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1 INTRODUCTION M-Commerce is the term for making business transactions using mobile devices. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. Some are mobile banking, location maps, and variety of news, mobile shopping, ticketing and mobile file sharing. Mobiles are being used more and more on daily basis and its more then just making and receiving a call. Mobile companies are coming up with new features for their smart phones, which offers consumers ease, flexibility and security at the same time. Myself I have a Blackberry and an iphone which I use both to run my online business, from sending and receiving emails, online accounts, socialise on Facebook and Twitter and also paying for my shopping so I just need to collect it. I believe if I was to loose my phone, I would be lost, as I would have no communication, besides my wife calling me, I wouldn’t be able to operate my day to day business. Having these features on my phone, saves me hours in a day, as I don’t go home to a full inbox of emails, I don’t need to wait in queues to collect my shopping, as I have already paid for it. Doing M-Commerce transactions do not require the user to plug anything like personal computer or wait for the laptop to load. Just hit the on button of your mobile device and your ready to go. Despite the small screen, having something in your pocket that can do so much via M-Commerce is really an amazing technology and a great help. E-Commerce business are also making applications for mobile phones which allows users to browse their online products and make payments with couple of buttons. With the growth of smartphones, tablets and mobile devices, mobile commerce or mcommerce has started to gain prominence amongst the digital marketplace.
According to an eBay study, Mobile Assisted Commerce (MAC) is set to come to the mainstream in India in 2012. With reductions in smartphone prices and increased 3G penetration, m-commerce is set to increase. The recent Airtel advertisement showing a girl buying bags after her mother sends money 'through mobile' or the one showing a friend helping another with Rs 65 through his mobile (for a drink of course!) are just the examples of companies trying to tap the m-commerce market in the country. Mobile Commerce Mobile Commerce refers to wireless electronic commerce used for conducting commerce or business through a handy device like cellular phone or Personal Digital Assistant (PDAs). It is also said that it is the next generation wireless e-commerce that needs no wire and plug-in devices. Mobile commerce is usually called as 'm-Commerce' in which user can do any sort of transaction including buying and selling of the goods, asking any services, transferring the ownership or rights, transacting and transferring the money by accessing wireless internet service on the mobile handset itself. The next generation of commerce would most probably be mobile commerce or mcommerce. Presuming its wide potential reach all major mobile handset manufacturing companies are making WAP enabled smart phones and providing the maximum wireless internet and web facilities covering personal, official and commerce requirement to pave the way of mcommerce that would later be very fruitful for them. Worldwide, nearly 1 in 3 phones sold in 2011 was a smartphone. Couple this with the wide uptake of tablets and other portable devices; it’s obvious to see that consumers have incredibly advanced technology available for their mobile lifestyle. Increasingly, what used to be strictly e-commerce is now becoming m-commerce, or a combination of both. We concluded that regardless of the transaction, we would need a wallet that could be accessed from many devices. I should be able to transfer money to friends and family, pay for physical and virtual goods and services and pay in shops in any way I want. Similar to how m-commerce has created
opportunities, the next generation of digital wallets will enable the lifestyle we want and need. Who will provide us with the wallet then? Well, that is the important question. Operators have the opportunity to leverage their subscriber base but if they are too slow to adopt, someone else will close the window of opportunity. Now is the time to act. The presence of etailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, e-retailers today are taking baby steps toward initiating a mobile presence. At the moment the majority of m-commerce transactions are limited to mobile device add-ons like ringtones, games, wallpapers and screensavers.” Recent studies conducted earlier this year prove that mcommerce is still fairly small today- with approximately 3.4% – 3.9% of American mobile users utilizing mcommerce. What is interesting, however, is what these consumers are buying. While the number or consumers utilizing m-commerce platforms has not changed too drastically, the purchases have. Of those that have made purchases via their mobile phones 58% purchased digital content for their phones, 51% purchased consumer electronics, 37% purchased computers/laptops/related equipment, 36% purchased books, 31% purchased apparel and 20% purchased jewelry. This illustrates that consumers who use their mobile phones to make purchases are now purchasing as if they were in a retail store. This is a dramatic difference in purchasing patterns is likely a result of increased consumer confidence in the security of m-commerce. A recent poll found that approximately 71% of consumers believe it is “very safe” or “fairly safe” to make a purchase via mobile phone. Moving forward ecommerce companies should do two things: get educated about mcommerce and leave room for m-commerce in their marketing plans. First of all, find out as much as you can about mcommerce now and stay briefed on the latest news as advancements are made so that when mcommerce starts to become vital to your business you are ready with strategy and insight. Secondly, begin developing a marketing strategy that will leverage your mcommerce website when it is time to invest in it.
