DR D.Y.

PATIL UNIVERSITY DEPARTMENT OF BUSINESS UNIVERSITY

SUBMITTED TO-:
PROF. ASHWINI KADAM

SUBMITTED BY-:
GOURAV SAXENA MBA(CORE-D) 0122014

D.Y.PATIL UNIVERSITY DEPARTMENT OF BUSINESS MANAGEMENT" is a record of an original work done by me under the guidance of "ASHWINI KADAM". Date 23/10/2012 Gourav saxena 0122014 .DECLARATION I hereby declarat that the whole work is done by me . and that the project work “CAFE BISTRO COFFEEHOUSE B-PLAN IN US” submitted to the "DR.

.

products and services. and space for live performers. magazines. This plan includes chapters on the company. management team.This place is perfect for my bussiness. The restaurant/cafe service is very honest. The Watertower will be owned and operated by The Watertower LLC. market focus. . This business plan offers financial institutions an opportunity to review our vision and strategic focus. gross margin. and profitability. establishing favorable sales numbers. Patton IV. action plans and forecasts. and financial plan. a resident of the Empowerment Zone. It also provides a step-by-step plan for the business start-up. a Georgia limited liability corporation managed by David N. The members of the LLC are David N. realiable & profitable bussiness. . but based upon time honored recipes from around the world. The cafe section of The Watertower features a coffeehouse with a dessert bar. Patton IV (80%) and the Historic District Development Corporation (20%).Cafe Bistro Coffeehouse Business Plan The Watertower Cafe  Executive Summary I GOURAV SAXENA the manager of The cafe bistro coffee house india (its a framnchise of Watertower in africa) is going to start by bussines at at ATLANTA USA.its features a full menu of moderately priced "comfort" food influenced by usa and French cooking traditions.

It will be an affordable venture for patrons. The menu will feature hearty fare of the type that is frequently out of the reach of the typical young professional. Additionally. a limited selection of out-of-town newspapers. The Watertower will provide accessible and affordable high quality food. The cafe's aim is simple.. The Watertower will establish itself as a "destination" of choice to the many residents of the greater Atlanta metropolitan area. In time. as well as numerous out-of-town visitors. as well as baked goods associated with breakfast. cinema.. coffee-based products. I will provide a completely sophisticated. .  PRODUCTS  The Watertower is a cafe/restaurant/coffeehouse venue that sells moderately-priced food to an upscale casual dining market.out of reach because time frequently prevents her/him from cooking hearty meals like those featured on our menu.  Luncheon offerings contain both carry-out and dine-in menu selections. weekend. and other beverages typically associated with a coffee shop. PRODUCT/SERVICE PLAN The Watertower concept is built upon the success stories of Atlanta's many casual dining and coffeehouse venues. high-quality" evening experience for those searching for something that is rapidly becoming popular among atlanta's diners. architecture. the venue will feature art and products made by Studioplex artists. A dessert bar will serve a range of freshly prepared desserts. yet casual dining and/or coffeehouse experience for the many peoples of atlanta's and visitors who frequent the city's casual dining spots and entertainment venues. The establishment will provide a "complete. providing a cross-selling opportunity. as well as art. live entertainment. fruit smoothies and juices. sensual.  Reflecting a target niche market. Located in the Sweet Auburn District of Atlanta adjacent to the Studioplex on Auburn residential loft development. design and lifestyle magazines will be sold. and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. one that will encourage them to return on many occasions. a full-service bar and light. granita ices. The venue features brewed coffee and espresso-based beverages. while evening hours will accommodate full-service dining and Spanish tapas service.

The coffeehouse/cafe portion of the business will also contain a full-service bar. an historic 200+ foot watertower forms the centerpiece of the grounds immediately adjacent to the proposed business. a small entertainment stage. It is our hope that our construction plans will support dramatic lighting of the tower after sundown. SERVICE/FACILITIES  The facility will be divided equally between the cafe/restaurant function and the coffeehouse/entertainment function. features extraordinary cathedral-like interior space.  The facility's perimeter will feature a simple garden and bocci courts which will provide comfortable waiting areas during the warm weather months. This watertower.  Finally. creating a rather visible nighttime landmark for northeast Atlanta. and niche magazines and newspapers available for purchase. . The cafe/coffeehouse will provide a full-service dine-in and carry-out coffeebased beverages. The restaurant will feature dining room seating for approximately 100 patrons and flexible indoor/outdoor patio seating for an additional 40 patrons. as well as a dessert bar. constructed in 1906. The coffeehouse will maintain ample indoor/outdoor seating under a covered patio space shared with the restaurant.

