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Submitted in partial fulfillment of the requirements for the award of the degree of
Bachelor of Business Administration (Computer Aided Management) Semester-III
To Guru Gobind Singh Indraprastha University, Delhi
Guide: Name of Guide: MR Dheeraj Jha Submitted by Name of Student:AKSHAY DESHWAL Roll No.:04990301910
Institute of Innovation in Technology & Management, New Delhi – 110058 Batch (2010-2013)
AKSHAY DESHWAL (04990301910)
I, Mr.akshay deshwal , Roll No. 04990301910 certify that the Minor Project Report (Paper Code=213) entitled”Study on “Study on Market Structure and And Promotional strategy products” is completed by me by collecting the material from the referenced sources. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.
Signature of the Student: Date:
Certified that the Minor Project Report entitled “Study on Market Structure and And Promotional strategy ” done by Mr.Akshay Deshwal, Roll No.04990301910, is completed under my guidance.
Signature of the Guide Name of the Guide: Designation: Date:
Countersigned Director/Project Coordinator
AKSHAY DESHWAL (04990301910)
I am extremely grateful and remain indebted to our guide MR DHEERAJ JHA for being a source of inspiration and for his constant support in the Design, Implementation and Evaluation of the project. I am thankful to his for the constant constructive criticism and invaluable suggestions, which benefited me a lot while developing the project on study on “Study on Market Structure And Promotional strategy ” . He has been a constant source of inspiration and motivation for hard work. He has been very co-operative throughout this project work. Through this column, it would be my utmost pleasure to express my warm thanks to his for the encouragement, co-operation and consent without which I mightn‟t be able to accomplish this project.
Name: Akshay deshwal Enroll. No: 04990301910
AKSHAY DESHWAL (04990301910)
5. 7. 6. 10. 1. 2. 9. AKSHAY DESHWAL (04990301910) . LIST OF CONTENTS INTRODUCTION OBJECTIVE OF STUDY REASEARCH METHODOLOGY PRODUCT LINE ANALYSIS OF STUDY FUTURE OPPURTUNITIES UNILEVER PRINCIPALS FUTURE PROJECTS IMPACT ON SALES 10 YRS STUDY CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE PAGE NO.TABLE OF CONTENT INDEX S.NO. 4. 8. 3.
Ala bleach and Domex disinfectant. as its products have become daily household name in India. Lipton tea. HUL is one of India‟s largest exporters of branded Fast Moving Consumer Goods. Fair & Lovely creams. Brooke Bond tea. Hamam.HUL has produced many business leaders for corporate India. India and its 41.Modern Bread and Axe deospray. Lifebuoy. and Surf. Vim dish wash. formerly Hindustan Lever Limited. It is currently headquartered in Mumbai. HUL is the market leader in Indian products such as tea. Annapurna salt and atta. is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It has been recognized by the Government of India as a Golden SuperStarTradingHouse. soaps. Bru Coffee. It‟s leadership building potential was recognized when it was ranked 4th in the Hewiit Global Leadership Survey 2007 with only GE. AKSHAY DESHWAL (04990301910) . Liril. Clinic All Clear. The company was renamed in late June 2007 as "Hindustan Unilever Limited". Pepsodent and Close Up toothpaste and brushes. It is referred to as a „CEO Factory' in the Indian press for the same reasons. P&G and Nokia ranking ahead of HUL in the ability to produce leaders with such regularity Today. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. detergents. Moti soaps. Over time HUL has developed into a viable & competitive sourcing base for Unilever world wide in Home and Personal Care & Foods & Beverages category of products. Clinic Plus. Kissan squashes and jams. Pond's talcs and creams. Lux. HUL is also a global marketing arm for select licensed Unilever brands and also works on building categories with core country advantage such as brandedbasmatirice. Breeze. the non-executive chairman of the board. Lakme beauty products. Pureit Water Purifier.Rexona. Some of its brands include Kwality Wall's ice cream. Rexona. Sunsilk and Dove shampoos. Vaseline lotions. Rin and Wheel laundry detergents.INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL).000 employees are headed by Harish Manwani.