reduction of the caller's credit and charging the user's bill. M-Commerce on the other hand stands for Mobile Commerce and refers to commercial transactions being conducted over cellular and mobile devices. NULMAN: Mobile. M-Commerce originated sometime during the 1990s. buying. not a panacea. If you're the type of merchant who can offer fast-changing deals. is it just as easy as adding a . It is very important to remember mobile is not another channel to funnel e-mail blasts. Make sure the content fits not only on the screen of a mobile device. but also caters to the reduced attention span of a mobile customer.Mobile commerce (aka “mcommerce”) refers to consumers shopping via wireless handheld accessories such as cell phones and PDAs. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of a cell phone or PDA.mobi? Or are we talking an entire new platform? In layman's terms. is not for everybody. if you choose to go the mobile Web site route. while potent. (For more information on what makes a site m-commerce friendly please see “Make Your Site iPhone Friendly. and can make it very beneficial for your customers to hear from you instantly. selling. It aims at using electronic business applications for the purpose of commercial transactions. You want to add mobile to your mix if there is a reason to communicate with your customers on an immediate basis. A mobile site can still be accessed without that suffix. mobile's for you. The methods of payment used are normally calling numbers with premium rates.”) While some mcommerce sites are set up to drive sales. the majority of retailers utilize mcommerce primarily as an additional branding channel. it is important to minimize the content and focus on the basics.mobi is a tactic. PARRY: For a merchant. Page 4 . ECommerce is believed to have started off in 1994 when the first ever banner appeared on the internet but electric commerce not using the internet must have originated as far back as the 1970s when technologies such as Electronic Funds Transfer and Electric Data Interchange were being used. distributing and servicing different products and/or services over the internet. what will a new platform involve? NULMAN: Adding a . E-Commerce is short for electronic commerce and refers to the field of marketing. More importantly.
PARRY: Consumers are trusting when it comes to making secure purchases on the Web. Second step will see us store our card numbers in our device for one-click transactions. In Japan.com was built in a day. where a few products will be teased? NULMAN: Less indeed is more. PARRY: How similar? For merchants. and tailor your offers to this behavior. What works in store and now online will most likely not work on mobile. But this is not Japan. Check the minutes of your meetings where you pulled out your hair. and they work well. your sales should increase alongside their comfort level. but we will face the same type of consumer distrust reticence we saw in the early days of the web. and remember that not even Amazon. is the advent of mobile to the early days of e-commerce. Take a walk outside and see how consumers interact with their mobile devices. But are credit card transactions as safe when they are going through a mobile platform? NULMAN: They will be. full-blown mobile commerce sites. You must start slowly and first prove your concept and make customers comfortable shopping (and not even necessarily buying) on mobile. PARRY: So are we talking about retailers getting entire catalog lines inside someone's mobile device? Or will it be more similar to e-mail marketing. most purchases will go right onto your carrier bill. With this careful approach. the credit card companies and the carriers. This could be the next big commerce battleground…between the banks. as they do in Japan. and eventually. What you're trying to do here is make customers commit while outside a traditional retail environment. and what mistakes can be learned from the past and carried into this new channel? NULMAN: Very similar. but in order to promote rapid purchases you need to remember to concentrate on the essentials. Limit the information and increase the reasons why they should act immediately. you have full-catalog.The platform is similar to the web. Page 5 .
