CAREER IN MARKETING

Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA, B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India. Successful marketers know how to make a product or service stand out in a crowd. If you think differently than the average person, marketing might just be for you. Do you have what it takes? * Can you communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally? * Are you able to recognize problems and devise an appropriate plan of action to resolve that problem? * Can you organize and interpret complex data? * Are you good at generating new ideas? Can you then take and organize those ideas and communicate them verbally? If you possess the qualities above then you could be a good candidate for entering and being successful in the career of marketing. A career in marketing is enjoyable and fun. Most people who work in marketing will tell you it provides them with the challenge they have always wanted. The reason being is marketing is always changing; there are always techniques to learn, cases to study, and strategies to research. Most people think of sales positions when they hear the word “marketing,” but sales jobs are only the tip of the iceberg when it comes to potential marketing careers. As a marketing major you can gain experience in your chosen career by participating in an internship or volunteering in service learning and community projects. Samples of potential experiences include: * Conducting Market Research for a Fortune 500 Company. * Promoting products through development of Point-of-Purchase displays. * Spending time reviewing potential cost, price, and market research for service programs. * Learning how to research customer base potential using available data. * Designing an advertising or promotional campaign to promote new services. * Developing a marketing plan for a global business. Skills required for a Career in Marketing Graduation from any stream is the basic qualification for getting enrolled in the MBA in

marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute. However, apart from the marketing management courses, one can also pursue courses in marketing. Scope for Career in Marketing in India As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career. Prominent Industries offering Career in Marketing All the industries require qualified marketing executives who can lead their company to the pinnacle of success. However, some of the leading industries in India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many.

CAREER IN NEWS REPORTER READER
To enter into a career as a news reporter, typically one must hold a bachelor’s degree in broadcasting, journalism or communication. When hiring new reporters, employers often look for candidates with publication or broadcast experience, whether at a broadcasting station, university or through internships. There is heavy competition to acquire a reporter position at the national level and in metropolitan areas because larger companies require reporters to have a great deal of experience upon being hired. Due to the high level of competition obtaining news reporter positions at bigger publications and broadcasting stations, most aspiring reporters begin their careers at smaller companies tackling general assignments. The more experience they gain and time they spend in the field, the more likely they are to be assigned to a specialized area at higher difficulty levels. News Reporter Job Duties A high level of pressure in a news reporter job due to irregular hours and tight deadlines. News reporters, also known as journalists, investigate, observe, interview and write news stories. Their general job duties include collecting information, preparing a factual story and creating articles or broadcasts that impart information to the public. These stories often involve local, state, national and international topics on current events. Often news reporters will also carry cameras and take photos or video footage of objects or places of potential significance. It can take weeks to gather information for a story, depending on the depth and new outlet for which news reporters work. Work hours differ depending on the medium in which the reporter works; for instance, magazine reporters typically work during the day and morning paper reporters tend to work in the evenings.

CAREER IN PUBLIC RELATION
Looking for a Career Option in the Field of Public Relations ? Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. Public relations as a separate career option has came into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. Public image is important to all organisations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organisation. In terms of career opportunities, Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc. Personal factor 1. The PR personnel must have an analytical mind, farsightedness and the ability to handle crises. The job demands an alert mind for planning, defence and guarding the image of the firm, person or product. 2. A good command over language is required for preparing news releases, leaflets, reports, articles and effective oral communication skills to make press briefings, hold meetings, conferences and presentations. 3. Good organisational skills and the ability to handle a number of tasks simultaneously. Ability to appreciate suggestions from others is essential for effective functioning. 4. Resilience, a good sense of humour, patience and diplomacy are assets for PR professionals Courses/Training Bachelors degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field. There are diploma as well as post graduate diploma courses in Public relations. Duration of most the courses is of one year. Apart from this there are also short term certificate courses. Most training programmes in Advertising also includes public relations. Some institutes have entrance exams while others prefer admission on merit basis. These courses mainly cover areas like public relations principles and techniques, public relations management and administration, including organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related

