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Syllabus for


(Effective from the Session: 2012-13)

Effective from Session 2012-13: Year 1, Semester 1
Periods Subject Code Evaluation Scheme Sessional End Semester









1 2 3 4 5 6 7 8

MB-101 MB-102 MB-103 MB-104 MB-105 MB-106 MB-107 MB-108

Principles & Practice of Management Economics for Managers Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Concepts & Managerial Applications Managerial Communications TOTAL

3 3 3 3 3 3 0 2 20

1 1 1 0 1 0 1 0 5

0 0 0 0 0 0 2 0 2

30 30 30 30 30 30 15 -

20 20 20 20 20 20 10 -

50 50 50 50 50 50 25 -


100 100 100 100 100 100 50

25 -

150 150 150 150 150 150 50 50 1000

4 4 4 3 4 3 2 2 26

Details of narrations used in the above table: I. L/T/P: Lecture/Tutorial/Practical II. CT: Class Test III. TA: Teacher Assessment IV. AT: Attendance

14 Session of practicals and for MB 108. program aims at providing various elements of system of education related to MBA degree program and addresses issues relevant to the various format of organizations i. Government and Not for profit organisation performing internal business process to achieve various objectives of their stake by providing solutions to challenges arising there from. The electives can be offered by the department if minimum 20% (Twenty Percent) of the total class strength is opting for the same elective. The answers are expected to be in 50-75 words.) DEGREE (Full Time. Summer Training for 8 (eight) weeks is compulsory for every student pursuing the course.e. Finance.B.B.A. This course is of two years divided into four semesters. three papers (two in third semesters and one in fourth semesters) from Specialization 2.Consist of medium answer questions with answer in 100 to 200 words. This section shall have no choice. Corporate. The students shall have to opt for two functional areas for their specialization. which they have to undergo between second and third semester during summer vacation break. 28 sessions of lecture. :. HR. each semester having eight compulsory papers composed of 5 units of 42 sessions each of one-hour duration and for MB 107. Operations Management and one Open Specialization.Consist of short answer questions of 2 marks each from all the units and not having more than 10 questions. simulation games. Students shall also have to choose any one elective from the given seven subjects as an open Specialization in fourth semester. Comprehensive viva and Research project are part of the course which should be started in the IIIrd semester. This section can also have numerical Section B shall (30% marks) . 2 Years Duration) The M. Apart from developing knowledge and skills in different areas of management. Question Papers in Semester Examination shall be divided into the following three parts: Section A shall (20% marks) :.INTRODUCTION AND SCHEME OF COURSE: MASTER OF BUSINESS ADMINISTRATION (M. This course. IT. This program place high emphasis to the overall development of the personality of the students as manager.A. The University has a system of dual specialization and an Open Specialization. from the very beginning focuses on providing relevant inputs through case discussion/ analysis. The structure of the program is designed so that students must study the core courses from different functional areas of management subject that are made mandatory and in the next stage various specializations are offered in functional domain areas of management subject areas where a students can opt for two specializations out of the five offered: Marketing. keeping in mind the current employment scenario in our country and abroad. having four papers (two in third semesters and two in the fourth semester) from Specialization 1. International Business. etc. this course also provides relevant inputs as per the organization’s business/ economic environments.

Kulkarni . The student has to answer all the questions and the answers are to be up to 300 to 500 words such that it tests the knowledge application and the learning in this subject. :. 1st ed.A. Generally it shall include design. Suggested Books for Case Studies only (In alphabetical order): J.Cases in Management .Indian and International Perspectives. Gupta .Section C shall ( 50% marks) questions. This section can also have numerical questions. Ramesh Kumar . addition and synthesis of multiple concept integration from the same course. Pearson Siddhartha Balakrishna .Case Studies in Management. This section shall have 5 questions from all the units and student shall have to attempt 3 out of 5 for a total marks of 30.Case Studies in Marketing Management.Case Studies in Marketing. Biztantra S. Pearson Jham.Consist of 5 questions from all the units with internal choice.. Pearson .

Every student. This should deal with brief history of the organization. However. This chapter shall form part I of the Report. performance products/services and problems faced. after the completion of training shall submit a report to the College/Institute and the organization where they have gone their training. its organizational structure/Organographs. During the course of training. the organization (where the student is undergoing training) in consultation with supervising faculty shall assign a real-life problem/project to the student. The report should ordinarily be based on primary data and relevant secondary data from authentic database available in public domain and related to training domain. which shall form part of third semester examination along with their training/project log book containing the details of time schedule and the learning content on the stated date in the their training schedule log-book. The training shall be of 8 weeks duration. The Summer Training Project Report (STPR) should reflect holistic study of problems faced by organization where training was pursued by the student. The physical format of “The Summer Training Project Report (STPR) should follow the following guidelines: . At the end of second semester examination. The report (based on training and the problem/project studied) prepared by the student shall be known as Summer Training Project Report (STPR). The College/Institute shall facilitate this compulsory process/es for training for students in approved organisations by DASC and Training and Placement Department of Institute/ College. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. 5. every student of MBA shall undergo on-the-job practical training in organization approved by Departmental Academic Student Committee (DASC) . The student . find a live problem in the organisation and suggest solutions of a live problem. 4. 3. 2.SUMMER TRAINING PROJECT REPORT: 1. who has gone under this training is expected to learn about the organization and analyze from both deep and wide perspective. The Summer Training Project Report (STPR) should contain : One comprehensive chapter must be included about the organization where the student has undergone training. The Summer Training Project Report (STPR) should supported by relevant tables and bibliography. The core objective of this training is is to prepare the student with the awareness of actual functioning of the organization and explore problems faced by them in a typical socio-economic-political business environment for exploring feasible solutions and suggestions. Part II of the Report shall contain the study of research problem.