banks. WAP based mobile handsets allow the user to access the official website of the institute. Areas / Uses of M-Commerce In the current commerce industry. so let's find the right way to live with it. stock market and share brokers. tele-communication and information technology services. mobile commerce or M-Commerce has been entered in finance. and will it be an all-at-once or gradual adoption rate? NULMAN: If they're smart. M-commerce is more personalized than e-commerce and thus needs a gentle approach to appraise m-commerce applications. M-Commerce is not only being widely accepted but also it is being more used as a popular way of business/ commerce. Advantage of M-Commerce M-commerce has several major advantages over its fixed counterparts because of its specific inbuilt characteristics such as ubiquity. we lived this long without it. it will soon be not-at-all. greater efficiency and higher fruitfulness. flexibility. Thus it is not surprising that mobile commerce is emerging much faster than its fixed counterpart. Finance Sectors Mobile Commerce works vastly in finance sector including all big and major financial institutes. In these sectors. mobile commerce promises exceptional business market potential. Page 6 . and distribution. Whenever any user needs money or wants any sort of banking and finance related services. Take your time. he/she can access the services or register services via voice calling or via Short Message Services (SMS) services.PARRY: How long do you think it will take for merchants to implement mobile. retails. personalization. services. it will be gradual. If it's all-at-once.
M-Commerce has proved a major boon for these sectors. the user can access the stock market quotes and get in live touch with current trading status on its mobile in two forms either voice (customer assistance) or non-voice (sms alerts) or both. the status of cheques. Several dealings can be handled through mobile phones. Mobile commerce has attracted massive traffic because of its unique characteristics. The user can change the service of any financial institute or banks if gets better product and service or user is unsatisfied with the service of the subscribing company. which have nurtured most from mobile commerce. the status of requested processing and customer care support. or pay the bill from its bank account using mobile commerce facilities. The booming popularity has forced the corporate world to develop a new commerce platform that can reach to masses. Besides this several bills can be paid using mobile and user can also check the available balance. The share broker sends market trends and tips of trading on their clients' mobile. It has already surpassed the fixed phone in the world. The ubiquity and easy usage has further made it extremely popular across the globe. Telecommunication Sectors Mobile has played a giant role in communication technology through its versatility and superiority. Also broker can suggest the appropriate stock for intra-day trading to their users. Several Page 7 . While in the stock market. Software platform is essential for operating any mobile and this tool has revolutionized the communication world because of its functioning as a small computer. Banks also provide round the clock customer care services. Service / Retail sectors Service and Retail sectors are also among the leading sectors.User can transact money or transfer money. Some customer care services are also provides nonvoice services on mobile that is known as insta-alert facility. which can be used any time through voice calling.
sports figures and traffic updates and many more onto a single handheld device 'mobile' . e-commerce has gone downwards to hell.0. it is yet in the initial stage and can be further expand in to all the fields. The future of m-Commerce seems extremely bright because several experiments are going on to introduce the upgraded version of mobile likely to emerged with the evolution of 4G mobile technology. Page 8 . Information Sector After the bursting of dotcom bubble. mobile commerce has been used massively to deliver financial news. The assumption of mobile commerce is not so young as it mushroomed so early from adopting this technology. Nokia has first introduced m-commerce application software Nokia toolkit version 4. The first enabling mcommerce technologies were presented through Wireless Application Protocol (WAP) and imode mobile Internet service. It initially begins with the use of wireless POS (Point Of Sale) swipe terminals and has since then made its way into cellular phones and PDA's (Personal Digital Assistants). This technology cemented the way of m-commerce.business dealings no matter how big or small are being finalized on the mobile phone. A separate sector has been evolved to exercise on this field for the IT experts.5 G phone technology that allowed users to browse the Internet. stock updates. which has strongly developed on 3G-phone technology. In the IT field. which affect the human life. History of M-Commerce Despite of huge popularity of mobile commerce. But the evolution of mobile commerce has again worked as ambrosia for them. WAP builds on digital phone technology and first emerged on 2. Customer would be able to book the order. The webmasters have skilfully exploited this new area of IT-enabled commerce. can hire carrier/courier services and above all could also pay the dues related to it through mobile.
Unless you have been living under a rock for the last few years. selling. • purchased something on the Web. and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. you may feel like you don't understand e-commerce at all. B2C. so you have direct personal experience with ecommerce Still. What is all the hype about? Why the huge valuations? And most importantly. a subset of ebusiness. even when they don't make a profit. is the purchasing. C2B. Contrary to popular belief. • seen the huge valuations that Web companies get in the stock market. Ecommerce definition and types of ecommerce Ecommerce (e-commerce) or electronic commerce. Page 9 . how might you get started implementing it? If you have had questions like these. • read all of the news stories about the shift to e-commerce and the hype that has developed around e-commerce companies. you have probably heard about e-commerce. ecommerce is not just on the Web. Ecommerce can be broken into four main categories: B2B. You may have: • heard about all of the companies that offer e-commerce because you have been bombarded by their TV and radio ads. is there a way for you to participate? If you have an e-commerce idea. ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). and C2C. And you have heard about it from several different angles. In fact. then this article will help out by exposing you to the entire e-commerce space.
