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Lampiran 1(a

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COURSE OUTLINE (STUDENT) DECEMBER 2012 SESSION PROGRAMME AIMS: Diploma in Information Technology (Programming) DNS5A
The Diploma in Information Technology (Networking) graduates in Polytechnics, Ministry of Higher Education will have knowledge, technical skills and attitude to adapt themselves with new technological advancement and challenges in networking fields. FP331 – Marketing in IT COURSE & CODE 15 WEEKS 2 CREDIT(S) NONE PREREQUISITE(S) SYNOPSIS MARKETING IN IT course is designed to introduce students to the theory and principles of marketing. Students’ understanding in marketing and the implication of information technology upon the practice of marketing is enforced in the course. The course also includes the current issues and latest trends of marketing in the digital age. COURSE LEARNING OUTCOMES Upon completion of this course, students should be able to: 1. Explain the basic principles and influences involved in marketing strategy. 2. Identify appropriate strategy for online monetary transaction to provide the best product and service to consumer. 3. Discuss methods of setting up and e-marketing presence with consideration of current trends and issues in marketing ethics. Reflections Contact Hours/ Topic No / CLO Assessment/ REGISTRATION WEEK

Week (Duration) 1 10.12.12 hingga 16.12.12 2 17.12.12 hingga 23.12.12 3 24.12.12 hingga 30.12.12

1.0 INTRODUCTION TO MARKETING/ CLO 1 Understand marketing environment SEMESTER BREAK I (1 WEEK)

Week (Duration) 4 07.01.13 hingga 13.01.13 5 14.01.13 hingga 20.01.13 7 28.01.13 hingga 03.02.13 8 04.02.13 hingga 10.02.13 9 11.02.13 hingga 17.02.13 10 18.02.13 hingga 24.02.13 11 25.02.13 hingga 03.03.13

Topic No / CLO Understand marketing ethics Understand marketing mix This topic describes the marketing environment and the differences between selling and marketing. It also covers on marketing ethics and related issues, and the application of marketing mix for effective strategy. Issues of patents, trademark and copyright are also covered in this topic.

Contact Hours/ Assessment/ (06 : 00) PBT & Quiz 1

Reflections

3.0 PROMOTIONAL AND DISTRIBUTION STRATEGY Understand promotion Explain personal selling Understand distribution This topic focuses on the various type of promotional strategies, trends in personal selling, distribution strategy in marketing and channels of distribution.

(010 : 00) Quiz 3, 4, Test 1, & Discussion 3

Week (Duration) 12 04.03.13 hingga 10.03.13 13 11.03.13 hingga 17.03.13 14 18.03.13 hingga 24.03.13 15 25.03.13 hingga 31.03.13 16 01.04.13 hingga 07.04.13 17 08.04.13 hingga 14.04.13

Topic No / CLO

Contact Hours/ Assessment/

Reflections

4.0 TRENDS AND ISSUES Understand E-Business. Understand E-Marketing presence. This topic discusses the current issues related to marketing in the digital age and the current trends in setting up an e-marketing presence. PBT PRESENTATIONS

(06 : 00) Quiz 4 Discussion 4 & Test 2

Final Examination

COURSEWORK ASSESSMENT PERCENTAGE Quiz (4) Test (2) 15% 30%

Problem Based Task (1) Discussion (4) Quiz (4)

20% 35% 15%

REFERENCES : 1. Louis E. Boone and David L. Kurtz (2011) Contemporary Marketing. (15th Edition) Dryden Press (ISBN 978-1111221782) 2. Meri Williams (2008) The Principles of Project Management, SitePoint (ISBN 978-0980285864) 3. Philip Kotler and Gary Armstrong (2011), Principles of Marketing (14th Edition) Prentice Hall (ISBN 978-0132167123) Prepared by:

(Siti Sharmila Binti Osmin) Date : 13 December 2012