Cri Assignment

Running Away Alarm Clock
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EXECUTIVE SUMMERY
I have designed a unique robotic digital alarm clock called the Running Away Alarm Clock or better known as the RAAC which changes the way people interact with their alarm and solves the annoyances of other alarm clocks. The alarm clock has been designed expressly to respond to the needs of our main customer group, college students. In testing it has proved to be engaging to use and to fix former problems that are universal to alarm clocks. Our clock consistently outperforms the competition in feature quality. The demographic that this product is targeting is between 18-45 year old people who are in their prime age and have a really tight daily schedule. This unique clock will help improve the productivity of its user. If a student uses the RAAC he will never miss a single class. In this documentation I will illustrate all the products features, advantages and disadvantages using many different methods.
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BM006-3-2CRI
Individual Assignment
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Table of Contents
EXECUTIVE SUMMERY ......................................................................................................... 1 INTRODUCTION ...................................................................................................................... 4 PART 1 ....................................................................................................................................... 5 Problem Statement .......................................................................................................................... 5 Objective Statement ........................................................................................................................ 5 Competitor Analysis ....................................................................................................................... 6 Moshi .............................................................................................................................................. 7 Braun ............................................................................................................................................... 7 Objective ......................................................................................................................................... 7 PART 2 ....................................................................................................................................... 8 Idea Generation ............................................................................................................................... 8 Scamper........................................................................................................................................... 8 Outcome .......................................................................................................................................... 9 Evaluation ....................................................................................................................................... 9 Force Fitting Trigger ..................................................................................................................... 10 Outcome ........................................................................................................................................ 10 Evaluation ..................................................................................................................................... 10 Mind Mapping .............................................................................................................................. 11 Outcome ........................................................................................................................................ 11 Evaluation ..................................................................................................................................... 12 Lotus Blossom .............................................................................................................................. 13 Outcome ........................................................................................................................................ 14 Evaluation ..................................................................................................................................... 14 BM006-3-2CRI
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Idea Summary ............................................................................................................................... 15 PART 4 ..................................................................................................................................... 16 Product Description ...................................................................................................................... 16 Product Table ................................................................................................................................ 17 PART 5 ..................................................................................................................................... 18 Market Identification .................................................................................................................... 18 Market Identification Table .......................................................................................................... 18 PART 6 ..................................................................................................................................... 19 Idea Evolution ............................................................................................................................... 19 Force Field Analysis ..................................................................................................................... 19 First Diagram (Before recommendation) ...................................................................................... 20 Outcome ........................................................................................................................................ 20 First Diagram (After recommendation) ........................................................................................ 21 Evaluation ..................................................................................................................................... 22 Conclusion .................................................................................................................................... 22 Works Cited .................................................................................................................................. 23
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INTRODUCTION
The main objective of this assignment is to introduce and innovate around an existing product. Here I have chosen to innovate around the humble Alarm Clock. The alarm clock has been around for many decades and has served us for our daily routine to prepare us for our morning work and to remind us for important events. The primary purpose of the alarm clock was to wake people from their sleep or short naps; they are sometimes used for other reminders as well. Some use sound, some use light, and some use sensors to identify when a person is in a light stage of sleep, in order to avoid waking someone when they're deeply asleep, which causes tiredness, even if the person has gotten adequate sleep. My innovation around the humble alarm clock is The Running Away Clock or known as the RAAC. It is like any other alarm clock but with add-ons which include wheels, motion sensor, a built in voice command and also a built in puzzle, which has to be solved in order to turn the alarm off. The clock works once the alarm goes off. It jumps off the table and starts to run around, while the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is an object nearby, thus being able to avoid them.
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PART 1
Problem Statement
Alarm clock in the current market can be easily turned off and causes the individual to disregard their important appointments by switching off their alarm clocks instantly.
Objective Statement
The reason why I chose a Running Away Alarm Clock or better known as the RAAC is to ensure that the individual gets up from his/her sleep wide awake by the time he/she is able to turn off the alarm clock.
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Running Away Alarm Clock Competitor Analysis

Company Moshi Braun
Design
Uniqueness
Technology Uses Voice command to activate desired action e.g., Time, Alarm and etc. Material Glass display with premium quality plastic dock
Technology Built in FM/AM radio with 6 preset function Digital tuner Reverse LCD display Snooze function Backlight Material High grade plastic with high end speaker technology
Limitation
Costly Rm170 Requires 3 battery fragile
Costly RM 320 Requires 6 battery Speaker and radio causes battery to die out fast Digital Dimensions: 8. x 2.5 . x 3. Weight: 12.7 oz Power: AC/DC (6 AAA batteries for backup power, not included)
Technology
Digital Dimensions: 7.5" x 3.25" x 4.5" Weight:11.4 oz. Power: AC/DC (3 AAA batteries for backup power, not included)
Figure 1: Competitor Analysis
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Running Away Alarm Clock Moshi

