Lancaster Newspapers, Inc.

Zoned In-Paper Advertising
Target your advertising messages with
Zoned In-Paper Advertising every Wednesday in the
Intelligencer Journal/Lancaster New Era

West
East
South
Metro

Zoned

Circulation
West........................................ 20,616
East......................................... 11,899
South...................................... 10,432
Metro..................................... 33,154
TOTAL.................................... 76,101

Scale (in miles)
0

5

10

Lancaster Newspapers, Inc. • P.O. Box 1328 • Lancaster, PA 17608-1328
RZ-0113

Zoned
Rates

South or East Zones
ANNUAL
SPACE
OPEN
75
125
250
500
1,000
2,000
3,000
5,000

OPEN

NUMBER OF TIMES PER YEAR’S AGREEMENT
7
13
26
N/A
$
10.65
10.09
9.64
9.31
9.19
9.08
8.97
8.86

11.50
$10.93
10.35
9.89
9.55
9.43
9.32
9.20
9.09
$

N/A
$
10.11
9.57
9.15
8.83
8.72
8.62
8.51
8.40

52

N/A
$
9.56
9.06
8.65
8.35
8.25
8.15
8.05
7.95

N/A
$
9.01
8.54
8.16
7.87
7.78
7.68
7.59
7.50

Effective January 1, 2013

Metropolitan Zone
ANNUAL
SPACE

OPEN

NUMBER OF TIMES PER YEAR’S AGREEMENT
7
13
26
N/A
$
19.40
18.38
17.57
16.95
16.75
16.55
16.34
16.14

20.95
$
19.90
18.86
18.02
17.39
17.18
16.97
16.76
16.55

OPEN
75
125
250
500
1,000
2,000
3,000
5,000

$

N/A
$
18.41
17.44
16.67
16.08
15.89
15.70
15.50
15.31

52

N/A
$
17.41
16.50
15.76
15.21
15.03
14.85
14.67
14.48

N/A
$
16.42
15.56
14.86
14.35
14.17
14.00
13.83
13.65

West Zone
ANNUAL
SPACE
OPEN
75
125
250
500
1,000
2,000
3,000
5,000

OPEN
14.25
$
13.54
12.83
12.26
11.83
11.69
11.54
11.40
11.26
$

NUMBER OF TIMES PER YEAR’S AGREEMENT
7
13
26
N/A
$
13.20
12.50
11.95
11.53
11.39
11.25
11.12
10.98

N/A
$
12.52
11.86
11.34
10.94
10.81
10.68
10.55
10.41

N/A
$
11.85
11.22
10.72
10.35
10.22
10.10
9.98
9.85

• 4 different geographic zones
available for precision targeting

52

Easy & Cost
Effective!

N/A
$
11.17
10.58
10.11
9.76
9.64
9.52
9.41
9.29

Zoned Advertising delivers your advertising
messages effectively and cost-efficiently in
the local news section of the daily newspaper.
Choose from 4 different geographic zones to
help you capitalize on the appeal of local news.

(NOTE: Zoned ROP advertising does not accrue to ROP daily or Sunday advertising agreements.)

• Local News–Local Customers

Color Rates
Zones/Colors
1
1
1
2
2
2
3
3
3

1
2
3
1
2
3
1
2
3

OPEN
$

185.00
225.00
270.00
280.00
345.00
410.00
330.00
400.00
475.00

NUMBER OF TIMES PER YEAR’S AGREEMENT
7
13
24
179.45
218.25
261.90
271.60
334.65
397.70
320.10
388.00
460.75

$

175.75
213.75
256.50
266.00
327.75
389.50
313.50
380.00
451.25

$

166.50
202.50
243.00
252.00
310.50
369.00
297.00
360.00
427.50

$

48
$

157.25
191.25
229.50
238.00
293.25
348.50
280.50
340.00
403.75

(NOTE: Zoned ROP advertising does not accrue to ROP daily or Sunday advertising agreements.)

Buy the Same Ad in
Two Zones – Save 10%
Buy the Same Ad in
Three Zones – Save 15%
Published: Every Wednesday
Deadline: Preceding Friday at Noon

Local News Coverage – translates into
high reader interest.

• Published As Part of The Regular
Daily Paper, Not A Separate Section

Being part of the regular Wednesday newspaper
increases the impact of your advertising messages.

• Combination Zoned Buys
Help Extend Your Reach

Choosing multiple zones increases the size
of your audience.

• Discounts For Frequency
And Volume Agreements




Lower your zoned advertising costs by choosing
ad sizes and schedules that maximize your
advertising budget. Ask your account representative
to help you develop the most cost effective plan
for your budget!
RZ-0113

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