4. The Roman Lily.  Competitive Comparison  The Watertower's closest competitors (relative to location) are Virginia's (Inman Park). With two income earners per household.  Main Competitors in atlanta 1.  Specialty coffee is a £5+ billion per year industry in the United States.s. Market Analysis Summary  The name watertower is already register in global market so i have not need for register for business in atlanta u.  The casual dining/full service restaurant market is a £100+ billion industry in the United States. Cabbagetown Grill (Cabbagetown). and Thumb's Up Diner (Old Fourth Ward).  Virginia's. Virginia's decor and menu offerings strikes squarely in between downscale casual and upscale casual. The Roman Lily is notably more "downscale" from Eureka and Cabbagetown Grill. Eureka (Cabbagetown). and Eureka feature fairly similarly priced menus and menu offerings with a notable traditional American southern influence. neither person may have time to fix meals. 2. Sotto Sotto is an upscale casual dining establishment featuring finer northern Italian cuisine (the restaurant is currently undergoing a significant expansion). from 1955 to 1995. Cabbagetown Grill. More and more people are choosing to eat out. 7. 5. That sustained growth is expected into this decade according the the Specialty Coffee Association of America. Since the 1950s. and has grown at a rate in excess of 20% per year in the last decade. with annual increases in revenue outpacing 5% yearly. coinciding with the number of women entering the work force. In fact. commercial food service sales have continued to rise as more and more people find that eating away from home suits their lifestyles. the dollars spent for food away from home rose by almost 20%. but i have a need to get licence for do bussiness in this country. The Roman Lily. 3. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. Sotto Sotto (Inman Park). Loca Luna Yin Yang Cafe Kaya Cosmopolitan The Somber Reptile Cafe/Apres Diem Highland Bagel/Caribou Coffee . 6.

 Sales Strategy  The first category of our sales strategy is to establish and maintain a position with our primary constituents: intown Atlanta residents within a 4 mile radius of The Watertower's location. This strategy will also target the many hotel concierges who are available to promote dining options located within two miles of downtown hotel venues. The Watertower must appeal to people who are interested in integrating our type of cuisine regularly into their dining/food purchase experiences. the restaurant will target sales to downtown and midtown businesses (particularly law firms) for regular business lunch and dinner entertaining.  Third.. I will depend upon keeping these people happy with our food and beverage products and entertainment options. .  Market Needs Our customer's dining and entertainment needs are critical to the success of The Watertower. As a supplier of a full-service dining experience. as well as encouraging individual visits by conventioneers later in the week.  Our second strategy is to utilize the downtown hotel/convention business through developing and maintaining close relationships with the planners of upcoming conventions and their respective attendees in order to create a "private function/party" option for corporations visiting Atlanta during the early part of the week.

 A restaurant/coffeehouse would provide one of the best food and beverage opportunities for the more than 500. particularly newcomers to the immediate area.  Location is close to employment centers or within retail corridor. Evidence of this is found in local news and magazine coverage. . Market Trends Atlanta is experiencing a trend toward the creation of evening dining/entertainment venues. They are popular and gaining more recognition.000 annual visitors. These venues are finding new homes in the areas close to and/or adjacent to downtown.  Market Segmentation  . The business will meet an under-served need for a pedestrian-friendly dining/coffeehouse establishment for the numerous residents in the area.

While the business is located in a central and accessible location. efficient. Each member of the staff will be courteous. and quality control is key. and entertainment are our products. and labor costs. The business of The Watertower is not dependent upon process technology or patentable inventions. Product quality: Food. when possible. 2. The keys to success in this business are: 1. Proper inventory. They must be of the high quality and value. 3. 4. many people will have to be re-introduced to the neighborhood surrounding the Martin Luther King National Historic Site and Auburn Avenue. coffee-based beverages.  Technology The Watertower logo is protected by federal trademark laws. I am in excellent health and am physically suited for the job. and attentive. OPERATIONAL PLAN I GOURAV SAXENA manager and superior manager of watertower cafe bistro cofeehouse direct operational and management experience in coffeehouse and maintenance I managed a profitable coffeehouse for almost two years. . however. worked as an Assistant Manager with lavasa coffee house India stores for six years. popular "trade-names" will be protected. employee management. The dining/entertainment/coffeehouse experience must be delivered in a fashion that will not only inspire repeat business. Management: I will need to have a firm grasp on food. but encourage word-of-mouth recommendations to others. and operated a detail coff ieehouse in Mumbai India . Service: Our patrons are paying to have a good time. Their experience will suffer if service is not of the highest caliber. beverage. Marketing: I will need to target our audience early and often. All of our menu creations will not necessarily have the same protections.

