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Giga.Com Computer Shop
Nature of business
A computer shop which provides sales of computers and computer gadgets as well as the services of repairing computer and printing. The business will be sole proprietorship as it is easy for me to open up a business without finding partners. It also requires less formality than partnership and corporation with minimal restriction. Other than that, I also can have all of the profits without sharing with anyone as I make the business by myself. Besides, I also have full power on the control and decision to make for my business. Furthermore, I am free from governmental control relatively to start my business. Moreover, I also free from the tax which a corporate business need to pay.
1) Business Concept and Product’ images This business is going to promote the usage of technologies which is significant for today's society, such as in working sector, education sector, business sector and etc. Furthermore, the company emphasizes the concept of "Efficient, Accurate, and Effective". It proves to its customers that our products are products of good quality and yet the price is reasonable. This promises an original product with extra addition to increase the performance of the computer. Our company is also going to sell the computer gadgets so that it can ease the customers to find various computer accessories, like mouse, keyboard, and memory card reader and so on. Other than that, our shop provides the service of repairing computers if there are problems happen in the computer. Last but not least, we also supply printing service for documents, posters, banners and etc. Our company is proved to be effective and efficient as our company provides various type of service for computer which is beneficial for our customers. 2) Target of Customers: The customer base will come from 4 major segments: Secondary School, Colleges and Universities Bandar Seri Iskandar alone has five secondary schools with an annual population of 8,000 students. In addition, it has four more colleges as well as universities such as Universiti Teknologi Petronas, Universiti Teknologi Mara (UiTM) and Institut Kemahiran Belia Negara which have large student bodies. So our business has a great chance to tackle our target as most of our targets are students who need computer urgently in their studies.
Government offices, Agencies, Training Centers Perak Tengah District Office, District Education Office, Malaysian Rubber Board, KEMAS Training Institute and five more government offices, agencies and training centers are located in Bandar Seri Iskandar which means that there are massive applications of computer in this certain area for their purposes of working.
Local Business With an estimated population of 10,000 occupants in 10 main residential areas in Bandar Seri Iskandar and yet the numbers of housing areas are still expanding with the new construction of residential units. This shop set goal to provide computer and its accessories and repairing and printing service at the lowest rate for the citizen.
Publication of Event Since there are number of universities in Bandar Seri Iskandar, there are several events will held every month in most universities. For instance, these activities included Convo Fair, Discover PETRONAS, Karnival Sukan SRNUTP, and so on. Hence, these events need banners and also posters to promote it. Our shop provides printing service as well to satisfy this demand.
3) Marketing Plan Entry of the market should not be a big problem as local residents, students and employees are willing to explore themselves in a new computer shop with a brand new concept which also provides printing and repairing computer services. The marketing strategy will focus on our company goal to give a "Efficient, Accurate, and Effective" services to our customers. There will be vast options for our customers and there are also various type of services provided for the convenience of our customers. Some mediums are used to promote our business, these included: Print media Local newspaper, banners, flyers, magazines and student publications Broadcast media Local programming show, local radio FM Roadshow Selling our products inside certain universities and gives discount to attract the customers. Networking Direct email, promotion on Facebook page and own-created website
Others Shop’s number in yellow page, sponsor for charity events
4) Sales Target At the end of a month, the net profit is targeted to be RM6000 (RM200 per day). This amount is already deducted the money for purchasing the computer, computer gadgets, printing machine, raw materials (papers and etc.) electricity expenses and wages for workers.
Location of business
The exact location of this business is located inside TESCO Bandar Seri Iskandar, Lot 9-80 Seri Iskandar, Bandar Seri Iskandar. This location is attractive because it can obviously be seen by the customers when they are shopping at TESCO Seri Iskandar. At the same time, the location is an attention grabber place for a newly operate business. Encompassing over 5,000 acres of prime land bank in the Kinta-Pangkor Corridor, Bandar Seri Iskandar is a mammoth project integrating residential, commercial, industrial and tourism opportunities to the people in the northern region of Malaysia. Strategically located in the Kinta-Pangkor Corridor, Bandar Seri Iskandar is touted to be the next economic growth locale, as well as an education and business hub. To-date, Bandar Seri Iskandar hosts a Pharmaceutical Park, an Industrial Park, four residential precincts, and a Taman Rekreasi Rakyat. By 2020, this well-balanced city will add more residential and commercial units, a golf resort, homestead, agro-eco resort, health retreat, a theme park, government offices, modern infrastructure and public amenities. Moreover, it is one of the ways to promote our newly-open shop to the citizens as they will go to TESCO to buy their daily needs. Hence, the location of our shop can catch our future customers’ attention easily.
