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CHERYL GREEN • ART DIRECTOR • www.cher ylgreendesign.

com
Arlington Ave., Riverdale, NY 10471 ✆ 646 . 319 . 3688
* cherylgreen.creative@gmail.com

A highly motivated print designer/photo shoot director with skills in art direction, brand integrity,
relationship-building, aesthetics, event marketing and wardrobe styling.

SUMMARY OF QUALIFICATIONS
• Extensive experience with all conceptual design aspects of print advertising & promotion on time and within budget.
• Effective team builder with strong communication skills, both written and oral.
• Direction and styling of talent photo shoots from conception to completion along with shoot editing and application.
• Innovative and effective problem solver
• Management of clients, freelancers, budgets and production

FREELANCE [07-08]
Clarins, USA Art Director/Designer
Design of print collateral materials, e-commerce design, job management and production

The PaperMill Playhouse Art Director/Designer
Design of print collateral materials, one-sheets and promotional postcards

A&E Television Networks Sr. Project Art Director
Ad design, key art, collateral and promotional design for A&E properties

Purple Giraffe Productions Art Director, Event Branding
Film, “MVP”–Created original key art for movie poster, poster design, invitations & E-vites
Broadway Mall Association– Branded and created all collateral materials for ’07-’08 Spring Galas

The Harlem School Of The Arts “Art Is Life” spring gala Art Director, Event Branding
Logo design, design of invitations, signage, programs, postcards & E-vites

Harlem YMCA “Black Achievers In Industry Awards” Art Director
Design of all event print graphics, invitations, signage, programs, projected graphics & ads

STAFF [02-06]
NBC Universal The NBC Agency, Designer
• Design of all TODAY show ad campaigns, collateral & outdoor
• Design of annual branding & advertising/promo, Toyota Concert Series on TODAY ad campaigns
• Design of Toyota Concert Series promotional tickets, print advertising and posters
• Direction of all talent photo shoots for MSNBC and CNBC for print, web and outdoor
• Photo editor for CNBC and MSNBC outdoor and print advertising
• CD package and disc design for the Olympics and NBC Sports
• Design of event invitations for NBC, MSNBC and CNBC
• Outdoor promo design for CNBC and TODAY show
• Contributed in re-branding of TODAY show for print e-vite design, NBC Universal
• Managed budgets, clients and production

FULLTIME FREELANCE [99-01]
NBC Universal The NBC Agency, Art Director/Designer
• Design Toyota Concert Series on TODAY ad campaigns
• Design of ads and print promos for CNBC, NBC News, Dateline, corporate and in-house

[99-01]
Velvet Rope Event Marketing Partner, Art Director • Aesthetics and Branding
• Strategic branding through design concepts
• Invitation design
• Conceived “Mink & Diamonds” event
• Runway show direction & styling
FREELANCE ASSIGNMENTS
141/Bates Worldwide Designer
• Design concepts for Lufthansa Expertise, Lufthansa InTouch & Lanac.com logos
• Design of shelf-talkers, Moet & Chandon

Cablevision Sr. Art Director, Optimum Online, OptimumTV, Corporate
• Corporate advertising & promotionals
• Newsletter design

Caroline Jones, Inc. Art Director
Design of in-store promo materials for McDonalds Black History Month

FULLTIME FREELANCE
Women’s Wear Daily Art Director • W Magazine A.D. Special Projects
• Created brand identity WWD Global
• Advertorial design
• Designed and produced all print advertising and promos, managed budgets, clients and production
• Special projects design
• Managed all projects from conception to completion
• Illustration for sellsheets, special projects and ads

Condé Nast, BRIDE’S magazine Art Director
• Advertorial design
• Media Kit design
• Sellsheet design
• Production, multi-image presentations

Nappi Eliran Advertising Designer/Production
Brochures, Playbills, programs, ads & promos for Big Apple Circus, City Center, Lambs Theater, American Place
Theater, Dance Theater of Harlem

Madison Square Garden Promotion Art Director
Design of brochures, ads & promos for MSG programs, including Knicks and Rangers

EDUCATION
Parsons School of Design BFA, Communication Design
High School of Art & Design New York City

MEMBERSHIPS
• Board of Governors, Nat’l Academy of Television Arts & Sciences, NY Chapter (NATAS)
• Nat’l Academy of Media Arts & Sciences (NAMAS)
• American Women in Radio and Television (AWRT)
• Advertising Women of New York (AWNY)
• Nat’l Assoc. for Multi-ethnicity in Communications (NAMIC)
• New York Women in Communications,Inc. (NYWICI)