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DK Eyewitness Travel Guides
DK Eyewitness Travel 3 discover more at traveIdk.ccm
In just 15 years DK Eyewitness
Travel has become the world’s
biggest guidebook publisher.
Every day, more people consult an Eyewitness or Top 10 Travel Guide than any other
guidebook brand. I think that’s because our books are useful and beautiful in equal
proportion. Our editors and designers do their best to provide the information travellers
need in a form which is simply a joy to use - information is clearly and consistently
structured, and the gorgeous illustrations bring the destination to life.
People don’t just like our books - they absolutely love them.
DOUGLAS AMRINE, TRAVEL PUBLISHER
THE GUIDES THAT SHOW YOU WHAT OTHERS ONLY TELL YOU
IL DUOMO, FLORENCE
from DK Eyewitness Travel Guides
can be licensed for electronic and print
+ 44 (0)20 7010 4500
The image encyclopaedia
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The frst DK Eyewitness Travel Guide
(EWTG) is published. The four launch titles
include: London, Paris, New York and Rome.
DK is voted Publisher of the Year at the British
The frst of many foreign language
editions is published; EWTG Rome
The frst country guide in the series is
published; EWTG France – a perennial
bestseller today. 1998
5 years on, DK Eyewitness Travel
publishes 34 destination guides.
DK wins the Wanderlust Magazine Readers’
Award for Top Guidebook and The Daily
Telegraph Readers’ Travel Award for the
Best Guidebook Series.
DK launch Top 10 series with 22
titles including: New York, Rome and
Paris. DK grow to become the UK’s
leading city-guide publisher. 2003
The EWTG series is re-launched with a new
look to celebrate the 10th anniversary.
The series wins both the Wanderlust Silver
Award and Guardian/Observer Award for
Best Guidebook Series for the second
DK launch Pocket Map & Guide
series with 10 titles.
The EWTG series wins the Wanderlust
Silver Award for Best Guidebook
Series for the 3rd year running.
DK launch traveldk.com - a unique website that allows users to
create and download their very own travel guide. The website
wins Best Website in the Holiday/Travel Extras category in
the annual TravelMole Awards.
DK publish the 100th EWTG Beijing & Shanghai.
DK publish its frst coffee table book with Craig Doyle as
the UK consultant editor and Joseph Rosendo in the US.
A calendar based inspirational guide, Travel: Where to Go
When, is an immediate success.
DK Travel celebrates its 15 year anniversary.
traveldk.com wins the Travolution Award for Best Use
of Technology in a Travel Information Website.
DK Top 10s relaunch with free pull out map & guide.
Day or night, som
is working on a travel guide
Using a DK Travel Guide, with its genius blend of words and pictures, is an effortless experience. So effortless, in fact,
that it’s easy to overlook the creative exertion poured into every book. Technology has come a long way, but travel guide
publishing is still labour-intensive, with a cast of, if not thousands, then at least hundreds. Authors, photographers,
cartographers, picture researchers, illustrators, artworkers, editors, editorial assistants, proofreaders, indexers,
fact-checkers, designers, design assistants and DTP operators all play a part in getting the words, pictures, maps and
illustrations onto the page. And that’s before we even get to colour repro, printing, shipping, sales and distribution.
Appropriately, we’re very much an international operation – working across continents and between time
zones. With authors and photographers on location, creative teams in Delhi, Mumbai and London, repro houses in
Singapore and printers in China, you can be certain that day or night, someone, somewhere is working on a travel guide.
The content of every title will have been around the globe in electronic or proof form many times before its print
incarnation goes travelling with its reader.
With so many people involved in so many places, the process takes formidable organisation. Activity is always
frenetic, and in many ways we are a well-oiled machine, but whilst we work against the clock, it’s not a production line.
Every detail, every picture, word and full stop is hand-crafted and carefully considered, each book is an artisan creation,
an international collaboration that brings together the ideas and perspectives of a hugely diverse team.
Experiencing what goes on behind the scenes and seeing how much determination and passion is poured into
creating the best guides we can, I always get an overwhelming futter of excitement when I see someone reading a DK
guide. Because knowing that our readers share our enthusiasm is what makes it all worthwhile.
