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(Jeans)

50



19
Fustian

(Gnes) (Jene)
(Jean) Jean
s
Jeans
.. 1850 .. 2393 (Levi
Strauss)
(Genoa)

.. 1853 (.. 2396)



24 (Levi Strauss)





"!"



" (Serge De Nims)"
(blue jeans)
.. 1873 Levi Strauss & Company
(David Jacobs)
20
.. 1873 139,121 20

2 .. 1886
.. 1936

trademarks

Evolution of the garment

(Indigo
dye)
20



2-3

1970s Hal Burgess (Prewashed jeans) Hal Cartersville,


(Georgia)


Hal

Pre-washed jeans 2





(sandblasting)



silicosis

(Loose fit jeans)


Boot cut

(Bell Bottoms)

(Bell Bottoms)

(Tapered jeans)

(Tapered jeans)




Tote Bag

Shoulder Bag


Hand Bag



Clutch



Match
, , ,


184,000 4

(: Jeans)
50





19
Fustian

(Gnes) (Jene)
(Jean) Jean
s
Jeans
.. 1850 .. 2393 (Levi
Strauss)
(Genoa)
(First)

1. 1
10%
2. 2

3.
4.
5.
6.

7.

8.
9.
10. ( )

Label Lingo 5

1. Rise
2. Whiskering
3. Inseam
4. Wash
5. Boot-cut



/ 2012
2012

(adidas Originals Denim)

/ 2012


(Originals Blue) (Grey
Reptilaser) (Dark Black)




2 (Skinny Fit)
2
(Grey Rinse) (Dark Black) (Slim Fit)
3 (Heavy Worn)
(Heavee) (Rinse 3D) Heavy Worn
2 (Skinny
Fit) 2 (Heavee) (Rinse3D)

(Super Skinny)
2 (Rinse3D) (Washed
Grey)
Rinse 3D



3,190
4,490 1 . 02613-1490

(Levis)
(Levi Strauss) ..1850





..1860 (Jacob Davis)


(Levis)
20 ..1873



3-6






60
40
(Delicate cycle)







" "












501 Nudy
^^






personal identity LEVIs


Denim Bar


GABBA TAKE TWO Grab Mooks
Evisu GSUS 5000
60,000 1 2 1 2

200
50% 50% 91% 15,000 48.5%
66.5% 3 20-30 33.5% 31-40 33.5% 41-50
33%
46.5%
19.4% 11.8%
84.5 %

DIESEL 7.5% LEVI'S 5% JASPAL 4.5%
FLY NOW LACOSTE 4% PRADA AMARNI BOSSINI 3%
%

10
- TEN & CO
- CAMEL
- WRANGLER
- HARA
- LACOSTE
- XACT
- LEE
- MC
- CHAPS
- LEVI'S
30%
6 22.5% 5 17% 4

- / ( ) 2.0
- 5.5
- 15.0
- 77.5


77.5% 2 15%
2 %


- 14% 1,500
- 13% 2,000
- 9.5% 1,600

23% 15.5%
10%
5.5%

- 1.0
- 5.5
- 9.5
- 10.0
- 15.5
- 16.5
- 19.0
- 23.0

52.5%
33%
collection 14.5%

- 52.5 %
- 33 %
- 14.5 %


13.5% 8% 6.5%
-

13.5

8.0

6.5

- 6.0

- 5.5
- 4.5

- 4.5

- 4.0

- 4.0

- 3.5


3 42% 23.5% 13%
11%
- / /
-

23.5

- / 13.0
-

11.0

- / 7.5
-

3.0

42.0

: 690

: 730

: 720

: 750

: 720

: 780

: 985

: 890

: 860

: 950

: 850

: 990

: 480

: 326

: 450

: 550

: 680

: 799

: 860

: 750

Brandname
TEN & CO

- CAMEL

- WRANGLER

- HARA

- LACOSTE

- XACT

- LEE

- MC

- CHAPS
- LEVI'S

Unsanforized Sanforized

Unsanforized Sanforized
Sanforize

Vintage Unsanforize
Unsanforized Jeans
1) 1

2) 2 size 3 size (
Sanforized )
3) Unsanforized Levi's

4) unsanforized sanforized
repro 3%
10%
5) 34 or 36 Unsanforized Evisu,
Samurai APC Dior 36 sanforized

left hand twill


LHT (Left-Hand Twill) RHT (Right-Hand Twill)
- LHT weft ( yarn )
"" ...
- RHT weft ( yarn )
""
LHT fade RHTLHT RHT
unsanforized
vintage RHT Levi's LHT Lee
RHT LHT

left hand twill Levis Right Hand twill


Lee Left Hand Twill
Broken twill PBJ xx-011

Left Hand Twill Right hand twill


PBJ


unsanforized ( )

()


Unsanforized Left Right Hand Twill


Sanforized


Indigo


1%

fade



...









**

**

**
501







1.


2.
( )

3.

(

)
3.1
( )


3.2.
3.3

3.4
4.
-

-
5 ( )