auctions. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions. high-end computer system? How about a first class. all-inclusive trip to a tropical island? With the advent ecommerce. Pricing is based on quantity of order and is often negotiable. By dollar volume. however B2C is really what the average Joe has in mind with regards to ecommerce as a whole. The consumer reviews the bids and selects the company that will complete the project. Oh how far we've come! • C2B(Consumer-to-Business) A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. all three things can be purchased literally in minutes without human interaction. B2B takes the prize. • Having a hard time finding a book? Need to purchase a custom.• B2B(Business-to-Business) Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Page 10 . and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. • B2C(Business-to-Consumer) Businesses selling to the general public typically through catalogs utilizing shopping cart software. Companies using internal networks to offer their employees products and services online--not necessarily online on the Web--are engaging in B2E (Business-to-Employee) ecommerce. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995. • C2C(Consumer-to-Consumer) There are many sites offering free classifieds.
that enables a firm or individual to conduct business over an electronic network. inventory management systems. and automated data collection systems. selling.G2G (Government-to-Government). mobile devices and telephones are encompassed as well. Modern e-commerce stimulates and draws on advances and improvements in electronic funds transfer. typically the internet. E-commerce or electronic commerce. but also has an online store where the customer can buy books. servicing and paying for products and services online. With widespread usage of internet. or to enhance an already larger market position. business to consumer. This book store not only has physical stores. internet marketing. You are just at the right place to know all about e-commerce. But actually it is much more than just buying and selling products online. or segment of a larger business model. Ecommerce has allowed firms to establish a market presence. E-commerce solutions include the complete process of developing. consumer to consumer and consumer to business. online transaction processing. G2C (Government-to-Citizen). but they tend to be superfluous. CDs and DVDs. There are other categories of ecommerce out there. by allowing for a cheaper and more efficient distribution chain for their products or services. Page 11 . Read on to get a true e-commerce definition. delivering. G2E (Government-to-Employee). supply chain management. Other wider range of technologies like e-mail. G2B (Government-to-Business). B2G (Business-to-Government). the amount of electronic trade has grown extraordinarily. Electronic commerce operates in all four of the major market segments: business to business. C2G (Citizen-to-Government) are other forms of ecommerce that involve transactions with the government--from procurement to filing taxes to business registrations to renewing licenses. marketing. services or information over electronic methods such as the Internet. One example of a firm having successfully used ecommerce is Borders. A type of business model. comprises of the buying and selling of products.
Here are a few examples of e-commerce: • • • • • • • accepting credit cards for commercial online sales generating online advertising revenue trading stock in an online brokerage account driving information through a company via its intranet driving manufacturing and distribution through a value chain with partners on an extranet selling to consumers on a pay-per-download basis. one cannot confine the work of commerce electronically only to certain groups. and m-commerce. Several types of e-commerce concentrate on business substitutes involving goods and services between various corporations. As e-commerce means trading over the internet. Opposing to well accepted belief. business-to-consumer (B2C). through a Web site Different types of e-commerce models exist among various groups. d-commerce. and inventory management. is possible to do electronically because of certain software programs that run the main functions of an ecommerce Web site. The definition of e-commerce includes business activities that are business-to-business (B2B).S. e-commerce means doing business over interconnected networks. in the traditional sense.Conducting business online. economy because it assists companies with many levels of current business transactions. Selling goods. Page 12 . online ordering. e-commerce is not just on the Web. Since these servers and data lines make up the backbone of the Internet. E-commerce is a major factor in the U. as well as creating new online business opportunities that are global in nature. extended enterprise computing (also known as "newly emerging value chains"). in a broad sense. The software resides on a commerce server and works in conjunction with online payment systems to process payments. including product display.
