English  3304–Business  Writing  

Instructor: Will Kurlinkus
Time: M.W.F—10:20 am-11:15 pm Location: Denney 312 Email: kurlinkus.1@osu.edu Office Hours: M.W 11:15-12:25 and Available most days by appointment— Denney 324 DMP Course Website: http://english3304.wordpress.com/ Course Number: (22939)

English 3304: Business Writing
“The successful company in an age of cut-throat competition and constant change must keep innovating products and services perfectly dovetailed to the lifestyle and identity of a particular group of people or to the specific needs of another company. Better yet, these products and needs ought to be customized for each customer…. ….In fact, it is a principle of new capitalism to push down control and responsibility to the lowest possible level, closest to the actual products, services, and customers of the business. This, however, requires workers now who can learn and adapt quickly, think for

themselves, take responsibility, make decisions, and communicate what they need and know to leaders who coach, supply, and inspire them.”
—James Gee, Glynda Hull, and Colin Lankshear The New Work Order: Behind the Language of New Capitalism

Course Description
01. Exigence
Whether you plan on being a professional business writer—copyeditor, journalist, PR specialist, marketer, web content generator—or not, more and more every segment of the professional world is expected to take on the task of writing and communicating internally (to employees and bosses) as well as externally (to clients and the world). As the quote from Gee, Hull, and Lankshear above illustrates, such writing and communication is also increasingly trending toward the niche. Business writers must understand and respond to unique audiences with unique expectations, communicatory values, and needs. And such writing rarely happens in isolation— writers must work in teams and respond to client and management feedback. But if more and more documents are being created by more and more writers—more and more time is NOT being allocated to lengthy reading. Documents must be designed for browsers, not readers, and negotiate attentional economies quickly and effectively.

02. Goals
Thus, the primary goal of English 3304 is to aid you in developing a repertoire of adaptable critical literacies that will help you communicate effectively in a variety of business and professional situations. We will examine and engage with contemporary business writing situations and texts (niche markets, social media campaigns); create tactful emails, letters, proposals, reports, and resumes; learn the basics (and not so basics) of beautiful and effective document and web design; practice writing for audiences who are bombarded by documents; learn to negotiate writing as a group activity; rehearse professional presentation; and, in our final project, create a campaign for a realworld client.


In doing so we will teach one another several programs key to business communication— Microsoft Word, Photoshop, In-Design, Prezi, and iMovie. But we will also explore the social skill sets key to employing those programs effectively. Should a resume really always be 1 page long? What goes into website usability? Is there such thing as over-designing a document? How do you respond to an angry client? How do I make people with little time and little patience pay attention to my writing?

03. Objectives
More generally, the learning objectives of this course are to: • Learn about and produce several professional communication genres, • Learn about and respond to the rhetorical situations of professional settings, • Learn to design documents in specific ways for specific audiences, • Learn to work, write, and present collaboratively.

Required Texts and Equipment
• • • Kolin, Philip C. Successful Writing at Work. Concise 3rd edition. Boston: Wadsworth, 2012. Portable USB Thumbdrive Various other readings will be made available on our course website.

Participation & Professionalism
I want to hear from you, in any and all forms you're comfortable with. And, perhaps more importantly, I want you to hear from each other—to know what one another think of the readings, course topics, etc.

01. In-Class
Just as you would in any business setting, I expect you not only to come to class meetings but also to contribute in a professional, respectful, and engaging manner to our meetings by bringing questions, comments, and criticisms of readings and assignments. You’ll have time every classperiod to say something, so make sure you do as “participation and professionalism” is 10% of your grade. Beyond speaking in class discussions, you’ll also be expected to use in-class working and group-meeting times wisely.

02. Blog
Our course website is in the form of a wordpress blog at http://english3304.wordpress.com/. Assignments, extra readings, links, and short-writing prompts will be posted there. It is your responsibility to follow the blog and make sure you are up-to-date before you come to class (especially if you miss a class). I might also ask you to respond in the comments section to a post on the blog. Throughout the semester you will also be asked to write one collaborative multimodal instructional post on the Adobe program In Design. These posts will be cumulative, so the earlier


groups will introduce the program whereas the later groups will introduce more minute/complex details of the program.

