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ROLES OF THE MARKETING MANAGER

Objective To oversee the business operations in their respective regions by managing the HR and administration duties, drive business growth through advertising and public awareness that yields high sales and profitability, oversee teams conformity to policies and procedures, ensure quick and timely response to business partners queries, manage relationships with partners and stake holders. Roles:

Creation of public awareness and business development. This includes organization of radio/TV talk shows, seminars, etc. Full management control of all regional sales leaderships. Carrying out required recruitments of agents in their respective areas/towns with an aim of building a cohesive management team. Creating marketing budgets and Management of costs and increasing operational efficiencies across the business. Ensure Finance controls [income and expenditure] and ensure sales targets are met without fail. Ensuring use of standardized presentations, sales scripts, proposals. Ensure that all necessary processes, instructions and procedures are practically implemented as directed by management. Attend trainings and participate in knowledge transfer exercises. Where the candidate has superior knowledge, they will be expected to guide and train fellow team members. Creating positive working relationships between the agents, senior and middle management. Preparation of reports by collecting, analyzing, and summarizing information to Chief Operations Manager. Receive products from production to be distributed countrywide Coordinating various integrated communication and marketing activities. Executing a wide variety of details that involve direct mail, email & SMS broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans. Maintains relationships with agents and area sales managers by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements. Prepares reports by collecting, analyzing, and summarizing information.

Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications. Writing and maintaining content and providing monthly updates to company website. Executing and analyzing results of advertisement and marketing campaigns. Perform any other duties as directed and assigned by management. Making sure that products reach agents across the country. Getting and receiving record from area sales managers Receiving returns from agents Allocating promotional material and other resources to area sales managers Collecting and organizing information and research from all over the country Reconciling accounts with agents Maintaining quality and brand standards

AREA SALES MANAGER


Objective:

Drive sales and marketing of company products and services through identifying prospects and maintaining relationships with agents and retailers. The main objective is to work closely with all agents, wholesalers and retailers to ensure that their marketing and sales plans align with overall business objectives to ensure expansions and generating new business. Roles:

Determine customer needs and provide the necessary customer service. Develops base for long-term sources of clients by using referrals, occupational, and special-interest groups to compile lists of prospects. Attend meetings, seminars and programs to learn about new products and services, learn new skills, and receive technical assistance in developing new accounts. Explain features and advantages of various company products to the public. Interview prospective clients to obtain data about their past accident experiences to establish if the company can provide the necessary assistance. Perform administrative tasks, such as maintaining client records. Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients. Assisting Marketing Managers in coordinating various integrated communication and marketing activities. Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements. Preparing reports by collecting, analyzing, and summarizing information. Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications. Executing and analyzing results of advertisement and marketing campaigns.

Perform any other duties as directed and assigned by management. Helping agent move products Coordinating marketing activities in the region Selling the business to wholesalers and retailers Looking for new business partners Creating rapport with them Find out what they need Finding solution for their need Creating new relationships Giving feedback about business partners views and customers Making sure the agents pay the company in time Making sure retailers sell the companies products Monitoring marketing campaigns in regions

ADVERTISING Making sure promotions are effective Maintaining proper standards of company brand Choosing proper mediums of advertising Getting promotional feedback from area sales managers

AGENTS

Receive companies products Store it well Show it to wholesalers Run companies promotional material Paying the company as soon as possible