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Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. We believe that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings. Our aim is to make a magical internet experience available to everyone, everyday, without exception.
Qubee is the creation of a group of global telecoms professionals who saw that a new technology called WiMAX could really change the internet experience for millions of people worldwide. WiMAX means that you don’t need telephone lines or cable to get connected: all you need is to live close enough to a transmitter to receive the internet wirelessly. As you read, we’re busy building a network of base stations to offer our brand of internet access right across Bangladesh. We’re starting in Dhaka, but quickly plan to do the same in cities nationwide.
Vision of QUBEE
The internet is one of the most liberating, exciting features of life in the 21st century. Whatever you’re into – music, news, views, video, information, chat, contact, research, for business, pleasure or education – we think you should be able to enjoy uninterrupted access to it, wherever you are, whenever you want.
Mission of QUBEE
“We are just not making the internet work; we’re making it work beautifully. And now it can be yours to enjoy”
Core benefits & features of QUBEE:
• Qubee is the real wireless broadband internet from Augere, an MNC incorporated in Netherlands. • Qubee is the name of a commitment for high speed and uninterrupted internet experience for users in Bangladesh. • Qubee provides its service through WiMAX technology.
It must be Magical: It’s not about magic, it’s about being magical. It’s about us bringing delightful touches to the customer experience.
It must Work: It’s not about troubling people with complicated solutions. It’s about our hard work making it reliable and accessible for people
Augere is also expecting to launch Qubee in Uganda in 2010 and is continuing to pursue spectrum across Africa. It has a mission to provide 'broadband for all' and is working to bring available. and on the other hand Russell T Ahmed is.Qubee is the customer facing brand of Augere. Augere. Jerry Mobbs is. Sanjiv Ahuja. the chief marketing officer Present Scenario of the industry 13 . affordable and accessible broadband internet services to underserved communities worldwide. Qubee has so far been launched in Pakistan in July 2009 and in Bangladesh in October 2009. Asia and South East Asia. Augere Wireless Broadband Bangladesh Ltd launched the much-waited wireless broadband service through WiMax in some designated areas in Dhaka. the chief executive officer of Augere Bangladesh. the wireless broadband business founded in 2007 by the former CEO of Orange. is the first company in Bangladesh to launch such service under the brand name 'Qubee'. one of the two WiMax licensees.
operating in UHF and VHF band.Internet was introduced in Bangladesh in 1993 by Dial-up links. more liberal Government policies followed in the subsequent years which led to a rapid expansion of this industry. lack of awareness. ISPs are currently regulated by the Bangladesh Telecommunication Regulatory Commission through the Bangladesh Telecommunications Act. Despite the presence of online Internet service in Bangladesh. poor telecommunication systems. allbeit to be provided solely by the Government owned Telephone Operator. government policy. eventually resulting in over 180 registered ISP's by 2005. low buying power of potential clients. and lack of institutional 13 . However. Online connectivity has been possible with the introduction of VSAT based international data circuit in 1996. BTTB. Qubee and Banglalion are providing wireless bandwidth internet connection across the country. Besides. In June 1996. its scope is largely underutilized. Information service network ISN is playing a key role in online Internet service in Bangladesh. The reasons include high service charges. Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. Only a handful of ISPs were connected within the first year. the Government allowed VSAT's to be operated in the Private Sector.
the potential user community and demand for Internet services has to be identified in a more consultative fashion than that for telephony. NGOs and businesses provide most of the demand for Internet services. there is a growing trend in the internet use in Bangladesh Current competitor analysis There are also other competitors of Qubee. local government agencies. those who are trying to capture the 13 . There is also a growing public demand for the Internet via cybercafés. They can be considered intermediaries: while the vast majority of these institutions are located in district centres and/or other small towns.support. very recently. Customers need and demand In most developing countries like Bangladesh. Overall. social infrastructure and health institutions. the benefits of their access to the Internet can spread to villages. However. Many of their clients are villagers who may also visit their offices frequently. schools. In most developing countries it is less advanced than in the developed world and that has more varied uses and applications than telephony.
Which also offers internet service to the customers if needed. joys and sorrows.Grameenphone serves as that correlating string that connects thousands of people across the country. across the world. The internet packages that GP provides are as follows:A) Minipack Pay Per Use (Max BDT 20/day) is for only prepaid subscribers where Internet usage is chargeable at BDT 0. It makes the daunting physicality of distance and time trivial.market share of internet service provider business in Bangladesh. between 12am-11. 13 . The product offering of different companies are also very lucrative. holding their dreams and hopes.59pm daily. GP is the telecom service provider in Bangladesh.02/KB up to a maximum of BDT 20/Day. And thus it bring people together. The competitors of Qubee would be as follows:1) Grameen Phone. helping them stay close.
For every kilobyte (KB) of data browsed. Citycell is a customer-driven organization whose mission is to deliver the latest in advanced telecommunication services to Bangladesh. City cell is also a telecom service provider in the market. C) Package 6 (P6) is an internet offer of 1 GB per month @ BDT 300+VAT.B) Package 1 (P1) is a pay-as-you-go offer which is applicable for Post Paid subscribers only.02(excluding VAT). which also provides internet 13 . subscribers are charged BDT 0. 2) City Cell .Citycell (Pacific Bangladesh Telecom Limited) is Bangladesh's and South Asia's pioneering mobile communications company and the only CDMA mobile operator in the country.
service if needed. Which is “City cell Zoom.” The internet packages that City Cell provides are as follows:- 13 .
