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You
Number

1 2 3 4 5
DIRECTIONS ------------------------------------------------------

6 7 8 9 10 11 12 13 14

First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you. Then, write a list of 20 adjectives that you think describe your target customers. Finally, write a list of 20 adjectives that you would use to describe your desired business.

FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.

15 16 17 18 19 20

We'd like to thank

for helping us develop these curriculum materials.

Don't add anything below here.

You
Name

Your Customers
Number Name Number

Your Business
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Enthusiastic Perfectionist Kind Practical Smart Solution oriented Innovative Researcher Helpful to others Patient Explorer Free spirit Creative Controller Mediator Ambitious Positive Hardworking Lean Fun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Explorer Energetic Does not have much time Solution oriented Researcher Caring Comfornist Open minded Curious Enthusiastic Snob Smart Explorer Educated Practical Influencer Demanding Friendly Techno savy Social

Don't add anything below here.

Your Business
Name

Fullfiling Smart Innovative Helpful User friendly Problem solver Cheerful Lean Interesting Exciting Energetic Strong Trustworth Influential Leading Informing Introducing Memorable Attractive Surprising

Company Name

Tatil Gezisitesi Geziko Tatilsepeti Gezinet.net Company Name Ilkdefagidiyorum Tatildunyasi Holatravel Tatile.net Domain Name Tur19 Tatilmanya Tatilstil Mikatur Logo Design Bookinturkey Tatilvitrini Etatil Etstur Setur Jollytur

1.00
Words

9
Characters

84%
Functional

5%
Exact Match

0%
.com

0%
Hyphen

100%
Subdomain

37%
Symbol

53%
Tagline

2.32
# of Colors

22%
Use White

16%
Use Red

DIRECTIONS -----------------------------------------------------Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by. Website: Pull up the website. Copy the link in the address bar and paste it into the cell. Type: Should be either functional, invented, experiential, or evocative. Symbol: Does the company use a symbol as part of their logo? Yes or No answers only. Taglline: Does the company have a tagline next to the logo? Yes or No answers only. # of Colors: How many color does the logo contain? Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.). Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank

for helping us develop these curriculum materials.

COMPETITIVE ANALYSIS

Website

Type

Symbol

Tagline

www.tatil.com www.gezisitesi.com www.geziko.com www.tatilsepeti.com www.gezinet.net www.ilkdefagidiyorum.com www.tatildunyasi.com www.holaturizm.com www.tatile.net www.turon9.com www.tatilmanya.com www.tatilstil.com www.tatilbudur.com www.bookinturkey.com www.tatilvitrini.com www.etatil.com www.etstur.com www.setur.com www.jollytur.com

Functional Functional Invented Functional Functional Experiential Functional Functional Functional Functional Functional Evocative Functional Functional Functional Functional Functional Functional Functional

Yes Yes No Yes No No No Yes No Yes Yes No No No Yes No No No No

No No Yes Yes Yes Yes Yes Yes No No No No No Yes No Yes Yes Yes No

Don't add anything below here.

# of Colors

Primary

Secondary

Invented 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

2 2 2 2 2 2 7 3 2 2 3 1 2 2 2 2 2 2 2

Navy blue Orange Baby Blue Navy blue Purple Purple Yellow Navy blue White Red Orange Orange Blue Red Yellow Blue Red Red Red

White Black Black Baby blue Black Pink Green Red Blue Black white

White White Beige White White White Blue

1

NA
1

DIRECTIONS ------------------------------------------------------

2

See required reading materials.

3

4
We'd like to thank

for helping us develop these curriculum materials.

5

6

7

8

NAMING BRIEF
What does your company do?

It's an online travel company that offers customized experiential vacation packages to families Does the .COM need to be available?

Yes What is your industry?

Travel Describe your customers?

Upper middle and upper income group, families living in urban area interested in travelling as a family What 3 things do you want your company name to communicate to customers?

Fun,excitement,hasslefree What character, tenor, or spirit do you wish to convey?

An item reminder of holiday Are there any words or phrases you especially like?

Are there any words or phrases you especially dislike?

Number

1 2 3 4 5 Top 5 Names 1 2 3 4 5 Gezimama Travamos Gezgorkeşfet Gezideyiz 18 18 16 15 15 6 7 8 9 10 11 12
DIRECTIONS -----------------------------------------------------INPUT ------------------------------------------------------------Domain: What is the primary domain you would use? Type: Should be either functional, invented, experiential, or evocative. Characters: How many characters long is the name? (auto) Syllables: How many syllables does the name have?

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YES OR NO -------------------------------------------------------Phonetic: Can the name be spelled phonetically? .COM: Is the .com domain available? Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")

SCORED ------------------------------- 0 - No, 1 - Maybe, 2 Yes
Trademark: Is the trademark available? Conduct a comprehesive search on Google. Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written? Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable? Unique: Is the name sufficiently differentiated from the competition?

Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings? Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life? We'd like to thank

for helping us develop these curriculum materials.

Potential Names
Name Domain Type Characters Syllables

Gezideyiz Gezimama Ailecegidelim Aileceyolda Tatilko Turmania Bavulumuz Travamos Holiyear Kidiworld 40binkm Seyahatperisi Gezimasali Tripcarnaval Tramuse GezginDoganlar Gezgorkeşfet Ailecegez Istediginyer Tatilperiniz

www.gezideyiz.com www.gezimama.com www.ailecegidelim.com www.aileyolda.com www.tatilko.com www.turmania.co www.bavulumuz.com www.travamos.com www.holiyear.com www.kidiworld.net www.40binkm.com www.seyahatperisi.com www.gezimasali.com www.tripcarnaval.com www.tramuse.com www.gezgindoganlar.com www.gezgorkesfet.com www.ailecegez.com www.istediginyer.com www.tatilperiniz.com

Functional Invented Functional Functional Invented Invented Experiental Invented Invented Functional Evocative Experiental Experiental Functional Invented Experiental Experiental Functional Evocative Experiental

9 8 13 11 7 8 9 8 8 9 7 13 10 12 7 14 12 9 12 12

4 4 6 5 3 3 4 3 3 4 1 6 5 4 3 5 4 4 5 5

Don't add anything below here.

Potential Names
Phonetic .com Exact Match Trademark Look Sound Unique Depth

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

2 2 2 2 2 1 2 2 1 2 1 2 2 1 1 2 2 2 2 2

2 2 2 1 1 1 1 2 1 1 0 2 2 1 2 1 2 2 1 2

1 2 1 1 1 1 0 2 1 1 2 1 1 2 2 2 2 2 2 2

0 1 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0

Don't add anything below here.

Energetic

Phonetic 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

2 2 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 2

LOGO DES
1

DIRECTIONS ------------------------------------------------------

2

Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.

3

Your logo should be designed and delivered in:
1. Black and White 2. Grayscale 3. Color

4

The designer should deliver your logo in:
1. High-resolution and low-resolution formats 2. Vector file 3. JPEG 4. PNG with a transparent background

5

6

Special Thank You to our Curriculum Partner

7
for helping us develop these curriculum materials.

LOGO DESIGN BRIEF
What is the exact name you would like in your logo?

Gezgorkesfet What is your industry?

Travel What are the top 3 things you would like to communicate through your logo?

Travel, family, fun Do you want the logo to include a symbol?

Yes Do you want the logo to include a tagline? If yes, what is that tagline?

Yes: Ailece kesif yolculugu ( Family exploring journey) Any color preferences?

Do you have any other information or links you want to share?

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