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Joanne Torres Jonelle Marcos


What is Memory? • The process of encoding. storing. and retrieving information • The totality of past experience that can be remembered .

Why do you need memory? .

Where is your memory? .

Where is your memory? • The Theory of Equipotentiality – Karl Lashley’s concept that memory is not stored in just one particular part of the brain • Hippocampus .

Kinds of Memories • • • • • • Explicit Implicit Episodic Semantic Working Remote .

Memory Processes of Memory Stages of Memory • Sensory Memory • Short-Term Memory • Long-Term Memory • Encoding • Storage • Retrieval .

Sensory Memory Kinds of Sensory Memory Functions of Sensory Memory • Iconic – Representations of visual stimuli • Echoic – Representations of auditory stimuli • Limits the input of thousands of stimuli • Decision Time • Stability playback and recognition .

Short Term Memory •Usually lasts from 2-30 seconds •Often called “Working” memory Features of STM • Limited Duration • Limited Capacity • Chunking Functions of STM • Attention • Rehearsal • Storage in Long Term Memory .

Long Term Memory Declarative or Explicit Procedural or Implicit • Semantic – Consists of factual knowledge about the world • Episodic – Related to a person’s past experiences • Memories for performing motor or perceptual tasks .

Eidetic Memory •Refers to visual memory/photographic memory •Ability to retain information after seeing it once .


What is forgetting? •The inability to retrieve. recall. or even recognize information .

Is Forgetting Bad? • Forgetting prevents information overload in your brain • Helps you store more important data • Releases the burden of the past • Forgetting helps you remember .

• “The advantage of a bad memory is that one enjoys several times the same good things for the first time. . I tie no weights to my ankles.” ― Friedrich Nietzsche • “You will find that it is necessary to let things go. let go of them.” ― C. simply for the reason that they are heavy. JoyBell C. So let them go.

is a necessary condition for our existence.” ― Jack London.” ― Friedrich Nietzsche • “To be able to forget means sanity.” ― Sholem Asch . The Star Rover • “Not the power to remember. but its very opposite. the power to forget.• “Without forgetting it is quite impossible to live at all.

Why do you Forget? .

Theories of Forgetting • • • • • • Encoding Failure Decay Law of Disuse Repression Interference Retrieval Failure .

Theories of Forgetting • Encoding Failure – Memory was never stored in the first place • Decay – Information gets weaker and weaker over time until it disappears • Law of Disuse – Unused memory makes it hard to retrieve .

Theories Of Forgetting • Repression or Motivated Forgetting – The person automatically hides emotionally threatening information in the unconscious • Suppression.consciously putting something out of one’s mind • Interference – The retrieval of memory is blocked or prevented by other related memories • Proactive & Retroactive Interference .

Theories of Forgetting • 2 Kinds of Interference – Proactive Interference • Process by which previously learned materials interfere with the ability to learn another – Retroactive Interference • Process by which recently learned information interferes with the retrieval of older ones .

Amnesia • • • • • Somatogenic Amnesia Retrograde Amnesia Anteretrograde Amnesia Psychogenic Amnesia Flashbulb memories .

Part Serial Position • • • • Sleep Review Cues Drug and Consolidation • Mnemonics • Method of Loci • Peg Method .How can you NOT forget? • • • • • • • • Knowledge of Result Recitation Overlearning Selection Spaced Practice Organization Whole vs.

S.References: • Arenas. (20 Dec. 2012) • McLeod. 6 June 2007. “Forgetting”.stanford. (20 Dec. (1996). Introduction to Psychology: Understanding Human Behavior.htm. Q. http://news. Angeles City: Angeles University Press. (1998). /2007/june6/memory-060607. “Forgetting: When Memory Fails”. “Forgetting Helps You Remember Important Stuffs. 2008. • Beltran. General Psychology. (20 Dec.html. Researchers Say”. A. Manila: Rex Bookstore • Kendra.simplypsychology.html. about. 2012) • Trei. 2012) . C. Simply Psychology. L.

Thank You!! .