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Sinhgad Technical Education Societys S.K.N.Sinhgad School of Business Management, Ambegaon (Bk.

), Pune Organizes

CONFLUENCE 2013 National Research Conference Synergy Key to Business Eminence 17th, 18th & 19th January 2013

About the Conference: Synergy is a mutually advantageous conjunction or compatibility of distinct business participants or elements. It is a condition that exists when the organizations parts interact to produce a joint effect that is greater than the sum of the parts acting alone. The pursuit of synergy pervades the management of most large companies. Many initiatives are taken up by corporates to position distinctively. It is the need the day that if any organization wants to maintain its eminence, it has to synergize its people and processes to create a competitive advantage. We take this opportunity to extend our warm invitation to all researchers across academic institutions and industry worldwide to participate in The National Research Conference Synergy Key to Business Eminence. Objectives of the Conference: To provide a special forum to present and discuss the Synergy initiatives of Corporates with relevance to different fields. To facilitate sharing of multi-disciplinary research based on knowledge amongst academicians, practitioners and students.

Sub themes for the Conference: Human Resource Finance Organizational Development and Securitization and Change Reconstruction of Financial Assets Employee Engagement Technology in Banking Sector Employer Branding Corporate Governance Performance Management Risk Assessment & Management Talent Management Challenges in Financial Services Emotional Intelligence Portfolio Management Strategies Work-life Balance Strategies Investment avenues Competency Mapping Financial Restructuring Human Capital Foreign Direct Investment Marketing General New Product Development and Entrepreneurship in Indian Innovation Business Consumer Behaviour Lean Management Branding Strategies Green IT Customer Relationship Management Information Management Systems Channel Management Outsourcing /Insourcing Relationship Marketing Leadership and Growth Marketing Mix Variables Green Innovation Strategic Marketing Cloud Computing Medico Tourism Marketing Intellectual Property Rights

Conference Highlights: Eminent personalities from industry and academia will share their thoughts on the theme Synergy Key to Business Eminence. Proceedings of the National Research Conference will be published in a book with ISBN No. Best Paper for each track will attract special award. Guidelines for Abstract Submission: Abstract should be submitted as a 2-page document (Times New Roman, font size 12, 1.5 spaced). The first page of the abstract should contain details of the Track, Authors name, Affiliation(s) and contact details. The following page should contain the Title (Times New Roman, font size 14) following the 200-250 words abstract and a maximum of 5 keywords (Times New Roman, font size 12). Guidelines for Paper Submission: Length: 3500 words in Times New Roman, font size 12. Tables, Figures and End-notes: All tables and figures and photographic images, if any, should be submitted in both electronic form and as hard copy in originals. They should be numbered properly. References: References should be given indicating Authors name, name of the book and Publisher, Year of Publication. The paper should be accompanied by a declaration by the author that the contribution is his/her own work and not published or presented elsewhere. It is presumed that the author has not violated any copyrights. SKNSSBM is not responsible for any copyright violation. Abstracts and papers will be subject to review. The abstract should be sent as an email attachment to

Important Dates: Last Date for Abstract Submission Notification of Acceptance of the Abstract Last Date for Submission of Full Paper Last Date for Registration Conference Dates Registration fees: Researchers/Academicians Rs. 1500/ Corporate Rs. 1500/ Students Rs. 500/Fees include Conference Kit, Lunch, Tea/Coffee and Conference Proceedings. Payment should be made by Demand Draft drawn in favor of S.K.N.Sinhgad School of Business Management payable at Pune. Chief Patrons: Prof. M.N.Navale, Founder President, STES Dr. (Mrs.) Sunanda M. Navale, Founder Secretary, STES Mr. Rohit M. Navale, Vice-President, STES Chief Convener: Dr. Rajashree Shinde, Director, SKNSSBM Organizing Committee: Mr. Ashok Gandhe (91-9921435822) Ms. Nutan Samdani (91-9730084789) Mr. Yatin Bokil (91-8600996990) For Registration Contact: Ms. Manisha Phate (91-8805880600) Date 20th November 2012 30th November 2012 20th December 2012 8th January 2013 17th, 18th & 19th January 2013