rs 120000.000 60. 5.5× 1000). 17. newspaper totaled up to Rs.800 divided as follows: Rs. posters and sandwich boards.40. 20.
200. 6.Rs. all these are the monthly estimates. Hence the total tax is 33% of the EBIT for all the three years.500× 2× 12 months = COMMUNICATION STATEMENT Communication expenses include telephone expenses as well as internet expenses.900× 1×12 months = 82. 1. monthly telephone of Rs.700 & that of internet is Rs. telephone expenses of around 5. 1. TAX STATEMENT The tax rate is 30% and a surcharge of 3% is charged. DEPRECIATION STATEMENT The depreciation is under straight-line basis for both the furniture & vehicle.000 & internet charges of Rs. 6. 33. IN THE BOOKS OF WEDDING WITHOUT WORRIES BALANCE SHEET AS ON 31ST MARCH .000 Rs. it is assumed that monthly telephone expense is of Rs. 5.72. For the second year. The third year. 15. 1.000 & the internet charges are of Rs. For the 1st year.800 3.300.000 is assumed to incur. The rate of depreciation for furniture is 10% & that of vehicle is 5%. Hence the depreciation value for each year was Rs.000.
34.52.50 20.000) 184.108.40.2065 BREAK EVEN ANALYSIS BREAK EVEN POINT= FIXED COST P.000-13.00.00.30.25 3760919.17.000-13.500 2399724.03.000 (1.000-20.000-20.000 (2.105 10.PARTICULARS CURRENT ASSETS Cash in hand Cash at bank Bills receivable Rent paid in advance FIXED ASSETS Furniture & fixtures (-) depreciation 31.000 2.000 25.000 31.000) 1.2012 3.00.000 54.47.95.000 2.000 41.34.052.000) (2.2014 16.052.75 Vehicles: Car (-) depreciation miscellaneous expenses TOTAL CURRENT LIABILITIES Bills payable RESERVES & SURPLUS SECURED LOANS UNSECURED LOANS CAPITAL: Pratim Sonam less:DRAWINGS Pratim Sonam (2.000) 2.00.5 TOTAL 25.052.25 2399724.000 (1.495 25.495 2.96.00.50 54.25.105 41.36.60.00.14.000-20.07.5 3.60.46.000 31.25 1203671.2013 7.000 3.000 3.5 4.96.09.843.00.03.75 1203671.V RATIO P.V RATIO= CONTRIBUTION × 100 .843.25 220.127.116.11.000 3760919.07.000 3.000) 1.50 2.07.03.105 1.000 11.000 (2.40.000-13.47.15.052.000 3.000 2.60.80.000 3.55.843.000 2.000) 1.00.21.09.5 11.
e 3.20. According to our assumption.000+ 33.000+ 3.000) Hence. 13.889.00.50.7.000.000) BREAK EVEN POINT=12.VARIABLE COST VARIABLE COST= 7.000+ 50.000+ 10.58.14.35. we reach break-even when a total sales of Rs.586 Therefore.500 = 1.SALES CONTRIBUTION= SALES.9555 = 13.500 (i.586 incurs.00.000+ 72.000 which is completed in the month of June.V RATIO= 1. hence we get our break. 15.65.500 P.00. CONTRIBUTION= 1.500× 100 1.43.60.e 4.65.55 FIXED COST= 12.even in 3 months.000 = 95. . we get the 1st contract for Rs.40. 2012.58.000 0.35.000+ 1.000+ 8.000( i.43.500+ 5.818.104.22.168.
CHAPTER 5 PRODUCTION & OPERATIONS • LOCATIONAL ANALYSIS QUALITY TESTING PROCEDURE PROCESS FLOWCHART • • LOCATIONAL ANALYSIS The location in which a business is established plays a very vital role. Bangalore is the apt place for our business as our target market is the upper middle class & niche .
Many people are migrating to this part of the world either for their studies or for their career.Kannadigas) . Bangalore has the highest number of software companies in India-212. Also. Pune . Our clientele also consists of the corporates who have a very hectic schedule and hence do not find time to take the burden of big events such as a wedding. This is another reason which attracted us. The cost of living indent of Bangalore is quite high and the people here tend to spend lavishly weddings. 14% Telugites. Bangalore has the richest people in India. We see the biggest opportunity to render our services to the same. 10% Keralites.class of the society and Bangalore is blessed with such people. QUALITY TESTING PROCEDURE Our business being that of a service provider.108. followed by Hyderabad . 3% mixture of all races. These people are the ones who are new to the place & require guidance for weddings and events so big. it is very difficult to have pre .Hence a true cosmopolitan with around 25% Tamilians. Bangalore has only 48% of local population (i.97 and most of its population is the working class. The line of poverty is the least of all cities of the world. it is very difficult for us to prepare quality standards and work according to the same. fill these facts make Bangalore the ideal place to start our Business.e. Bangalore has a booming wedding market. from other parts of the country. The city also provides all the resources needed for the establishment of such business.
