For more information, contact: Margarita Noriega On Behalf of AT&T 202-295-8773 Margarita.noriega@harbourgrp.


Special in-vehicle simulator to be set up at Glen Burnie Headquarters on Oct. 24 GLEN BURNIE, MD, OCTOBER 17, 2012 — As part of an ongoing campaign to highlight the dangers of texting while driving, customers who visit the Maryland Motor Vehicle Administration’s (MVA) headquarters in Glen Burnie on October 24 will be able to ―drive‖ an in-vehicle simulator that demonstrates the implications of the potentially fatal practice. In collaboration with AT&T, which launched a nationwide effort known as ―It Can Wait‖ to curb texting while driving, customers will have the opportunity to ―drive‖ an in-vehicle, texting-while-driving simulator, exposing them to the dangers of texting while driving. The simulator is a computerized system used within a real car attached with sensors, making the steering wheel and pedals operable for the simulation. Through a head-mounted display, ―drivers‖ see a fully-rendered virtual reality. The software is able to recreate real-life driving scenarios including pedestrians crossing the street, red lights, and cars changing lanes on the road. At the conclusion of each simulation, participants will be able to view a scorecard showing their performance, further emphasizing the dangers of texting and driving. At 9:30 a.m. on October 24, Maryland MVA Administrator John Kuo will join officials from AT&T and students from Glen Burnie High School to kick off the day’s event to raise awareness among drivers of all ages. Students will ―drive‖ the simulator at approximately 9:45 a.m., and it will be open to MVA customers from 10 a.m. until 2 p.m. in the main parking lot of the facility. In August 2012, the Maryland Highway Safety Office launched a campaign entitled ―Toward Zero Deaths-Maryland‖ because more than 500 people die on Maryland roads every year. AT&T’s ―It Can Wait‖ initiative is aligned with Maryland ongoing campaign to reduce highway fatalities in the state. ―We’re all working toward zero deaths in Maryland,‖ said John Kuo, MVA Administrator and Governor O’Malley’s Highway Safety Representative. ―Every single time you take your eyes off the road

or talk on the phone while you're driving - even for just a few seconds - you put yourself and others in danger. The Maryland Motor Vehicle Administration is committed to ending distracted driving, and, with partners like AT&T and event like this one, we will continue to spread this message.‖ Denis Dunn, regional vice president for AT&T-Maryland, said the simulator event in Maryland is an important element of AT&T’s ―It Can Wait‖ campaign. ―We’re looking for any opportunity to remind drivers that no text message is worth dying for,‖ Dunn said. ―Our collaboration with MVA is just one way we can help save lives in Maryland and across the United States.‖ Last month, Maryland Governor Martin O’Malley proclaimed September 19, 2012 as ―No Text On Board Pledge Day‖ in Maryland. ―An average of 55,000 distracted driving related crashes occur annually in Maryland, and over 250 Marylanders lose their lives annually due to distracted drivers,‖ O’Malley said in his proclamation. ―Traffic safety is of paramount concern because more people die in traffic crashes than they do in violent crimes in Maryland.‖ As part of the effort, MVA also shared information about the ―It Can Wait‖ initiative with its more than 2,000 staff statewide. Visitors to the 24 MVA branch offices were able to learn more about how they can pledge not to text through special messages broadcast on video monitors in the MVA offices. AT&T launched its ―It Can Wait‖ campaign in 2009. The website provides an opportunity to take the don’t text and drive pledge. It also offers a variety of educational resources and information on the issue, including an acclaimed documentary featuring families impacted by texting and driving accidents.

Web Site Links: AT&T News AT&T It Can Wait AT&T Facebook AT&T Puede Esperar Related Releases: Parents Can Rule, Kids Can be Cruel, New Mobile Phone Study Reveals 43% of Teens Say they Text & Drive; 77% Say

Related Media Kits: Dangers of Text Messaging and Driving

Related Fact Sheets: AT&T Teen Driver Survey - Executive Summary AT&T Teen Driver Survey - Minority Findings Infographic: The Dangers of Texting While Driving

Adults Warn Against Risks; but Text & Drive 'All the Time'

Fact Sheet: AT&T's "It Can Wait" Campaign Video: Texting While Driving Simulator Video: AT&T Don't Text While Driving Documentary

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc

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