HUL enjoys international recognition within Unilever and outside for its quality. Australia. Intrinsic cost competitiveness in the end to end Supply chain with appropriate technology and competitive capital investment operations while delivering best in class quality enables HUL to position itself as a key sourcing hub for Unilever and also become a preferred partner for Global customers in categories we operate. HUL's Exports geography comprises.HUL Exports offers high level of service with flexibility and responsiveness thorough out the supply chain. HUL‟s key focus in the exports business is on two broad categories. It also focuses on becoming a preferred supplier to both non-Unilever and Unilever clients in three categories in which India. HUL‟s products touches two out of three Indian everyday Reach 80% Households Direct Coverage of 1mln outlets 2000 Suppliers and Associates 71 Manufacturing locations 15000 Employees 1100 managers Shelf availability 84% outlets in India AKSHAY DESHWAL (04990301910) . has competitive advantage – Branded Rice. Asia. countries in Europe. Africa. as a country. at present. Middle East. It is a sourcing base for Unilever brands in Home & Personal Care (HPC) and Food and Beverages (F&B) for supplies to other Unilever companies. and North America etc. It has a dedicated organization structure to support this endeavor and this has helped in growth of these businesses in particular. Marine Products and Castor and its Derivatives. reliability and speed of customer service.
which would enable them to create self-help groups and become direct-to-home distributors of HUL products. In order to further strengthen its distribution in the rural areas and to empower the local women. To analysis the past performance & the future demand of HUL. The idea behind this project was to create women entrepreneurs and provide them with micro-credit and training in enterprise management. Vaseline etc. AKSHAY DESHWAL (04990301910) categories product are analayised with comparison to its . As the per capita income of India increasing along with the Indian population. HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. Sunsilk. Pepsodent. the future for the FMCG Companies is bright. For 70 years. HUL is also known for its strong distribution network in India. of its efforts were also rewarded when four of HUL brands found place in the „Top 10 brands‟ list for the year 2008 published in The Economic Times. way back in 1930. FMCG products have considered following points: They have a listed the different FMCG product lines of HUL.We have done competitor‟s analysis in which the market share of top FMCG companies are analayised & the market share of HUL‟S different competitors. So. Ponds.Lifebuoy. In India. The profit & sales growth is analysed. Rexona. Unilever was a result of the merger between the Dutch margarine company. Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and ColgatePalmolive. Lever Brothers. Lipton. Today Shakti is present across 80. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. the company offers many households brands Some like.Lux. Then performance analysis is made by taking 10 year financial data from 1998-2007. Dove.Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Margarine Unie. Surf. and the British soap-maker. Then it has done SWOT analysis to know the threat & opportunities of HUL in present market.000 villages in 15 states and is helping many underprivileged women earn their livelihood.
Then the future opportunities for FMCG products are taken into consideration by analyzing the increased percapita income & increased disposable income to forecast the future demand of HUL. AKSHAY DESHWAL (04990301910) .
HUL's distribution network covers 6. care for the destitute and HIV-positive. The Hindustan Lever Research Centre (now Hindustan Unilever Research Centre) was set up in 1958. Rin. was introduced in India.are household names across the country and span many categories . HUL believes that an organisation‟s worth is also in the service it renders to the community. Pepsodent. HUL focuses on hygiene. Annapurna. enhancement of livelihoods.Heritage HUL‟s heritage dates back to 1888. coffee. Sunlight. nutrition. the company has more than three lakh resident shareholders. They are manufactured in over 35 factories. HUL‟s brands -. Local manufacturing began in the 1930s with the establishment of subsidiary companies. The operations involve over 2. detergents.It is also involved in education and rehabilitation of special or underprivileged children. The company created history when it offered equity to Indian shareholders. Sunsilk. KwalityWalls . Brooke Bond. and rural development. Clinic. branded staples. They merged in 1956 to form Hindustan Lever Limited (The company was renamed Hindustan Unilever Limited on June 25. HUL has also responded in case of national calamities / adversities and AKSHAY DESHWAL (04990301910) . tea. Today. Wheel. Surf Excel. when the first Unilever product. Fair & Lovely. Lux . Close-up. which incorporates latest technology in all its operations. ice cream and culinary products. several of them in backward areas of the country. reduction of greenhouse gases and water footprint. Knorr. becoming the first foreign subsidiary company to do so. 2007).000 suppliers and associates.soaps.like Lifebuoy. Lakme. personal products. HUL has traditionally been a company.3 million retail outlets including direct reach to over 1 million. Kissan.
