This action might not be possible to undo. Are you sure you want to continue?
qwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmrtyuiopa sdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcv
Jinky Jane Hally
Table of Contents
Maslow's hierarchy of needs………………………………………….1 Hezberg’s Motivation-Hygiene Theory…………………………….2 Universal Robina Corporation………………………………………...9 History of the company…………………………………………….10 Executive personnel…………………………………………………13 Personnel and labor relations……………………………………17 Plants and branches…………………………………………………19 Organization……………………………………………………………31 Distribution methods………………………………………………..33 Research and Investigations……………………………………..35 Competitive information……………………………………………37
1. Discuss and differentiate the two theories of motivation, Maslow’s Hierarchy Theory and Hezberg’s Theory.
Maslow's Hierarchy of Needs Maslow's hierarchy of needs is often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualization at the top. While the pyramid has become the de facto way to represent the hierarchy, Maslow himself never used a pyramid to describe these levels in any of his writings on the subject.
The most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs" or "d-needs": esteem, friendship and love, security, and physical needs. With the exception of the most fundamental (physiological) needs, if these "deficiency needs" are not met, the body gives no physical indication but the individual feels anxious and tense. Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs. The human mind and brain are complex and have parallel processes running at the same time, so many different motivations from different levels of Maslow's pyramid usually occur at the same time. Maslow was clear about speaking of these levels and their satisfaction in terms such as "relative" and "general" and "primarily", and says that the human organism is "dominated" by a certain need, rather than saying that the individual is "only" focused on a certain need at any given time. So Maslow acknowledges that many different levels of motivation are likely to be going on in a human all at once. His focus in discussing the hierarchy was to identify the basic types of motivations, and the order that they generally progress as lower needs are reasonably well met.
while a separate set of factors cause dissatisfaction. this appears to parallel Maslow's theory of a need hierarchy. individuals are not content with the satisfaction of lower-order needs at work. responsibility. According to Herzberg. satisfaction and dissatisfaction are not on a continuum with one increasing as the other diminishes.Hezberg’s Motivation-Hygiene Theory The Two-factor theory (also known as Herzberg's motivationhygiene theory and Dual-Factor Theory) states that there are certain factors in the workplace that cause job satisfaction. but are independent phenomena. 5 . while another and separate set of job characteristics lead to dissatisfaction at work. recognition. Frederick Herzberg. advancement. influence on attitudes toward administration. a psychologist. His findings have had a considerable theoretical. However. those associated with minimum salary levels or safe and pleasant working conditions. individuals look for the gratification of higher-level psychological needs having to do with achievement. who theorized that job satisfaction and job dissatisfaction act independently of each other. as well as a practical. Thus. and the nature of the work itself. This theory suggests that to improve job attitudes and productivity.. administrators must recognize and attend to both sets of characteristics and not assume that an increase in satisfaction leads to decrease in unpleasurable dissatisfaction. So far. Rather. based on the notion that the presence of one set of job characteristics or incentives lead to worker satisfaction at work. developed it. for example. Two-factor theory fundamentals: Attitudes and their connection with industrial mental health are related to Maslow's theory of motivation. Herzberg added a new dimension to this theory by proposing a two-factor model of motivation.
personal worth. it should be concerned with the nature of the work itself — the opportunities it presents for gaining status. supervision. interpersonal relations on the job. If. and to provide reasons. chosen because of their professions' growing importance in the business world. if management wishes to increase satisfaction on the job. or motivation-hygiene theory. technical problems. Here is the description of this interview analysis: 6 . supervision. and a description of the sequence of events giving rise to that positive or negative feeling. developed from data collected by Herzberg from interviews with a large number of engineers and accountants in the Pittsburgh area. salary. to the nature of the work he performs — apparently have the capacity to gratify such needs as achievement. status. management wishes to reduce dissatisfaction. The subjects were asked to relate times when they felt exceptionally good or bad about their present job or any previous job. However. If management is equally concerned with (as is usually the case). the absence of such gratifying job characteristics does not appear to lead to unhappiness and dissatisfaction. assuming responsibility.The two-factor. he found that job characteristics related to what an individual does — that is. competency. procedures. The theory was based around interviews with 203 American accountants and engineers in Pittsburgh. thus making him happy and satisfied. and working conditions. Thus. Instead. and self-realization. and for achieving self-realization. and working conditions. on the other hand. dissatisfaction results from unfavorable assessments of such job-related factors as company policies. then it must focus on the job environment — policies. then managers must give attention to both sets of job factors. From analyzing these interviews.
