NEWS IN BRIEF

Retail News
Tesco is relaunching its baby offering under the Tesco Loves Baby brand to grow its share of the baby market as part of its efforts to improve the performance of its non-food business. http://www.marketingweek.co.uk Muller has completed its acquisition of the Cadbury desserts factory from Greencore. http://www.thegrocer.co.uk Sainsbury's is to make content a central pillar of its marketing, merging its content and digital teams to deliver the strategy. The increasing focus on content is intended to help deliver the supermarket's 'Live well for less' brand promise to its customers. A survey by a Staffordshire based shopping behaviour specialist has revealed that those who frequent Asda, Aldi and Lidl are most attracted by prices and promotions, whereas patrons of Tesco, Sainsbury's and Waitrose value convenience above price. Among the supermarkets, Asda enjoyed the highest rating, with Tesco second as reported in the Birmingham Mail. Asda Daily News Update Muller is moving into butter production in the UK, with the opening of the country’s largest butter plant. http://www.thegrocer.co.uk The government (Change 4 Life) has teamed up with major retailers to launch a new campaign aimed at helping people to be 'food smart' and exposing what it claims are the 'hidden nasties' in everyday foods. http://www.theretailbulletin.com Brand owners can now add a Slingshot button which enables shoppers to add products to their online supermarket basket with one click – to their online advertising for free. http://www.thegrocer.co.uk Weight Watchers, Special K and Lighterlife are shifting the focus of their January campaigns towards promoting more realistic ways to manage weight loss in a bid to attract new customers, a move that comes as new research reveals that sales across the category are slowing. http://www.marketingweek.co.uk Innocent plans to double its marketing spend to £14m in 2013 and is kicking off with a bid to inject fresh growth into its smoothie sales. http://www.thegrocer.co.uk Ella’s Kitchen has launched its first mainstream TV push. The creative features a selection of products from the brand, including pouch meals, snacks and the chilled products launched last year, and is designed to show how it offers food for a wide range of occasions throughout the day. The TV push will be supported by activity including digital media and in-store promotions. http://www.thegrocer.co.uk GSK is splashing out £9m on a marketing push for lucozade Sport. http://www.thegrocer.co.uk Unilever is introducing the first brand character for its fabric-conditioning line, Surf, in a campaign created by Bartle Bogle Hegarty http://www.brandrepublic.com British Lion Eggs has launched a £1m campaign encouraging consumers to use more eggs in main meals. http://www.thegrocer.co.uk

Asda news
Supermarket giant Asda has partnered with the Scottish government in bid to help smokers quit the habit. Health teams will be visiting seven Asda stores in Scotland to offer customers lung ageing and carbon monoxide tests and the chance to pick up "quit calendars". The supermarket said that quitting a 20-a-day habit could save enough money to feed a family of four for a week. http://www.theretailbulletin.com If you’re punishing yourself with a fruit and salad detox this week than perhaps you’ll be helping sales of persimmons, the bright orange tomatoshaped fruit that was the hit of 2012, selling at a rate of a million a month in UK supermarkets. The Daily Mail reports the fruit is rich in Vitamin A and C and has twice the amount of fibre than an apple, quoting Asda’s exotic fruit buyer Dean Hayden, who predicts that persimmons will be the new kiwi fruit. Asda Daily News Update

Brand News
Carlsberg has secured a three year deal as official beer partner of the Barclays Premier League http://www.thegrocer.co.uk

What’s coming up….
• Period 1 (2013):
• 19th January: National Popcorn day • 23rd January: National Pie day

• 25th January: Burns night
• 26th January: Australia day

What’s new this week ….
Comment

Tropicana Mars Mars Petcare Nestlé

Is hoping to revolutionise the fruit juice market – and revive its declining sales – with the launch of Trop 50, a new range of drinks with half the calories and sugar of conventional juice. Trop 50 is rolling out next week Is temporarily replacing the standard Snickers bar with two limited-edition versions – More Nuts and More Caramel. The launch is being supported by a £1.5m campaign that includes TV, outdoor and online advertising activity Is this month extending its Pedigree DentaStix and Sheba ranges. The company’s Sheba Fresh Choice Mini range comprises meat, poultry and fish meals in 50g pouches rather than the standard 85g format. Is kick-starting the year with a second outing for its Choose a Chunky Champion campaign. From next week, the company is rolling out four limited-edition Kit Kat Chunky SKU’s – Mint, Coconut, Hazelnut and Choc Fudge. The launch is being supported with a £5m multimedia push

Procter & Gamble

Is launching a combined powder and liquid stain-removing booster tablet under its Arial brand. The new Arial Stain Remover 3D Boosters were designed to be put directly into the machine alongside the consumers’ usual detergent and, according to P&G, were a first for the laundry market by offering powder alongside a liquid stain remover in one tab
Is expanding flagship lager brand Carling into the growing premium cider category. Carling British Cider will be available in retailers in 500ml and 275ml bottles from March. It will be backed by a £4.5m marketing campaign trumpeting the drink’s “fantastic golden colour” and “crisp taste” Is aiming to build on last year’s Five Beanz launch with the roll-out of a microwavable Snap Pot variant Is expanding into the home baking market with a fruit fillings range. From next week, the company is rolling out seven fruit fillings and expanding its canned range with fruits including mango slices and lychees

Molson Coors

Heinz
Princes

What’s new this week ….
Comment

Warburtons United Biscuits Del Monte

Is aiming to knock Genus off the top spot in free-from bakery after relaunching its gluten-free range Is launching a new range of everyday biscuits – all priced at £1 – under the McVitie’s brand. The Tasties range comprises nine additional favourites such as custard creams, pink wafers and bourbon creams Is launching a new drinks range it claims will stimulate kids’ brain cells as well as their tastebuds. The ambient Fruit Burst range is rolling out to Tesco this week and will enter more retailers over the coming months Is taking its Corner products to the next generation with the launch of Kids Corner. Asda last week became the first retailer to sell the four-pot multipacks, which will be listed across the mults later this month Is launching a new range in time for Valentine’s Day and Mother’s Day with Rocher Heart and the premium Chocolate Bunny

Muller
Ferrero

What’s HOT and what’s NOT….

HOT
UK retail is set to grow by 1.8% in 2013 with total retail spend hitting £300.7 billion although the rise will largely be a result of rising prices, according to a new report. The report by Verdict and SAS UK, said that food, which accounts for 45% of retail spending, remains the main driver behind retail growth at a total growth rate of 3.1%. However, this is mainly due to price inflation, meaning UK shoppers will be spending more to buy essentially the same amount. http://www.theretailbulletin.com Waitrose saw sales at its stores which have been open for 12 months or more jump 5.4 per cent from December 18 to 31 - the first time that the supermarket’s sales had broken through the £300mn barrier for the 12-day trading period. The group said soaring demand for champagne, party food and speciality meats such as venison had helped total sales rise 8.8 per cent. The discounters enjoyed booming sales this Christmas, with shoppers seeking out premium quality products at discount prices. Champagne was the second-biggest seller at Lidl over the festive season, just behind semi-skimmed milk. Other topselling products including smoked salmon http://www.thegrocer.co.uk

NOT
Morrisons like-for-likes fall 2.5% after 'disappointing' Christmas, and are considering launching online store. http://www.retail-week.com

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