In the absence of internal supervisor due to any exigencies. (ii) The report shall be evaluated by two external examiners (One from MTU system and second from relevant industry and third from Institute/College (preferably the person who has supervised the student’s work. In case the difference in the awards given by the examiners is 25 or more marks. These three certificates should be attached in the beginning of the report. Three neatly typed and soft bound (paper back) copies of the report along with 3 copies of CD of this report shall be submitted to the College/Institute. Only such persons shall evaluate the project report who has minimum 3 years of experience of teaching MBA or related subject classes in a College/University or minimum 3 years of experience in industry. . One by the Head of the Institute/College and the second by the Reporting Officer of the organization where the student has undergone training and third containing the non-plagiarism clause duly signed by the student .The average size of Report ordinarily shall be Minimum 75 and maximum to 125 typed pages in standard font size (12) and double spacing typed in A-4 size paper (back to back). the HOD of the concern department shall nominate one faculty from the department. The average of the marks awarded by the 2 two examiners shall be taken into account for the results. It shall carry total of 150 marks divided into written report of 100 marks and for presentation of 50 marks. the project report shall be referred to the third examiner. The student is expected to answer to the queries and questions raised in such a meeting. In such cases the average of two highest marks awards (given by three examiners) shall be taken into account for the results. candidates shall have to submit a Research Project Report (RPR) on a problem / topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. The evaluation of the project report shall be done by two external examiners and shall consist of following: (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). Experience of teaching MBA classes as guest faculty shall be also allowed as approved examiner by the University. The research project report shall carry 150 marks. (i) The Report shall have three certificates. It is mandatory that the student shall make presentation in the presence of teachers and students in camera. (iii) The defense of his/her “The Summer Training Project Report (STPR)” is open house and all the members of SAC should be present. RESEARCH PROJECT REPORT: In fourth semester.

A certificate of the Supervisor certifying the authenticity of the report shall be attached there with along with the non-plagiarism certificate signed by the student. Annexure (It shall contain relevant charts. Comprehensive viva should be judged on the basis of the following: • Articulation of what is being learnt by a student. back to back of each paper.(ii) The report shall contain the following: • • • • • • • • • Objectives Scope of the Study. Importance of the study. The student shall submit three copies of the report to the Head of the Department. • Relevance in the practical field and their inter relationship. • Assimilation of the idea of what is being taught in full year. diagrams and bibliography). Research methodology used. The report should be typed in A-4 size paper. The number of pages in the report shall be more minimum 100 pages and maximum 125 pages including annexure pages. Analysis of data collected. The Viva-Voce is of 100 marks each to be conducted by the external examiner appointed by the University. Conclusions Recommendations. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semesters of the course. . with font size 12 typed.

cmu. a good understanding of the managerial aspects in organizations is very essential. At the completion of the course. and End Semester Project . motivation. if any Prerequisite for which next course Why you need to study this course / Learning outcomes: This course is foundation course of management. such as psychology. Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based 3 1 0 4 Not Applicable Not Applicable (MB .org The list is given at the end of the syllabus Laboratory work: Evaluation Methodology to be followed: Not Applicable political science. Some contemporary organizational issues include individual and group 3. the student should be able to: Understand and explain the concept of management and its managerial perspective. Suggested Books to be used: Reference materials including web resources: (MIT OPEN COURSE WARE): 1. In this course. In the workplace today.Title of the course: Principles & Practice of Management a. b. and anthropology and a s a result. c. This field borrows many concepts and methods from the behavioral and social (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. where it creates basic awareness of management from principles and practice point of view. (WIKIVERSITY): 4. organizational structure.wikiversity. issues and topics touching on many academic disciplines may become the subject of study in the field of principals of management. It shall equip students to map complex managerial aspect arise due to ground realities of an organisation. Assignments. oli. d. Gain knowledge of contemporary issues in Management principals and various approaches to resolve those issues. Oli. ocw. sociology.101) Prerequisites of the course. This course is scientific study of the managerial processes that occur in work settings in any organisation. students shall gain an understanding and awareness and knowledge of contemporary issues and approaches to principals of management organizational leading them to understand and approach a managerial issue related to managerial challenges of solving organizational problems with managerial practice and interventions. leadership.

