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[3] By 1980 soap and edible fats contributed just 40% of profits. the maker of Ragú.V.Background of Unilever Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods. Mooney in July 1996. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. Mars. In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds. Pond's. andVaseline. Pepsico. Netherlands and Unilever PLC in London. They also face competition in local markets or product ranges from companies such asConAgra.V. beverages. in Rotterdam. Both Unilever companies have the same directors and effectively operate as a single business. Inc. Danone. General Mills. Johnson & Son. Henkel. History Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie.and S. C. In the 1930s the Unilever business grew and new ventures were launched in Latin America. compared with an original 90%.. Unilever's main international competitors include Nestlé and Procter & Gamble. United Kingdom. Cutex Nail Polish. Unilever is a dual-listed company consisting of Unilever N. This arrangement is similar to those ofReed Elsevier and Royal Dutch Shell prior to their unified structures. Aqua-Net. Reckitt Benckiser. The current non-executive Chairman of Unilever N. In 1989 Unilever bought Calvin Klein . cleaning agents and personal care products. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.

In April 2000 it bought both Ben & Jerry's and Slim Fast. but the latter was later sold (in 2000) to FFI Fragrances. strengthening its presence in North America and extending its portfolio of foods brands. to certify its tea estates in East Africa. Connecticut. the iconic skyscraper on Park Avenue in New York City. Covalence. The company is said to promote sustainability]and started a sustainable agriculture programme in 1998. an ethical reputation ranking agency. and Shanghai in China.Cosmetics. and no longer maintains a presence at Lever House. followed by all Lipton tea bags globally by 2015. The US division carried the Lever Brothers name until the 1990s. In May 2007 it became the first tea company to commit to sourcing all its tea in a sustainable manner. In 2008 Unilever was honored at the 59th Annual Technology & Engineering Emmy Awards for "Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes" for its program Axe: Boost Your ESP. [4] The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. Trumbull. and Englewood Cliffs. giving the company "a powerful new presence in the United States shampoo and deodorant market". placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. employing the Rainforest Alliance. an international environmental NGO. . It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010. Fabergé. Vlaardingen in the Netherlands. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at Colworth and Port Sunlight in England. In 2000 the company absorbed the American business Best Foods. The American unit has headquarters in New Jersey. Bangalore in India (see also Hindustan Unilever Limited). and Elizabeth Arden.[4] In 1996 Unilever purchased Helene Curtis Industries. as well as third-party suppliers in Africa and other parts of the world. when it adopted that of the parent company. New Jersey in the United States.

Variete and Karabola) and distribution network in Greece. Unilever announced that it has entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill On September 27. TRESemmé. Unilever and EVGA announced that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands (amongst others. On September 24. Scandal. 2010. [13] On September 28. Unilever purchased Alberto-Culver. for an undisclosed amount. Unilever signed an asset purchase agreement with the Norwegian dairy group TINE.On September 25. Unilever also announced that it has entered into a binding agreement to acquire Colgate-Palmolive’s laundry detergent brands (Fab. the maker of personal care and household products such as Simple. Lavomatic and Vel)in Colombia for US$215 Human Resource Management . Badedas and Duschdas strengthen category leadership in Skin Cleansing and Deodorants On August 9. to acquire the activities of Diplom-Is in Denmark. 2010. Dash for $US3. and Mrs. Leading brands such as Radox. On March 23 2011: Unilever announced that it has entered a binding agreement to sell the global Sanex business to Colgate-Palmolive for €672m. 2010. 2010. VO5. as of 30 September 2010 .7 billion. 2009. Nexxus. Unilever to acquire the personal care business of Sara Lee.

One of the vital roles played by the HR department of the company is this. If not managed properly the resource could be wasted making the resource a waste of bloody money. For this very reason regular training season and motivational meetings are held to keep workers motivated. In the case of Unilever this may be specially correct as this large business is employing for about 261. otherwise in each country the productivity and sakes could fall and Unilever is vary much aware of the fact. For a large business like this it is very crucial to allocate the resources properly. Unilever tries to find right workers with right set of skills to do the right job. it ensures motivation of its worker. Another responsibility of Human Resource Management is recruiting workers. 1.Human resource management is considered in any business to be one of the most important factors that must be considered in order to be successful. attracting and developing new blood. All the workers in HR of Unilever try to allocate the existing resources appropriately and manage the workers efficiently. The ultimate purpose of this program is to find and bring the best undergraduate business students in their company from all over the world. A key strategy of this company is “Unilever Future Leader Program” that aims to create a global benchmark for sourcing.1 Major Functions: .000 workers from all over the world with its staff cost 4203 million pounds. Workers need to be motivated in order to ensure the quality is upheld.

personnel services are looked after by the FPM along with the office services manager and finally security officer is responsible for all the security services At present. activities are monitored by Assistant Manager labor welfare. Industrial relations or the factory personnel functions are looked after by factory personnel manager. labor welfare. the total number of personnel in Unilever Bangladesh Limited are 720 which includes159 in management & 543 unionized permanent workers. Recruitment. . The major Functions of this department are this Factory Personnel functions or Industrial Relations. Training and developments.Human Resources Department: The Human Resources Director (HRD) currently heads department. training and development activities are supervised by Manager Human Resource Development. Personnel Services and Security All these major personnel functions are integrated in the best possible way in Unilever Bangladesh Limited which results in its higher productivity. Employee Welfare.