g. the dissatisfiers (company policy and administrative practices. achievement.Briefly. or wages/salary. work conditions) that do not give positive satisfaction. 7 . a beginning and an end. and include aspects such as company policies. we asked our respondents to describe periods in their lives when they were exceedingly happy and unhappy with their jobs. though dissatisfaction results from their absence. or personal growth. Conversely. supervisory practices. Two-factor theory distinguishes between: • Motivators (e.g. arising from intrinsic conditions of the job itself. interpersonal relationships. Each respondent gave as many "sequences of events" as he could that met certain criteria—including a marked change in feeling. recognition. and salary) contribute very little to job satisfaction. responsibility. working conditions. fringe benefits. and advancement) are mostly unipolar. and • Hygiene factors (e. The factors on the right that led to satisfaction (achievement. These are extrinsic to the work itself. challenging work. job security. such as recognition. responsibility) that give positive satisfaction. status. and contained some substantive description other than feelings and interpretations… The proposed hypothesis appears verified. they contribute very little to job dissatisfaction. supervision. salary. intrinsic interest in the work. that is.
who offered little data to support his ideas. for example. Motivation factors are needed to motivate an employee to higher performance. if you perform a work related action because you have to then that is classed as movement. although their work has been criticized on methodological grounds. Unlike Maslow. but if you perform a work related action because you want to then that is classed as motivation. hygiene factors are needed to ensure an employee is not dissatisfied. Herzberg and others have presented considerable empirical evidence to confirm the motivation-hygiene theory.Essentially. Herzberg also further classified our actions and how and why we do them. 8 .
Organization f.2. a. it is important to know the specific information or should have knowledge about the company. Personnel and labor relations d. History of the company b. you were required by your manager to present in the committee the specific information of such company you are connected with. Distribution methods g. Executive personnel c. Research and Investigations h. Before your exposure to direct selling. Competitive information 9 . Plants and branches e. As a salesman.
This became the largest-selling coffee brand in the market. and correctly predicted that trading would remain a lowmargin business. However. the first locally manufactured coffee blend. he wanted to put up the first ‘local’ MNC. 11 . On the other hand. the first linchpin of the company that would become the URC we know today. Consolidated Food Corporation was born.A. John Gokongwei was doing very well then as a trader/importer. borne out of their best practices. in 1961. Universal Corn Products (UCP). and had worked hard through the war and postwar years to prosper. History of the company Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. it was producing essentially a commodity. similar to the multinational companies in the country like Nestle and Procter & Gamble. Mr. working with an eye towards the future. Their first ‘home run’ product was Blend 45. John was still looking ahead. a successful manufacturer controlling its own production and distribution would command more profitable margins. while he thrived. Mr. business was good. He had learned the trade when his father died before the war. To stay ahead in the game. While the business was doing very well. John decided to construct a corn milling plant to produce glucose and cornstarch. However. he took a long hard look at his company. which a customer could easily access elsewhere. Thus. John had to diversify by producing and marketing his own branded consumer foods. In a sense. For a time. Mr. even beating market leaders Café Puro and Nescafe. dubbed as the “Pinoy coffee”.
and Potato Chips. under the “Jack ‘n Jill” brand. Robina Farms started operations. This was also the beginning of the vertical integration of the Gokongwei businesses.After coffee came chocolates. Nips. the present structure of the group was completed. a panned chocolate were a staple of Filipino childhood. The late 1980s brought the acquisition of three sugar mills and refineries. as the company successfully introduced market leaders like Pretzels. While the businesses became more diversified. which pioneered the salty snacks industry through Chiz Curls. All the different 12 . 1966 saw the establishment of Universal Robina Corporation. Chippy. In line with this strategy. under URC Sugar. and allowed for further vertical integration in the supply chain. Piattos. Other snack products would follow over the years. In 2005. Robichem Laboratories would be put up. to help URC weather any volatility in the cyclical commodities markets. Robina Farms expanded as it entered the hogs business in the latter part of the 70s. to cater to the veterinary needs of the farms businesses. the family entered the commodities business through the formation of Continental Milling Corporation. In 1963. beginning with poultry products. the companies were slowly integrated in order to streamline and minimize costs. through URC Packaging. the late 1990s saw the entry of URC into the plastics business. and Maxx. Later that decade. In the early 1970s. as the farms would be able to purchase feeds from UCP in the future. These two businesses provided stable cash flows. The coming decades saw more acquisitions and expansion. for flour milling and production.
