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DataPower for SOA Maturity
Code [ISA Code or Offering/Play ID # or Siebel Code] Tactic Code: XXXX Date: Jan 17th 2012
middleware server on top of Linux that they package and brand as an appliance, maybe because they include the hardware as part of the deal
Reduce TOC by 35-50% Improved Control and Governance through Centralized Management
The DataPower for SOA Maturity play is targeted towards customers who have mature SOA environments that require additional scalability and an optimized infrastructure. The play provides assets for our Business Partners to use in prospecting for mid market customers, departments in large enterprises as well as global enterprises who need to be more agile and stay ahead of the competition Business Partners can provide solutions for customers by helping them scale and optimize their mature SOA environments. Mature SOA Environments Require scalability and an optimized infrastructure which provide security, interoperability, lower cost and improved control through centralized management.
1. 2. 3. 4. 5. Are you currently or do you plan to deploy XML, Web services or SOAP applications? Are you currently exposing or planning to expose Web services outside your Firewall/Security Domain? Do you have plans for Web services security enforcement? Are you concerned with Web services management, access control or SOA governance? How do you integrate your legacy applications with your Web services infrastructure? Do you have a requirement for a scalable, easy-to-deploy Enterprise Service Bus (ESB)? Would you like to increase your transactional capacity while reducing costs? Do you need to accelerate and secure your XML and Web services deployments while extending your SOA infrastructure? Do you use Web services to integrate with customers, business partners, or vendors? Would you like to have a central point of access control and policy enforcement for all XML and/
Against the middleware ESB products (Oracle Service Bus, BizTalk, TIBCO, JBoss ESB, Mule ESB, etc.), the major points are (a) that whole black box appliance discussion, including all the savings on installation, ongoing security patches, as well as the safety of knowing that there is no local code execution, which keeps the platform more secure, (b) price performance. Another product may be able to beat it on raw performance (messages per second) by throwing a big enough server against it, but they would have to pay a huge SW license to do so. NOBODY can beat DataPower on price performance.
6. Target Industries: Cross Industry Play Client Size: 100+ Employees 7.
• • •
Average Deal Size/Pricing
Existing WebSphere Customers
8. 9. 10.
XI50 – 5 Nos - $85,000 per unit XI50B – 5 Nos - $100,000 per unit XS40 – 2 Nos - $72,000 per unit
Existing ESB Integration Customers (including WESB, Message Broker or Non-IBM ESB Customers)
Customers today are being faced with several challenges including • Inflexible “homegrown” applications that don’t integrate Reduced efficiency and increased redundancy costs Tougher Security and Compliance Regulations Need to achieve interoperability between web services, applications and legacy applications.
Key Competitors • Oracle/Aqualogic • Tibco EMS • Microsoft BizTalk • SOA Software • Web Methods/Software AG • Appliance Vendors (Intel, Layer 7,Cisco) • In-House Developed Solutions Key Differentiations
Portland General Electric – Remote metering Bank of Bogota – SOA Transformation Horizon Health – HIPAA Compliance
Help Your Customers Do the Math
WAS Customers • Deploy Secured XML parsing and processing in the DMZ Offload XML Processing from WAS Applications
Configuration Driven vs Customization helps achieve integration upto 80% faster Improve Performance by a factor of 10 Achieve lower costs and higher security Meet Regulatory and Compliance regulations Interoperate Web Services and Applications with Legacy Apps Strong ROI within as few as 6 months
Against the other appliances, the major points are (a) IBM name and backing,
ESB Integration Customers (b) Integration with rest of WebSphere, such as WSRR, Integrated Solutions console, ITCAM for SOA, etc. (c) range of offerings across the DP line as you mention (d) a real "black box" appliance with security built in from hardware on up - some other "appliance" vendors are really offering a • • • • • External Integration Requirements with current ESB Implementation Improved Performance Security and Authentication Integration Message Broker and WTX Extension MQ Extension and Improved Performance
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