5 GHz band. Banglalion WiMAX brings the latest technology which enables you to enjoy high speed connectivity 13 .3) Banglalion.Banglalion Communications Ltd is the leading BWA operators in Bangladesh having nationwide license in 2.
800 Tk.4750 Tk.2750 1 Mbps Tk.1250 Tk.1450 kbps Tk. The internet packages that City Cell provides are as follows:Postpaid Plan & Packages SPEED 256 kbps 512 MONTHLY FEE Tk.2250 Tk.which is mobile and wireless.2150 Tk.1000 MONTHLY USAGE 5 GB * Unlimited ** 5 GB * 10 GB * Unlimited ** 5 GB * 10 GB * 20 GB * Unlimited ** Tk.5150 Understanding buyer behavior 13 .
2. People now a days want things done really quickly and the customers wants everything on the go. So for that reason people started using laptops. Strategic/Consultative model Strategies are: 1. And at the same time they want some speed to do the downloading and uploading work. Develop a personal selling philosophy: Those who are working in Qubee must have the personal selling capability. They should know how to handle a customer and how to persuade a buyer. The internet modem is a very popular thing amongst the customers now a days No one prefers to go to the cyber cafe.The internet is been used by every age group of people in Bangladesh. Develop a relationship strategy: Qubee’s sales people must have idea how to make a good relation with a potential buyer and the current buyer. 13 .
we need to satisfy them mostly to retain our customer. So there is no way to evade its importance. 4 Develop a customer strategy: As Qubee’s business is mainly customer focused.3 Develop a product strategy: Qubee’s product is very much different than the competitor so its needed to make the customer understand that this is giving a high resonance and it must have some extra beneficial which is necessary to the product. A good product might not be sold for poor strategy and vice versa. 13 . 5 Develop a presentation strategy: Presentation is very much needed to sell a product.
250 BDT 2.250 13 .Products of Qubee Qubee now offers 6 GB. Monthly Usage Allowance Speed 256 Kbps 512 Kbps 1Mbps 6GB BDT 850 BDT 1.750 Sky ** BDT 1.450 BDT 2. 12 GB and Sky solution for all three speeds.250 BDT 5.250 BDT 2.250 12GB BDT 950 BDT 1.
Product Selling Model 13 .
An Enhanced Value experience has been identified that can assist designers to provide quality products and to give them a unique positioning. and evaluate products based on their benefits and price. Globalization has further 13 . A competitive design method is therefore needed that can produce higher value products. Furthermore. new product development becomes critical. Typically. contemporary customers are more discerning than those of the pre-digital era. As products reach maturity. customers can access information through multi-channel media. they become more similar in the range of functions that they provide. Before making a purchase decision. This leads to competition via reduced retail price and ultimately reduced profitability. In such an environment. The challenges of a mature market are highlighted by market saturation and reduced profit margins.This research proposes major selling strategies on wireless bandwidth internet connection of Qubee. rival companies offer similar products and services. and compete primarily on the basis of price.
and the potential product. The first three products can be achieved via product development and marketing strategy. Generic product: Generic product is the basic product to be sold like Qubee modem and the wireless bandwidth connection. Potential demands are those unsatisfied human desires that need to be fulfilled.compounded the difficulties and resulted in more intense market competition. is related to the evolving human needs that designers should consider in their prospective products. The fourth. however. 13 . An expanding range of products and services is now available to individuals. the expected product. Manning and Reece argue that four dimensions make up the total product: the generic product. We have entered a buyer’s market. potential product. The 21st century can be defined as the period of potential demand exceeding supply. the value-added product.
than competitors are able to. the minimum bandwidth speed that Qubee is supposed(promised) to pay for a given price is the expected product. Value-added features give competitive edges to companies with otherwise more expensive products. Enhanced value means offering better quality or services that are meaningful and valuable to customers. One of the premises for the competitive design strategy is to provide enhanced value for existing products.) that go beyond the standard expectations and provide something "more" while adding little or nothing to its cost. The value-added product: Value added refers to "extra" feature(s) of an item of interest (product. service. and pleasure. Through evaluating different 13 . person etc.Expected product: Expected product is everything that meets the customer’s minimal expectations beyond generic product. comfort. Qubee should transform the existing products by providing a unique quality in line with significant customer value. Here. Value creation is the main objective in new product development and offers customers additional benefits such as safety.