The Moshi Voice Control (VC) Alarm Clock, however, is not a talking alarm clock. The Moshi VC Alarm Clock is the first 'listening alarm clock' that allows you set the time and alarm by your voice alone. With the Moshi VC Alarm Clock, you are in complete control by using our voice activated commands. Simply activate Moshi by saying, "Hello Moshi". Moshi will then politely respond with "Command Please" and then choose any of the 12 voice activated commands. (MOSHI Lifestyle, 2012) Moshi changed the alarm clock industry by creating the first voice activated alarm clock.
Braun
German consumer Products Company based in Kronberg. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun produces quality sound and acoustic products and is also one of the leading brands in the American market. (Braun GmbH, 2012)
Objective
To create a new alarm clock that will revolutionize the industry.
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PART 2
Idea Generation
The process of creating, developing and communicating ideas, which are abstract, concrete or visual. The process includes the process of constructing through the idea, innovating the concept developing the process and bringing the concept into reality (Business Dictionary, 2012)
Scamper
Scamper is a technique you can use to spark your creativity and help you overcome any challenge you may be facing. In essence, scamper is a general-purpose checklist with ideaspurring questions which is both easy to use and surprisingly powerful. (Luciano, 2012) Substitute Substitute the main usage of the alarm clock from just being a tool that is disregarded of its properties to being a tool that wakes one up and keep them awake. Combine Combine the alarm clock with wheels and motion sensors so it can move on its own away from the user. Adapt Modify Put to Another Use Eliminate Adapting to everyone from any age. Modify Alarm Clock into a RUNNING AWAY ALARM CLOCK Put another to use. Instead of just being an alarm clock; it could also display you important appointments. Eliminate the limitation of a clock and intelligent robotic movements to be one product. Rearrange -
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Running Away Alarm Clock Outcome

1. 2. 3. 4. Combination of alarm clock and robotics Modify ordinary alarm clock by adding wheels Eliminate the limitation of alarm clock as a mono function Adapting for everyone
Evaluation
The best design taken from using this technique is having combined the alarm clock with wheels and robotics movements. In general, the SCAMPER generates specific ideas. It refers to the related subject in order to form new idea from it. The actual development of it is from that particular subject. Users can easily come out with creative idea since it has seven steps to the subject.
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Running Away Alarm Clock Force Fitting Trigger

Providing visual stimuli to help spark off ideas in people's minds, can be very useful technique. Here the idea is to force- fit combinations of attributes that one associates with an unrelated object to the problem with which one is preoccupied (Mycoted, 2011)
Relaxing Comfortable Stylish Daily Use Innovative
Multi Purpose Mobility Light weighted Easy to Carry Not Bulky
Usability Reduce Cost Long battery life Daily use
Figure 2: Force Fitting Trigger
Outcome
1. 2. 3. 4. Relaxing Product + Mobility + Usability Comfortable + Easy to Carry + Portable Daily Use + Multi Purpose + Usability Stylish + Light Weighted + Reduce Cost
Evaluation
From these keywords take from the table, the best outcomes are number 3, Daily use + MultiPurpose + Usability. Since Running Away Alarm Clock is targeted for all audiences it fits perfectly with the research done using the trigger fitting technique. BM006-3-2CRI
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Running Away Alarm Clock Mind Mapping

Mind mapping is a simple technique for drawing information in diagrams, instead of writing it in sentences. The diagrams always take the same basic format of a tree, with a single starting point in the middle that branches out, and divides again and again. The tree is made up of words or short sentences connected by lines. The lines that connect the words are part of the meaning. (Mindomo, 2012)
Figure 3: Mind Map
Outcome
1 Alarm + LED display + Touch screen + Expensive + Household + Aluminum + Rechargeable battery 2 3 4 Alarm + Motion sensor + Cheap + household + cheap + DC Adaptor Voice Control + Average Price + Student + plastic + Rechargeable battery LED display + Cheap Price + Worker + Plastic + DC Adaptor
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Running Away Alarm Clock Evaluation

The best outcomes are number 1 Alarm + LED display + Touch screen + Expensive + Household + Aluminum + Rechargeable battery. Ideally, you would be able to sleep as much as you need to. Each individual seems to require an average amount of sleep to feel rested, which may vary across a lifetime, and certainly is different from person to person. (Brandon Peters, 2012) But daily routine are important and some are more important than others that is why a morning wakeup call or something to wake an individual up in the morning is really important.
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Running Away Alarm Clock Lotus Blossom

Gyroscopic Student Traveler Household Aluminum Glass Stability Capacitive Touch Screen Target Business Men Multi Workers Fiber Glass Voice activation Radio Calendar Target Market Material Technology Malaysia Singapore Tanzania Polycarbonate Rubber Directional Servo Market Technicians PET Material Plastic Technology
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ObstacleFormatted: Font: (Default) Times New Roman, Detection

