FAQs Batch: PGDM(C) 2013-2015 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Strength of PGDM(C) MICA and other B-Schools Eligibility Admission procedure Validity of CAT/XAT/GMAT MICAT, GE and PI pattern Cut off score of MICAT and GE/PI Work experience Specialisations Placements Degree or diploma / Approved by AICTE Total number of seats Student activities in MICA Student exchange with International Institutes

will be called for MICAT. How is the programme offered by MICA different from those offered by other B-schools? MICA offers a 2 year fully residential PGDM (C) programme.I MICA Admissions Test (MICAT) All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score. This course helps to develop a holistic understanding of the Management and the growing importance of effective communication in business processes. MICA students are equipped to manage business communications processes holistically. What are the eligibility criteria for applying to PGDM(C)? Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) with minimum 50% marks. which stands for Post Graduate Diploma in Management and has a specialized focus on Communications Management and Marketing & Integrated Marketing Communications. What is the key strength of the Postgraduate Diploma in Management (Communications) – PGDM (C) at MICA? The curriculum of PGDM (C) ensures that students are exposed to the latest information and knowledge in the Communications Management domain. evaluating media options. MICAT is designed to assess analytical ability. Candidates who demonstrate aptitude for expressing. subject to their application form being complete and accepted by MICA. or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted. 2007or later) 4. assessing. . 2. Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply. written communication skills and general awareness about the communications industry. This includes the commissioning of research. seeking consumer insight. and thereby building brand equity creatively by sowing ideas and harvesting pragmatic solutions.1. its flagship course. or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates should apply to MICA through scores of either CAT 2012 / XAT 2013 / GMAT (December 31. divergent thinking. 3. What is the admission process for the PGDM(C) programme at MICA? The selection process for the PGDM (C) involves two steps (Batch 2013-15): Stage . analysing sales and distribution channels. formulating strategies.

innovative. divergent thinking. Lucknow and Mumbai. Not taking a stance would mean that one would not be marked for the essay writing. GE and PI? We expect our prospective candidates to be well-read. Ahmedabad based on their performance in MICAT and CAT/XAT/GMAT. CAT: XAT: GMAT: 6. one has to either support or oppose the motion. Kolkata. Stage II Group Exercise (GE) and Personal Interview (PI) Candidates will be invited for Group Exercise and Personal Interview to MICA campus. MICAT 2012 had the following patternPaper I: Part I. What is the pattern MICAT. We also expect them to be aware of contemporary social and industry issues including general awareness towards marketing. 5. and business issues. Chennai. Note: MICA reserves the right to withdraw or introduce MICAT centres. On the basis of pictures given in the question. Bhopal. and general awareness about the Communications industry. written communication skills. Bangalore. What is the Validity of CAT/XAT/GMAT? Validity of CAT / XAT/ GMAT for admissions to 2013-15 batch.Questions related to reasoning and general awareness. Part II. and intelligent with an analytical bent of mind. The candidates are given a topic and they have to write both for and against the topic.MICAT will be held in February/March 2013 at the following centres: Ahmedabad.Part II of the exam tests the written ability of the test takers. advertising. CAT 2012 score XAT 2013 score GMAT scores of 31st December 2007 onwards. But in conclusion. A regular habit of reading newspapers and practice in analytical and creative writing would be useful. The next question in this section is that of story writing. The MICAT is designed to assess analytical ability. Hyderabad. candidates have to write a story. Delhi. Guwahati. .

What is the cut off score for MICAT and GE/PI? MICAT: All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score. not a precondition for applicants seeking admissions to the PGDM(C). GE and PI: GE and PI . will be called for MICAT. . This does not require any prior preparation. and there is no weightage given to candidates with work experience. Is there any weightage given to work experience. Performance in MICAT and CAT/XAT/GMAT will be considered for shortlisting for GE/PI.This consists of a series of interactions with candidates. GE/PI: There are no standard cut-offs. The specializations in the curriculum are continuously updated based on feedback from alumni and faculty drawn from practicing professions and academics. Individuals taking the MICAT must attempt and complete all the sections of the test satisfactorily to qualify for GE & PI. This is. 8. on campus. to assess their suitability for the Communications Management industry. 9. All the questions were compulsory. however. subject to their application form being complete and accepted by MICA. for admission to PGDM(C)? MICA prefers incumbent candidates to have relevant work experience.Paper II: Paper II of the exam consists of Psychometric Test. 7. What are the specializations offered in MICA? The following specializations are offered in the second year of the programme• Brand Management • Account Planning • Marketing Research • Media Management The single most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum.

For details of the industry sector and companies. that organize events throughout the year. > MICANVAS The sixth sense! > MICAMINDS Creating solutions that work.10. please refer to the Placements section. > SANKALP MICA's theatre group > PLACECOMM MICA's placement committee. 13. > MLS MICA Lecture Series. What are the placement statistics of MICA? MICA students have had 100% placement for several years in a row now. Apart from academics. 12. There are a number of formal and informal student-run committees at MICA. Does MICA award a degree or diploma? MICA awards a diploma called PGDM(C) which is approved by AICTE. 11. what are the other on campus activities in MICA? The institute encourages students to participate in extra-curricular activities for comprehensive growth. . > Alumni Committee For MICA alumni. Some of them are: > MCSA MICA Council for Student Affairs. What is the number of seats in PGDM(C)? The maximum intake for PGDM (C) is 180 students.

Philippines .ac. To know more about this visit : http://mica. > CulComm MICA's cultural committee. USA * Southampton Business School. Singapore * ESCEM School of Business & Management.Nanyang Technological University(NTU). > LITCOMM MICA publications. Manila. > MICAVAANI Community radio. MICA has collaborations with many international management and communications institutes. Southampton Solent University. UK * Institute of Communications. > MCR MICA Communications Review To know more about these committees and the events they conduct please visit: Student Committees 14.in/home/opportunities/internationalrelations List of Institutes: *School of Communications .> Team Interface MICA's Media and PR Team. Pan-American. France * University of Texas. University of Asia & Pacific. Does MICA offer student exchange and learning programmes with foreign universities? Yes. Driven by Passion. > SCAM Powered by Sports.

Dallas. Anglia Ruskin. France .UK * Griffith University. Hungary * Southern Illinois University .USA * Southern Methodist University. England. USA * Institute Of Applied Media Studies. Zurich * University of Angers. Australia * Budapest Business School. Queensland.* Ashcroft International Business School.

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