items, visual communications, including desktop publishing and computer graphics, and research, emphasizing social science research and survey design and implementation. Public Relations courses 1. Course In Advertising & Public Relations 2. Course In Basic Public Relations 3. Course In Basic Image Management 4. Degree Course In Public Relations 5. Diploma In Public Relations 6. Diploma In Communication, Journalism and Public Relations 7. Master’s Degree In Journalism And Public Relations 8. Post Graduate Diploma In Journalism, Public Relations And Advertising 9. Post Graduate Diploma In Public Relations 10. Post Graduate Diploma In Public Relations And Advertising 11. Programme In Image Management Placements: Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. Nowadays they can find work even with individuals like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can do the work for them so as to have a image in front of general public. Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc.

CAREER IN TOUR & TRAVEL INDUSTRY
Working in the Travel and Tourism industry is all about making traveling an enriching and enjoyable experience for every individual by providing quality services. If you have a pleasant personality, excellent language and communication skills and knowledge about travel through personal experience – this probably is a great career option for you. With the recent developments in transportation and communication, traveling, both domestically and internationally has come to be unproblematic. Whether your purpose of traveling is business, adventure or just a vacation, a large group of people belonging to the Travel and Tourism industry are there to make your experience trouble free. This industry is the largest foreign exchange earner and it provides employment to millions of people. Hence the industry has a number of career options to offer and the scope of employment is unbounded. Employment opportunities exist in both the public and the private sector in this industry. In the public sector, you can work in the Directorates and Departments of tourism of the center and the state, guides etc. In the private sector, on the other hand you can secure a job in a travel agency, hotel, airline, transport agency or a cargo company. Since this industry is a relatively new one, there are not a huge number of experienced individuals. Hence, you can move up the ladder fast and establish your own agency after a few years. Options in Tour and Travel Industry Travel Agencies: These institutions facilitate travel and other services for all individuals traveling for vacations or business purposes. Providing information about the destination, hotel ratings, the cheapest and the fastest mode of transport, visas, foreign exchange etc. is the job of a travel agent. Travel agencies are divided into roughly four departments- the Accounts, Tours, Travel and Cargo. A course in travel and tourism will help you to get a suitable job. Tourism Department: This department consists of reservation and counter staff, sales and marketing staff, tour planners, tour guides, information assistants and officers in the Directorate and Department of tourism. These officers for the Directorate and Department of tourism are chosen from the civil services and their job is to promote and plan tourism. Information assistants provide knowledge concerning destinations and plan itenaries. They are selected through a competitive exam which is held by the Staff Selection Commission. Guides too are divided into three categories namely regional, state and local. In order to be a guide, you must have knowledge about history, art, architecture and language. Hotels: Hotels provide travelers with food and accomadation services. This service industry requires skilled and professional individuals and it’s manpower requirements are vast. Jobs related to front office, operations, house keeping, food and beverages, accounting, management and public relations are available. A course in hotel management would help you to get a suitable job.

Transport: Transport refers to means of traveling from one place to another. Air, railways, road and sea are the basic categories that transport is divided into. Road transport: Coaches and tourist cars provide scope for self employment. Drivers with good conversation skills and knowledge of different languages are ideal for this job. Airlines: This sector of the travel and tourism industry is in great demand. The ground staff and the airlines need smart and presentable professionals with a degree in hotel management or travel and tourism. Traffic assistants, reservation and counter staff, air hostess & flight pursuers, sales and marketing staff and people to provide customer services are all required. Airlines like Indian Airlines, Emirates, British Airways and Air India pay attractive salaries and provide a number of added benefits too. Tour operators: These individuals organize tours and manage travel and stay of their clients. They conduct tours to known tourist attractions and some of them help the tourists indulge in adventure sports like river rafting and rock climbing. To do this job, you have to have a pleasant personality, detailed knowledge concerning travel and language skills. Holiday consultants: This is a relatively new career option in the travel and tourism industry. These professionals provide all the information to their clients. They sell the holiday, plan the itenary, make the travel plan, book the tickets and provide all the other details which are required. Top Agencies and Companies Thomas Cook, Coz and Kings, SOTC, RCI, Emirates, Indian Airlines, British Airways etc. So if you are hard-working and dedicated professional, you can rise to top positions soon and can even start your own travel agency. A job in Travel & Tourism industry will provide good salaries and perks too. Hence, for the adventurous and the travel minded, this industry is the place where you should be building your career.

