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Maria Namitha Correia SEM-3 Roll no : 27
KEY INSTITUTE The key Institute is one of the most reputed spoken English centers in Kerala. corporate people. educative and enlightening. TARGET CUSTOMERS The key institute develops the students to a greater level to make them key personnel in respective fields. house wives and who wishes to go abroad. Key Institute is a name synonymous with spoken English throughout Kerala. Since its inspection in 1969. Their customers range from high school students. In fact. The course covers all aspects of spoken English and personality development. promotion seekers. The teaching techniques are most scientific. college to officers. which assures fluency at the earliest to one and all students. 2 . the institute has been functioning at the best resort to millions of people. The personalized coaching ensures the systematic and steady progress of each and every student. The institute provides coaching in fluency to people from every walk of life. natural. Many rank files have mastered English language speaking skill through this institute. It has developed a unique and innovative training method. who consider English as an insurmountable obstacle. it is the pioneer in communicative oral English training in this state. pragmatic and time saving. The training sessions offered are entertaining.
The course is offered for Rs. The syllabus includes basic grammer. Separate sessions are taken for both English and Malayalam medium students. promotion seekers. Four efficient teachers conduct the classes. interaction. The course fee is 5000/3 . house wives. group discussion. business men etc.COURSES OFFERED The services offered by the key institute are the various courses they provide they are: Vacation classes for high school/ college students (Spoken English. public speaking. Grammer. officers. The grammer section includes paragraph writing. One can continue the classes till he or she is satisfied. training and grooming sessions. One can continue the class till he or she gets absolute confidence to speak fluently in English. dialogue practice. Personal attention is given for each and every student. personality development and interview training. The other section includes group discussions. COURSES IN DETAIL Vacation classes for high school and college students This is a course specially designed to improve the speaking as well as writing skills of students. 3000/- Spoken English ( General ) This course is for candidates. personality development and interview) Spoken English ( General ) Spoken English ( Seniors) IELTS A short term course on personality development. Four expert teachers lead the sessions. letter writing and dialogue practice. debate. interview.
IELTS (International English language testing system) Students can continue to study this course till they reach a level. admissions are given at any time on daily basis. nor have any tie-ups with other organizations. As there are many batches with personalized coaching.30 pm and the course is offered for Rs. 4 . They provide services round the clock where online-teaching is provided.The persons who select this course should have minimum qualification of S. Duration of this course is 3 days. from 7. Fluency classes are conducted by teachers who are trained by British language experts.S. 8000/- A short term course on Personality Development This is a unique course to find out the hidden talents and abilities in a person and to develop him / her in an unbelievable to suit the ambience of modern life. At the same time fee concession is given for highly qualified people who select this course. They function under direct guidance and responsibility of the Key Institute. They have a teaching tradition of 41 years.C And persons who are illiterate are given special considerations on fees basis as well as conducting sessions. This course is offered for Rs. Study materials and proper guidance is given by experienced professionals with guaranteed results. above the required score.L. Classes are handled by expertise professional from various streams in the field.30 am to 7. 2000/- SPECIALITIES The branches are not franchisees. The ambience of the institute gives a homely touch to the students. Age is unlimited.
00pm 2. Separate hostel for facilities are provided for gents and ladies.00am to 1. 5 . Perumbavoor. As personalised coaching is provided.00pm to 5. Chalakuddy. Chegannur. Thodupuzha. The specialty of this course is its flexibility.00pm to 5. even if the students are irregular they do not miss the continuity of the class.TIMINGS OFFERED From Monday to Saturday ( four sessions) 7. Thripunathara. Based on their convenience they can attend the classes.00pm 5. and Perithalmanna.00am to1. Kaloor. Aluvae. Vyttila.30am to 9. Classes are offered in most of the parts of Kerala like Ernakulam. Tirur Trivandrum.00pm 2.30pm Sunday ( two sessions) 10.30pm to 7. PRODUCT The product they offer is the various services they provide which is of good quality and well experienced teachers from all streams. They have designed the package in such a manner that the services which they provide to their customers are affordable and in a customized manner.30pm 10. Thrissur. Thoppumpaddy.00pm Students can attend the class at convenient times and on convenient days.
Here they have identified the societal 6 . Therefore the Key Institute has identified many places in Kerala especially Ernakulam where lot of students have an interest in studying and working abroad. their customers range from high school student. They advertise their services through the internet by providing solid information about the various services. They have 5 offices in Ernakulam district itself. PROMTION The promotional activities are basically personnel selling. facilities and prices added to it. They go to different institutes and organizations to conduct presentation and demo classes on a regular basis. Since consideration on fee structure to illiterate people is being provided. Internet is another tool which being used by them.PRICE The pricing strategy which they have used is of a fare range by taking in to consideration of the quality of services they provide to the candidates. PEOPLE As they offer a wide range of courses. They even provide guidance over illiterate people. it gives a personal touch to it. All the promotional activities are basically through word of mouth. Where 90% of the people are literate at the same time poor in soft skills and willing to go abroad for higher studies and job and English language stands as a barrier. college to corporate professionals. which becomes an advantage for the students to be easily accessible to all resources. which of a mass coverage. They present it in a very informal manner. PLACE The target customers are focused on particular geographic segment which is Kerala. They either price on each student or they price on an organization for which their clients represent.
PHYSICAL EVIDENCE The office is situated in the heart of the city. Personal attention is given to each and every person who joins their course. They take feedback after every session and conducts tests on weekly basis. where all the resources are easily available for the customers and the institute is designed in such a manner that it gives a homely environment to the students. online or in person. They have equipped their office with special classrooms and labs in which voice training takes place in developing good accent in English which of a unique quality form other institutes. their teachers provided or any kind of problem which is solved in 24 hours of time. which is very flexible for all levels of customers. Therefore the key to their success is the informal touch in each every startergy which they have put forward. The process begins with a registration which happens on a daily basis during working hours and this is done either through phone. PROCESS The process of the Key Institute is in a systematic manner. They have an open door policy where students are free to ask doubts regarding their course. 7 . The student can continue their classes till they are satisfied where they can attend classes on convenient timings and days. Once registered the required course material and the time schedule is being mailed or given in person. since they are certified by ISO 9001-2000 from which they follow the instructions accordingly. Solutions to their customer’s problems are also handled through internet.factors and moved accordingly by understanding the needs of their customer and thereby designing the course which develops each and every person in a particular place giving them the necessary skills and knowledge and also by correcting their mistakes which in turn improves their personality. subjects.
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