Thus. In the end. customers can discover their ideal products. customers would search for the most valuable product that yields visual satisfaction. and novelty. Variety seeking serves as the function of assisting customers to deal with the changing environments. Qubee should offer effective portals where customers can discover the desirable products easily. Potential product To reach beyond existing demand and to look into the future. The value experience of variety seeking gives incentives to designers in offering various products that satisfy customers with pleasure and unique experience by the distinguished product appearance.product appearances. personal image. Even customers who do not make a purchase will still appreciate a physical and emotional experience. With the inclusion of the factor of the surrounding environment. Qubee should focus on potential positioning to achieve greater customer loyalty. the value experience is complete. To find such potential human needs becomes the key to offering competitive quality. Qubee can stage an 13 . Products interact with their surrounding environment and users.
connecting with them in a personal and memorable way. Customers now desire products with higher value and quality that address their upper level needs such as self-realization. or offer them in a unique way. 13 . Swot analysis SWOT analysis is a tool for auditing an organization and its environment. Qubee now need to offer unique products or services that no one else provides. Opportunities and threats are external factors. weaknesses. opportunities.experience whenever they engage customers. and threats. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths. Strengths and weaknesses are internal factors.
13 .Strengths: • • Exponential growth. Effective promotional activities.
Making technology accessible to all (e. Selling product with pricing strategy Our vision is to become the number one brand in the internet service 13 . Very low employee morale. Opportunities: • • • • Growing demand for wireless bandwidth connection Huge market size. Entry of new competitors. broadband). Price reduction by competitor to capture the market.Weaknesses: • • • Employee skill inconsistency.g. Threats: • • • Growing competition from major competitor-Banglalion. Adopt latest technologies. Poor customer service.
However. high class customers with premium pricing backed by superior service quality. 13 .provider business in Bangladesh. So. The current market has both low price and premium priced competitors. the scope for the high end market is gradually growing as customers become more internet conscious and lean towards branded providers. we will take advantage of this fact and attract the more sophisticated.
Direct Sales 2. Distributor 5. Corporate Sales 3. Retail Shop 13 . These are :- 1.Selling Strategy Qubee sales and distribution team has five sub departments. Tele Sales 4.
Standard Chartered Bank 3. So Qubee targeted those SME and the direct sales team works with those organizations. World Bank and so on. They try to make the product available to the corporate and single or home users. There is a separate office for the manager of corporate sales who is also responsible 13 . American Embassy 2. Corporate Sales team works with the corporate clients. Some renowned companies are our corporate clients.Direct sales team handles the home users and SME.000 SME. In Dhaka city there is more than 50. BRAC Bank 4. They are :- 1.
for corporate customer relations. They have some customer group from the business corporate world. Of course this is due to the high usage and need for good long term goodwill with such corporate clients. For selling to those people they adopt telemarketing approach Qubee is distributing their product 13 . Tele sales team sale qubee connection by making call to the potential customers. Distributor makes sure that qubee product is available in the market. This department however deals mainly with sales to corporate customers and maintenance of relations with both current clients as well as scouting out potential new corporate clients. They get commission on modem and bandwidth price. whereas the after sales service and other issues are dealt with by the customer services operations section of the company. Corporate customers are given high priority in terms of sales and also in terms of after sales service.
It is now possible to try out the real internet experience from Qubee at your favorite coffee shop or shopping mall.through their own outlet and third party. These are:13 . They have their own outlet in Gulshan 2 at Casablanka Store and they are using Transcom as third party to distribute their product. Marketing Strategies Qubee marketing team is working nicely. They are also selling their product through telesales in some special cases. They have also given exclusive right to some computer accessories selling company which are located in IDB to distribute their product. Marketing department has three sub departments. Qubee have build experience booth in different places to give the practical experience to their subscribers and they have highly focused on that Experience booth to promote their product.
1. Dongle. While developing new packages and tariff plans this department has to keep in mind the profit and cost issue. CSR/PR Product Development This department is responsible for find out the innovative features that can attract the existing and potential customers. Product Development 2. Branding 3. So Qubee provide Gigaset where frequency is bit poor and Dongle for people who wants 13 . Product development is one of the key departments in the company. Under all these constraints the department has been producing exciting and new features which ultimately attract customers. for the customers. Product team introduce Gigaset. Product team always tries to come up with different types of products by considering peoples need and wants. Gigaset has the power to capture the frequency more compare to Dongle.
Qubee is now giving advertises to different renowned news papers in Bangladesh and they are also giving advertisement to the different website to promote their product. It basically helps the brand to portray its intentioned image to the potential target group. They have organized different events to promote their product. Branding The brand department of the company deals with image of the brand to the customers. At present they are not branding their product extensively but they have a plan for extensive branding.mobility. Branding team is trying to promote their qubee product.As Qubee is very new organization and WiMax is a very new concept that’s why Qubee have to give too much effort and promotional activities to let the people know about their product and services. Radio Foorti etc.Branding is a another sub-department of marketing. which worked a lot. At first they do a campaign in different universities. They also giving advertisement in the Radio like Radio Amar.Product team design their product according to the customer wants. This department along with the Marketing Communication department deals with the promotional activities. CSR/PR 13 .
Qubee does different sorts of public relation activities to promote their product in the market which involves different University campus campaign. 13 . They are offering campus package especially for the students and they are arranging different campus campaign to sell their product. Though they are not doing so many CSR activities but they are planning to engage in CSR activities. They are also arranging different concerts to grab the attention of the customers.Qubee has another sub department called CSR/PR department.
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