CAREER IN FOREIGN LANGUAGE
In the age of globalization, difference in languages should not become a barrier in communication. Keeping this fact in mind various institutions have started offering foreign language courses. Multinational companies have started investing in the Indian market in huge proportions. These MNCs needs their reports, transactions and other documents to be translated. This is another reason why foreign language courses are gaining in popularity. Qualifications There are several universities and other institutes offering courses on foreign languages. The major languages on which these courses are offered are French, German, Italian, Japanese, Spanish, Russian, Arabic, Persian and Chinese. However, candidates need to satisfy the eligibility criteria for getting admission to the courses available. Benefits In this present era of liberalization and globalization, learning of foreign languages is an additional boost to an individual who would like to develop his career and move forward in life. The courses on foreign languages taught in India help in improving the proficiency of individuals by imparting detailed knowledge to them on grammar and structure of the language. Once these individuals are trained in one or more foreign languages they are ready for job opportunities in diverse fields. Scope in India Individuals trained in foreign languages can find jobs in the following sectors within India: * Diplomatic Services * As teachers * As translators in industries, Government Sectors and Research Organizations. * As interpreters * As Tourist Guides * As Air Hostesses and Flight Stewards * In hotels, in various levels of hotel management * As Freelancers * As Public Relation Officers. Scope Abroad Foreign language experts can find jobs in multinational companies outside India. The UNO appoints foreign language experts for six international languages through an entrance examination. International organizations also hire translators. Trained individuals can find jobs as interpreters in international seminars as well. Nature of work – Opportunities for regular employment are few; attaining professional qualification in foreign languages, one can work in the following areas:

Teaching– The most common of all the available career options in foreign language is teaching language. As a teacher, a person gets enough opportunities to increase the skills. Interpreters and translators– Interpreters and translators both need to have a good command over two or more languages, therefore need to have not only good command over the language but have excellent verbal communication skills as well. Translation work can be related to a variety of fields like technical, scientific, literary or business. Translators work on books, scripts, articles and translate those into specified languages. Freelancing– Often, after pursuing courses in foreign languages, people like to work as freelancers. These people get work in translation bureaus, research organisations, international organisations like the United Nations Organisation (UNO), Food and Agriculture Organisation (FAO), foreign companies, Reserve Bank of India (RBI), publishing houses etc.

CAREER IN JOURNALISM
Journalism in India has a very vital role to play. India is the world’s biggest democracy and free and vibrant press is an essential organ of any democracy. Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. Journalism is classified into three on the basis of media 1. Print Journalism This is the traditional form of journalism and includes persons working in newspapers and magazine. The print journalism work can be broadly divided into two streams: the field and the desk. Field Work: In large newspapers and magazines each field worker has a special assignment. There are journalists assigned to cover political issues, corporate affairs, sports, fashion etc. Desk Work: With in the offices of newspapers and magazines is the news desk where sub-editors or copyeditors process these stories for presentation with headlines. It is their responsibility to see that the story is objective and has no personal bias. 2. Electronic Journalism Electronic communication technology has revolutionized the mass communication system. Now a days a large number of news channels have proliferated and there are significant job opportunities in the field of electronic journalism. In electronics journalism jobs can be divided into reporting, anchoring, and production. Good personality and excellent communication skills are required to make a mark in electronic journalism. 3. Web Journalism The penetration of internet has given birth to a new breed of journalism known as web journalism. Web journalists create content for internet. Some of the personal characteristics that journalists need to have is road based education, good general knowledge, keen interest in current affairs, and a style of writing that is accurate, readable, and informed.