Then the supervisors will see to it that they do their work properly and will also guide them in doing so. The changes. Hence we decided that we will appoint 2 supervisors who will take care of the quality of service provided at each step. the 2 appointed people will guide them with the required information and if required. This would happen a day before or few hours before the wedding according to the requirement. we will check out the level of the work and ask them to proceed only if they work satisfactorily. PRE WEDDING The client would be shown each and every materialistic thing before placing the order and if he is satisfied with the stuff. Then at every step taken by the contractors. if . Once the supervisors approve the work.determined standards for quality control in event management industry. the client or any of his substitute will be called for pre checking. they will meet them only when required. As soon as orders are placed with different service providers. DURING WEDDING Once the venue and the day is decided our supervisors will decide the time to report at the venue and all the people to whom we have outsourced our work will also report there. then we would place the order. with the required resources. These supervisors will not be present with the contractors at each point of time. This will help us to maintain a certain level of standard and also minimize mishaps.
when the decision to be taken is urgent. they also have the freedom to order for other services not mentioned earlier. He has full authority to sue the contractor for not providing quality service. Apart from this. Also. They can come up with their own ideas & help us nurture. This makes it important that we recruit the most responsible & efficient people. the role of these supervisors is one of the most delicate one. our contract with the contractor does not finish there. Once the client chooses a few among the various services provided. POST WEDDING Once the wedding gets over. . They take the feedback from our clients and ask the contractors to emphasise on those areas where the clients were not satisfied. either of us will report to the place immediately & take the best & most appropriate action. the responsibility of the supervisors does not get over. We place orders with them continuously as per the requirement of our new clients and hence have to stress more on these people and help them improvise in the dynamic environment. Hence. Also. the supervisors will also keep an account of the quantity of goods brought to the venue. The success of our events depends mainly on them.any would be made instantly. We will see to it that all the necessary services will be provided to each of our client & tuned according to their requirements.
they both will go to the caterer . Our task does not get over with the selection of contractors. We then jot down the total expenses & make an approximate report of the same. o Estimation of Costs and Reports to the Clients. o Food Tasting. It then becomes our duty to match the requirements to that of the provider & select the contractor.The exact menu for the wedding will be decided by both the client & our supervisor. we have the knowledge of approximate cost & hence we will take advance from the clients. we need to place orders with each kind of person. Hence the process of co-ordination starts where that of planning ends. It is as follows: o Selecting Vendors for the various products and Services required. This is done due to the freedom given to us by our clients. On a pre.mentioned date.Matching up all the client’s requirements.Our clients will mention the kind of service required & in most cases even the service provider. etc gives us the idea of the total expenses to be incurred for the event. This will differ for each person from as low as 15% to as high as 60% of the approximate expenses.After all this is decided. Then send a report to our clients & wait for their final approval. choosing the contractor. STEP 2.CO-ORDINATING The next step is that of co-ordination.
We will choose among the various accommodation. o Organizing people and establishing their roles. The detailed wedding plan will be prepared.All the services will be outsourced by us. This will contain the minutest details. This will mark the materialistic beginning of our project. we can derive the total manpower required & work on arranging for them too. o Booking of venues. but also with the service providers.After the preparation of detailed wedding plan.According to the pre informed requirements. This is the 1st evidence of our contract. o Booking Of Accommodation. This is nothing but the blue print of the wedding day. A dream which will be conceptualized soon. They will also guide the caterer if required regarding the changes to be made (if any). Each of the contractor will be assigned some task or the other & will be asked to report to the venue of the event few hours before the mark of the beginning of the event. the one choosing our customer’s requirement & book the same. We will not only sign contracts with our customers.this is a very important task of our business. o Signing Contracts. This will then be approved by our clients. o Detailing the entire Wedding plan. The contracts will contain all the details of the particular contract & the rules & regulations to be abided by. This is done before hand so that no two tasks clash for each .& taste the various dishes & then finalise the menu. we will book the venue/s for the wedding. Our next task is to put the whole wedding plan into papers.