and Robichem and the Commodities group. comprised of BCFG Domestic (including packaging) and International the Agro-Industrial group. with the Sugar and Flour divisions • • 13 .companies are now organized under the Universal Robina Corporation umbrella. divided into 3 focused groups: • the Branded Consumer Food Group. Robina Farms. comprised of Universal Corn Products.
Founder. Member of Nomination Committee. Member of Executive Committee and Member of Remuneration & Compensation Committee President. Member of Executive Committee and Member of Remuneration & Compensation Committee First Vice President and Controller Executive Vice President 85 Geraldo N. Member of Audit Committee.Universal Robina Corp (URC) Name James L. Member of Audit Committee. Go Title Chairman. Florencio Cornelio S. Member of Audit Committee. 59 45 14 . Member of Nomination Committee. Member of Executive Committee and Member of Remuneration & Compensation Committee Age 72 Lance Y. Executive Personnel Key Executives .B. Chairman Emeritus. Director. Gokongwei Jr. Chief Executive Officer. Chief Operating Officer. Mapa Jr. Gokongwei 45 John L. Member of Nomination Committee.
Chairman Emeritus. Member of Executive Committee and Member of Remuneration & Compensation Committee President. Member of Executive Committee and Member of Remuneration & Compensation Committee Age 72 Lance Gokongwei 45 John Founder. Member of Audit Committee. Member of Nomination Committee.Board Members Insiders At Universal Robina Corp (URC) Name Title (Connections) James Go Chairman. Chief Operating Officer. Member of Nomination Committee. Chief Executive Officer. Member of Nomination Committee. Member of Audit Gokongwei Jr. Member of Executive Committee and Member of Remuneration & Compensation Committee Patrick Go Vice President. Committee. Director. General Manager of URC Packaging Division & CFC Flexible Packaging Division and Director 85 41 15 . Member of Audit Committee.
Member of Executive Committee and Member of Remuneration & Compensation Committee President. Member of Nomination Committee. Member of Nomination Committee. Member of Executive Committee and Member of Remuneration & Compensation Committee Pascual Guerzon Independent Director. Member of Audit Committee and Member of Remuneration & Compensation Committee Compensation Committee* . Member of Executive Committee and Member of Remuneration & Compensation Committee Key Developments Lance Gokongwei John Founder. Chief Operating Officer. Chairman of Audit Committee and Member of Nomination Committee Johnson Go Jr. Member of Audit Committee. Director. Director.Universal Robina Corp (URC) 16 . Member of Nomination Committee. Member of Audit Committee. Member of Audit Committee. Chief Executive Officer.Universal Robina Corp (URC) Name Title (Connections) James Go Chairman. Member of Executive Committee and Member of Remuneration & Compensation Committee Wilfrido Sanchez Independent Director. Chairman Emeritus. Member of Nomination Committee. Member of Audit Committee.Audit Committee* . Gokongwei Jr.
Chief Executive Officer. Member of Audit Committee and Member of Remuneration & Compensation Committee Johnson Go Jr. Lance Gokongwei Pascual Guerzon 17 . Member of Executive Committee and Member of Remuneration & Compensation Committee 29 Relationships Director. Director. Member of Executive Committee and Member of Remuneration & Compensation Committee 46 Relationships President. Member of Audit Committee.Name (Connections) James Go Board Relationships Title 54 Relationships Chairman. John Gokongwei Jr. Member of Nomination Committee. Chief Operating Officer. Member of Audit Committee. Member of Executive Committee and Member of Remuneration & Compensation Committee 9 Relationships Independent Director. Member of Audit Committee. Member of Nomination Committee. Member of Executive Committee and Member of Remuneration & Compensation Committee 42 Relationships Founder. Member of Audit Committee. Member of Nomination Committee. Chairman Emeritus. Member of Nomination Committee.