CAREER IN HOTEL MANAGEMENT
Hotels are amongst the most visible and important aspects of a country’s infrastructure. Hotel industry is a closely linked one to the tourism industry. A number of factors like promotion of tourism and rapid industrial progress have given a boost to hoteliering. The recent liberalisation of trade and opening up of economy will further lead to revolutionary growth in this sector. With increasing globalisation, career opportunities in this field are not only limited within the country but there are chains of hotels which operate internationally providing scope of a career abroad. It is a glamorous profession which has a bright future. With the growth of hotel industry propelled by foreign and domestic tourism and business travel, the demand for well trained quality personnel too has grown impressively. The diversity of experience in hotel management is greater than in any other profession. Hotel industry involves combination of various skills like management, food and beverage service, housekeeping, front office operation, sales and marketing, accounting. Today, the rise in corporate activity (leading to greater number of business trips) as well as the wish to travel on holiday has made the hotel industry a very competitive one. Job Prospects and Career Options : A hotel consists main departments such as Operations, Front office, House keeping, Food and Beverages, Accounting, Engineering/ Maintenance, Sales and Security.

CAREER IN FINANCIAL MANAGEMENT
Everybody has some goals in life that can be measured in monetary terms. These goals can include buying a house, saving for children’s education and marriage or planning for retirement. Financial planners, also called financial consultants, or personal financial advisors, use their knowledge of investments, tax laws, insurance and real estate to recommend financial options to individuals based on their short-term and long-term goals. “A career more bullish than stock-broking and healthier than medicine,” claims a recent advertisement. Discounting the exaggeration, with the Indian financial services market opening up, Financial Planning is an attractive emerging career option in the years to come. The management of the finances of a business/organisation in order to achieve financial objectives is the basic objective of financial management. Taking a commercial business as the most common organisational structure, the key objectives of financial management would be to create wealth for the business, generate cash and provide an adequate return on investment bearing in mind the risks that the business is taking and the resources invested. Financial Planning is one of the key elements of financial management. Financial planning helps people make advance provision for financial needs that may arise in future. In addition to education, estate and retirement planning, financial planning also addresses other areas like cash management, investment management, income tax planning, charitable planning, business planning, stock broking and debt and risk management. You can draw parallels between the family doctor and a financial planner. The family doctor takes care of your physical health and the financial planner takes care of your financial health, ensuring orderly and systematic achievement of your financial goals. Financial Planners often choose to establish their own financial planning practice either by themselves or together with other planners. It has been noticed that those with a background in accountancy, law, insurance, investments, finance or taxation stand a better chance at being successful financial planners. The annual income of financial planners depends on a variety of factors, including expertise, experience, the type and number of clients served, fees charged and even geographic location The objective of financial planning is to ensure that the right amount of money is available in the right hands at the right point of time in future to achieve the financial goals.

CAREER IN HAIR STYLE
Interested in doing people’s hair? Do you enjoy working with a pair of scissors, mousses and gels? Eager and confident of making clients look and feel beautiful? And, do you have a passion for fashion and love meeting people? If you have an affirmative answer to these questions, dream on to become a top-notch hair-stylist. With the concept of beauty and wellness gaining widespread importance, hair cutting is not a casual affair. Hairstyling job has evolved into a specialized art. The hair care industry in India is registering an astounding growth year after year. Hair stylist skills The passion for hairstyling begins with you, yourself. Your clients should feel encouraged to entrust their most precious possession – their hair. He/she may not believe in your ability to make them look good, if you don’t. Hence, it is essential that you care and enjoy being neatly dressed, pleasant-looking with a trendy hairstyle. Plenty of patience Possess hair cutting instinct Interested in fashion and art Understand proportions Not prone to allergies Articulate and able to communicate well Have a passion for hairstyling Have an eye for detail Comfortable working in close proximity Eager to surpass client expectations Have a strong sense of hygiene Possess creative flair Warm, friendly temperament to earn client loyalty Willingness and confidence to experiment Tolerance of chemicals part of hairstyling Physically fit, ability to stand for long hours. Hair stylist course Ideally, a hairstyling course begins with teaching the basic fundamentals of hair science, styling and cutting. A step-by-step approach helps in creating a firm foundation and mastering the art of hairstyling. The importance of shape, bone structure and suitability of hairstyles in accordance with one’s personality and preference should be necessarily covered. The program should provide due emphasis on classic cuts and sharpen hairstyling techniques. On completion of the course, you will be well acquainted with the cuts, coloring, scalp problems, perming, straightening, bonding, highlighting, finishing and so on. After completing a basic hairstyling course, you should be well prepared to work as an entry-level hairstylist. With skillful time management, as you grow on the job, proceed to