They have divided their worldwide business into different region and have different business groups to manage them. starting from junior manager (who are local managers) to manager grade 5 (who are Unilever managers). Again they got different structure for different region. Unilever Bangladesh limited falls under the Southeast Asian region. India. They have seven top directors leading seven different departments. Apart from this the company hires management staff as well as supervisors. Pakistan and Sri Lanka.1.2 ORGANIZATIONAL STRUCTURE In terms of Unilever. . The management staff of the company consists of six layers. On a more micro scale. Unilever basically follows territorial structure on the basis of the geographic location. they have two chairmen leading the company worldwide. The chairman of Unilever Bangladesh Limited is known as the managing director. As this is a large business it is effective to build territorial structure for such a company. The following organizational structure is made up for Bangladesh region. which oversees operation in Bangladesh. Unilever Bangladesh ltd is monitored by Hindustan lever Ltd.

3 An eye on the future .Figure: Organizational Structure of Unilever (Bangladesh Zone) 1.

with its 'leadership behaviors' initiative aiming to identify the next generation of leaders. manage and implement appropriate strategies. both to contribute to its business objectives and to achieve its own personal and career goals. It also keeps an eye on the future. HR Services It delivers and continuously improves services such as payroll. Within that. there are numerous possibilities split into three broad areas. They also track. Diverse roles Unilever’s HR job is to make sure they have highly skilled. exceptional people in all areas of the organization. . They ensure that the right structure. They also provide a connection with world-class external experts and keep us up to date with industry best practice.Unilever’s environment is about empowering people. recruitment. people and capabilities are in place to foster positive working relationships. HR Expertise Teams Unilever’s HR work on policies. pensions and benefits. select and develop talented individuals. culture. systems and tools that allow each business area to attract. monitor and aggressively manage service performance to ensure that it's delivered to the required quality and at the optimum cost. HR Business Partners Unilever’s HR identifies the needs of the business in order to develop. processes.



7 percent to 9. Revenue is calculated by multiplying the price at which goods or services are sold by the number of units or amount Unilever. overall consumer demand has held up well in our categories. It is the "top line" or "gross income" figure from which costs are subtracted to determine net income.S.2 billion euro gain on selling its frozen foods division in Europe.06 billion) in the last three months of 2007 from 2. In the fourth quarter last year. with dual headquarters in London and in Rotterdam. Unilever booked a 1. . margins slipped as it had not been able to fully pass on increasing costs to customers. Sales rose 1.S.. Netherlands.03 billion euros a year earlier. Net profit dropped to 721 million euros ($1.6 billion) from 9. split evenly between volume growth and price increases. it said. despite fears of a slowdown.72 billion euros a year ago." But the company said U. including discounts and deductions for returned merchandise. but this was compensated for by robust demand in foods.Revenue The amount of money that a company actually receives during a specific period. is the world's second largest maker of consumer products after Procter & Gamble Co.89 billion euros ($14." the company said in a statement. sales would have risen 6 percent. Without the impact of that disposal and the weakening dollar. "Market growth in home care and personal care slowed somewhat in the second half-year. The company said it continued to see growth in the United States. "In the U.

In 2007. As a consequence of this the liabilities of €24 million were moved from unfunded to funded in the table above. and equals Net Income with interest and taxes added back to it. Property includes property occupied by Unilever amounting to €57 million and €69 million at 31 December 2008 and 2007 respectively. Equity securities include Unilever securities amounting to €25 million (0. As a consequence of this funding.Operating Expenses Also known as Profit Before Interest & Taxes (PBIT). . The initial funding was €300 million whilst the value of the previously unfunded liabilities at 1 January 2007 was approximately €850 million. as you can re-arrange the formula to be calculated as follows: EBIT = Revenue .Earnings Before Interest & Tax – EBIT An indicator of a company's profitability. calculated as revenue minus expenses. EBIT is also referred to as "operating earnings". The EBIT of unilever is given in the chart. excluding tax and interest. a contractual trust arrangement was established in Germany to partially fund previously unfunded pension liabilities.2% of total plan assets) and €32 million (0. the liabilities have been transferred from unfunded to funded in the table above. "operating profit" and "operating income".2% of total plan assets) at 31 December 2008 and 2007 respectively. NET INCOME During 2008 some previously unfunded liabilities were funded utilizing existing surpluses.

Cost saving programmes again delivered constant . with €1. Positive mix and improved volume leverage also contributed positively to gross margin. and as a result gross margin.4 billion of savings in the year following a similar amount in 2009. Operating Margin A ratio used to measure a company's pricing strategy and operating efficiency. at constant currency. Underlying Operating Margin for the year increased by 20 basis points. raw materials. At the same time as increasing underlying operating margin we also increased substantially the advertising and promotions investment put behind our brands . Calculated as: Operating margin is a measurement of what proportion of a company's revenue is left over after paying for variable costs of production such as wages. such as interest on debt. Also known as "operating profit margin" or "net profit margin". A healthy operating margin is required for a company to be able to pay for its fixed costs. Much of the success in savings came in the supply chain. improved for the year despite negative underlying price growth and modestly higher commodity costs. etc.The pension assets above exclude the assets in a Special Benefits Trust amounting to €146 million (2007: €162 million) to fund pension and similar obligations in the US. It was another year of the steady and sustainable improvement that we have been targeting.

. Aside from the gross margin increase. This came after an even bigger increase in 2009. with the organisation now leaner and a new discipline exerted in all areas of the cost base. the key driver of margin improvement was a reduction in indirect costs. meaning an additional €700 million behind the building of our brand equities over the last two years.currency the increase was more than €300 million or 30 basis points in the year.