Process and models of Leadership Development. UNIT V (8 Sessions) The Quality Concept Factors affecting Quality. Recruitment & Selection. Key to Planning and Barriers to Effective Planning.A global and entrepreneurial perspective. Training & Development. Motivation and Performance. UNIT II (8 Sessions) Introduction to Functions of Management Planning: Nature. Excel books Ricky W. Decision Making in Organizing: Concept. Nature. Characteristics of Quality Managers. Span of Control. Importance.. Authority & Responsibility. Types of Planning.Management . Manpower Planning. Administration. Management Vs. Coultur.Text and Cases. Management: Art and Science.Introduction to Management. Post Control of Outputs. Special Motivational techniques: Money. Pearson Weihrich. 13th ed . Concurrent Control of Operations. Scope. reward systems. An Integrated Control System. Delegation of Authority. Organisational Design (OD) and The Systems approach to Management. Cannice.Vohra – Management. 10th ed.Management Principles and Application. Bureaucracy. Departmentalization. participation. Forms of Organisational Structure. 10th ed. Evolution of Management: Early contributions. Social Responsibility of Managers and Ethics in Managing organisations/s. Quality of Work Life. Planning Premises and Forecasting. UNIT III (9 Sessions) Staffing: Concept. Objectives and Significance of Planning. Types of Control. UNIT IV (8 Sessions) Leadership: Concept and Functions. Fayol’s Administrative Management. Charismatic-Visionary leadership. Total Quality Control. Job Enrichment & Morale Building. Wiley India Rao . System Approach. McGrawHill .UNIT I (9 Sessions ) Concept. Social System Approach. Suggested Books ( In alphabetical order) Dipak kumar Bhattacharyya . Schermerhorn . Job Design. Methods: Pre-control: Concurrent Control: Post-control. Developing a Quality Control System. koontz .. Direction and Supervision Motivation: Concept. Management Skills. Controlling: Concept. Hawthorne Experiments and Human Relations. Harikrishna – Management Text and cases. Griffin . Management As a Profession.Pearson John R. Decision Theory Approach. Cengage Learning Robbins. Organisational Theories. Performance Appraisal Directing: Concept. Taylor and Scientific Management.Principles of Management . Pre-control of Inputs. Levels of Management in variour types of organisations/s. Process of Planning. Contemporary views on Leadership: Transformational-Transactional.

psychology. In this course. ocw. It would enable the students to integrate the economic mode of thoughts related to business decisions in organizational Tests. sociology. if any Prerequisite for which next course and all Finance related Why you need to study this course / Learning outcomes: This course is foundation course of economics where it creates basic awareness of economic from managerial point of The list is given at the end of the syllabus Laboratory work Evaluation Methodology to be followed Not Applicable (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. At the completion of the course. d. a good understanding of the managerial aspects is very essential. b. Economics for Managers 3 1 0 4 Not Applicable Consumer Behaviour courses/subjects (MB . engineering and social sciences: i. issues and topics touching on many academic disciplines may become the subject of study in the field of economics. This course is scientific study of the economic processes that occur in work environment in an organisation.102) Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based Prerequisites of the course. the student should be able to: Understand and explain the concept of economics and its managerial perspective including the real insight of the consumer’s economic behaviour leading them to estimate the demand for the new product as well as changes in the existing products. Assignments.e. and End Semester Project . and mathematics and as a result. Suggested Books to be used: Reference materials including web resources: (MIT OPEN COURSE WARE): 1. students shall gain an understanding and awareness and knowledge of economic issues leading them to analyze the internal and external environment of business of the organisation.Title of the course: a. political science. (WIKIVERSITY): 4. Oli. In the workplace today. This course is related to normative micro-economics.cmu. This field borrows many concepts and methods from branches of pure and applied sciences. c.

Price Determination under Perfect Competition. Concept and phases of Business Cycle. Monopolistic Oligopoly. Opportunity. Full Cost. UNIT V (8 Sessions).Mangerial Economics. UNIT III (9 Sessions) Production Analysis: Concept of Production Function. Economic Growth and Economic Development.Cardinal Utility. Marks – Mangerial Economics. Cobb Douglas Production Function. Exception to Law of Demand. Duopoly. Braeutigam . Pearson Samuelson. its Significance in Managerial Decision Making.Macmillan Besanko. Concept of Kinked Demand Curve. Concept of Inflation. Law of Demand. Relationship between Price Elesticity. Laws of Productions..M. Pricing Strategies.Managerial Economics.UNIT I (9 Sessions) Meaning. Monopoly. Economic. Perfect. Demand Schedule and Demand Curve. . Characteristics of Oligopoly. Introduction to Managerial Economics. Cengage Learning Pindyck. Elasticity of Demand-Price. Indifference Curve. Methods of measurement of National Income. Principles of Managerial Economics. Cost Analysis: Concept and Types of Costs. Supply Analysis: Meaning and Determinant of Supply. Wiley India .Modern Microeconomics . 7th ed. Costs Curve: Total Fixed Costs Curve. Wiley India Dominick Salvatore .Mithani . UNIT II (8 Sessions) Theory of Demand. 4th ed . Income and Cross. Koutsoyiannis . Himalaya Publishing House Mankiw . Nature and Scope of Economics. Accounting. 5th ed. Elasticity of Supply. D.Economics Principles and Applications. Measurement of Elasticity of Demand. Price and Output Determination under Monopoly. Suggested Books ( In alphabetical order) A. Meaning of Cartel. Law of Supply. Product Line Skimming and Penetration Pricing. Total Costs Curve and Managerial Cost Curve. 6th ed. Average Revenue and Marginal Revenue. Mehta – Microeconomics. Money Cost Fixed and Variable.Microeconomics. Measures to Control. UNIT IV (8 Sessions). Comparison of Monopoly and Perfect Competition. Oxford University Press Dr. Meaning and Techniques of Demand Forecasting. Concept of National Income. Product Variation and Selling Expenses under Monopolistic Competition. Concept of Industry. Rubinfeld. Real.. significance in Decision Making. Meaning of Demand Function. Market Structure and Degree of Competition.