Having emerged recently and growing at a steady speed. Learning the advantages and disadvantages of e-commerce will help one gain complete knowledge about this medium of business. with the advent of faster internet connectivity and powerful online tools. Selling and buying products and services online over electronic systems with the assistance of computers needs to be looked at from all perspectives. This type of ecommerce defines the buyer and seller to be two different entities. business-to-consumer and business-to-employee represent a range of different schemas of transactions which are notable according to their participants. • E-commerce is definitely the new commerce arena. • You are at the right place to understand the concepts and different types of e-commerce models. which are wholesale rather than retail. • You are just at the right destination to learn about advantages and disadvantages of ecommerce. • E-commerce is one of the most significant aspects of the Internet today. Read on to know more about Business-to-Business model. • Business-to-Business or B2B consists of leading form of E-commerce. electronic commerce is also characterized by some inbuilt benefits and drawbacks. It is chiefly the selling between companies. but in actual practice is much more than that.• The three types of e-commerce such as business-to-business. Page 13 . Carrying out business at a lightening speed is bound to have its own pluses and minuses. it becomes essential to look at the advantages and disadvantages of e-commerce. Like any other conventional business. Let's have a look at some of these important advantages and disadvantages of electronic commerce.
Detailed reporting including approval of sale. Page 14 .• Business-to-Business type of e-commerce involves efficient use of capital demands small inventories. Expanding the circle of suppliers and centralizing control as well are important part in these types of ecommerce. Encouraging higher profits with steadier growth. higher profits. Creditworthiness assessment and guaranteeing the quality and delivery of goods. while safeguarding against fraud are important. delivery. It is important to maintain detailed information flows between all parties involved in today's manufacturing processes which can be complex. It is simpler to determine buyers and suppliers and position trade guides. With trillions of dollars of worth goods bought and sold online and predicted in the coming years. • Business-to-Business models in e-commerce are an important part of any business online. payment is essential. There are proper procedures to handle disputes. Extensive company reorganization and retraining are essential to improve management. European firms expect Business-to-Business investment to generate a 5% productivity growth. There is easy import and export of products. there are even marked differences between types of software and their successes within this model. • The future prospects for Business-to-Business are bright. invoicing. Putting aside the simple transfer of funds. it needs to cover more. • Business-to-Business model has reportedly done better than other type of ecommerce. demand is growing for B2B products. • Benefits of Business-to-Business models comprise of promoting ones businesses online.
had its fully minuted launch in London on 10 November 1997. which came to include over 100 organisations. Of these hundred companies. also using SMS. e. many of which are summarised here. Alcatel. Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997. Norway launched mobile parking payments. Mobile commerce services were first delivered in 1997. The meeting was opened by Dr Mike Short.1.g. Motorola and Logica. the first sales of digital content as downloads to mobile phones were made possible when the first commercial downloadable ringtones were launched in Finland by Radiolinja (now part of Elisa Oyj). Page 15 . Japan offered mobile purchases of airline tickets. the first two were Logica and Cellnet (which later became O2). The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland.2 INDUSTRY PROFILE The Global Mobile Commerce Forum. Mobile-commerce-related services spread rapidly in early 2000. many forming mobile commerce teams of their own. The machines accepted payment via SMS text messages." in a solution implemented with De La Rue." In 1998. and NTT DoCoMo's i-Mode Internet service in Japan. when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange). Mastercard and Motorola. former chairman of the GSM Association. and Vodafone began a series of trials and collaborations. Over 100 companies joined the Forum within a year. i-Mode offered a revolutionary revenue-sharing plan where NTT DoCoMo kept 9 percent of the fee users paid for content. Austria offered train ticketing via mobile device. Member organisations such as Nokia.com. The Financial Times commended the solution for "turning mobile commerce into a reality. and returned 91 percent to the content owner.ph/money/) in the Philippines. Two major national commercial platforms for mobile commerce were launched in 1999: Smart Money (http://smart. Apple. The m-Commerce(tm) server developed in late 1997 by Kevin Duffey at Logica won the 1998 Financial Times award for "most innovative mobile product.