most recent being the relief and rehabilitation of the people affected by the Tsunami disaster. If Hindustan Unilever straddles the Indian corporate world. Shakti also provides health and hygiene education through the Shakti Vani programme. it is because of being singleminded in identifying itself with Indian aspirations and needs in every walk of life. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea.The program now covers 15 states in India and has over 45. in India.000 women entrepreneurs in its fold. thereby improving their livelihood and the standard of living in rural communities. Through Shakti. reaching out to 100.contributes through various welfare measures. HUL also runs a rural health programme. 676 villages across India. It has already touched 120 million people in approximately 50. HUL‟s Project Shakti is a rural initiative that targets small villages populated by less than 5000 individuals. HUL is creating micro-enterprise opportunities for rural women.000 villages and directly reaching to over three million rural consumers. AKSHAY DESHWAL (04990301910) . Lifebuoy Swasthya Chetana.
OBJECTIVES AND METHODOLOGY OBJECTIVE Primary objective To find the past sale growth and demand analysis Secondary Objective Market structure analysis SWOT analysis Competitor analysis Performance evaluation AKSHAY DESHWAL (04990301910) .
AKSHAY DESHWAL (04990301910) . Secondary data‟s are pre published and research data‟s collected from different websites. Then by observing these graphs we have made our conclusions and recommendations.METHODOLOGY In this project we have followed descriptive method of study. company research papers. journals. newspapers. Detailed analysis of data‟s is made by plotting different graphs and tables which can be easily understandable. etc. These documents and data‟s are very useful for the theoretical. Research instrument Here project analysis is made by collecting secondary data from different websites. journals. conceptual and organizational background analysis.
PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash Lux Lifebuoy Liril Hamam Breeze Dove Pears Rexona 2) Laundry Surf Excel Rin Wheel 3) Skin Care Fair and lovely Pond‟s Aviance 4) Hair care Sunsilk naturals Clinic 5) Oral care Pepsodent Close up 6) Deodorants 7) Colour Cosmetics Axe Rexona Lakme 8) Ayurvedic Personal and health care: Ayush AKSHAY DESHWAL (04990301910) .
B) FOODS 1) Tea Brooke Bond Lipton 2) Coffee Bru 3) Foods Kissan Knor Annapurna 4) Ice-cream Kwality walls 5) WATER PURIFIER Pureit AKSHAY DESHWAL (04990301910) .
SWOT ANALYSIS STRENGTH Variety of products Distribution Network Brand image Quality Management Innovation and R&D strength THREATS From High Class Competitor Proctor & Gamble Pantene Dabur Babool Dabourlal Dent Manjan Reckitt Benckiser Dettol Palmolive Colgate. Nirma OPPORTUNITIES Huge Market Increasing per capital income AKSHAY DESHWAL (04990301910) .
Coming in technology e. in water purifiers WEAKNESS Not able to compete with local competitor in the rural market Not focus on upper class population Pricing policy is not good AKSHAY DESHWAL (04990301910) . Increasing consumption pattern Potential for making more impact of brand image.g.
8. 2. 4. 1. 9. 6.COMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below. 3. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care 10. 5. 7. Marico Industries AKSHAY DESHWAL (04990301910) . Hindustan Unilever Ltd.
THE COMPARATIVE DATA OF % MARKET SHARE OF HUL AND ITS COMPETITOR IN QUARTER ENDED JUN’08 80 70 60 50 40 30 20 10 0 HUL(MARKET SHARE %) COMPETITOR (MARKET SHARE %) (Above graph showing %age Market share of HUL and its competitor in different categories of FMCG products) As mentioned in the above graph. jams.9 In some category these market challengers are giving high level competition in different product lines such as ketchup and toothpaste (As shown in the graph below). coffee. skincare . Nestle India Ltd. HUL is enjoying the leader position in the market and is having highest market shares which are followed by the market challengers like Dabur India Ltd.In different categories of FMCG products like shampoo. etc 60 50 40 30 30 20 10 0 TOOTH PASTE HUL(Market share%) COMPETITOR(Market share%) KETCHUP 24. ETC….6 47. AKSHAY DESHWAL (04990301910) .5 27.. and ITC LTD. deo.
