2013 NEW


The Rimfire REVOLUTION Begins Now


It’s all in the numbers … in this case, specifically the ballistics for the new 17 Winchester Super Magnum. It may be hard to believe that a ‘rimfire’ caliber can deliver centerfire-like performance … well, not so unbelievable when you combine Winchester engineering and the relentless pursuit of excellence. Hang on folks, because Winchester is introducing the world’s fastest, most innovative rimfire caliber. It’s truly a product of The American Legend … their concept, their design, their leadership that is redefining the rimfire category. Why all the hype? Again, it’s all in the numbers … read on and then let it simmer. The new 17 Win Super Mag (a 27 caliber shellcase necked down to a 17 caliber bullet) surpasses the downrange velocity, energy, trajectory and wind bucking characteristics of both the 17 HMR and 22 WMR. Loaded in the popular Winchester High Energy (HE) and High Velocity (HV) and Super-X brands, the new caliber will accommodate 20- and 25-grain polymer tipped bullets, plus a 20-grain JHP. Consider the new caliber is 600 feet per second (fps) faster than the 17 HMR for equal bullet weights. The velocity of the 20-grain bullet is an astounding 3,000 fps, and the 25 grain bullet clocks in at 2,600 fps. With more than two and half times more downrange N E W 2 013 O F F E R I N G S energy and over 50 percent flatter trajectory BULLET TYPE SYMBOL VELOCITY (and reduced wind drift) than 17HMR and Varmint HV S17W20 3000 22 WMR, the most ground breaking rimfire Varmint HE S17W25 2600 caliber in the world is clearly … the 17 Super X X17W20 3000 Winchester Super Magnum.

Stacked. Fast. Deadly.®

HexTM steel shot. The diamond cut wad. And, the Drylok® Super Steel system. Considered the most revolutionary shotshell design ever introduced to the waterfowl hunter, Winchester Blind Side is taking its widely successful magnum load and making it FASTER. For the duck and goose hunters that demand a speedy payload, Blind Side High Velocity is stacked, faster, and more deadly than ever. Loaded with 100 percent Hex steel shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before … meaning more fast kills. And, for hunters who chase ringneck pheasants and other upland game, Winchester introduces Blind Side Pheasant. This lead-free offering combines all the same innovative features as the Blind Side waterfowl round, with an optimized shot size, shot weight and velocities for upland game.
N E W 2 013 O F F E R I N G S SYMBOL GAUGE LENGTH SHOT WT. VELOCITY SHOT SIZE 12 12 12 12 3 1⁄ 2 ” 3” 3” 2 ⁄4 ”


17 HMR


BULLET WT. 20 25 20



1 3⁄ 8 1 ⁄8

1675 1675 1400 1400

BB, 1, 2, 6 1, 2, 3, 6 5 5


1 3⁄ 8 1 1 ⁄4





Extreme on Predators
More predator and varmint hunters means more predator hunting gear … from calls and camo, to optics and tricked out long-range rifles. The demands of predator hunting require precise ballistics, long-range accuracy and explosive terminal performance. The new Varmint X line provides predator and varmint hunters with a product built specifically for the demands of their unique application. Polymer-tipped bullets provide high ballistic coefficients while also delivering the necessary accuracy and fragmentation needed for knocking down wary predators or setting up over a prairie dog town. The ranks of predator hunters are growing faster than any other segment and Varmint X provides a no-nonsense option for the serious hunter. Varmint X combines a swaged lead core, thin-walled jacket of matchgrade copper gilding metal and a hard polymer tip for a bullet design that is deadly on predators.

