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To know the level of satisfaction To know customer profile Questionnaire 1. Do you like to eat Cadbury Dairy milk? [ ] Yes [ ] No
2. Do you prefer- Plain chocolate [ ] With nuts [ ] With fruit (Raisins) [ ] With fruit n nut [ ] With mint [ ] With rice crunches [ ] With caramel [ ] 3. Do you think standard price of Dairy milk is fair? [ ] Yes [ ] No
4. If there was a discount on Cadbury Dairy milk, you think you would be more likely to buy it? [ ] Yes [ ] No [ ]Maybe
5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________ 8. When you think of Cadbury, which chocolate comes to your mind first? Dairy milk [ ] Five star [ ] Perk [ ] Nutties [ ]
how would you rate Cadbury Dairy milk on following attributes? 1 Price Taste Packaging Availability Brand Ambassador 2 3 4 5 13. 1 being not important and 5 being very important. According to you. Any other [ ] 9. when purchasing chocolate. Do you believe that chocolate is a luxury purchase or necessity?__________________ 10. how important are following factors to you? 1 Price Taste Packaging Availability Brand Ambassador 2 3 4 5 12. which is the next most preferred chocolate after Cadbury Dairy milk? _____________________________________ . On a scale of 1 to 5. On a scale of 1 to 5. Do you think Cadbury Dairy milk is a commodity consumed by children only? [ ] Yes [ ] No [ ] Maybe 14.
15. Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] Maybe 16. Do you think variety of sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes Personal Information Name:Age.[ ] Male [ ] Female Marital status: Education: Profession: [ ] No [ ] Maybe .________ Gender .