specialize by selecting a part-time course in cutting, dressing, perming and coloring. It is advantageous to select a recognized certification course, which provides an opportunity to be trained by distinctive trainers and hairstyle specialists. You also get to work in a simulated salon environment under the supervision of the program instructors. There are hairstyling programs that provide necessary inputs and training required to own and operate a salon. Hairstylist Career Before you set out looking for hairstylist job, create a customized portfolio. This helps in introducing yourself to agencies and fashion companies. You can start by working as an apprentice hairstylist, training for 1500 hours per year, for two years. The best way to find a position as a hairstyle apprentice is by directly applying to prospective employers or find a sponsor. Make use of the local telephone directory, newspaper or just walk into a hair salon. A certificate of apprenticeship will be provided to you on completing the hairstyle apprenticeship. It is advantageous to be a unisex hairstylist rather than limiting to work only as a male hairstylist or a female hairstylist. You can gain work experience and enhance your skills working in hairdressing salons, barber shops, vocational schools, health care establishments and theatre, film and television establishments. Possible hairstylist job titles are: Barber Barber apprentice Hair color technician Hairdresser Hairdresser apprentice Hairstylist Hairstylist apprentice Wig stylist

CAREER IN MAKE UP ARTIST
Earning through Applying Makeup your creativity to make people look good can give you fun & high-paying job. Explore the world of makeup artists. In India there are few jobs only that offers you so many benefits. As a makeup artist you will have the satisfaction of making your vision a reality. A makeup artist is intimately involved in the most important and exciting events of people’s lives, from weddings to the Academy Awards. Makeup artists get to work with celebrities such as models, actors, politicians, and musicians. As a makeup artist you will have a rewarding job with flexible hours. If you start your own business as a freelance makeup artist you will enjoy the freedom of being your own boss. Top makeup artists get paid Ten thousands – Twenty thousands of Rupees a day for their services. Plus you may get invitations to parties, admission to exclusive restaurants and clubs, or introductions to other celebrities you admire. Professional makeup artists are more in demand than ever before. Here are just a few of the job opportunities for makeup artists. Which ones can you imagine yourself doing makeup for? Advertisements Magazines Modeling agencies Movies Music videos Runway shows Salons and spas Television Theater If you work with individuals, your clients might be people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. Or you might help cancer survivors look and feel better about themselves. As long as you have the desire, you can become a professional makeup artist. You don’t need years of specialized training, or any particular certification to start out as a makeup artist. Unlike becoming a cosmetologist or esthetician which have strict requirements (such as hours worked, type of training, and a written test), in most jurisdictions you can become a makeup artist immediately. If being a makeup artist sounds like the career of your dreams.