Course Policies

01. Access
Students with disabilities that have been certified by the Office for Disability Services will be appropriately accommodated, and should inform the instructor as soon as possible of their needs. The Office for Disability Services is located in 150 Pomerene Hall, 1760 Neil Avenue; telephone 292-3307, TDD 292-0901; OSU Office for disability Services Web Site [http://www.ods.ohiostate.edu].    

02. Attendance
Attendance is an important part of your ability to understand the class material. Therefore, each unexcused absence after three will result in the lowering of your participation grade by a half a letter grade. Eight unexcused absences will automatically result in the failure for the course. Excused absences, such as those for documented illness, family tragedy, religious observance, or excused travel for intercollegiate athletics, will not affect your grade. If you plan to be absent, however, please contact me beforehand. There will be an attendance sheet passed around each day of class. It is your responsibility to sign the attendance sheet to indicate your presence in class each day. Whether you are excused or not, if you miss a class, you are expected to make up the work. This means, if you miss on a day that involves an in-class exercise, you must make arrangements to complete the exercise on your own time. Additionally, I will count you as absent if you are more than 20 minutes late to class, sleeping, or if you come to class unprepared to discuss the day’s assigned readings. I reserve the right to hold quizzes to spot check for preparedness. If you develop an illness, visit the University's "Flu" page (http://flu.osu.edu/) and/or related excuse form (http://shs.osu.edu/posts/documents/absence-excuse-form2.pdf).

03. Student Work
Must be completed and submitted on time. • Late submission of a final graded assignment will result in the deduction of one third of a letter grade for each day past the due date (for example, a B+ would go to a B). • Missing class or encountering technological misfortunes are not acceptable excuses for failing to meet a deadline. Save early and save often, and be sure to back up your work. I recommend that you save your work in two separate locations (e.g., save one copy to your external hard drive, and another copy on a flash drive or CD-ROM). The hard drives of the classroom computers are wiped every night, so plan to back up your work somewhere else if you do your composing work there. • The grade will not be affected when an assignment is late for reasons that would result in an excused absence. Students who know they will miss the class when the assignment is due


must contact the instructor as soon as possible in advance of class to arrange for submission of the assignment.

04. Group Work
On collaborative writing assignments, all students will receive the same grade as their group members. Your grade for these collaborative assignments is based on the product that you and your classmates produce. During the final project, however, you will write an evaluation of how your group worked together. These evaluations will form part of my assessment under “Productivity and Professionalism” and possibly affect your grade on that project if something seems amiss.

05. Copyright and Plagiarism
It is the responsibility of the Committee on Academic Misconduct to investigate or establish procedures for the investigation of all reported cases of student academic misconduct. The term ‘academic misconduct’ includes all forms of student academic misconduct wherever committed; illustrated by, but not limited to, cases of plagiarism and dishonest practices in connection with examinations. Instructors shall report all instances of alleged academic misconduct to the committee (Faculty Rule 3335-5-487). For additional information, see the Code of Student Conduct. Working in digital environments poses all sorts of new questions regarding copyright and intellectual property, and we will discuss these issues as part of the class. While it is important to respect others' intellectual property, it is equally important to assert the right to fair use granted you by copyright law. If you have any questions about copyright, intellectual property issues, or fair use, please don't hesitate to ask.

06. Class Cancellation
Class cancellation is a possibility in the unlikely event of an emergency. I will contact you via email and request that a note on department letterhead be placed on the classroom door. In addition, I will contact you as soon as possible following the cancellation to let you know what will be expected of you for our next class meeting.

07. Changes to the Schedule
Changes are a possibility, even likely. Our topic is constantly growing and changing so a particular issue might arise that I’d like us to cover. I will notify you of any changes in class and I will post on the course website. If we should need to rearrange the syllabus, I will also post a revised syllabus to the course website.

