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If the latest research can be believed people form judgments of the people they meet within the first 2 seconds! So, what does this mean for your interview? Well first and foremost it means that you’d better get off to a good start! And then, once you’re through that first two seconds, you need to be well prepared in order to sustain the good impression you hopefully start with. I know this can be intimidating, so the following guidelines have been developed to try to make sure that you feel as prepared as possible. Some overall tips… The first thing is to turn up on time and at the right location. Make sure you’re clear on where you’re going in advance and allow plenty of time. Allow for delays. Turning up late suggests that you do not value your interviewer’s time and are not taking the process seriously. Aim to arrive within half an hour of the interview time. Secondly, for any interview, you need to dress appropriately and put your best foot forward. For a professional company, dressing smartly will suggest that you can compete in their business environment, whereas for a creative company a more informal style of dress may be more appropriate. Plan your outfit ahead of time. Turn off your mobile phone before going in to the interview. You don’t want your meeting to be interrupted by whatever tune you have as your ringtone! Be courteous to everyone you meet from the moment you arrive at reception. They may not be interviewing you but their opinion may be sought and, who knows, they may be your colleagues one day! Greet your interviewer with a strong, firm handshake and a smile! Good body language is vital. Sit up straight with both feet on the floor. Speak clearly and confidently. Try and maintain a comfortable level of eye contact throughout. Show enthusiasm for the company and the role. If you have any reservations they can be addressed at a later stage. Knowing that a candidate is really excited about working with you and your company can’t help but predispose you to them. Prepare in advance… Find out as much as you can about the company and your interviewer ahead of the interview. Most companies have websites that will be packed with useful information. Look for their annual results, mission / value statements, press commentary etc. Talk to anyone you know who has worked at the organisation. See what is available via google. By understanding what’s important to them you can show that you are genuinely interested in the company and will more easily form a bond with your interviewer. To really impress your interviewer, take some time to think through the challenges they face. How would you look to address them or what factors would you consider? This will show that you are not only interested, you are solutions-focused, and the kind of person who can help the company move forward. In short, a great candidate! Be prepared to talk about your CV and experience. If there are gaps in your CV be prepared to explain them. If you have moved jobs frequently be prepared to explain why and to build confidence that you will stay with your prospective employer for longer.
For example: If I needed to persuade a prospective employer that I be a better marketing director than another candidate… 1) 2) 3) I have proven experience: from strategy through to the detail of the execution I have access to best practice across all types of creative media (online. Interviews are an art. be clear going in to the conversation what you want them to take out of it. I know it sounds like I’m asking a lot but. If you find yourself making your first point. Get your friends to grill you if you can. The fact that you’re nervous about it suggests that your version of ‘arrogant’ would be most people’s ‘confident’.. I try to go in to any interview with a list of 3 things that I want them to walk away with. the timing of each individual frame… …. all rooted in concrete experience. the thickness of the border. Unless you are clear on it. and then to communicate it as simply and clearly as possible. In the interview process you are a brand than you are marketing. Study the job description and know what you want to highlight to help how you fit it. and confident is good! From personal experience. These are always based on things I think are key to the role and on communicating that I am the best candidate. . while the best candidates will always guide the interview to the points they want to cover. This is your advertising campaign. Finally. And then take it as your cue to move on to points 2 and 3. The key thing is to know what you want to communicate. you may or may not know much about marketing director.Above all. it is also vital to listen to your interviewer to make sure that you’re really answering the question at hand. it does get easier! For access to our practice interview questions or to the advice of one of our recruitment professionals. at the same time. and in the right tone of voice. don’t be afraid to say ‘this is one of the reasons I think I could be great in this role’. You need them to believe that you are a better candidate than anyone else. offline…) I am intensely results and performance driven And I would back each point up with concrete experience or achievement… 1) I demonstrated this in my last role when I was simultaneously working with the European Leadership to drive £5m of extra strategic investment and. 2) Now. Root your points in concrete experience to make it easy to make them persuasive and credible and to avoid any risk of seeming arrogant. etc. Some people are brilliant at them and the truth is that the more you practice the better you will become. please contact us on 9419 1688. it’s very hard to make sure that they are. I promise. As we explore my employment history / background it is my job to guide the conversation to them and to make sure I communicate those three points. developing new creative assets for launch markets and looking at the minutiae of the shade of red. And talk to more companies rather than fewer. if you’re worried about seeming arrogant I can almost promise you that you won’t. but I bet that sounds a little more persuasive than just showing up and letting them walk me through my CV… Finally.