CAREER IN PHOTOGRAPHY
Pictures are a powerful medium. They can inform, amuse, shock or amaze and if presented in the right manner, they can be beautiful and creative. Are you creative and imaginative? Do you have an eye for aesthetic detail and composition. Do you enjoy presenting things visually and communicating ideas to others through photographs. Is photography more than a hobby to you and do you feel a ripple of excitement when you imagine displaying your art to others? If your answer to all these questions is yes, then this passion can offer you a lot as a profession. Sometimes back, the idea of being a professional photographer might not have appealed to many but today lots of people want to be photographers. The rise of mass communication and the growing importance of the media and fashion is probably a factor which has lead to this change. Many imagine the lifestyle of a photographer to be exotic wherein they meet the rich and the famous and travel first class around the world at someone else’s expense. Well this can prove to be true for you if you are talented and hard working and you understand that there is no formal career structure in photography. There is a chance that you might be clicking pictures at the play school in your locality, but you could also be clicking photographs at the Cannes red carpet. The Work Photography offers a number of opportunities and the range of the fields that you can venture into. Mentioned below are the different career options possible within the realm of photography. Press Photographers or Photo Journalists provide the press with pictures that are relevant to the daily news and events. This kind of photography is best done instinctively. Hence, you need to be spontaneous and know what kind of a picture would best illustrate your article. If you are adventurous and willing to work under difficult conditions when needed, then this field is probably for you. Fashion Photography is the field where one works for fashion houses, designers or individual models. To be a part of this glamorous world, you must have knowledge about latest fashion trends and you should be willing to be experimental and creative. Portrait Photographers are people-oriented photographers who click snaps of individuals. The subjects range from children to pets, functions to social events etc. You can also specialize as wedding photographers. Industrial Photographers click photographs of machinery, merchandise, industrial layout, workers at work etc. to be used for company publications and for the purposes of advertising and selling. Wildlife Photographers capture the animal kingdom and plant life in its most natural and habitual form. This kind of photography is a part of Nature photography which also covers landscapes and scenery. If you love nature and have the ability to capture the perfect sunsets and waterfalls in your camera then this is definitely an option that you could consider. Feature Photographers narrate an entire story through the medium of photographs. Hence to be a feature photographer, you have to have extensive knowledge of the subject that you are dealing with and you should be willing to work at any given time and place.

Forensic Photographers click photographs at crime scenes from all possible angles with great emphasis on details in order to help the police or detective agencies. Fine Art Photographers click photographs which are sold as an art form. To be a fine art photographer, you have to be very creative and expressive. Freelancing is the most popular option in this profession. To be working as a freelancer, you need to have great management skills and the ability to work independently. You might not know where the next job is coming from and their will be the hassles of keeping accounts. But, you can be your own boss and find, shoot and sell your own photographs. Scientific Photography is used for scientific publications and research reports. The areas that it covers are biology, medicine, chemistry and engineering. You have to have both interest and knowledge to be a part of this field. Personal Attributes and Skills To be a photographer, you have to have both creativity and technical knowledge. You must have that extra quality and interest in visuals, colour, light etc. The field of photography is constantly changing with the advancement of technology and hence you have to be fast-paced and willing to learn throughout your career. Eligibility: You can start right after you finish with your schooling [10+2] or you can take up photography after your graduation in any subject. So, if you can communicate in visual terms and can use your skills and talent to satisfy your clients on the basis of their individual needs, photography can be an exciting and rewarding career for you. Start clicking! Who knows you might be the next Raghu Rai or Dayanita Singh.

CAREER IN FASHION & MODELING
Models are considered to be glamorous people who lead a glamorous life, but when you look at their careers closely you will see that not everything is about glamour and stardom. Most models are just doing a job like anyone else to pay their bills and make a living. The negative aspects of modeling include: * Not getting paid a lot of money at the beginning. * You may not have work for a few weeks which will also reduce your finances dramatically. * You will have to diet all the time to remain trim and healthy. * You must also make sure you exercise which is negative if you hate exercising. * Most of the work involves long hours, lots of standing, and having to pose for the camera all day. * It can become boring and tiring depending on the job you are doing and how often you are needed. You can spend all day on a movie set and only shoot your scene for an hour. The positive side to modeling is that: * You can be included in fashion and cosmetics. * You have the chance to meet many interesting people. * You can become famous and internationally recognized. * If you work hard, you have the opportunity to earn lots of money. * You can be the first to wear fabulous designer clothes, shoes, and accessories. * You can get a personal trainer and dietician to help you keep in shape. * You get to do something that you love as your career. Photographer Jobs Photography is associated with being artistic and creative and is seen by most people to be a great career if you are good at it. While this is true, photography also has some aspects to it that might not be your cup of tea. You will have to weigh these up against each other before deciding to become a fashion photographer for models. The negative points are: * Long hours shooting, processing, and editing your work. * Spending days in uncomfortable working conditions like battling the elements while you try to get the perfect shots. * Limited creativity when doing portraits, headshots and simple fashion shoots. * There is quite a lot of stress involved. The positive side includes:

* Doing something you enjoy. * Getting opportunities to further your career so you can build up a reputation that will expand your creative boundaries. * Meeting interesting people. * Being part of the fashion process, and changing trends. Modeling Agents To be at the center of the fashion and modeling world is to be a modeling agent and this part of the industry has many ups and downs along with its power to make or break a career. The negative sides of being a modeling agent are: * Lots of stress with planning bookings, and managing models and photographers. * Competition with other agents and constantly trying to outdo them. * Dealing with all the problems that arise from any modeling job. * Huge capital outlay if you are opening your own agency. The advantages of being a modeling agent are: * You get to run bookings, manage models and be in charge of large accounts. * You will earn a good salary that is stable and constant every month, even though you only get paid the commission from the models jobs. * You have normal office hours unless there is an emergency. Make-up Artists for Models Studying to be a make up artist will allow you to get into various jobs including doing make-up for movies, commercials, stills shoots, and fashion shows where you will be dealing with models. This section of the industry offer various pros and cons. The cons include: * Long hours doing and retouching make-up for models. * Uninteresting natural make-up for many photographic shoots. * Very fast changes of make-up for some fashion shows. * Working in uncomfortable conditions some of the time with limited resources like proper lighting. The pros for modeling make up are: * Doing fun makeup for some movies and fashion shows. * Meeting interesting people and getting your name known in the industry. * Your work will be seen worldwide for many campaigns. * Good remuneration earned, especially for film and TV work.

Hair Stylists for Models Doing models hair for fashion shows and shoots is something that people forget and you have probably the most unrecognized job in the fashion world. It is still an exciting career choice that will offer great rewards. The cons include: * Very quick changes of hair for fashion shows and * Simple hair for certain shoots that you might find * Long hours of work where you will be mostly touching up hair all day. The pros are that: * You get to work with great people. * You can get to be in locations, and interesting places instead of in a salon. * You have the opportunity to do creative styles for certain photos, film and TV. * You get paid very well for doing something that you love. In every job you will find the pros and cons and if you are interested in pursuing a career in one of these modeling industry categories you will just have to be aware of the cons that are involved, before making a final decision. events. boring.

CAREER IN CREATIVE DIRECTION
Introduction Art directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products. A creative team can consist of artists, graphic designers, photographers, copywriters, and a production staff. Art directors make sure that each of these workers produce and complete their work on time and to the client’s satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. To be an art director you will need advanced training in graphic design as art directors also often do some of the artwork and designing themselves. However, most of an art director’s time is spent doing supervisory and administrative work. In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client’s requirements and the image they wish to promote for their company or product. The main aspects of this role are to interpret a client’s communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from everyone involved in the creative process. Training While the many advertising and graphic design schools do graduate people with their own degrees and diplomas, there is no degree or diploma in “creative directing”. Creative directors often have a strong command of the technical aspects of their business. Styles of creative direction are quite varied, however, with some creative directors being quite hands on while others will maintain a separation. Creative directors who are extremely familiar with a graphics software, for example, can personally sit at the computer and achieve a ‘look’ for an advertisement that is the center of a new strategy for a brand, but is eluding everyone. On the other hand, this attitude often leads to an inability to manage a team effectively, which can be severe weakness. Most art directors have a degree in advertising and design, as well as advanced training in graphic design. In an advertising and design degree program you will learn to plan, design, and direct the creation and production of print ads, as well as learn how to run a successful 360-degree ad campaign. With the creative and business skills gained by proper training in advertising and design, you will be qualified to pursue a career as an art director or creative director. Job Opportunities Employment opportunities for art directors can be found with advertising agencies, magazine and newspapers, public relations firms, and manufacturers. However, over 2030% of art/creative directors employed in india are self-employed or freelance. The average salary for and art director is about 50,000 to 2,00,000 Rupees a month. Wages can vary by employer, area of the country, level of experience, responsibility, and