The Company does not anticipate any substantial increase in the number of its employees in fiscal 2012. For most of the companies and operating divisions. and closed-shop arrangements. As at the same date. The collective bargaining agreements generally cover a five-year term with a right to renegotiate the economic provisions of the agreement after three years. The collective bargaining agreements are with 22 different unions. Kilusan Sa Pakikibaka sa Universal Robina Corp. (KSP-URC).000 contractual and agency employees are engaged in the Company’s businesses. Meat and Canning Division New Employees and Workers United Labor Organization (MCD-NEW-ULO). approximately 13.026 are managerial and administrative staff. The Company believes that good labor relations generally exist 18 . and Universal Corn Products Technical and Office Staff Employees Association-Association of Genuine Labor Organizations (UCP-TOSEA-AGLO). collective bargaining agreements between the relevant representatives of the employees’ union and the subsidiary or divisions are in effect. health and insurance benefits.C. Personnel and Labor Relations Out of the total employees. 2. Cebu Industrial Management Corporation Employees Union-Worker’s Solidarity Network (CIMCEU-WSN) and Terai Workers Union -Organized Labor Association in Line Industries and Agriculture (TWU-OLALIA). 6 collective bargaining agreements were signed and concluded with the labor unions which are as follows: Meat and Canning Division Monthly Independent Union (MCD-MIU). For fiscal 2011. and contain provisions for annual salary increases.
=63 million and P103 million in fiscals 2011. disability and death benefits to its members. The Company has established non-contributory retirement plan covering all of the regular employees of URC. Retirement cost charged to operations. however. The plan provides retirement. 2010 and 2009 respectively. amounted to P94 million. including amortization of past service cost. The Company. separation. 19 . reserves the right to change the rate and amounts of its contribution at anytime on account of business necessity or adverse economic conditions.throughout the Company’s subsidiaries and operating divisions. The funds of the plan are administered and managed by the trustees.
ML Quezon Ave. . Calamba City. Metro Manila. Metro Manila. Metro Manila. Plants and Branches Universal Robina Corp. 20 . Telephone No: (632) 639-1040 Universal Robina Corp. 110 E. Address: .. El Salvador. Address: 2F Brittania Bldg. San Fernando City. Philippines Telephone No: (6388) 755-296 Universal Robina Corp. Rodriguez Jr. Philippines Telephone No: (6349) 549-0012/7418/7453/2195 Universal Robina Corp. Pampanga. Address: SilanganCanlubang Industrial Park. . Cor.. Pasig City. Address: . Antipolo City. Philippines Telephone No: (632) 671-8195 Fax No: (632) 671-3986 Universal Robina Corp. Address: .. Address: 43F Robinsons Equitable Tower. Philippines Universal Robina Corp. .Offices/Branches Universal Robina Corp. . ADB Ave.. 169. Philippines Telephone No: (632) 633-7631 Fax No: (632) 6354135 Universal Robina Corp.D. Address: . Philippines Telephone No: (632) 671-2935 loc. Poveda Rd. Ave. 16 Santiago St. 671 8958 Fax No: (632) 671-8953 Universal Robina Corp. Pasig City. Rizal. Laguna. Misamis Oriental. Pasig City.
Telephone No: (6343) 300-7297 to 99.000 metric tons per annum. Calamba City. Batangas. URC Flour Division 21 . primarily used for packaging of various consumer products. Laguna. Batangas City. is equipped with Bruckner technology and has a rated capacity of 33. 520-6170 Universal Robina Corp. and sells its products to commercial and institutional accounts. National Highway. The BOPP plant. Commodity Foods Group URC’s Commodity Foods Group is engaged in flour and sugar milling and distribution. National Rd.. Batangas.Address: . Telephone No: (6349) 834-2830 URC Packaging Division URC Packaging Division produces and sells a wide range of Bi-axially Oriented Polypropylene (BOPP) films. This business unit holds the distinction of being the only Integrated Management System ISO certified BOPP plant in the country today with its Quality ISO 9001:2000 and Environmental ISO 14001:2004 Standards. located in Simlong. Address: .