Clare Currie... enjoys outlandishly
giant vegetable competitions.
DK Travel employ over 85 full time staff and has offces
in the UK, US, Australia, Canada, India and Germany
Known for its stylish design, it’s not surprising that DK was the
frst publisher to put an Apple computer on the desk of
every editor and designer
DK Travel Publisher
Born 1958 in Washington, DC
Lives in the Barbican in London
Completed a Post Graduate Diploma in
Journalism at City University, London
Recorded a CD of Bach’s organ music played
on the pedal harpsichord, for Priory Records
When DK started the Eyewitness Travel Guides in
1991 he was appointed Managing Editor, and became
Publisher in 1998
Would love to... visit the Registan in Samarkand
Douglas Amrine... plays the
harpsichord really rather well
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POCKET MAP & GUIDES (28 titles) Perfect
for a city break or stopover and slip easily into
your pocket or bag for on-the-go navigation.
Each full-colour guide is packed with the best
restaurant and hotel recommendations and
includes a detailed pull-out map to help you
plan your itinerary.
15-MINUTE LANGUAGE PACKS (5 titles)
Learn a language in just 15 minutes. No
writing or homework – just use the book to
test yourself. The unique combination of visual
guide and CD makes learning quick, easy and
fun. You can perfect your pronunciation by
listening to the native speakers on the CDs.
EYEWITNESS TRAVEL GUIDES (109 titles) Contain more
photographs, colour illustrations and maps than any other
guide, making them truly ‘the guides that show you what
others only tell you’. Covering countries, cities and regions,
each guide is packed with stunning photographs, detailed
illustrations, 3D maps, specially designed cutaways and
foorplans of all the major sights, and details of unique
walks, scenic routes and thematic tours. There is a huge
selection of hotels and restaurant listings within each guide
making them the perfect companion for travellers who want
to visualise their destination before they arrive.
A DK Eyewitness
Travel Guide is
TOP 10 CITY-BREAK GUIDES (66 titles) The UK’s No.1
city guide series. Perfect for travellers taking a short trip or
weekend break, these pocket-sized guides highlight the
very best of every destination with the help of dozens of
Top 10 lists. From the Top 10 shops to the Top 10 things
to do with the kids, Top 10s save you time and money as
there’s even a list of the Top 10 Things to Avoid. In 2008,
all new titles and editions published will contain a handy
pull-out map and guide, highlighting transport, street
maps and more Top 10 ideas.
PHRASEBOOKS (16 titles) The essential
pocket language guides for every type of
traveller. Organised by subject: everyday
phrases, transport, shopping, hotels and
more, these phrasebooks are easy to
follow and the unique system of imitated
pronunciation ensures that you are always
understood. Each phrasebook includes a
menu guide and mini dictionary.
1. Italy EWTG
2. Paris EWTG
3. Travel: Where to Go When
4. New York Top 10
5. New York EWTG
6. Ireland EWTG
7. Paris Top 10
8. Rome EWTG
9. China EWTG
10. London Top 10
Producing a DK Eyewitness
Travel Guide from scratch is
a true labour of love, taking
up to two years from start to
fnish, and costing a six-fgure
are created in pencil and
watercolour, not by computer.
The artists refer to aerial pho-
tography and photographs
of every building.
75% of our photographs
have been taken especially
for our guides; the remainder
are sourced from museums,
archives and occasionally
Our guides have appeared on
EastEnders, Coronation Street
and Emmerdale, and on the
big screen in The Bourne
Page-by-page, the illustrations
and photographs within each
guide are equal to the copy.
Our best-selling guides are
the perennial bestsellers
you’d expect: Italy, Rome,
Paris and New York.
We have a Content
Management System that
updates as and when we edit
each guide, which means we
can put our information online
as soon as it is edited.
DK Eyewitness Travel
Guides are published
in 30 languages,
and Slovenian, to
Chinese and Hebrew.
The frst foreign
language guide was
Rome, published in
INSPIRATIONAL TRAVEL (2 titles)
Combining inspirational narrative
with sumptuous photography. These
stunning travel books are designed to
inspire and encourage every type of
traveller to go out and see the world.
