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North South University

SCHOOL OF BUSINESS BBA Program


Fall, 2012 MGT 489 STRATEGIC MANAGEMENT(Section-1)

Course Outline

Dr. Abdur Rab Classes meet : Sun.,Tues.: 02:40 04:10pm,NAC 506 Professor Consultation : Sun., Tues : 10:00 am-11:00 am School of Business Wed.,Thur. : 0600 pm 07:00 pm Office : NAC 862 Other days & time : By appointment Ph. 8852000/ 1775, Mobile: 01552 470 944 (Pl. do not share the no. & E mail : abdur.rab45@gmail, www.abdur.rab.com pl. do not call between 10 pm to 9am) .
Introduction How does an organization achieve success and remain successful? is a critical question for every organization. Strategic management answers to this question. Strategic Management makes or breaks an organization. Taking business firm as a model, the Strategic Management course discusses environmental factors, strategy formulation and implementation from a organization-wide standpoint and emphasizes integration of knowledge and approaches across functional areas. The course is designed to help students learn the managerial task of crafting, implementing, monitoring and evaluating strategies by SBU/single business, diversified and multinational firms. It will require them to apply what they have learned in their business courses. The students are advised to come prepared with adequate knowledge of strategies of functional areas Marketing, Finance, Operations and HRM. Course objective: The course aims at developing strategic thinking and orientation of the students by familiarising them with the concept and process of strategic management, enhancing their analytical, integration and synthesizing ability, improving their problem-solving & decision-making skill and developing their communication skill. Learning Outcomes On completion of the course, the students should be able to : a. explain and illustrate concept and process of Strategic Management b. analyse internal and external environment of a firm using SWOT and SFAS Matrix c. generate strategic options by using TOWS Matrix d. formulate Business, Corporate and functional strategies analysing the information given in cases. e. prepare plan for execution of the strategies f. draw up organization chart following strategic organization design g. understand and explain strategic leadership g. . use techniques for evaluation and control of strategies. Target Group The course is meant for senior BBA students who have completed at least hours and all functional courses. 90 credit

Teaching-Learning Methods: Lecture-discussion method will be used to explain concepts and theories. Cases will be used for developing the students analytical, problem solving and decision-making skills. Films, exercises and report on industry/company will be used for translation of learning into application. Top

executives will be invited as Guest Speakers to share their strategic management experience. The students are strongly recommended to participate in presentation and
class discussion as these will help them develop their communication skill, which is one of the most important aspects of todays managerial skills. Texts: Required: Jones, Thomas and Hill, W.T . Theories of Strategic Management, Latest edition, Chicago : McGraw-Hill& Irwin Recommended: 1. Wheelen, Thomas L. and Hunger, J. Davis, Strategic Management and Business Policy , 12th Edition,2010, New Jersey: Pearson. (W &H) 2. Thompson Jr, Arthur A. & Strickland III, A.J. Strategic Management: Concepts & Cases : latest edition, Chicago : McGraw-Hill& Irwin. 3. Henry, Anthony E, Understanding Strategic Management ,2011, Oxford, UK, Oxford University Press In addition, readings, cases and reference materials will be prescribed from time to time. Performance Evaluation and Grading: The performance of the students will be measured and evaluated by the following: 1. Case analysis & Report 12.5 x 4 = 50 2. Industry /Company Report 12.5 x 4 = 50 3. Class attendance & 10 x 4 = participation 40 4. Quizzes 15 x 4 = 60 5. 1st Mid term exam 15 x 4 = 60 6. 2nd Mid term exam. 15 x 4 = 60 7. Final exam 20 x 4 = 80 Total 100 x 4 = 400 1. Case Analysis : One case will be assigned to two groups each consisting of four to five students - for analysis, report writing and presentation in the class. Every student is required to analyse the case at home, appear at the quiz on the case and participate in class discussion on the case. Report will carry 30 points, PP slides 10 points and presentation will carry 10 points 2. Industry / Company Report: One industry/ company per group of four to five members will be assigned. Each group will collect data, process and analyse data, write and submit the report and present it in the class for discussion. Report will carry 40 points, PP slides 5 points and presentation will carry 5 points. Each group will be allowed three weeks for data collection and report writing. 3. Class attendance and Participation Attendance in class is compulsory and a student will earn one mark for each presence above 20 classes and lose one mark for each absence from 20 classes up to 4 absences. Students

attending less than 16 classes will be automatically dropped from the course. Late attendance will earn 50% attendance. Attendance rules will be strictly followed. A student remaining absent in the class must apply to the course teacher giving reasons for absence with evidence. This will not reduce his penalty for absence but if the application is accepted, s/he will get an opportunity for taking a make up of a missed exam./assignment etc. If you are not present in a class, you will also lose the opportunity to participate in the class discussion which carries 10 marks. 4. Quizzes : Quizzes will be taken on cases and text chapters. Six or more quizzes will be held out of which best 5 will be taken for grading. Each quiz will be of 10 points. 5, 6 & 7 Exams. : Exam questions will be based on the information presented in classes as well as the information in the text, cases and the readings. The Final exam. will include a comprehensive case for 20 points(5%) . Grading Marks earned in each item of evaluation will be cumulated, marks of all items will be aggregated and grades will be assigned as per NSU Grading System.