All our pre decided activities are now implemented. Another reason for the same is arranging for the required resources if deficit. we might make the mistake of forgetting some of the important tasks. ⇒ Last Minute Details. Till this point of time. o Delegation of work to the Wedding Staff. the supervisors will be assigned the task of handling each & every small issues smoothly.Inspite of meeting the client ennumerable times. everything was in black and white.After taking up the last minute details and matching them with the pre existing schedule.IMPLEMENTATION The work of our people does not get over with coordination. We have contacts with various contractors who would be ready to make up the last minute set up for the wedding. Then. . we will make changes and prepare the final report according to the will of our client.After all this. mention the in depth details of the wedding to the supervisors as well as the various staff members of the firm Also. we will delegate all the work to our staff.person. ⇒ Final Timings. STEP 3. Now the plan is brought into reality. The process of coordinating ends with this step. Also this has to be done in order to check out the availability of human resource for the wedding. Due to this arises the need of taking the last minute details from the clients.
⇒ Ensuring that the Clients get what they planned and paid for.Our supervisor/s will be present at the venue during the scheduled timings & will see to it that the services are provided as desired. Creating a Smooth and Hassle Free Wedding.⇒ Follow Up. CHAPTER 6 .
HUMAN RESOURCE MANAGEMENT ⇒ ⇒ ⇒ ⇒ ⇒ ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED FOR MANPOWER ESSENTIAL DUTIES AND RESPONSIBILITIES WORKING HOURS POLICY SALARY STRUCTURE QUALIFICATION & CONDITION REQUIRED FOR MANPOWER QUALIFICATION & CONDITION FOR THE THREE MANAGERS .
• is beneficial. • Must specifically demonstrate a background and working knowledge in Experience in social services. Proficient in word processing. Following are the few qualifications & conditions required for this post. and other applications as required. dynamic to change. database. business administration or other similar education with experience in project management. • Ability to work in a high volume team oriented operation with evolving priorities. • • • Should possess leadership skills & creativity. spreadsheets. and an ability to adapt to varied conditions and work responsibilities. Must be physically fit & should be able to take stress. or other related field. can handle stress. marketing. education and/or community development the event management industry. • Preferable bachelor’s degree in marketing. • skills. etc. Excellent interpersonal skills and solid oral and written communication . Proactive with high degree of self-direction and motivation to accomplish the work that is required. • • Basic knowledge of education and social service sectors.The post of the manager in our firm is given to those who are highly creative.
and an ability to adapt to varied conditions and work responsibilities. • • Must be physically fit & should be able to take stress. . • Ability to work in a high volume team oriented operation with evolving priorities. • is beneficial.QUALIFICATION & CONDITION FOR THE SUPERVISORS The supervisors are those employees of the firm who are present at the venue of the event to keep a check on the fluent process of providing services. Fluency in English. Excellent interpersonal skills and solid oral and written communication Experience in social services. Kannada. The following are the qualifications & conditions required for the post: • • • skills. education and/or community development Must specifically demonstrate a background and working knowledge in the event management industry. • Preferable bachelor’s degree. Hindi & other colloquial languages. Proactive with high degree of self-direction and motivation to accomplish the work that is required.
• • Must be very quick in making decisions. or that might be viewed unfavorably by current clients or by the public at large. their co-workers. adhere to accepted business and professional principles in manners of personal conduct. The employees are expected to help us carry out this policy by . spreadsheets. and exhibit a high degree of personal integrity at all times. but also demands that both in professional and in personal life employees refrain from any behavior that might be harmful to the firm. ESSENTIAL DUTIES AND RESPONSIBILITIES EMPLOYEES Employees of Wedding Without Worries are expected to accept certain responsibilities. • We view service to our clients and their families as our most important responsibility. Proficient in word processing.• • Basic knowledge of education and social service sectors. database. This responsibility not only involves sincere respect for the rights and feelings of others. Should be able to judge between the right & wrong. and other applications as required.
they cannot raise any objection for any order given to them. Also. • • Each work should be done with reasonable care and skill. • The employee should carry out and follow orders of the employer. [As It is their most important duty to be honest in whatever the situation long as they are legal). especially unofficial action. which would be contrary to such agreements or procedures and which would affect the continuity of operations or services. The employees are responsible to look after the employer's property if they are using it & also to keep the premises clean & tidy. as well as their co-workers. • The employees are expected not to disclose the employer's confidential information to the outside world. • Co-operating with the management of the firm in ensuring the proper implementation and observance of employer.extending every courtesy and assistance towards clients and families. the use of agreed dispute and grievance procedures and the avoidance of any action. • We expect our employees to do what a reasonable employee would do in any situation. • might be. .