(Above graph showing the two category of products in which HUL percentage market share is less than its competitor in Quarter ended JUN‟08) So we can see that in overall FMCG business HUL is distantly ahead of rest of the companies as far as market share of different products are concerned. AKSHAY DESHWAL (04990301910) .
AKSHAY DESHWAL (04990301910) .9% and 20.3% in CY07 and H1CY08 respectively.9% in H1CY08 and the new launches in the Ponds and Dove range contributed to the profitability of the segment. scourers. Personal Care Products (26% Revenue. detergent liquids.3% in Q2CY08 Profitability margins which declined from 25.BUSINESS SEGMENT Soaps and Detergents (46% Revenue.It is highest contributor to HUL‟s EBIT at 47%. hair care and oral care is the most profitable segment for HUL. This segment has shown a revenue growth of 20.2% EBIT) : This business which comprises mainly skin care. 44% EBIT): This segment includes Laundry and Personal Wash products like soaps. detergent powders.7 % in CY'05 due to pricing actions from P&G in the Laundry segment have slightly recovered to 15.Sales of the segment grew sales by 13. Fabric Wash has shown strong growth in this year with the market share moving up from 34. Low penetration and consumption of personal products has sustained these categories' high growth rates.etc. 46. detergent bars.7% in CY'02 to 13.6% in Q4CY06 to 38.6% (CY'07).
3% EBIT) : HUL's beverages business is operated through the Brooke Bond and Lipton brands for packet tea and Bru brand for coffee.5% as Pure It (a water purifier product) increased its reach to more than 600 towns. Exports are the lowest-margin business for the company.10. Others: This section includes Chemicals. as well as sales of soaps and detergents. by the Exports Division.Water purifiers.3 mn outlets) in the country. etc. HUL is clearly keeping a low profile in the staples category.Beverages (11% Revenue. It has launched Moo brand that boosts children‟s calcium levels in the June quarter of CY07. Exports : Exports include sales of Marine Products. beverages and foods etc. Ayush services etc. personal products. is the company's master brand for ice cream. 0. Property Development. Ice Cream(1% Revenue. which is low margin business.Thats why this is the current focus area for the company.6%EBIT) : This segment includes include Ice Creams and Frozen Desserts.Kwality Wall's. the food business has never constituted a big part of revenues. Chinese meal maker.8% EBIT) :In spite of having one of the best distribution networks (coverage of 6. Foods (4% Revenue. Agri seeds. ketchups and salts. It has seen a growth of 41. Castor. the company has been able to arrest the decline in its market share. It has already exited the low-margin shrimps and castor business.Overall margins have declined to 15% in CY'07 from 20% in CY'04 due to hike in Coffee bean prices. 0. Presence in the foods category is mainly through soup mix. AKSHAY DESHWAL (04990301910) . Taj Mahal and Taaza.Foods margin dipped partly due to launch related costs for Amaze brain foods (launched in two southern states during the January–March 2008 quarter). Water business. launched in 1995. With the aggressive relaunch of Brooke Bond. jams.
Lakhs) AKSHAY DESHWAL (04990301910) .PERFORMANCE ANALYSIS Hindustan Unilever Ltd is one of the leading FMCG company in India which having the following past financial records we have taken for the analysis as follows: Table showing past 10 years financial data Sales growth of last 10 years 1500000 1400000 1300000 1200000 1100000 1000000 900000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 sales(Rs.
PROFIT OF LAST 10 YEAR 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 PROFIT(Rs. This resulted in the downfall in the profit of HUL. but a rapid rise in the sales of the company in the given years.Lakhs) DATA ANALYSIS: We have the sales and profit figures of HUL from the year 1998 to 2007 in the 10year past data from Yr1998-2007. but in the year 2002 we see that the sales fell but there was actually rise in the profit of the company . There was very aggressive advertising campaign by ITC in that year to set itself in the market this affected HUL who was enjoying the position of market leader and resulted in the fall in the profit of the company. Reason for the steep fall in the profit of the company in the year 2004: The FMCG market in Urban India was attaining the saturation level and so companies had to expand its market in rural India. In the year 2004 we see that there was a steep fall in the profit of the company and from the year 2005 onwards there was a slow but steady rise in the profit of the company. AKSHAY DESHWAL (04990301910) . after plotting two graph one of sales & other of profit as shown in here we can see that both profit and sales of the company rose from the year 1998 till 2001.