Date of commencement
31st October 2013 One year is needed from now on for extensively renovating the design of our shop to suit our business’s requirements. Besides, time is needed to get right suppliers of computer and computer gadgets, printing machine, and raw materials as well as employ and train the workers. I believe that opportunities only be given to those who are well-prepared for everything. The shop can only be launched when everything is perfectly done.
Factors in selecting proposed business
Strategy Location in Bandar Seri Iskandar The target customers of this business are the students from nearby secondary schools, colleges and universities, employees from government offices, agencies and training centers and local residents. Since the computer shop is strategically located in the Bandar Seri Iskandar, which is approximately a 5 minute drive from any of the places mentioned above, making it easily accessible to them with or without self-vehicles. Besides, the shop is situated at a striking place; it is obviously seen by the pass-by customers, making them to visit this shop to purchase their products conveniently.
The Unique Business Concept in Bandar Seri Iskandar Yet, there are a few of shops selling computers. However, there are no any other shops which providing various type of services in one shop. This makes this business to be unique and be a new attention grabber to those youths, workers and local residents. In addition, this business has workers who works according to their expertise and very professional in their job. Hence, it will uphold our business theme which is “Efficient, Accurate, and Effective”.
Lack of Options to Be Chosen By Customers Although there are numbers of shops selling computer products in Bandar Seri Iskandar, their options are limited to few numbers of choices, for example Acer, Dell, and Toshiba. Nevertheless, our shop provides vast options for the customers such as Lenovo, Asus, HP and so on. Furthermore, our shop also provides flexible choices in order to satisfy our customers' needs and we also will give some free gift (computer accessories) for every purchase.
Bachelor (Hons.) Degree in Business Information System I graduated my Bachelor Degree study in Business Information System in Universiti Teknologi PETRONAS in 2011. Hence, I have the right knowledge in this sector and it will be an edge for me to be a successful entrepreneur. Other than that, I also have enough experience in opening a business because I undergo internship in a big company which is Bata Sdn Bhd Malaysia as a business planner.
- Our business also hired a few technicians with Bachelor Degree in Electrical
and Electronic in order to give top services to our customers. Besides, our shop also hired several workers so that we manage to finish our services for the customers on time. On the other hand, our workers are trustworthy and never tell lie to earn more profits.
- Future prospects of business
Instant Service in Bandar Seri Iskandar In the future, if the customers have no enough time to drop by the shop, they can prefer instant service and the products or services will be at their homes, working places or hostels. For example, the students in universities have no time to repair their computer due to the busy schedule they have every day. To solve this problem, the students can call us for our service and we also will provide computer accessories delivery to the students. This service can be done on specific day and time preferred by the customers.
Online booking and home delivery service for other places Through marketing, publication and word-to-mouth, there might be demands from other places which are far away from Bandar Seri Iskandar. Therefore, those customers can book their computer online and the computer as well as its free gift will be sent through home delivery service. Of course, the technique in maintaining the good condition of computer must reach a stable and qualified circumstance.
Updated information from Seminar The world of technologies is always updated in every six months. It is true according to experts’ researches. Therefore, it is our responsible to keep our customers updated about the latest products of computers so that our customer will not use gadgets which are outdated.
Notes printing Nowadays, lecturers provide notes to students in form of either power point slide or pdf files through e-learning. However, there are problems where the students are unable to bring computer or laptop to lecture. Hence, we will provide the notes printing to solve the problem. Other than that, we also provide a package with additional past year examination paper to the students if the students buy certain number of notes.
Membership card and Vouchers In the future, our shop is also going to give membership card to our loyal customers. This can attract more customers as this membership card give abundant privileges, for example: discounts, special offers, bonus points and so on. Other than that, vouchers also have been provided for the customers to redeem it and can use it for specific promotion only.
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