• Another important duty of the employee is not to take bribes from any outsider or any other employee. especially unofficial action. • Co-operating with the management of the firm in ensuring the proper implementation and observance of employer. they must be able to adapt to the new technology. the use of agreed dispute and grievance procedures and the avoidance of any action. etc set by the management. policies.• It is the obligation of the employee not to compete in business against the employer while still working for them as an employee. They will also . • They should be able to represent our firm fairly and effectively in relation to matters arising within the firm and which concern employment and conditions of employment. if computers or other machinery are introduced to help the employee do their job. which would be contrary to such agreements or procedures and which would affect the continuity of operations or services. for example. • It is mandatory for each & every employee to act in accordance with existing laws and regulations. • Refrain from causing. • They must be prepared to change when the job changes. encouraging or participating in any wrong deeds The employee should perform such duties and observe and conform to such directions as specified above or communicated to them by the partners.
This includes proper orientation. training. • Training the supervisors to make sure they know and follow the procedure during emergencies at the venue of the wedding. if any. The following are a few of the duties & responsibilities of the employer i. • • Treating & guiding all the employees equally without any bias. information and training about the process of providing the organizing service. • Making policies & procedures in such a way so as to provide welfare to each & every person related them. They have to take care of the minutest details in order to reach the expected level of services. and education employees need to efficiently do their jobs. the partners ( Aakriti & Medhavi). DUTIES OF THE EMPLOYERS Employers have the most control over the conditions of work and how it is to be done. .be responsible for the control and supervision of the employees working under them.e. They therefore have the greatest legal and moral responsibility for the working of the whole firm. Providing all the information.
Establish proper emergency procedures and ensure supervisors follow them when necessary. Maintain good relations with the clients & the other people. take action to prevent it from happening again. practices and procedures. • Having a system in place to report and investigate accidents and mishaps at the venue of wedding. If the rules are broken. • • • Allotting specific tasks to each employee. WORKING HOURS POLICY Definition . • • • • Motivate the employees for efficient results. Training all the employees every now & then. Good relations with the contractors. Information from investigations should be used to review and improve the services.• Check every now & then to make sure everyone is following workplace policies. Handling unexpected situations very patiently.
we cannot have fixed working hours per day. According to our working hours policy. the employees are required to work for a minimum of 40 hours per week. Due to this. Though sometimes they might have to work overtime. habitual. and/or excessive lateness or absenteeism. Travelling to/from work is not classed as 'working hours' unless it forms part of business travel for business activities. and places an undue burden on those who report for work as scheduled. take breaks and lunch periods as authorized. Their failure to report for work on time or not to report at all. . Our firm being a service provider & also works on contract basis has no assurity of sales. if required for the smooth working of the company. as determined by the management.Employee working hours cover the time that the employee is at the disposal of the employer. Chronic. affect ability to provide patient services. All the employees are required to work in order to meet quality and operational requirements. It is the responsibility of all employees to meet standards of attendance. All the employees are expected to: • • adhere to their assigned work schedules. will not be tolerated.
up to and including termination. The determination of excessive absenteeism will be made at the discretion of the firm. Excessive absenteeism and/or tardiness will lead to disciplinary action.• notify management as soon as possible if they are unable to adhere to their schedules. The company depends on its employees to be at work at the times and locations scheduled. SALARY STRUCTURE The salary & other benefits provided to our employees is in the form of the following: • • • • • • • • • Basic Salary House Rent Allowance Medical Allowance Special Allowance Birthday Allowance Provident fund Gratuity Medical insurance Life Insurance . and • work overtime hours when required by management. such as late arrivals or early departures.
000 1.600 FRINGE BENEFITS Provident Fund Gratuity Medical Insurance Life Insurance 7.Salary Structure for the financial year 2012-13 SALARY COMPONENTS MANAGES( in Rs.000 5.000 1.400 48.900 2.04.000 18.800 2.900 1.000 10.600 OTHER BENEFITS Birthday Allowance TOTAL 1.500 1.) Rs.000 1.) SUPERVISORS(in Basic House Rent Allowance Medical Allowance Special Allowance GROSS 72.000 2.500 3.03.900 17.600 10.500 35.000 7.600 27.53.000 27.700 .52.
TOTAL 1.000 1.000 .80.20.
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