the course shall deepen knowledge on all the components of the balance sheet. (MIT OPEN COURSE WARE): 1. At the completion of the 3. Tutorials (T) in hrs/wk c.wikiversity. the student should be able to: Analyze a company’s financial statements and come to a reasoned conclusion about the financial situation of the company. Assignments. accounting serves as the ‘language of business”. using a double entry bookkeeping perspective. analysis and use the information provided by financial accounting. • Define and distinguish between cash basis and accrual basis accounting and the impact of each on the financial statements. and the related key accounting assumptions and principles. the elements of the financial statements. Suggested Books to be used: The list is given at the end of the syllabus Reference materials including web resources: . Following an investigation of the accounting information system and accounting cycle.cmu. en. Practical’s (P) in hrs/wk d. For that purpose. in return.cmu. Lecture (L) in hrs/wk (WIKIVERSITY): 4. Stakeholders. • Identify and illustrate how internal controls are used to manage and control the firm’s resources and risk. and understand the nature and purpose of generally accepted accounting principles (GAAP). a tool that is commonly understood by all. use this information make sound decisions. if any: Prerequisite for which next course: Why you need to study this course / Learning outcomes: Cost & Management Accounting Financial Management A business or an organization needs a tool to communicate its results and position to stakeholders. ocw. this course aims to convey sufficient knowledge for an adequate Bearing these in (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. Laboratory work: Not Applicable Evaluation Methodology to be followed : Quizzes. Total Credits L+T+P based Prerequisite of the Course. • Recognize the information conveyed in each of the four basic financial statements and the way it is used by investors.Title of the course: Accounting and Financial Analysis 3 1 0 4 Not Applicable (MB-103) Work Load per week in terms of: a. • Explain the objective of financial reporting. and managers. and End Semester Project • . regulators. oli. Tests. • Use accounting and business terminology. creditors.

International Accounting principles and standards. Pearson Anthony. Vikas Publishing Paresh Shah – Basic Financial Accounting for Management. 12th ed. Unit V International Financial Reporting ( 6 Sessions) Introduction. Strengths and Benefits of US GAAPs. Profit & Loss Account. conventions and principles. Need for Indian GAAP Statements to be translated to US GAAP and IFRSs.4th ed. Indian GAAP and US GAAP. Accounting Equation. Preparation of Funds Flow Statement and its analysis . journalizing of transactions.Unit I (6 Sessions) Overview of Accounting: Accounting concepts. Common Size Statement . Suggested Books ( In alphabetical order) Ambrish Gupta . Cash Flow Statement: Various cash and non-cash transactions. Matching of Indian Accounting Standards with International Accounting Standards. trademark. Hawkins and Merchant . service & banking organizations. preparation of final accounts. Significant differences between IAS. Maheshwari and Maheshwari – A Textbook of Accounting for Management.solvency ratios. activity ratios. liquidity ratios. Bhattacharyya – Essentials of Financial Accounting. Unit III (10 Sessions) Analysis of financial statement: Ratio Analysis. preparation of Cash Flow Statement and its analysis. patents and goodshall. PHI Learning. Need for Uniform Global Financial Reporting. Unit IV (10 Sessions) Changes in Financial position: Funds Flow Statement: Meaning. 2nd ed.Accounting Text and Cases. Policies related with depreciation. Comparative Balance Sheet and Trend Analysis of manufacturing. inventory and intangible assets like copyright. Oxford University Press . TATA McGraw Hill Asish K . flow of cash.Financial Accounting for Management. Unit II (10 Sessions) Mechanics of Accounting: Double entry system of accounting. Profit & Loss Appropriation account and Balance Sheet. market capitalization ratios . Preparation of Schedule of Changes in Working Capital. Concept of Gross and Net Working Capital. Objectives of Accounting Standards in the global context. profitability ratios.