BILINGUAL VISUAL DICTIONARIES
(7 titles) Look and learn - the quick and
intuitive way to learn and recall everyday
vocabulary. Scenes and items from everyday
life are clearly labelled in the local language,
making it easy to fnd the words you want
whatever the situation.
8 DK Eyewitness Travel discover more at traveIdk.ccm discover more at traveIdk.ccm
What makes a DK guide?
* historical buildings dissected to reveal their interiors
... and innumerable points of interest!
walks & scenic
DK Eyewitness Travel 9
Don’t just take OUR word for it
Thomas Cook Guidebook of the Year ✹Wanderlust Magazine Readers’ Award for Top Guidebook Series ✹
Daily Telegraph Readers’ Travel Award for Best Guidebook Series ✹Wanderlust Magazine’s Silver Award
for the Best Guidebook Series (‘04, ‘05, ‘06 & ‘07) ✹Guardian/Observer Award for Best Guidebook series
(‘04 & ‘05) ✹ Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards ✹
traveldk.com wins Travolution Award for Best Use of Technology in a Travel Information Website ✹
DK is the biggest travel publisher
in the world, selling over 45 million
copies in over 30 languages.
10 DK Eyewitness Travel discover more at traveIdk.ccm discover more at traveIdk.ccm DK Eyewitness Travel 11
Our readers: 25 to 44 yrs - 26%; 45 to 64 yrs - 54%*
*Source: DK Travel data
DK Eyewitness readers
want to see everything
of a DK Guide
> See everything: more photographs,
colour illustrations & maps
than any other travel guide
> Unique feature: 3D aerial views,
cutaways & floor plans
> Reliable & trustworthy
> Guided walks
a DK reader
> Easy to understand and follow
> I trust Eyewitness Travel Guides
to show me everything
> Opinionated facts
> Know before you go: feel like
I know everything
and will have a
> Like to plan before trip and ‘see’
their holiday destination/key sights
> I’ll have everything I need
to plan my holiday before
I go and enjoy it when I’m there
> I saw everything – the moment I opened
the guide I was on holiday
> I won’t miss any of the
major sites or get lost!
only tell you
“Packed to bursting with all the information
you could ever need”
“Yet another glorious DK Eyewitness guide”
Amazon.co.uk reader review
Amazon.co.uk reader review on DK Venice
“Thank goodness for Top 10 guides” Mail on Sunday, UK
“Fantastic” Amazon.co.uk reader review
“I applaud Dorling Kindersley
for its fantastic imagery”
Launched in 2007 traveldk.com gives travellers the unique opportunity to create, customise and print their own travel guide
using content from DK Top 10s, alongside their own recommendations or User Generated Content on the site.
Once created, bespoke guides can be shared online with other travellers or with a unique Print on Demand facility,
travellers can have their guide bound, printed and delivered right to their door.
12 DK Eyewitness Travel discover more at traveIdk.ccm discover more at traveIdk.ccm DK Eyewitness Travel 13
DK Travel content is now available to millions of mobile customers
across the US. We have recently partnered with A&E Television
Network (The History Channel) offering DK Eyewitness Travel content
to its subscribers. Users can access information on local ‘points
of interest’ and have it sent direct to their mobile phones.
To fnd out more about digital content opportunities or to
discuss new ideas contact firstname.lastname@example.org
Since 2007, DK Eyewitness has been in partnership with
Travelscope, on air across the US. Presented by travel
writer and DK editor Joseph Rosendo, the show has
played over 26,000 times and has reached more than
70 million US homes.
To fnd out more about television opportunities contact
A customised DK Travel Guide is the perfect way to promote your
brand. Whether you want to create a unique regional version of
one of our best-selling travel guides or a branded Top 10 city
guide for your company; using content and photographs from all
of our travel series’ we can create bespoke travel guides to suit
For more details on bespoke DK Travel Guides or to discuss new
ideas contact email@example.com
Uniquely, traveldk.com can create customised PDF
guides for partners to print or host on their website.