PASSI (Iloilo) provides sugar cane milling services and trades raw sugar and molasses. SONEDCO (Negros Occidental). The division also supplies the local and export flour requirements of the URC Branded Consumer Food Group and URC International respectively. URC Sugar Division URC Sugar operates 4 sugar mills and 3 refineries in Luzon and Visayas. bran and pollard. Other product offerings are flour-milling by-products such as wheat germ.550 metric tons per day. 22 . The company also manufactures and sells spaghetti and macaroni products under the brand name EL REAL and toll manufactures for other food companies.000 50-kg bags of sugar per day. URSUMCO (Negros Oriental). URC Sugar has a total sugar milling capacity of approximately 29.URC Flour produces and sells Hard and Soft Wheat Flour to both commercial and institutional accounts. It also has a sugar refining capacity of approximately 32. and sells its products to commercial and institutional accounts. and is among the largest sugar millers/refiners in the country. and CARSUMCO (Cagayan Valley) provide sugar cane milling and refining services.000 tons of cane per day. Commodity Foods Group URC’s Commodity Foods Group is engaged in flour and sugar milling and distribution. URC Flour has a total flour milling capacity of 1. trades raw sugar and sells refined sugar and molasses.
Other product offerings are flour-milling by-products such as wheat germ. URC Sugar has a total sugar milling capacity of approximately 29. and CARSUMCO (Cagayan Valley) provide sugar cane milling and refining services. bran and pollard. PASSI (Iloilo) provides sugar cane milling services and trades raw sugar and molasses. URC Sugar Division URC Sugar operates 4 sugar mills and 3 refineries in Luzon and Visayas.000 tons of cane per day. Universal Corn Products 23 . It also has a sugar refining capacity of approximately 32.550 metric tons per day. trades raw sugar and sells refined sugar and molasses. URSUMCO (Negros Oriental). The division also supplies the local and export flour requirements of the URC Branded Consumer Food Group and URC International respectively.URC Flour Division URC Flour produces and sells Hard and Soft Wheat Flour to both commercial and institutional accounts.000 50-kg bags of sugar per day. and is among the largest sugar millers/refiners in the country. SONEDCO (Negros Occidental). URC Flour has a total flour milling capacity of 1. The company also manufactures and sells spaghetti and macaroni products under the brand name EL REAL and toll manufactures for other food companies.
which are both marketed commercially and used by Robina Farms because of its proven effectiveness and cost-efficiency. Janssen Animal Health and Malaysian Vaccines Pharmaceuticals. piglets and breeder stocks such as its own Grandeur Boar and Grand Dame gilt. 24 . produces and sells liquid glucose and quality soya products. marketed under the brand name Robina Starfeeds. Robichem Robichem manufactures. feeds supplements and disinfectants. water solubles. respectively. injectables. UCP likewise. They come in pellet. poultry. Robichem is the exclusive distributor of multinational companies namely. crumbled and mash form. fish and game fowl feeds. distributes and sells a wide range of highquality and well-known animal health products such as vaccines.200MT per day from its plants in Manila and Cebu.Universal Corn Products (UCP) is one of the leaders in the Philippine animal feed industry with combined milling capacities of 1. Robina Farms-Hogs Robina Farms (RF) Hogs breeds and sells prime finisher hogs. is formulated by a top-caliber nutrition team and have gained wide acceptance among animal raisers in the country. which are used in the production of confectionery products and animal feeds. Its line of nutritionally balanced and cost effective hogs.
Robina Farms-Poultry RF also produces superior day-old broiler and layer chicks from the world-class breeds such as Hubbard. continues to be a leader in the instant cereal beverage and oatmeal markets in China. Vietnam.000 breeders. Shaver and Hyline. and are reputed to be one of the most modern swine facilities in the country. RF is a formidable player in both the Layer and Broiler industries. under the “Jack ’n Jill” megabrand. Vietnam and Indonesia and has a strong foothold in the countries it presently operates in. “ACES.RF. are widely available in most trade channels in Thailand.” URC has expanded steadily outside the country. Novaliches.International Looking ahead to “a world without borders. RF poultry production facilities are located in Cebu. Thailand.500 sows at any given time. The most established international operations of URC are in Thailand.” a brand bought by URC from Acesfood Network Pte Ltd in 2005. URC maintains manufacturing facilities in China. Bulacan and Batangas maintain 15. Malaysia.hog production facilities. At present. Indonesia and Malaysia. URC products. Leading market share positions are attained in these countries in several niche product categories. Malaysia. Indonesia. Rizal and Bulacan. Singapore. The purchase of the brand is a strategic move for URC as it allows improved distribution in key geographic 25 . and is the number one day-old chick supplier in the country. Branded Consumer Foods Group . China. and Hong Kong. with a total farm capacity of 500. located in Rizal.