org Laboratory work : Evaluation Methodology to be followed: Not Applicable Quizzes. In this course. the student should be able to: Identify. In the workplace Explain the terminology associated with organizational behavior. The field of organizational behavior integrates knowledge from the behavioral and social sciences. It is a behaviorally oriented course combining the various aspects of management with the psychology of leading and managing people. Managing organizational behaviour challenges individuals to understand and embrace individual and group dynamics.104) Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based Prerequisites of the course. a good understanding of the theory of human relations in organizations is essential. labour-management behavior. if any: Prerequisite for which next course: Why you need to study this course / Learning outcomes: Organizational behavior is the scientific study of the behavioral processes that occur in work settings. political science. This course aims to provide students with an understanding of the complex processes of social interaction that organizations represent. explore and examine factors impinging on individual and group behaviour in organizations in the new millennium. 3. Oli. students shall gain an understanding and awareness and knowledge of contemporary issues and approaches to organizational change and development facing organizations. organizational structure.Title of the course: (a) (b) (c) (d) Organizational Behaviour 3 0 0 3 Not Applicable Organisational Development (MB .edu/n/courses/free-open/statistical-reasoning-course-details/ (WIKIVERSITY): (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. Incorporate and apply the predominant organizational behaviour theories to gain knowledge of contemporary issues in organizational behaviour and frameworks to work with real life organizational issues concerned with Human Behaviour at work place. power. such as psychology. motivation. en. sociology. leadership. Suggested Books to be used The list is given at the end of the syllabus Reference materials including web resources (MIT OPEN COURSE WARE): 1. organizational change and development. issues and topics touching on many academic disciplines may become the subject of study in the field of organizational behavior. Assignments. At the completion of the course. and anthropology As a result. Tests. and End Semester Project .

Suggested Books Greenberg and Baron – Behaviour in Organizations. Sources. Elements of Culture. Characteristics. 12th ed. Classification of Conflict Intra. Analysis of Interpersonal Relationship. Stress: Understanding Stress and Its Consequences. Group Cohesiveness. McGrawHill Robbins. Implications of Organisation culture. Nature. Formal and Informal Groups. Importance. Organisational Culture : Concept. Relevance of organisational behaviour to organisational effectiveness. Interpersonal. Conceptual Foundations and Importance. Stages of Group Development. Individual. Group Dynamics: Definition. Distinction Between Power. Attitude Measurement . Attitudes and Workforce Diversity. Managing resistance to change. Leadership: Style and Theories of Leadership-Trait. Behavioural and Situational Theories. Group Processes and Decision Making. Resistance to change. Implementing Change.Organizational Behaviour . Managing Stress. UNIT III (9 Sessions) Learning: Concept and Theories of Learning.Judge and Vohra . Effects of Perception and Attitude on Work Performance. Organizational Behaviour :Contemporary issues . Characteristics. Motivation: Theories of Motivation: Early and Contemporary views. Dysfunctional Groups. 14th ed. UNIT V (8 Sessions) Conflict: Concept. Types and Theories of Personality Shaping.9th ed. Three level Work Motivation Model. Authority and Influence. Kurt Lewin Theory of Change.Understanding Organizational Behaviour. Assessment of Personality Traits . UNIT II (8 Sessions) Perception and Attitude: Concept. Models of Organizational Behaviour. Functionality and Dys-functionality of Conflict. UNIT IV (8 Sessions ) Organisational Power and Politics: Concept.Human behaviour at work. Process. Personality Attitude and Job Satisfaction. Process of Organisational Culture. PHI Learning K Aswathappa – Organisational Behaviour. Types.UNIT I (9 Sessions) Concept. Intergroup and Organisational.Organizational Behaviour. Sources of Power. Pearson Udai Pareek ( Sushma Khanna ) . Personality: Concept. Oxford University Press . Causes of Stress. Political Implications of Power: Dysfunctional Uses of Power. Nature. Nature. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Nature. Approaches to Power. 3rd ed. Himalaya Publishing Newstrom . Motivating a Diverse Workforce. Meaning and Types of Grievance and Process of Grievance Handling. Management and Behavioural Applications of Perception and Attitude. Resolution of Conflict.

ocw. (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. and End Semester Project . Suggested Books to be used: Reference materials including web resources: (MIT OPEN COURSE WARE): 1. In this student shall understand how to take decision. Business statistics deals with what it is. computational sociology. index number and hypothesis. Oli. Statistics form a key basis tool in business and manufacturing as well. b.wikiversity. if any: Prerequisite for which next course : Why you need to study this course / Learning outcomes: Statistics is a mathematical body of science pertaining to the collection.cmu. Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based 3 1 0 4 NA Research Methodology (MB . including: biostatistics. 3. network biology. Some issues this course addresses are descriptive and inferential statistics is data (WIKIVERSITY): 4. sociology and social. Statistical techniques are used in a wide range of types of scientific and social research. interpretation or explanation. At the completion of the course. interpret result and use statistical techniques in different fields. Tests. Statistics is usually considered to be a distinct mathematical science rather than a branch of mathematics. social science. c. and presentation of data. computational biology. d. regression. the student should be able to: Understand measurement systems variability.Title of the course: Business Statistics a. time series. correlation. for summarizing data. control processes (as in statistical process control or SPC). Assignments. how and when to apply statistical techniques to decision – making situations and how to interpret the result.cmu. and to make data-driven decisions.105) Prerequisites of the The list is given at the end of the syllabus Laboratory work : Evaluation Methodology to be followed: Not Applicable Quizzes. sampling.