We have recently produced guides for Mumsnet - ‘Family
Fun in Orlando’ and EyeforTravel - ‘Berlin’ for
To discuss customised guide opportunities for your
company contact firstname.lastname@example.org
traveldk.com can also offer travel content solutions for 3rd party websites. We have recently partnered with FT.com and
Global Radio’s Heart and LBC brands to create travel pages for their websites.
If you would like to fnd out more about digital content opportunities contact email@example.com
personal guides powered by traveldk.com
Made by dk.
10. September 2007
Explore, rate and review 1000’s
of destination attractions
Create, customise and
share travel guides
Share attractions with
Make hotel, fight and
car hire bookings
“We identifed DK as a relevant brand to provide
interesting travel content for Heart listeners, creating
a truly engaging social network. Both their online and
paper travel guides illustrate DK’s innovation to adapt
to consumer demands and offer consumers
access to travel guides across
Asha Chandegra, Global Radio
Choose your destination Add photos & front cover Select content Maps are
your guide as a PDF to print out
Best Use of Technology in a
Travel Information Website
personal guides powered by www.travel.dk.com
FAMILY FUN IN
Made by dk for Mumsnet
17. July 2007
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DK Eyewitness Travel
T +44 (0)20 7010 3701
F +44 (0)20 7010 6768
For press copies, extracts, author
interviews and reader giveaways
T +44 (0)20 7010 3701
Marketing and Promotions
T +44 (0)20 7010 3701
Digital Content Licensing
T +44 (0)20 7010 4269
UK Custom and Special Sales
T +44 (0)20 7010 3053
T +44 (0)20 7010 3536
Advertising in a DK Travel Guide is a
great way to promote your company.
We have a variety of options available
including full, quarter and half page
For further information contact
telephone +44 (0)208 962 3020
*Prices are subject to change without notice. All fares and timetables are subject to change without notice. Conditions apply. Travel Agent license No. TTA 164 190. GSR11258/einstein
Book now to cross a land you’ll never get over on The Ghan or Indian Paciﬁ c in 2008. Indulge yourself with the spectacular scenery, impeccable service and life
changing experience you can only get on one of these great train journeys. Live your dreams and see this spectacular country on your own amazing journey.
Speak to your Australian specialist agent or visit www.gsr.com.au
LIKE NEVER BEFORE
GSR11258 Book Now FP (216x125mm)1 1 30/1/08 2:00:04 PM
With hundreds of thousands of images, maps and illustrations, DK’s
wealth of travel content is often requested for press use. From bespoke
travel guides to Top 10 lists and expert travel content, media partners can
beneft from DK’s digitalised content and strong consumer fan base.
If you would like to receive our press releases, request a review copy
or discuss a feature, contact the Press Offce at firstname.lastname@example.org
DK Eyewitness Travel’s marketing team regularly produce
point-of-sale material and can create bespoke promotions for
retailers to use in-store. From brand posters and postcards
to counterpacks and spinners, we have a solution for all your
To fnd out more about bespoke promotions please
9H7?=:EOB; 8DCHJAI6CI :9>IDG
“Free your mind, clear your
diary and get ready to travel”
DK_postcards2008.indd 3 15/1/08 12:29:16 pm
Showing you what others only tell you
15/1/08 12:29:18 pm
1ó DK Eyewitness Travel
DK Eyewitness Travel
4th Floor, 345 Hudson Street
Marketing and Promotions
T 001 212 414 3631
For review copies, excerpts, author
interviews and book giveaways
T 001 212 414 3712
US Custom and Special Sales
T 001 646 674 4050
DK Travel Guides are distributed
worldwide by The Penguin Group.
CHRYSLER BUILDING, NEW YORK CITY
Michael Palin, Travel presenter and writer
Dorling Kindersley Eyewitness Travel
[dor-ling-kin-derz-lee eye-wit-ness tra-vel] – noun.
Abbrev: DK EWT 1. Leading travel
publisher synonymous with high
quality travel guides 2. Trusted
source of information, stimulation,
and revelation 3. Stunning colour
photography and illustrations
showing what others only tell
4. Inspirational reading material
5. Innovative, defnitive, addictive
6. Design-led for visual impact
7. Ethically and environmentally
aware 8. Made with care, read with
pleasure 9. For everything you need