Biscuits. Roller Coaster. Chocolates: Nips. Jigs. well-regarded brand that will be a platform for future growth in China. Wafers. C2 is now one of the two market leaders in Vietnam and manufacturing is being expanded to meet strong market demands. and Chocolates. Magic. is a major snackfoods player in that country. In April 2006. Dynamite. URC Vietnam started manufacturing biscuits in order to strengthen its foothold in the fast growing snackfoods market in Vietnam. Fun Bite Biscuits: Cream-O. URC started manufacturing and selling C2 Green Tea in Vietnam. X-cite. making URC Vietnam the first subsidiary outside the Philippines to manufacture and market C2. URC produces Snacks. Dewberry Wafers: Cloud 9 26 . Lush. manufacturing Snacks. In August 2007.O. URC International’s largest subsidiary. Fun-O. Candies. Snacks: Potato Chips.markets and provides a strong. and Chocolates under the following brands: Snacks: Roller Coaster. These products are also carried by URC’s sales office in Singapore. Thailand URC Thailand. Magic. Dewberry Wafers: Tivoli. Wafers. Fun Bite Biscuits: Cream-O. Wiggles Malaysia and Singapore In Malaysia. Lausanne Candies: X..
Chippy Wafers: Cloud 9 Wafrets Candies: Dynamite. ACES Coffee. Lush Chocolates: Chooey Choco. Beef Crunchies. Piattos. ACES Oates. Cloud 9 China and Hong Kong URC has factories in China that cater to both China and HK markets. Spuds Candies: X. Guritoz. Dynamite Beverages (China only): ACES Instant Cereal. and Chocolates under the following brands: Snacks: Roller Coaster. Cloud 9 Biscuits (HK only): Cream-O. Potato Chips. Alus.Candies: Dynamite. Magic.O. Candies. Cloud 9.. These products are marketed under the following brands: Snacks: Roller Coaster. manufacturing Snacks. ACES Soya Chocolates (HK only): Nips. Dewberry Vietnam 27 . Sea Crunch. Chooey Choco Indonesia URC has factories in the most populous country in Southeast Asia. ACES Health drink. Cloud 9 Candies Chocolates: Nips. Peppitas.
Domestic Universal Robina Corporation (URC) is the leading branded convenience food and beverage company in the Philippines. URC is also a trendsetter in the beverage industry with its coffee and ready-to-drink products. and is the very first URC subsidiary outside the Philippines to manufacture and successfully market C2 Green Tea. Vietnam manufactures Biscuits. Xcite Beverages: C2 Branded Consumer Foods Group . as well as Hunt’s tomato-based products. is the newest addition to URC International. Lush. Nissin and Payless instant noodles.URC Vietnam. C2 spearheaded the expansion of a new and high-growth segment in the Philippine beverage industry: the green tea segment. Nova and other snack foods under the Jack ‘n Jill mega brand. URC has blazed the trail for the branded foods industry. Snacks: Fun Bite. Magic Candies: Dynamite. wide distribution. URC is best known for manufacturing and distributing high-performing products such as Chippy. Touted as the country’s first “Philippine multinational” as it has the widest geographical footprint among local food manufacturers. It grew the local non-carbonated beverage market with the successful launch and continuing promotion of C2 Cool & Clean Green Tea. Potato Chips Biscuits: Cream-O. Snacks and Candies. and high-impact marketing. Building on the global trend towards health and wellness. which started operations in 2004. The company has shaped the competitive landscape of local consumer brands through its innovative products. URC built on that success with forays into other areas of the non- 28 .