Poisson and Normal distributions. Karl Pearson and Spearman rank correlation. t-test. Carlson. Pearson S. Components of time series. 3rd ed. 13th ed. Unit IV (10 Sessions) Probability: Concept of probability and its uses in business decision-making.Meaning and types of correlation. Applications in business decision-making. Pearson .Gupta – Fundamentals of Statistics.V.. Regression:. Partial and Multiple correlation & regression :. TATA McGrawHill Ken Black – Business Statistics. 5th ed. Wathen – Staistical techniques in business and economics. Kurtosis. C. Thorne – Statistics for Business and Economics. Himalaya Publishing Walpole – Probability and Statistics for Scientists and Engineers.) .An overview. Skewness. Wiley India Levin and Rubin – statistics for Management. Additive and Multiplicative models. F-test and Chi-Square test. Marchal. Addition and multiplication theorems. Trend analysis: Least Square method . Measures of central tendency: Mean.. Mean deviation.Fixed base and Chain base methods.Unit I (9 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.. Oxford G C Beri – Business Statistics. uses of index numbers. Measures of Dispersion: Range. McGrawHill Newbold. Standard deviation. 7th ed. Application of Ztest. 6th ed.Linear and Non. Quantity and Volume indices:. Construction of Price. Probability Theoretical Distributions: Concept and application of Binomial. Suggested Books ( In alphabetical order) Davis . Formulation of Hypotheses.Linear equations. Unit II (7 Sessions) Time series analysis: Concept. Bayes’ Theorem and its applications. Types of index numbers. Pecar – Business Statistics using Excel. Median and Mode and their implications. Coefficient of Variation ( C.Meaning .Meaning . Unit V (9 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Pearson Lind. 8th ed. Regression equations and their application . Index Numbers:.. Unit III (7Sessions) Correlation:.

ocw. The list is given at the end of the syllabus Suggested Books books to be used: Reference materials including web resources: (MIT OPEN COURSE WARE): (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. en. a wide variety of resources should be used including but not limited to articles from journals.cmu. channels of distribution Understand marketing communication . (WIKIVERSITY): 4. To illustrate and discuss marketing concepts with a strategic overview. buyer behavior and selecting target markets. Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based 3 0 0 3 NA Marketing Management (MB .org Laboratory work : Evaluation Methodology to be followed: Not Applicable Quizzes. if any Prerequisite for which next course NA Why you need to study this course / Learning outcomes: This course is an introduction to marketing which covers basic concepts. At the completion of the course. chapters from books on marketing analyzing opportunities. This course would enable students to understand the effect of prices of the Product and Services to develop good marketing strategy and effect of promotional strategies on marketing process should be clear to students. d. Assignments. b.106) Prerequisites of the course. the student should be able to: Review marketing issues with respect to: • • • • • Understand basic concepts of Marketing Understand Target segmentation and consumer decision making Design of products that meet consumer needs Understand pricing. Tests and End Semester Project . Oli. the study or practice of providing goods or services that satisfy human desires.wikiversity. c. websites The course aims at to equip students with basic understanding of the marketing function and to provide a basis for understanding different marketing processes.Title of the course: a. newspaper 3.

UNIT I (9 Sessions) Marketing concepts.2nd ed. Pearson Ramaswami. B2C.Marketing Management. 14th ed.Evaluation &Selecting Target Markets. Namakumari – Marketing Management. social media as a marketing tool. Direct Selling. online marketing. Cengage Learning Kotler.Importance. Cengage Learning Etzel. nature and scope of marketing. Jha . International Marketing and Green Marketing. Functions of Marketing Management. Product Positioning . Walker. New Product Development-Concept and Necessity for Development. and corporate orientation towards marketplace. Failure of New Products. UNIT V (7 Sessions) Marketing Communication: Promotion-mix. Marketing of Services. Types of Pricing.Mix Decisions. Marketing Environment. Super mart . Publicity and Public Relations. Advertising.Need of Effective Segmentation. Service Distribution System in India. Marketing in 21st Century. Errors in Positioning.13th ed. Marketing Information System and Marketing Research. Types of Markets. McGrawHill Evans. Product-Mix. Channels of Distribution for Consumer / Industrial Products. Macmillan . Branding and Packaging Decisions. Suggested Books ( In alphabetical order) Czinkota. role of marketing. Product Decisions. Objectives. Pricing Objectives.Stages and Strategies for Different Stages of PLC. Market Targeting . CRM. Marketing environment and environmental Scanning.A south Asian Perspective. Procedure. Retail Distribution System in India. Pandit – Marketing... UNIT III (10 Sessions) Marketing . Segmenting & Targeting: Levels of Market Segmentation. Pricing Decisions. Sales Promotion. Factors Affecting Marketing Environment. Product Life cycle . Process of Market Segmentation . New Product Planning and Development Process. Product Positioning Strategy. Kelly . UNIT IV (8 Sessions) Marketing Channels. Rural Marketing. Product Differentiation. Stanton. Role of Marketing Channels. marketing management in changing context.Marketing Management . Market Targeting – Introduction. 11th ed. Pricing Strategies. Berman – Marketing. Events and Experiences. Buying Decision Process. B2B and C2C. Kotabe . Basis for Segmenting Consumer Markets and Business or Industrial Markets. Model of Consumer Behavior. Koshy. Factors Affecting Distribution Channel Management of Channels: Current Trends in Whole selling and Retailing – Hyper mart. UNIT II (8 Sessions) Consumer Behavior: Introduction. Factors Influencing Consumer Behavior.

