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InnovationOMICS

WHAT HAPPENED

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InnovationOMICS
HOW WE GOT HERE

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GLOBALIZATION
CHANGES
EVERYTHING


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global markets

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global supply chains

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the pressure for growth

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insufficiency of just efficiency

GROW
SALES?

CUT
COSTS?

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obsolescence velocity

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hypercompetition

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commoditization

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democratization

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macro trends driving innovation
 Globalization
 The Pressure for Growth
 The Insufficiency of Just
Efficiency
 Obsolescence Velocity
 HyperCompetition
 Commoditization
 Democratization
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THE Innovation
IMPERATIVE


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INNOVATE OR DIE!

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Innovate or Die

vs

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Innovate or Die

vs vs

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Innovate or Die

vs
 vs


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Innovate or Die

vs


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DEFINING
INNOVATION

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innovation is NOT ...
... finding a need and filling it
... simply great, funky ideas
... a mind-bending invention ...
that nobody really wants

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Innovation IS ...
... fulfilling unsaid needs
... an idea realized
... unleashing revolutionary value

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INNOVATION
my point-of-view on innovation

creativity APPLIED to
NEW processes / products / services
that delivers REVOLUTIONARY VALUE
to businesses and consumers

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seeking blue oceans

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which business would you rather be in?

•  a lot of competitors •  no competitors
•  low margins •  high margins
•  declining market •  Rapidly increasing
•  boring and stable market
•  undefined and exciting

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THE NEW NEW
NEW MARKETS
NEW PRODUCTS
NEW SOLUTIONS
NEW WAYS OF DOING
THINGS

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again ...

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INVENTION =
INNOVATION

INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

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INVENTION =
INNOVATION

INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

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BUT ...
COMMERCIALIZED
INVENTIONS
LEAD TO INNOVATION

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“the purpose of business
is to create and keep a customer”
Peter Drucker

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INNOVATION DELIVERS REVOLUTIONARY
VALUE

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INNOVATION DELIVERS REVOLUTIONARY
VALUE

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A NOTE ON DISCOVERING AND
UNLEASHING VALUE :

famous life quote :

“I skate to where the puck is going to be,
not where it has been. “
wayne gretzky

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A NOTE ON DISCOVERING AND
UNLEASHING VALUE :

translation to business innovation

“go to where the money will be,
not where it is”
mark ruiz

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OBSERVATIONS
INSIGHTS

!IDEAS

OI!
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THE OI! PROCESS
STEP 0 STEP 1 STEP 2 STEP 3
OBSERVATIONS INSIGHTS IDEAS

Identify your OBSERVE your Creatively Process BRAINSTORM
TARGET MARKET Target Market in the Observations IDEAS based on
Everyday Situations the Insight
Know your Generate Platforms
TARGET MARKET DOCUMENT “INSIGHT PLATFORMS”
more intimately your Observations

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DÉJÀ VU
VUJA DE

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“What you see everyday … you no longer see.”
Chinese Proverb

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[ BEGINS WITH AN EYE ]

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THE POWER OF OBSERVATION

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“If I had asked my customers what they wanted,
they’d have said a faster horse.” --- Henry Ford

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???

VS

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DO YOU FEEL THE HEAT ???

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managing innovation in organizations

people systems

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people

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the rise of the creative class

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“The era of left-brain dominance
– and the information age it
engendered – is giving way to a
new world in which right brain
qualities – inventiveness,
empathy, meaning – will govern”

Daniel Pink, “A Whole New Mind”

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a whole new mind

left brain right brain

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1. Hire for diversity

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because diversity breeds innovation

“If you have 10 people who
THINK and DO the same things,
you have a cost savings
opportunity to cut out 9.”

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2. Foster a culture of collaboration

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2. Foster a culture of collaboration

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3. innovation roles

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innovation roles

1. Connectors
2. Librarian
3. Framer
4. Judge
5. Prototyper
6. Metric Monitor
7. Scout

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managing innovation in organizations

people systems

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systems

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management systems to drive innovation

1. Show Strong Senior Management Support
2. Instill Innovation Processes
3. Deepen Consumer Insights
4. Provide Freedom within Boundaries
5. Encourage Brainstorming as a Way of Life
6. Create Inspiring Work Environments

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1. Strong Senior Management Support for Innovation

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1. Strong Senior Management Support for Innovation

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1. Strong Senior Management Support for Innovation

BusinessWeek
April 14, 2006

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2. Instill Innovation Processes
Have a robust Innovation Funnel

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2. Instill Innovation Processes

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3. Deepen Consumer Insights

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3. Deepen Consumer Insights

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3. Deepen Consumer Insights

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3. Deepen Consumer Insights

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4. Provide Freedom within Boundaries

A LICENSE Employees get a “free” day a week. Half of
TO PURSUE DREAMS new launches come from this “free time”

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4. Provide Freedom within Boundaries

have a tolerance for mistakes …
and charge it to experience
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5. Encourage Brainstorming as a Way of Life

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5. Encourage Brainstorming as a Way of Life

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6. Create Inspiring Work Environments

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6. Create Inspiring Work Environments

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