and ready-to-drink coffee. great value. Nova. such as juices. • • • • Snack foods Beverage Grocery Others Snackfoods With a long heritage that began in the 1960s. Tostillas Natural Potato:Potato Chips. energy drinks. and has welcomed Granny Goose snacks into its fold. Corn Chips: Chippy. a name synonymous with consistent quality. and today’s young adults have fond memories of eating along to the well-loved “Nips” jingle of days passed. URC’s snack foods brands are well-loved by generations of Filipinos. Many have grown up with the comforting crunch of “Chippy” and “Chiz Curls”. Chips. and fun. From heritage brands such as these. the products you grew up with and continue to snack on are all under the “Jack ‘n Jill” megabrand. Roller Coaster Extruded / Pelletized: Chiz Curls Multi-Grain: Nova 29 . Taquitos. to newer products such as Magic. Mr. and Dewberry.carbonated beverage market. among others. URC has developed the largest and most diverse portfolio of snackfood products in the Philippines to fill everyone’s snacking needs. V-Cut Fabricated Potato: Piattos. Savory Snacks URC is the market leader in savory snacks. And now.
Hello! Pipers. Knots Cakes URC is an innovative player in the cakes category.O. Dynamite Deposited: X. Hello! Glazed. Magic Flavors Wafers: Hello! Coated. Cream-O. Hard Boiled: Maxx. Wafrets Sticks Pretzels: Choco Pretzels. Cookies: Presto. Magic Creams. Gummies / Jellies: Jojo Gummies Lollipops: Star Pops Marshmallows: Wiggles Soft: Lush 30 . Kornets Biscuits URC is one of the leading biscuit producers in the country. Quake Bars Quake Overload Candies URC is the market leader in candies. Dewberry Crackers: Magic Flakes.Mixed Snacks: Pic-A Granny Goose: Tortillos.
Organization 31 . Chooey. Enrobed: Cloud 9. Big Bang. Monster Munch Panned: Nips E.Chocolates URC is the market leader in chocolates.
Universal Robina Corporation has three main business lines: • The Branded Consumer Foods Group is the largest business and the key driver of growth and profitability. and Packaging. Malaysia/Singapore. and animal health products. Grocery (which include the joint ventures Nissin-URC and Hunts URC). China/HK. branded feeds. In the Philippine BCFG. Exports. • 32 . our main divisions are Snack Foods. Beverages. and Vietnam. The Agro-Industrial Group is composed of hog and poultry farms. It is composed of the Philippine. Indonesia. international and packaging businesses. Our international investments are in Thailand.
E. The latter two groups provide URC with consistent cashflows and. Distribution methods 33 . consistent supply of raw materials for the Branded Consumer Foods Group.• The Commodity Foods Group has both flour and sugar. in the case of commodities.
The Company’s branded consumer food products are distributed to approximately 150. The Company believes that its emphasis on marketing. large convenience stores. 15 to 30 day credit terms are extended to wholesalers.The Company has developed an effective nationwide distribution chain and sales network that it believes provide its competitive advantage. In particular. URC intends to enlarge its distribution network coverage in the Philippines by increasing the number of retail outlets that its sales force and distributors directly service. and regional distributors to small retail outlets. supermarkets and regional distributors. which in turn sell its products to other small retailers and down line markets. URC devotes significant expenditures to support advertising and branding to differentiate its products and further expand market share both in the Philippines and in its overseas markets. large scale trading companies and regional distributors. as well as directly to top wholesalers. The Company sells its branded food products primarily to supermarkets. URC launched “Jack ‘n Jill” as a master umbrella brand in order to enhance customer recognition of its products. The Company generally sells the branded consumer food products from salesmen to wholesalers or supermarkets. and strong brand equity has played a key role in its success in achieving leading market shares in the different categories where it competes.000 outlets in the Philippines and sold through its direct sales force and regional distributors. including funding for advertising campaigns such as television commercials and radio and print advertisements. as well as 34 . product innovation and quality.
Research and Investigations 35 .promotions for new product launches by spending on average 5% of its branded consumer food division’s net sales this year. F.
The Company has research and development staff for its branded consumer foods and packaging divisions of approximately 83 people located in its research and development facility in Metro Manila. The Company also strives to capitalize on its existing joint ventures to effect technology transfers. The Company conducts extensive research and development for new products. respectively. 36 . about P28 million was spent for research= and development activities for fiscal 2011 and approximately P40 million and P42 million for fiscals 2010 and 2009. The Company also has research and development staff in each of its manufacturing facilities. the Company hires experts from all over the world to assist its research and development staff. The Company has dedicated research and development staff for its agro-industrial business of approximately 41 persons. Its researchers are continually exploring advancements in breeding and farming technology. In Philippine operations alone. In addition.The Company develops new products and variants of existing product lines. line extensions for existing products and for improved production. researches new processes and tests new equipment on a regular basis in order to maintain and improve the quality of the Company’s food products. The Company’s commodity foods division also utilizes this research and development facility to improve their production and quality control. The Company regularly conducts market research and farm-test for all of its products. quality control and packaging as well as customizing products to meet the local needs and tastes in the international markets.