See Why You’ve Been Missing
Shooting at a moving target with a shotgun has never been deemed the simplest recreational activity. Whether it’s a bright orange clay target APPLICATIONS INCLUDE: zipping from left to right at 45 miles per hour, or a flock of doves slashing • Training for Sport Shooting into your setup … shooters and hunters have been known to miss a time • Tracking Leads on Crossing Birds or two. But where is the miss? High? Low? Behind? In front? Winchester • Wads in Multiple Colors for announces its most innovative shotshell target load, designed for training Varying Light Conditions shotgun shooters, the AA TrAAcker. This non-pyrotechnic shotshell is loaded with a plastic colored wad that tracks in the shot cloud, making it visible. Whether you are helping train a shooter, or, you are the shooter, AA TrAAcker will help track leads on clay targets or crossing birds and other challenging shot scenarios. Winchester has designed its AA TrAAcker with multiple colored wads for varying light conditions. The black colored wad is optimum for clear TM skies, and the blaze orange colored wad is ideal for overcast, dark backdrop conditions. The innovative wad design includes longer, notched petals, and captures 1⁄8 ounce of shot which stabilizes wad spin and ensures that the wad remains in the center of the shot cloud for optimum tracking. For the first time in history, shooters can see why they’ve been missing … and improve their abilities on the range and in the field.
N E W 2 013 O F F E R I N G S SYMBOL AAHA127TO AAHA127TB AA128TO AA128TB CONDITION Overcast, Dark Backdrop Clear Sky Overcast, Dark Backdrop Clear Sky VELOCITY GAUGE LENGTH DR. EQ. SHOT WT. SHOT SIZE 1250 1250 1145 1145 12 12 12 12 2 3 ⁄4 ” 2 3 ⁄4 ” 2 ⁄4 ”

3 3 2 ⁄4

1 1⁄ 8 1 1⁄ 8 1 ⁄8

7 7 8 8

2 3 ⁄4 ”

2 3 ⁄4

1 1⁄ 8


Tough Boar. Tougher Bullet.
Developed to meet the rugged demands of wild hog hunting, the Winchester Razorback XT line of ammunition continues to expand. With new offerings in shotshell and big bore handgun, hunters have more bullet choices than ever before to help curb booming wild hog populations. Current estimates indicate that the overall wild hog population in the United States has increased to more than 5 million, with over 2.5 million in Texas alone. SHOTSHELL— The Winchester Razorback XT Segmenting Slug includes a one ounce rifled slug—with wad stabilizer—that drives through thick hide and bone and then segments into three pieces for massive knock down power. The #00 Buckshot (8 pellets) round is optimum for close quarter wild hog hunts in dense cover, delivering tight patterns and maximum lethality. BIG BORE HANDGUN—The 44 Rem Mag, 225 grain Razorback XT cartridge includes an engineered hollowpoint for delayed expansion on extremely tough hogs. The six-position beveled profile delays expansion and strengthens the expanded segments for high weight retention and deep penetration.

12 Gauge 00 Buckshot

.44 Rem. Mag.

N E W 2 013 O F F E R I N G S

Segmenting Slug
GAUGE 12 12 LENGTH 2 3 ⁄4 ” 2 ⁄4 ”


VELOCITY 1600 1450



1 1⁄8 oz. slug 8 pellets OO






Media Contact: Michael Turbyfill, Chevalier Advertising, Phone: (618) 258-3632, Email:



The Power to Defend.

N E W 2 013 O F F E R I N G S SYMBOL X204P X223P1 X223P X22250P X243P CALIBER 204 Ruger 223 REM 223 REM 22-250 REM 243 WIN BULLET WT. 32 40 55 55 58 BULLET TYPE Polymer Tip Polymer Tip Polymer Tip Polymer Tip Polymer Tip

Tactical reliability in critical situations … Winchester PDX1 Defender is the most complete line of ammunition for personal defense. From rimfire and shotshell to centerfire handgun and rifle, Winchester is the industry leader that has redefined bullet innovation in each category. Winchester expands its popular line of centerfire rifle offerings in 2013 with the 7.62x39mm topped with a 120-grain bullet. This load features the proprietary Winchester split-core technology (SCT) bullet utilizing two lead cores within the engineered bullet jacket. The non-bonded front core provides rapid expansion, and the bonded rear core provides optimum penetration for 7.62 x 39mm personal defense situations. Explore the full line of Winchester PDX1 Defender products for your personal defense needs.
N E W 2 013 O F F E R I N G S SYMBOL S76239PDB CALIBER 7.62x39mm BULLET WT. 120 VELOCITY 2365


The 338 Lapua Magnum has earned a sterling reputation as a devastatingly accurate long-range cartridge capable of sub-MOA groups at ranges almost unheard of with other calibers. Winchester is excited to introduce two new offerings in this caliber for 2013. The 250-grain boattail hollowpoint Match load is built for exacting shooters with high accuracy expectations for use on the range N E W 2 013 O F F E R I N G S or in competition. The new 300 grain Accubond SYMBOL CALIBER BULLET WT. DESCRIPTION CT load is a big game hunter’s dream and will surely earn a large following on the plains and S338LM 338 Lapua 250 BTHP mountains where the largest game roam. S338LCT 338 Lapua 300 Accubond CT


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