benefits. In order to exploit the potential mobile commerce market. and help them meet their business objectives. Assist the business users in developing business cases. Page 16 . PDAs and cellular phones have become so popular that many businesses are beginning to use mobile commerce as a more efficient way to communicate with their customers. including costs. visibility. Smartphones offer fax. Assist in performing usability testing of proposed designs. ETSI quoted industry analysts as predicting "that m-commerce is poised for such an exponential growth over the next few years that could reach US$200 billion by 2004". and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smartphones. outreach. and risks analysis. building on the work of the Global Mobile Commerce Forum (GMCF).In April 2002.Work closely with business users to understand their business needs and opportunities for the use of technology to improve their processes. The first university short course to discuss mobile commerce was held at the University of Oxford in 2003. e-mail. with Tomi Ahonen and Steve Jones lecturing. Maintain up-to-date knowledge of current user experience/website industry standards and best practices. Ericsson. The first book to cover mobile commerce was Tomi Ahonen's M-profits in 2002. their capabilities and limitations. and customer requirements. the European Telecommunications Standards Institute (ETSI) appointed Joachim Hoffmann of Motorola to develop official standards for mobile commerce. Conduct competitive audits and other research. Analyze related web metrics once implementation is complete (traffic. As of 2008. In appointing Mr Hoffman. Monitor and analyze products and services. Define business and functional requirements on behalf of the business to provide to systems analysts for implementation. Motorola. effectiveness) and coordinate updates with the various members of the key business units to ensure ongoing maintenance. market trends. Bentley demonstrated the potential for medical applications on mobile devices. Evaluate site design and functionality and document enhancement recommendations from business stakeholders and product managers. Understand the applications supporting the users. UCL Computer Science and Peter J. mobile phone manufacturers such as Nokia. and phone capabilities.
Since the launch of the iPhone. such as the youth market.Perform quality reviews of data results throughout the project lifecycle. SMS has significant security vulnerabilities and congestion problems. Acts as liaison between systems software development staff. as well as more open to premium mobile content and applications. Work with the teams to ensure training materials and curriculums are developed to support systems enhancements and modifications. note and ." said Burchett. mobile commerce has moved away from SMS systems and into actual applications. must also be a key target for device vendors. which are the least price sensitive. Work with IT to determine best technical solution to achieve objectives. and system end-users to determine requirements. including conversion of data to the new system. Work proactively with end users to identify technical solutions to business problems or inefficiencies. and push notifications to improve Page 17 Document system specifications. In addition. cost effective solutions. even though it is widely available and accessible.Develop an excellent working relationship with business users and IT. Coordinate implementation of the system software. and work with application support personnel to resolve system problems. processes. communicate any changes in procedure.[who?] Perennial early adopters. "Profitability for device vendors and carriers hinges on high-end mobile devices and the accompanying killer applications. Work with QA and IT to develop test scripts based on functional specifications and participate in testing of systems enhancements and modifications. and procedures associated with the design of efficient. brick and mortar business owners. More recently. improvements in the capabilities of modern mobile devices make it prudent to place more of the resource burden on the mobile device. barcode scanning. providing very customer focused and responsive support to their business needs. management. Serves as subject matter expert with content. have made an effort to take advantage of mobile commerce by utilizing a number of mobile capabilities such as location based services. Translate business requirements into functional specifications for necessary systems modifications to satisfy business needs. and big-box retailers in particular.
do you really need their third name or ask for their work phone? Avoid asking your consumers to confirm their email address twice to ease out the shopping cart process flow. This is seen as a bridge between the gap created by e-commerce and in-store shopping. trying to fit in all the other chores in their life in limited time. For instance.the customer experience of shopping in physical stores. The user should be given this option to setup after they have completed out the details for the sale. especially with a complicated shopping cart process. It is always better to offer the user the option of buying without having to register first. make the shopping process easy and intuitive. Remove any un-necessary fields for unimportant information. mobile shopping. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. physical retailers can allow customers to access the common benefits of shopping online (such as product reviews. Review the check out pages and fields and look out for ay scope of improvement. Some are mobile banking. Condense your checkout process to a max of 2 pages at most and with very few fields to fill in. ticketing and mobile file sharing. Buying last minute gifts or wanting a niche product still remains a challenge on internet. Page 18 . and coupons) while still shopping in the physical store. Making the shopping cart process easier and simpler can simplify things a lot and improve e-commerce. Get rid of these website frictions which irk the buyer and leave the website in disappointment. By creating what is referred to as a 'bricks & clicks' environment. And online shopping remains a challenge for most of them. But what most of them don’t realize is that most shoppers get discouraged if they find the shopping cart process not easy to follow. Making the shopping cart process overly long is a sure shot way to lose your potential customer. Shoppers are already a part of frenzied life. and variety of news. So as the first step to improve e-commerce. location maps. information. M-Commerce is the term for making business transactions using mobile devices. and is being utilized by physical retailers as a way to compete with the lower prices typically seen through online retailers. Web retailers actually want to offer a great shopping experience for their consumers.
