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An advertising agency or advert agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

Types of advertising agencies
Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies such as Traction (agency), large independents such as SMART and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies and Havas. Generalized advertising agencies Creative agencies specialize in "creative" or design-based business models: their basic interest is in the creation of the advertisement or branding. Other ("full-service") agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media. The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are routinely handled by an agency with a media buying option. Media buying agencies are sometimes a good choice for larger businesses. These agencies can assume greater responsibility for the strategic planning and function of an advertising campaign. The advantage to a design only-based agency is there is no third-party ordering the service. In turn, cost can be lower and is sometimes a good alternative for smaller businesses.

yellow pages. medical. Today. there are also agencies that specialize in particular kinds of advertising: recruitment. development. deployment. internet advertising/marketing. they will handle all aspects of the brand. help-wanted. video. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Specialization occurs in such fields for a variety of reasons. search engine marketing. the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space." in that they offer all the basic advertising agency services in their area of specialization plus other. Such specialist advertising agencies are also usually "full-service.Specialist advertising agencies In addition to the full-service. Often. classified. direct-response. programming (Flash and otherwise). The digital space is defined as any multimedia-enabled electronic channel that an advertiser's message can be seen or heard from. peripheral advertising services related to their area of specialization. travel. creative. and so on. for example. industrial. financial. In other cases. such as medical or industrial advertising. In-house advertising agencies Some advertisers believe that they can provide such advertising services to themselves at a lower cost than would be charged by an outside agency. some of the interactive agencies grew very rapidly. management. An In-House agency is a team that focuses on one goal to sell the company's product. They deliver services such as strategy. as in recruitment advertising. design. Offering a wide range of services. or e-business/ecommerce consulting. Interactive agencies Interactive agencies may differentiate themselves by offering a mix of web design / web development. and fulfillment reporting. InHouse is better if a company is looking to build up an image over a number of years. although some have downsized just as rapidly due to changing market conditions. investment. specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. therefore creating continuity between all aspects of separate campaigns. general-line advertising agencies. theatrical/entertainment. retail. . the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it.

Role of Advertising Agencies 1. They work with an objective and are very professionals. 1. They can make ads. there are many advantages of advertisements. Planning for type of media to be used. They have a team of different people for different functions like copywriters. It has been seen that a lot of opinions are received by advertisers on their product/service. which helps in improving the product/service. and help us in making better purchases. :Advertising is an indispensable part of the marketing strategy of any product or service. *4. 4. For advertisers. cost and other requirements. People can recognize the products from the catchy advertisements they see and thus sales are also improved. and for how much time to be used. advertisements can help in attracting huge number of potential customers and make positive impact about their products and services. etc. Doing research on the company and the product and reactions of the customers. Taking the feedbacks from the clients as well as the customers and then deciding the further line of action All companies can do this work by themselves. their utilities. Needless to say. they can manage the accounts also. Advantages. 3. Creating an advertise on the basis of information gathered about product 2. 3. Advertisements create a brand name for the product being promoted. when and where to be used. their experience and their knowledge. 2. planners. The agencies make optimum use of these people. print or advertise them on televisions or other media places. Advertising can inform people about different products and services. Hiring them leads in saving the costs up to some extent. art directors. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are:     The agencies are expert in this field. Advertising can lead to direct feedback from customers. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Advantages and Dis-advantages of Advertising. .

It raises the living standard of consumers. It helps in improvement of the quality of the goods. in fact. b) It forces people to desire and buy goods. 7. Economic Objections a) Advertising is not productive. The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. By regular advertisement. They are shortlived only. . they continue buying. It is true that it does not produce any tangible goods. which the consumer has to pay. The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised. 11. c) It increases the cost of goods. It is said to involve wasteful expenditure. the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman's charges and profit. As the prices are already advertised. 8. It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard Disadvantages Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. 10. the consumers cannot be over charged. are not within their means. which. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. 6.5. Advertising charges are included in the price. It means higher profit to the manufacturer and lower prices to the consumers. The consumer becomes a slave to a particular brand. d) Advertising results in monopoly. 9. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 2.

Whatever may be said against advertising. which may affect their health. . For example alcoholic drinks and cigarettes. it is increasingly used almost in every branch of business to promote sales.3. Thus a section of society remains discontented. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Ethical Objections a) Advertising appeals make people to use such articles.

BUILDING BRAND IMAGE OF THE AGENCY They have built a loyal patronage by providing their clients with quality. The group companies consist of: FOREFRONT Advertising and Delta Printing Press . Promotional Gift items. Dedicated to the filed of advertising. Printing.uae INTRODUCTION FOREFRONT advertising agency lives up to its name and more. . marketing and printing fields. Web Designing. This ongoing commitment to maintaining solid client relationships is what allows them to be the most trusted name in the industry.Visit to an advertisement agency Forefront ad agency – dubai. media and communications. The company operates in different principal areas like Designing. it is one of the fastest growing groups in the region . They guarantee 100 percent satisfaction for all products they manufacture. This Ad agency is a fully home-grown advertising agency that delivers the highest international standards using strategies alliances with international networks. It is small but full-service ad agency with experienced professionals from advertising. reliable products and efficient friendly customer service. Industry resources allow them to obtain superior products and materials at the lowest prices while always maintaining the highest quality. Billboard Advertising and Transit Advertising .

something they are really pleased about. the better they understand them. Creativity They work hard to understand your organisation and objectives before presenting their strategy and ideas. vinyl cutting software and custom die cutting machinery allows them to produce any standard or custom order in the most efficient and precise manner. considered and realistic work. The longer they know a client. posters etc. Their expertise extends beyond advertising and promotion as they provide benefits of a total communication solution catering to their clients' goals and objectives in the market place. This understanding gives them the background they need to present innovative. Their task revolves in terms of developing. And the better they understand them. Transit displays appear on the exterior of the public transportation vehicles or stations. the easier it is for them to work pro-actively. extrusion machines. Equipment such as punch presses. The displays comprise bulletins. FOREFRONT BILLBOARD ADVERTISING AND ROLE OF AGENCY Through the Billboard Advertising area the company offers its customer an integrated service covering their billboard display requirements from ad copy production to placement maintenance. monitoring and extracting crucial insights and this maintaining the essence of their clients' products and services. Pro-activity and a long-term view Some of their client relationships go back over ten years.DEVELOP WITH TIME They are continually updating their production systems and equipment’s to offer their clients superior products and materials as technology improves. . making suggestions whenever appropriate.

Services With an array of clients from many industries our advertising. 1. Email Blasts 6. When a company uses there services or partners with them it joins an organization with years of experience and talented staff. Graphic Design 11. steel and wood fabrication 15. Print Advertising 3. Promotional Items 7. Internet Marketing 9. This experience gives the company valuable insight that they can pass on to the other companies achieving their goals though well conceived and measurable products. Efficiency They have worked hard to refine their internal processes. Media Buy and Planning 2. Social Media 4. Calendars and Diaries 14. Mailing and Email List Management 5. Brochures & Catalogues 13. Article & Press Releases 12. Trade Shows 8. Lamination and mounting .Experience They have been in the communications business for over 8 years and have experience in almost every sector. Acrylic. This means realistic pricing and a working approach that evolves as rapidly as your business changes. design and marketing agency services are unlike any other. They are truly independent with no external investors to please. Annual Reports 10.


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