14 pt
Motion sensor Features
Multi-touch screen Features
Running Away Alarm Clock Country
America Country
United Kingdom
Gyroscope
USB
Power sources
Design
Functions
France
Japan
China
Two wheel DC Adaptor Power sources Rechargeable lithium battery Stylish Compact Design Durable Material LED Screen Radio Grill Wake Up Device Calendar Functions Color Light design Reminder Set Alarm
Figure 4: Lotus Blossom Diagram
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Running Away Alarm Clock Outcome

1 Alarm Clock + Voice Activation + America + Businessmen + Rechargeable battery + Stylish + Wake up device 2 LED screen + Multi-Touch Screen + Polycarbonate + Tanzania +Light + Calendar + Obstacle Detection + Student 3 Radio + Voice Activation + Household + Malaysia + Durable Material + Aluminum + Rechargeable Battery + Wake Up Device + Reminder 4 Traveler + Kingdom Radio + Reminder + Rechargeable Battery + Polycarbonate + United
Evaluation
The best result is outcome 3. LED screen + Multi-Touch Screen + Polycarbonate + Tanzania +Light + Calendar + Obstacle Detection + Student. It proves that household people will be most relied on the Running Away Alarm Clock for their daily routine.
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Running Away Alarm Clock Idea Summary

Technique Outcome Advantage Easy To remember of Disadvantage - Only peoples who know the main idea able to read the mind mapping.
because Alarm + LED display + Touch Mind Mapping screen +
consist
keyword not sentence - Represent tremendous amount of information with small spaces.
Expensive + Household + Aluminum Rechargeable battery +
Not
good
for
brainstorming in chaotic situation.
-Association connection
and between
keywords and ideas not readily apparent. - Easy to use becaue just need to generating new Combination Scamper of alarm idea by evaluating the exist one. - Not every idea can be viable using SCAMPER technique. - The right environment needed for the method to be proven effectively.
clock and robotics
- Have a deeper analysis LED screen + MultiTouch Lotus Blossom Screen + - Everything is visible in one table, make it easier to understand and to read of generating idea
- Need more attention and focus thinking the
elaborate idea, because there are 8 column that need to be elaborate.
Polycarbonate + Tanzania +Light Obstacle Student + Calendar + Detection +
-Sligthly confused read the table because so many idea in it. - Can generate idea from - Create confusion to related the product with random object.
Force Fitting Trigger
Daily
use
Multi-
unrelated object. - Can get improvement from other object
Purpose + Usability
advantages.
Figure 5: Idea Summery BM006-3-2CRI

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PART 4
Figure 6: product Image/Illustration
Product Description
The Running Away Clock or known as the RAAC. It is like any other alarm clock but with addons which include wheels, motion sensor, a built in voice command and also a built in puzzle, which has to be solved in order to turn the alarm off. The clock works once the alarm goes off. It jumps off the table and starts to run around, while the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is an object nearby, thus being able to avoid them.
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Running Away Alarm Clock Product Table

The function of this product is to be the source of a morning Function reminder and also to wake.
The features of the Alarm Clock consist of high end technological development like gyroscopic stability to stabilize the robotic clock Features on just two wheels.
The technology used in this clock has never been implemented elsewhere. The clock is self-aware of its surrounding when it is Technology activated.
The price of the clock in the general market will be determined on the type of materials used since the product is ether premium material like glass and polycarbonate. The price range however for the clock is set to be around RM150 - RM170 which is lower than Price our competitors. Figure 7: Product Table
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PART 5
Market Identification
Target market of this product is household people that have a tight schedule and cant risk missing meetings or their daily routines.
Market Identification Table

Gender The target gender of Running Away Alarm Clock is both male and female household (student, house-wife etc..) Or working class people who run a tight day to day schedule. Age Group Age range between 18-45 years old, because this is the prime age of working and also living on a tight schedule. Purchasing Power Working Adult 500 - 1000 RM per month = Low level Working Adult 1001 - 1500 RM per month = Medium level Working Adult 1501 - Above RM per month= High level Occupation As mentioned earlier the target group for this product is household (student, house-wife etc.) and working class people. Figure 8: Market identification Table
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PART 6
Idea Evolution
By combining an Alarm clock with voice activation, wheels and robotics our final outcome is the Running Away Alarm Clock.
Force Field Analysis