01. Campus Computer Labs
For a list of campus computer labs, hours, and the software they have, visit: http://ocio.osu.edu/elearning/labs-and-classrooms/labs/labs-software/

01. The Writing Center
• Help with any assignment (ranging from lab reports to dissertations) at any stage of the writing process (brainstorming, thesis development, revising, etc.).


• Face-to-face tutorials by appointment at our main location in 475 Mendenhall Lab. • Online tutorials via the chat function on Carmen • Walk-in tutorials at our satellite location at the Science and Engineering Library • Online appointment scheduling, available 24/7 Please visit http://cstw.osu.edu or call 688-4291 to make an appointment.

02. The Digital Media Project (DMP)
The DMP is the division of the English department that provides equipment and technical support to students enrolled in English classes. You will be using the DMP’s resources extensively throughout the quarter, and they will be assisting with technology tutorials in our classes. The DMP general office is located in Denney 324, and offers equipment borrowing and support from friendly, expert staff. The DMP Mac lab where we have our classes is available during designated lab hours (see “DMP Studio Hours” at http://dmp.osu.edu). The DMP has Flip video cameras, dv (tape) video cameras, digital still cameras, tripods, and audio/mp3 recorders (Edirols) for checkout. The following information may be important as your students plan their projects and necessary reservations. • All check-outs are for 24 hours, with the exception that equipment picked up on Friday is due back to the DMP on Monday. • All undergraduate reservations must be made in person. (Instructors may make reservations via email or phone.) • Habitually late returns will lead to revocation of checkout privileges. • Students must make reservations and check outs in their own names, not for friends or group members. The equipment must be picked up and returned by the person who checked it out.

03. Digital Studio Hours (Denney 343)
• • Mon - Weds: 6:00 pm-10:00 pm Fri & Sat: Closed Sun: 4pm-10pm

Project List/Grade Breakdown
1. Professionalism and Participation 2. Journal, In-Class Writings, and Group Blog Post 3. Project 1: Business Packet a. Internal: Social Media Report—3pg b. External Letter—1pg 4. Project 2: Application Packet a. 2 Resumes—2pg b. 2 Cover Letters—2pg c. 2 Job Listing Analyses—2pg 5. Project 3: Web Re-Design Packet (Group of 3) 10% 10% 5% 5% 5% 5% 5%


a. Website Proposal b. Website Re-Design c. Redesign Presentation/Report 6. Project 4: Final Campaign/Competition (Group of 3) a. You Choose 3 b. Presentation Video and Cover Letter
Grading Scale A AB+ B B10093.5 93.4989.5 89.4986.5 86.4983.5 83.4979.5 C+ C CD+ D 79.4976.5 76.4973.5 73.4969.5 69.4966.5 66.4959.5 E 59.4 and below

10% 10% 10% 15% 10%

Date Readings Due Writing/Assignment Due

Unit 1. Business Packet—Writing in New Capitalism
M 1.7 W 1.9 First Day—Introductions Business Writing in the 21st Century • Gee, Hull, and Lankshear. “Social Literacy, Discourses, and the New Work Order.” pp. 123 Intro to Business Writing • Kolin. pp. 1-18 Intro to the Reports and Internal Documents • Kolin pp. 280-299 Document Design and Microsoft Word • Kolin pp 197-236 • Browse Report Templates and Beautiful

F 1.11 M 1.14 W 1.16

Due: Find three interesting uses of social media by companies in the same field.