FMCG Sales volume growth in last 5 quarter in 07-08 25 20 15 FMCG Sales volume growth in last 5 quarter in 07-08 10 5 0 MQ'07 JQ'07 SQ'07 DQ'07 MQ'08 (Graph showing the FMCG trend through last quarters) AKSHAY DESHWAL (04990301910) .In the following graph we can see the percentage growth in FMCG sales of HUL from March quarter ‟07 to March quarter ‟08.
Advertisement Strategy of Unilever from last 10 years Axe – Nightclub In the mating game.Men+Care Dove‟s first range for men helps them be as comfortable in their own skin as they are in their lives. June 2010 | United States of America AKSHAY DESHWAL (04990301910) . dandruff is a no-no. 2010 | USA Dove . so Axe has to deliver on its brand message.
with the family‟s monthly shopping spread out on the table.Sunlight (Vim Bar) – Family Value A glimpse into Indian family life. 2010 | India Degree and Rexona – Tinkerbell A swift sultry encounter between a glamorous hotel guest and a bell boy – but all in the interests of a good deodorant. 2009 | US and UK AKSHAY DESHWAL (04990301910) .
Dark temptation Winner of 2008 Film Gold Cannes.Go Fresh A new Dove Go Fresh Body Wash Energise advert takes a snippet of a young woman's daily showering routine. Degree .Dove . Best Film Gold San Sebastian Festival and Best Film NYC Festival.Engineered Degree's futuristic advert focuses on the superior antiperspirant qualities of their deodorant by comparing it to a competitor product. AKSHAY DESHWAL (04990301910) . December 2008 | United States of America Lynx .
percapita disposable income and population of India respectively are as follows: AKSHAY DESHWAL (04990301910) . The opportunities are as follows: Increasing per capita income is driving FMCG growth in India India‟s consuming class is growing rapidly Changing consumption pattern: Per capita income of Indian customer is increasing and FMCG products are relatively elastic in nature hence the expected sale should increase. By the following three graphs(data collected from a research made by govt. of INDIA) we can expect increase future demand of FMCG products.FUTURE OPPORTUNITIES India is a fast developing country with a huge population whose per capita income is growing rapidly and there is huge opportunity for FMCG companies. the graphs showing the increasing percapita income.
700 600 500 424 400 300 200 100 0 2002 2003 2004 2005 2006 2007 461 494 505 599 551 Percapita disposible income AKSHAY DESHWAL (04990301910) . and if this trend will continue in future the people can purchase more FMCG products.Percapita income(Rs) 1200 1000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Percapita income(Rs) (Above graph showing percapita income of INDIANS through out Yr2000-2008) As shown in the above graph the percapita income of an INDIAN increased throughout years.
5 25 23.4 15.7 13.4 AKSHAY DESHWAL (04990301910) .6 19. of INDIA)Here by the above graphs we can see that there is huge scope for FMCG products and since HUL is the market leader in India hence it can gain the most out of it.5 30 27. CATEGORY WISE SALE GROWTH OF FMCG SECTOR OF HUL IN INDIA: CATEGORY %AGE Soaps & Detergents Personal Products Ice Cream Processed Foods Beverages Others 2030 19. data are collected from the research made by govt.3 22.5 % Of past population rise and future expetation 2000 1950 1960 1970 1980 1990 2010 2020 (Above graph shows the past population and expected future population rise.5 35 41.7 13.% Of past population rise and future expetation 45 40 35 30 25 20 15 10 5 0 17 20 18.
4 20 19.7 15 13.7 13.4 10 5 0 Soaps & personal Ice cream Processed Beverages detergents products foods Others % GROWTH OF DIFFERENT FMCG PRODUCTS OF HUL (Above graph shows the data of MAR’08 Quarter %growth of different products of HUL) AKSHAY DESHWAL (04990301910) .3 15.25 22.6 19.