Force Field Analysis was created by Kurt Lewin in the 1940s. Lewin originally used the tool in his work as a social psychologist. Today, however, Force Field Analysis is also used in business, for making and communicating go/no-go decisions (Carlson, 2012).
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Running Away Alarm Clock First Diagram (Before recommendation)
Figure 9: First Diagram
Outcome
Driving Factors = 5+4+4+3+2 = 18 Restricting Factors = -5 + -4 + -2 + -4 + -3 = -18 Total score of Diagram 18-18 = 0
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Running Away Alarm Clock First Diagram (After recommendation)
Driving Factors = 5+4+5+3+3 = 20 Restricting Factors = -2 + -1 + -2 + -3 + -1 = -9 Total score of Diagram 20-9 = 11
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Running Away Alarm Clock Evaluation

Product there is a limitation in the product that found troublesome for the customer or user which is the product is from electronic devices and it will be hard to get use to as the clock could run around and get stuck under something. However it also helps the user wake up while trying to retrieve it.
Conclusion
The Running Away Alarm Clock is made in such a way that it will provide the best outcome for it user. Having not missed an important is a success for the product and it will keep ahead of its capitations in the market as it is the only one to provide such unique experience.
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Running Away Alarm Clock Works Cited

Brandon Peters, M., 2012. Should I Use an Alarm Clock?. [Online] Available at: http://sleepdisorders.about.com/od/howcanisleepbetter/f/Alarm_Clock.htm [Accessed 19 December 2012]. Braun GmbH, 2012. global radio controlled alarm clock radio. [Online] Available at: http://www.braun-clocks.com/clock/global_radio_controlled_alarm_clock_radio [Accessed 19 December 2012]. Business Dictionary, 2012. The Business Dictionary. [Online] Available at: http://www.businessdictionary.com/definition/idea-generation.html [Accessed 18 December 2012]. Carlson, J. M. &. A., 2012. Force Field Analysis, Analyzing the Pressures For and Against Change. [Online] Available at: http://www.mindtools.com/pages/article/newTED_06.htm [Accessed 19 December 2012]. Luciano, 2012. Creative Problem Solving with SCAMPER. [Online] Available at: http://litemind.com/scamper/ [Accessed 18 December 2012]. Mindomo, 2012. What is Mind Mapping?. [Online] Available at: http://www.mindomo.com/help/mind-mapping.htm [Accessed 19 December 2012]. MOSHI Lifestyle, 2012. Voice Control Alarm Clock. [Online] Available at: http://www.moshilifestyle.com/Product/VoiceControlAlarmClock [Accessed 19 December 2012]. Mycoted, 2011. Creativity and Innovation Techniques. [Online] Available at: http://www.mycoted.com/Category:Creativity_Techniques [Accessed 19 December 2012].
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Running Away Alarm Clock

Running Away Alarm Clock

Formatted: Font: (Default) Times New Roman, 14 pt

Running Away Alarm Clock

Running Away Alarm Clock

Running Away Alarm Clock

Running Away Alarm Clock Competitor Analysis

Costly Rm170 Requires 3 battery fragile

Figure 1: Competitor Analysis

Running Away Alarm Clock Moshi

Running Away Alarm Clock

Running Away Alarm Clock Outcome

Running Away Alarm Clock Force Fitting Trigger

Relaxing Comfortable Stylish Daily Use Innovative

Multi Purpose Mobility Light weighted Easy to Carry Not Bulky

Usability Reduce Cost Long battery life Daily use

Figure 2: Force Fitting Trigger

Running Away Alarm Clock Mind Mapping

Figure 3: Mind Map

Running Away Alarm Clock Evaluation

Running Away Alarm Clock Lotus Blossom

ObstacleFormatted: Font: (Default) Times New Roman, Detection

Motion sensor Features

Multi-touch screen Features

Running Away Alarm Clock Country

Figure 4: Lotus Blossom Diagram

Running Away Alarm Clock Outcome

Running Away Alarm Clock Idea Summary

because Alarm + LED display + Touch Mind Mapping screen +

Expensive + Household + Aluminum Rechargeable battery +

brainstorming in chaotic situation.

clock and robotics

- Need more attention and focus thinking the

elaborate idea, because there are 8 column that need to be elaborate.

Polycarbonate + Tanzania +Light Obstacle Student + Calendar + Detection +

Force Fitting Trigger

unrelated object. - Can get improvement from other object

Figure 5: Idea Summery BM006-3-2CRI

Running Away Alarm Clock

Figure 6: product Image/Illustration

Running Away Alarm Clock Product Table

Running Away Alarm Clock

Market Identification Table

Running Away Alarm Clock

Force Field Analysis

Running Away Alarm Clock First Diagram (Before recommendation)

Figure 9: First Diagram

Running Away Alarm Clock First Diagram (After recommendation)

Driving Factors = 5+4+5+3+3 = 20 Restricting Factors = -2 + -1 + -2 + -3 + -1 = -9 Total score of Diagram 20-9 = 11

Running Away Alarm Clock Evaluation

Running Away Alarm Clock Works Cited

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