F 1.18 M. 1.21 W 1.23 F 1.25

M 1.28

W 1.30

F 2.1

Reports under Links on our website, and choose your two favorites. Draft Workshop Martin Luther King Day — No Class Concision, Connection, Clarity • Kolin pp. 30-51 Intro to the Letters and External Documents • Kolin pp. 95-131 • E. Gordon Gee Reading Intro to Photoshop • Watch Photoshop video: 1 • Design Reading 1—“Intro to Document Design” Photoshop Day 2 • Watch Photoshop video: 2 • Design Reading 2—Don’t Make Me Think pp. 10-39 Draft Workshop

Due: Report Draft

1 Photoshopped flyer due by the end of class.

Photoshopped report cover and image due by the end of class

Due: Letter Draft

Unit 2. Application Packet—Selling Yourself with Style
M 2.4 W 2.6 F 2.8 Job Call Analysis • Kolin 152-178 Résumés • Gallery of Best Resumes pp. 7-14 Cover Letters • Kolin pp. 179-196 • Gallery of Best Resumes pp. 379-390 Recommendation Emails • Kolin pp. 69-94 A return to style and grammar & How fancy should we get? • “Steven Stevenson Resume Challenge” (under “Links”). Draft Workshop Due: Packet 1—Bring in a job or internship call you might be interested in applying to. Due: Giant list of things you’ve done and can do

M 2.11 W 2.13

Electronic PNG Signatures in Class

F 2.15

Unit 3. Web Redesign Packet—Propose, Design, Feedback, Redesign
M 2.18 Intro to Web Design 1 • Don’t Make Me Think pp. 45-93 • The Web Style Guide—Chapter 3 8. Packet 2 Due—Bring in 2 Copies of each Resume

W 2.20

F 2.22

M 2.25 W 2.27 F 3.1

M 3.4 W 3.6

F 3.8 M 3.11 W 3.13 F 3.15 M 3.18 W 3.20 F 3.22

o Site structure o Presenting Information Architecture Intro to Web Design 2 and What goes into a Proposal? • Kolin. pp. 300-319 • Don’t Make Me Think 95-121 Managing Group Work Group Working Period • Kolin. pp. 51-68 • Top 5 Design Mistakes Photoshop Web Design Refresher—Group Working Period • Watch Photoshop Video: 3 The Web Style Guide—Chapter 7 o “Visual Design” o “Visual Design Principles” Meeting with client for Redesign • Responding to Feedback • Usability and Web Design (under links) What Makes a Good Presentation? How is that different from a good group presentation? • Kolin. pp. 357-374 Intro to Presentations Day 2—Presentation Software. • Prezi vs. PowerPoint • Watch video set Group Working Period Spring Break Spring Break Spring Break Presentations Day 1 Presentations Day 2 Presentations Day 3

Due: Bring in a poorly designed local business website.

Proposal Due

Design Due

Due: Watch and analyze 2 TED Talks. One must have more than one speaker.

Redesign Due

Unit 4. Non-Profit Marketing Campaign—Putting it All Together
M 3.25 What is a marketing proposal? Due: Look up and review a site on non-profit marketing. Post your review to our course blog. Respond to another student’s post.. • Graphic Design for Non-Designers: pp. 42-61 (Space and Structure). • Review Kolin 300-319—Think: “What might a video 9.

W 3.27

F 3.29

proposal look like? ” Marketing in the Nonprofit Sector—What Are Our Available Means? • Graphic Design for Non-Designers: pp. 182-191 (Newsletters and Brochures). Designing a MoveMMORE flyer or brochure Due: Look up and review a site on good and bad flyers or brochures. Post the link on our blog and come to class ready to contribute to a best and worst practices list. Intro to iMovie • Watch iMovie video set More video presentation work • Watch QuickTime image capture and Movie Captioner video Examining other NPO marketing strategies—Participatory Marketing • Henry Jenkins: Buying into American Idol: How We Are Being Sold Reality TV Group Working Period Grouping Working Period Sign Up for Group Progress Report Meetings Group Progress Report Meeting Group Progress Report Meetings Course Evaluations First Set of In Class Video Presentations Last Day of Class—Watch Video Presentations

M 4.1 W 4.3 F 4.5

M 4.8 W 4.10 F 4.12 M 4.15 W 4.17 F 4.19 M 4.22

Proposal Due Progress Memo Due



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