edu/course/sloan-school-of-management) (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. Take a complete overview of a computer software system j. Describe the relevance of data base management system The list is given at the end of the syllabus .cmu. oli. Suggested Books to be used: Reference materials including web resources : (MIT OPEN COURSE WARE): 1. At the completion of the course. a. effective Web searching. (WIKIVERSITY): 4. the student should be able to: a.wikiversity. b. privacy. trends. d. and PowerPoint. Elucidate on the overview of MS Excel and how to work with it i. en. Give overview of the components of computer system e. and home offices. Explain the modes of data processing. Work Load per week in terms of: Lecture (L) in hrs/wk Tutorials (T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based 0 1 2 2 2. 3. Excel. Students shall complete work in Microsoft Windows and the Microsoft Office applications including Word. Access. if any NA 3. 5. Why you need to study this course: This course focuses on computer technology concepts and software applications useful for work. Know different types of computer software application d. ethics. Explain the concept and application of spreadsheets h. Prerequisite for which next course NA 4. and other issues in computing. Approximately half of the course emphasis is on computer concepts and half of the course emphasis is on the use of computer applications. Concepts include computer hardware and software. Explain the basic concept of computer and its structure b. Understand basic computer organisation and its advantages c. c. Identify the features of Windows and its versions g.Title of the course: Computer Concepts and Managerial Applications (MB .cmu. Explicate various computer generations f.107 ) 1. Prerequisite of the Course.

Network topologies. MS Access: Overview of MS-Access. Essential Components of computer Hardware: (a) Input devices . Unit IV (Session 3) Computer Networks: Overview of Computer Network. Types of software with examples. cables. presentations. downloading & uploading from Internet. Assignments.Visual Display Unit. MS-Excel and MS-PowerPoint. etc. URL. Introduction to languages. Application of these softwares’ for documentation and making reports. printing devices. WAN and MAN). functional components of a computer system-(Input unit. Components of computer networks (servers.keyboard. Windows-Use of menus. Creating tables. Functioning inside a computer. (b) Output devices . Unit V (Session 3) E-commerce: Introduction. Telnet.Laboratory work : Evaluation Methodology to be followed: Applicable Quizzes. Architecture & Functioning of Internet. characteristics. tools and commands of windows operating system. Tests and End Semester Project. Internet Protocols. interpreter and assembler. plotters etc. (SCHEDULE OF PRACTICALS) Unit I (3 Sessions) Basic Concepts of Computers :Introduction and definition of computer. IP addresses. Functions. Components of DBMS. Web Browsers. Types of computer networks (LAN. forms and reports in MS-Access. Comparison between Traditional commerce and E-commerce. searching. Recent trends in database. OMR. hub.. printers. Optical storage devices. Web browsing. Software: Introduction. Issues in Implementing Electronic Commerce. ( This course shall be taught in practical format on the basis of given below contents. preparation of questionnaires. Types of memory and memory hierarchy. Elements of GUI based operating system. Advantages & disadvantages of e-commerce. Types and Classification. Search engines. tables and reports (Practical) Unit III (3 Sessions) Database Management System : Overview of DBMS. ISPs. advantages and limitations of a computer. FTP. Bar code reader. e-mail. classification of computers. queries. switches. workstations. . Unit II (2 Sessions) Use of MS-Office: Basics of MS-Word. CPU. Domain names. Basic services over Internet like WWW.(c) Storage Devices – Magnetic storage devices. Gopher etc. network interface cards. Flash Memory etc.) Internet: Overview of Internet. compiler. Buying & Selling on Internet. RDBMS. scanner. voice speech devices. Memory and output unit). Operating System: Definition.. digital camera etc. MICR.

Basics LAB SESSIONAL : 1 HARDWARE / OS (Lab Sessional 1: Syllabus ) Remarks 3 . Human Resource. Finance and Materials Management. such as Production / Operations. PC Configuration 1 Motherboard configurations.Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Anti-Virus Software Overview Comparison of Win 9x/Me/Linux/Window7/XP-SP1.3 4 5 6 7 8 9 MS-WORD APPLICATION MS-WORD MS-EXCEL MS-POWERPOINT Mail Merge Utility(Compulsory) Quiz 1 MS-DOS Commands . SCHEDULE OF PRACTICALS 14X2 hours for MB-107 (Computer Concepts and Managerial Applications) SCHEDULE: WEEK – WISE Wk No Topic (2 hrs/Week) I / O Devices. HDD.2. DVD PC Preventive Measures PC Safety Measures. RAM Secondary devices: FDD. Marketing. CD. slots & their functions Storage devices 2 Primary storage devices : Static RAM.