Basic Rules 1. Course Calendar : The topics, schedule, sequence and chapter references may change. It
is your responsibility to be aware of any and all changes in the course calendar.

2. Assignment/Report Due date

Assignment/Report Due Date will be announced in the class. Your assignment / report must be submitted by the time and date it is due to avoid late penalty. Penalty for first delay day will be one point and it will double every day. Please note that due date, time and penalties will be strictly enforced. 3. Make up/ Improvement of tests/exams/assignments etc. : Make up of missed exam. is allowed only upon accepted application. As soon as you know that you will not be able to sit for the exam. , or submit the report on scheduled date, or if you miss the schedule for unforeseen reason, contact the Course Teacher with a written application supported by evidence in documents. Each exam, quiz or assignment is final. There will be no improvement exam. If you perform poorly in an exam./ assignment, try to make it up by earning high score in other exams/ assignments. 4. Unfairmeans : Study the relevant rules on Unfairmeans of the University. The rules will be strictly enforced. 5. Marks and Grade Announcement: Students will be shown marked quiz paper, exam scripts, reports etc. and marks earned in each evaluation item. Each student should keep a record of marks earned and shall check with the marks sheet circulated by the Course Teacher before the final exam. Any discrepancy must be reported immediately. Except showing the final exam script, I shall not announce the final grade. The students have to know it from the Registrars Office.

6. Appeal for score/grade correction : Appeal for correction of scores of any quiz, exam.
or report must be made within a week from the date of announcing the score. Appeal for correction of scores of final exam or final report and for correction of grade of the current semester must be made within two weeks of beginning of the next semester. Appeal may be submitted verbally or in writing during consultation hour of the Professor but not by phone, email or SMS.

7. Grievance : If you have any grievance regarding the course,

teaching, teacher or grading , you should first meet the Course Teacher to resolve the issue. In case you are not satisfied with his decision, you may contact the concerned Area Coordinator. If you are not satisfied with the decision of the Area Coordinator, you may contact the BBA Program Director. If you are still not satisfied with decision of the BBA Program Director, you may contact the Dean, School of Business

Course Schedule [Download the cases from www.abdur.rab.com one week before the presentation date] Class Topics Ref. Jones& # Hill Basic Concepts of Strategic Management Ch. 1 1.
2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23 24 Strategic Management Process How to analyze Strategic Mgt. cases ? External Environment Demo Case : Quiz & Discussion Competitive Environment Internal Environment Case # 1 Quiz #1 and Report presentation Internal Environment Assessing Organizational Performance Case # 2 : Quiz # 2 and Report presentation Situation analysis, SFAS, SWOT, TOWS Mid-Term exam. 1 Business Level Strategies - I Case # 3 : Quiz # 3 and Report presentation Business Level Strategies - II Case # 4 : Quiz #4 4 and Report presentation Corporate Level Strategies -I Case # 5 : Quiz #5 and Report presentation Corporate Level Strategies -II Mid-Term exam. 2 Organizational Systems & Process International Strategy Case # 6 : Quiz# 6 and Report presentation Film on Organization Design Case # 7 : Quiz# 7 and Report presentation Strategic Change Presentation by a Strategic Manager(Guest Speaker) Strategic Leadership Case No. 8 : Quiz# 8 and Report presentation Corporate Governance -1 Presentation on Industry Reports & Company Report: Groups 1 --3 Corporate Governance -1 Presentation on Industry Reports & Company Report: Groups 46 Review Presentation on Industry Reports & Company Report: Groups 78 Ch. 1 Handout Ch. 2 Ch. 3 Ch. 4 Ch. 5 Ch. 6 Handout Ch. 7 Ch. 7 Ch. 8 Ch. 8 Ch. 10

MGT 489 Strategic Management

Ch. 10 Ch. 11 Ch. 10

Final exam About the Course Teacher


Professor Abdur Rab holds a doctorate degree from University of Belgrade, MBA from Indiana University , USA and M.Com & B.Com (Hons) from Dhaka University. Dr. Rab is a Certified Management Consultant(CMC). He is at present the Chairman and Fellow of the Institute of Management Consultants, Bangladesh(IMCB) and is a member of the Accreditation Award Committee of the Asian Quality System for Business Schools. He was a Professor of Management at IBA , Dhaka University for over 35 years and its Director for three years. He was also Dean of BRAC Business School fro five years and Pro Vice

Chancellor and Vice Chancellor of Eastern University for five years. He served as the Vice President and thereafter as President of the Association of Management Development Institutions in South Asia (AMDISA) for three years . However, teaching is his passion and students are his sole concern and he joined NSU in Spring 2011 as Professor of Management in the School of Business .