size of the project. Many art directors also earn bonuses each year, which equal up to about 10 percent of their salaries.

CAREER IN BUSINESS DEVELOPMENT
Business development is a combination of strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers’ products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals. The job of the business development professional is typically to identify new business opportunities—whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets—and then to go out and exploit those opportunities to bring in more revenue. Since the field is a cousin of marketing and sales, even when an organization doesn’t have a stand-alone business development department or employees with the phrase “biz dev” in their job titles, you can bet that folks in sales and/or marketing are handling business development responsibilities. You can find biz dev jobs in all industries—at everything from tech startups to huge pharmaceutical companies. What the work entails, exactly, depends on how big a company is and what industry it’s in. What You’ll Do Your job in business development may involve any or all of the following: The first aspect of the business development professional’s job is typically to identify new business opportunities. This means several things, in terms of what you’ll do. First, you’ll need to stay abreast of what’s happening in your industry—what your competitors are up to in terms of products and service offerings, pricing, marketing strategies, and so on. Second, you’ll need to make sure you understand what your company is up to on an ongoing basis—to understand your company’s strategy, how your company compares to its competitors, and how it’s perceived in the marketplace. Third, you’ll need to understand the market for your company’s offerings—who comprises it, and how it may be changing. Next, as a business development professional, you’ll need to think creatively about everything you know about your company. This is the part of the job in which you identify possible ways to improve your company’s sales, which can mean identifying anything from new market segments (or individual potential clients), to new sales channels to sell through, to other, related products or services in the marketplace with which your company’s products or services can be combined into synergistic, “cobranded” offerings. Strategic Planning Some business development jobs aren’t called that at all. Instead, they’re called “strategic planning” or sometimes “corporate development.” Strategic planning jobs are found mostly at large, established companies seeking to expand and diversify their business.

Just like management consultants, strategic planners spend a lot of time thinking about top-level strategy issues such as what new business activities their company should pursue, how it should position itself and market those activities, and which technologies it should invest in.

CAREER IN MUSIC
Looking for a Career Option in the Field of Music ? Music is one of the most profound human achievements. It is a universal sound which can create emotions and express feelings. Music also soothes the mind. There is rarely anybody who is not touched by music in some way at some time in their lives. Talent, genuine interest, sincerity and willingness to work hard can guarantee a big success in the field of music. Having an inborn talent to sing is a wonderful gift. But making a career out of this talent, demands regular devoted practice. Joining an institution and getting trained is one of the first steps towards making a career in Music but the main emphasis should be real dedication and commitment. Just as there is a wide variety of forms in music like classical, folk, jazz, pop, fusion etc there are also a variety of opportunities in this field. Besides becoming a performer (vocal or instrumental) or a teacher, one can be a composer/song writer, music publisher, mobile ringtones, music journalist, Disc Jockeys/ Video Jockeys, Music Therapist, Artist manager/PR and so on in the Music Industry. Today the advent of satellite television, the growing popularity of the music channels and corporate sponsorship of musical events, has all made music big business. Although fame and money in this field depends a lot on luck and getting a good break, but once you are established there is ample scope for making good money in this field. Eligibility : There is no specific qualification required to enter into this field. However, to take up a course in this subject the basic requirement is 10+2.

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