The Company also has a diagnostic laboratory that enables it to perform its own serology tests and offers its laboratory services directly to other commercial farms and some of its customers as a service at a minimal cost.Competitive information 37 . G.
Cadbury Schweppes plc. Del Monte Phil. San Miguel Pure Foods Company Inc. Frito-Lay... advertising and marketing. and Kraft Foods Inc. taste.A. Lotte Group. including the Philippines. The Company believes that the principal competitive factors include price. Internationally. Monde Nissin Corporation. Mayora Inda PT. Competition in the Philippine food and beverage industry is expected to increase in the future with increased liberalization of trade by the Philippine government and the predicted accompanying growth in imports due to the World Trade Organization (WTO) and ASEAN Free Trade Area (AFTA). Nestlé S.. including the Philippines.. including processed agricultural products.. Nestle Philippines Inc. AFTA is a free trade area formed by 10 South East Asian countries. Columbia Foods International. major competitors in the market segments in which it competes include Liwayway Manufacturing Corp. Groupe Danone S. Effem Foods/Mars Inc. Perfetti Van Melle Group. and Kraft Foods International. tariffs on manufactured goods.A. availability of products and ability to get its product widely distributed. Calbee Group. major competitors include Procter & Gamble. Republic Biscuit Corporation.The URC business is highly competitive and competition varies by country and product category. tariff rates on food and agricultural items are being decreased and import quotas are being eliminated among member countries.. Inc. the Company faces competition from both local and multinational companies in all of its markets. quality. Apollo Food. are being minimized or 38 . Suncrest Foods Inc. Generally. convenience. Under the WTO. brand recognition and awareness. Under the AFTA. In the Philippines.
Inc. (Monterey) and Foremost Farms. price and proximity to market. The Company believes that the principal competitive factors are quality. competitive and principally domestic. The Company’s principal competitors are Danway Processing Corp. The day-old chicks market is cyclical. In 2011. 1993. For layer chicks. both backyard and commercial farms to start and expand their operations with the anticipated improvement in profitability.. As of 39 . and Heritage Vet Corp. competitive factors are egg productivity and disease resistance. It is expected that live weight prices will relatively be higher in the 1st half of 2011 that will encourage raisers. Inc. RFM Corp. and non-tariff barriers will be subsequently phased out. for layer chicks. The Company’s principal competitors are San Miguel Corp. Brookdale Farms. The Company believes that the principal competitive factors are chick quality. price and breeder performance for broiler chicks. reliability of supply. the hog population decreased by 6% because of disease outbreaks and farm closure(s) due to high cost of inputs (Feeds) and lower live weight prices (due to lower consumer spending). The commercial animal feed market is highly fragmented and its products compete primarily with domestic feed producers. The main competition is from backyard raisers who supply 6265% of the total pork requirement in the country. very competitive and principally domestic.eliminated over a 15-year period starting from January 1. The live hog market is highly fragmented. and Math Agro for broiler chicks and Bounty Farms. supply dependability.
CJ and Sun Jun of Korea. there were 150 registered feed mills in the Philippines. 2011. and credit terms. The Company’s principal competitors are B-Meg and UNAHCO (Sarimanok & Thunderbird). The market is dominated by multinationals and the Company is one of only few Philippine companies in this market. brand equity.A. The principal competitive factors are brand equity. UNAHCO (Univet). S.September 30.. URC believes the principal competitive factors are quality. and Aventis. credit term and price. product effectiveness. Inc. The animal health products market is highly competitive... a company jointly owned by Merk and Co. 40 . A number of multinationals including Cargil Purina Phils. 25% of which sell commercial feeds. The Company’s principal competitors are Pfizer. Inc. and Merial Limited. price. Inc. and New Hope of China are also key players in the market.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.