so do our responsibilities. A clear direction The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there: We work to create a better future every day We help people feel good. As our business grows. satisfying meal or healthy snack. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are. We've always believed in the power of our brands to improve the quality of people‟s lives and in doing the right thing. keeping their homes fresh and clean. We recognise that global challenges such as climate change concern us all. or by enjoying a great cup of tea. look good and get more out of life with brands and services that are good for them and good for others. AKSHAY DESHWAL (04990301910) .UNILEVER PRINCIPLES MISSION AND VISION Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
scattered settlements and poor infrastructure make distribution difficult. C) To Influence: Low category penetration. AKSHAY DESHWAL (04990301910) . it‟s difficult to maintain the leader position & to further strengthen the distribution network HUL made a project called project SHAKTI which will serve the following purpose: A) To Reach: Small. C) Awareness: Per capita consumption in Unilever categories is 33% of urban level. B) To Communicate: Low literacy hampers effectiveness of print media.000 villages not reached directly by HUL. Over 500. consumption. Poor media-reach: 500 million Indians lack TV & radio.FUTURE PROJECTS OF HUL As competition is increasing day by day.
Lux. comprising about 2. Brooke Bond. Fair & Lovely. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana. and relief & rehabilitation after the Tsunami caused devastation in South India. It is also involved in education and rehabilitation of special or underprivileged children. Wheel. Shakti. and rural development. women empowerment. HUL is creating microenterprise opportunities for rural women. Kissan. branded staples. Rin. In 2001. Sunsilk. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. covering 6.3 million retail outlets reaching the entire urban population. and water management. coffee. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures. many with post-doctoral experience acquired in the US and Europe.000 suppliers and associates.From Source to Market (How HUL creates its Products) HUL's brands . Pepsodent. Clinic. which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958. The program now covers 15 states in India and has over 45. They are manufactured over 37 factories across India. HUL is focusing on health & hygiene education. detergents. Shakti also includes health and hygiene education through the Shakti Vani Programme. The operations involve over 2. Lakme. HUL's distribution network. AKSHAY DESHWAL (04990301910) . It has already touched 120 million people in approximately 50. thereby improving their livelihood and the standard of living in rural communities. Close-up. Through Shakti.000 villages and directly reaching to 150 million rural consumers. and now has facilities in Mumbai and Bangalore. most recent being the village built by HUL in earthquake affected Gujarat.soaps.000 women entrepreneurs in its fold. reaching out to 135. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists. ice cream and culinary products. the company embarked on an ambitious programme. and creating access to relevant information through the iShakti community portal. HUL has traditionally been a company. HUL believes that an organisation's worth is also in the service it renders to the community.like Lifebuoy. and about 250 million rural consumers. Knorr-Annapurna. personal products.500 redistribution stockists. care for the destitute and HIV-positive. Pond's. Kwality Wall's – are household names across the country and span many categories . 676 villages across India. tea. The vision is to make a billion Indians feel safe and secure. Surf Excel.
IMPACT ON SALES 10 YRS STUDY Unilever is one of the world‟s leading suppliers of fast-moving consumer goods. Hellmann‟s. Unilever‟s portfolio includes such well-known brands as Knorr. Omo. Lux and Axe/Lynx. Unilever is a global business which by the end of the year was generating more than half of its turnover in developing and emerging markets in Asia. Magnum. look good and get more out of life. Africa. Lipton. hygiene and personal care with products that help people to feel good. Dove. Our long-term ambition is to be in the top third of a group of 21 fast moving consumer goods companies in terms of total shareholder return on a three-year basis. A list of the companies included in our peer group in 20 AKSHAY DESHWAL (04990301910) . We aim to meet everyday consumer needs for nutrition. Central & Eastern Europe and Latin America.
CONCLUSION Hindustan Unilever ltd. Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. AKSHAY DESHWAL (04990301910) . The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product. Though there was some downfall in sales and profit of the company in the beginning of this decade but after that HUL has shown considerable rise in both sales and profit. This may be considered a revolutionary step since the urban market is reaching its saturation level and there is a huge scope exploring rural market. Is a leading FMCG company in India and from last three consecutive years has shown accelerated growth in FMCG portfolio. This will also be helpful not only increasing its market share but also fight competition. HUL has also started project SHAKTI that has provided it direct reach to rural market.
AUTHOR‟S NAME C.co.in Besides it various books are also consulted to prepare project report.BIBLIOGRAPHY In order to make this project we have taken the help of the following websites & books: www.K.Kothari BOOKS Research Methodology AKSHAY DESHWAL (04990301910) .hul.
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