IOS / RJ45 Jack crimping and coloring Difference of Cross & Straight N/W Internet. INTERNET Quiz 2 DATABASE 12 Suggested Books ( In alphabetical order) Alexis Leon. Pearson Morley and Parker . Searching END – SEMESTER PROJECT EVALUATION 13 like Poster Making. Mathews Leon – Introduction to Computers. OSI Model. Different Browser Email. Leon Press . queries MS-ACCESS: 11 forms and reports Overview of: Network.MS-ACCESS: 10 Creating tables. Chennai Balagurusamy – Fundamentals of computers. PPT Presentations on a Topic LAB SESSIONAL : 2 14 (Lab Sessional 2: Syllabus: Application and Database) Presentation and viva NETWORK. PHI Learning . Fundamentals of Computers.Fundamentals of Computers. BPB Publications Sanjay Saxena and Prabhpreet Chopra – Computer applications in Management. IP Address. LAN Commands Cabling Properties. Rajaraman – Fundamentals of Computers. Cengage Learning Pradeep K Sinha. McGrawHill ITL Education Solutions Limited . Vikas Publishing V.Introduction to Information Technology.

Prepare for and participate effectively in a mock interview session. oli.cmu. the student should be able to • • • • • • • • Devise communication and describe the main purposes for communication in business. The effort is also to facilitate student’s understanding of crucial communication principles and to develop effective writing 3. ocw. Write effective letters related to employment. organize thoughts logically. articles from magazines and journals. but ethical. websites. and communicate these complex ideas concisely. To effectively illustrate the concepts of communication a wide variety of sources are to be used including videos. newspaper clippings. The practical aspects of this course shall be catered by the concerned faculty in consultation with the HOD with the help of departmental student academic committee (DSAC). Describe and use effective interpersonal communication and listening skills. At the completion of the (WIKIVERSITY): 4. (CARNEGI MELLON UNIVERSITY-Carnegie Mellon Open Learning Initiative): 2. The list is given at the end of the syllabus Suggested Books to be used : Reference materials including web resources : (MIT OPEN COURSE WARE): 1. Plan and deliver a short presentation. en. Tests and End semester Project . if any Prerequisite for which next course Learning outcomes Communication is a very essential skill for the managers to be successful in their professional career. This course provides opportunities to analyze complex issues. Identify the various aspects of the organizational setting for business Laboratory work : Applicable Evaluation Methodology to be followed: The objective is to acquaint the students with the basic concepts and techniques of communication that are useful in developing skills of communicating effectively.108) Prerequisites of the course.Title of the course: Managerial Communications (a) (b) (c) (d) Lecture (L) in hrs/wk Tutorials(T) in hrs/wk Practical’s (P) in hrs/wk Total Credits L+T+P based NA NA 2 0 0 2 (MB .mit.cmu. Prepare resume.wikiversity. Write effective sales messages and requests that are persuasive. Oli.

Taking notes and preparing minutes of a meeting.. Elements. types. Smith – Management Communication . uses and replying to a Memo. Announcements. McGrawhill Lehman. Meetings and Discussions . passive. Wiley India Francis Soundarajan.3rd ed. pattern . Functions. compiling and presentation. UNIT II (5 sessions ) Effective Business Presentations: Meaning. structure. Interview -Aim . Delivery of presentation. preparations before . importance. UNIT III (6 sessions ) Correspondence: Mechanics of writing letters. Neutral . Types and purpose of presentations.Speaking and writing for effective Business Communication. Dufrene. McGrawHill Payal Mehra-Business Communication for Managers. Suggested Books ( In alphabetical order) Bell..Leave-taking. Pande – Business Communication. Writing reports: Types. Greetings format at the Office: Informal. Business correspondence: Basic Principles and Types. characteristics. Barriers to communication.11th ed.A south Asian Perspective. Memo – Writing . Cover letter. Order Format. Small Talk . Listening and Types of listening. Email and writing for the web UNIT IV ( 5 sessions) Employment communication and Interviews : Curriculum Vitae.Greeting and Asking after . Formal. Style. proper usage of visual aids. UNIT V ( 6 sessions) Face to face conversation and Meetings : Types and Characteristics.(This course shall be taught in Lecture format) UNIT I (6 Sessions) Fundamentals of Communication: Meaning . systems and misinterpretation of non verbal clues. designing effective business presentations. Introducing Yourself and Others. Memo vs. 9th ed. Communicating in a cross cultural work environment. Macmillan Gamble & Gamble – Communication Works.Definition. Notices and Agendas. Meetings – Types. letter vs. Rentz. Preparation for Conduct. Process and types of communication. structure. Pearson .Flatley. Circulars. Cengage Learning Lesikar. conducting and facing the interview. style of communication – aggressive . skills required for and conducting a Discussion. Sinha – Business Communication. assertive. appropriate manner of communication.. Reading Non-verbal signals. face-to-face meetings .