876 In this business i have need around £852.876 .000 £61.000 £96.834 £1.679 £100. as well as insurance covering business interruption and death or injury to himself. property taxes on the property are abated for the initial years covered by the business plan. Financial Plan  Start-up plan 1.000 £12. Brochures Consultants Insurance Debt Service Licenses/Tax/Deposits Expensed Equipment Employee/Payroll Accounting Soft Opening Expense Grand Opening Advertising Misc.000 £36.500 £1.000 £500 £500 £1.157 £0 £595. The start-up costs for The Watertower cafe can be found in the chart and table below. Since the business property is located in an enterprise zone.000 £4. Requirements inanc Start-up Expenses Legal Stationery etc.000 £2.600 £26.000 £3. . 2. Me/general manager will be responsible for maintaining insurance that will cover the loss of the building and all of its contents.745 £5. Expenses Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements £2.040 £756.197 £852.

most of which are shown in the following table. Most credit sales will be via credit and debit cards. and hold marketing costs to no more than one to three percent of gross sales. I have to make sure that food inventory turnover stays at approximately four turns per month. This could cause a serious problem with cash flow. without major recession.  I do not want to let our average collection days get above 45 under any circumstances.  I assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.  I must target a net profit of 14% at the least.  I assume of course that there are no unforeseen changes in technology to make equipment immediately obsolete.  The most important indicator in our case is inventory turnover. The key underlying assumptions are:  I assume a slow-growth economy. .  Important Assumptions The financial plan depends on important assumptions. I do have plans to initiate direct billing for law firms and other businesses conducting regular visits. or i risk loss through spoilage. I want to finance growth mainly through cash flow. I recognize that this means i will have to grow more slowly than i might like. because our working capital situation is tight.

intown neighborhoods that were formerly dotted with a limited number of night spots have seen their neighborhoods burgeon with new venues.57 million by the end of the years covered in this plan. It should increase to £2. With the extra time that comes from being in a vibrant growing city with an active nightlife. people are opting for dining. Young singles and couples are choosing to reject long commutes in favor of living closer to their work and recreational venues. and entertainment venues closer to and in Downtown Atlanta. Projected Profit and Loss I expect income to approach £2. After a devastating demolition in the mid 1980s of buildings located in and around this area to make way for a mall that was never built.  GROWTH PLAN  Intown Atlanta is currently in the middle of a building and population explosion. coffeehouse.1 million for calendar year 2002. the area is featuring a resurgence. .  As the area's population increases and the frustration with Buckhead congestion grows. The development is rapidly moving south along Juniper Street and Peachtree Street.  The section of Midtown Atlanta along 10th Street near Peachtree Street and Piedmont Avenue has experienced remarkable growth in it's nightlife scene.

It is our expectation that revenue beyond projected sales will be invested in retiring long-term debt early.186. Projected Cash Flow I expect to manage cash flow over the next three years with minimal new investment required over the first two years.60 1 £2. Pro Forma Cash Flow 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received £2.186.60 1 .

VAT.60 1 £322.70.955. £0 £23.186.006.37 0 £180.78 Subtotal Spent on Operations 0 Additional Cash Spent Sales Tax.430 £0 £0 £0 £2.160 £0 £27. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance variable cost of £5.231 .231 £280.77 Bill Payments 2 £1.Sales Tax.008 £1. HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending £0 £0 £0 £0 £0 £0 £0 £2. VAT.633.

 CONCLUSION .101 on sales averaging £12.70. Break-even Analysis The Break-even Analysis shows that The Watertower has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is £106.873 and and per unit/patron variable cost of £5. This break-even position is achieved on a monthly fixed cost of £57.54 per patron.

who spend a lot of money in food coffee etc. . after do this business i learn one thing in atlanta that coffee house and bakery house business is very growing and profitable business here because atlata's mostly people food loving.As watertowetr cafe bistro coffee house is one of the best coffee house in India its quality can’t be challenged and so it can be said that it will continue its progress in ATLANTA . And the best part of it is its location. it is very profitable business for me. and i want to continue this in atlanta for many more year.

Sign up to vote on this title
UsefulNot useful