Ecommerce allows them to visit the same store virtually. This additional source of traffic can be the tipping point for some ecommerce businesses. A part of these lowered costs could be passed on to customers in the form of discounted prices. With an ecommerce website. Lower Costs One of the most tangible positives of ecommerce is the lowered cost. Overcome Geographical Limitations If you have a physical store. you are limited by the geographical area that you can service. with a few mouse clicks.. and land up on an ecommerce website that they have never heard of. i. It is not unusual for customers to follow a link in search engine results. the advent of mcommerce. In addition to these two drivers. Additionally. customers can click through intuitive navigation or use a search box to immediately narrow down their product search. ecommerce on mobile devices. the whole world is your playground. On an ecommerce website. Eliminate Travel Time and Cost It is not unusual for customers to travel long distances to reach their preferred physical store. has dissolved every remaining limitation of geography. Locate the Product Quicker It is no longer about pushing a shopping cart to the correct aisle. Page 19 . or scouting for the desired product. online retail is also driven by traffic from search engines.e. There are several online services that allow customers to browse multiple ecommerce merchants and find the best prices.To find out the general perception of the employees on training and development. Some websites remember customer preferences and shopping lists to facilitate repeat purchase. Provide Comparison Shopping Ecommerce facilitates comparison shopping. Gain New Customers With Search Engine Visibility Physical retail is driven by branding and relationships.
as I don’t go home to a full inbox of emails. and variety of news. and does not cost anything to create or maintain. and Group Buying Though there are physical equivalents to deals. For instance if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another. ticketing and mobile file sharing. I believe if I was to loose my phone. location maps. I would be lost. bargains. M-Commerce is the term for making business transactions using mobile devices. flexibility and security at the same time. Page 20 . besides my wife calling me. Provide Abundant Information There are limitations to the amount of information that can be displayed in a physical store. Most of this information is provided by vendors. from sending and receiving emails. Bargains. Mobile companies are coming up with new features for their smart phones. But the customer could do that online with a few mouse-clicks. Ecommerce websites can make additional information easily available to customers. I don’t need to wait in queues to collect my shopping. coupons. online shopping makes it much more convenient. she may find it infeasible to avail of both discounts. mobile shopping. socialise on Facebook and Twitter and also paying for my shopping so I just need to collect it. My self I have a Blackberry and an iphone which I use both to run my online business. as I would have no communication. online accounts. and group buying. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. Coupons. saves me hours in a day. which offers consumers ease. Having these features on my phone. It is difficult to equip employees to respond to customers who require information across product lines. I wouldn’t be able to operate my day to day business. Mobiles are being used more and more on daily basis and its more then just making and receiving a call.Enable Deals. as I have already paid for it. Some are mobile banking.
Troy. Congress could not invalidate his monopoly as long as he only transported passengers within New York. the 1792 edition of Samuel Johnson's A Dictionary of the English Language defines the noun "commerce" narrowly as "[e]xchange of one thing for another.. can be substituted with either "trade" or "exchange" interchangeably while preserving the meaning of the statements. the United States may change the course of a navigable stream. Co. found that Congress could invalidate his monopoly since it was operational on an interstate channel of navigation. Bork and Daniel E. Niagara Mohawk Power Corp. The Supreme Court. Gibson v. 249 (1954). even though the market value of the riparian owner's land is substantially diminished." Examining contemporaneous dictionaries does not neatly resolve the matter. for the damage sustained does not result from taking property from riparian owners within the meaning of the Fifth Amendment but from the lawful exercise of a power to which the interests of riparian owners have always been subject. 269. Page 21 . 275–276 (1897). United States. R. 4 (1876). South Carolina v.'the power to regulate trade'. United States v. argue that prior to 1887. They also point to Madison's statement in an 1828 letter that the "Constitution vests in Congress expressly.. The proper exercise of this power is not an invasion of any private property rights in the stream or the lands underlying it.. Chicago. Wheeler. without being constitutionally obligated to pay compensation. but it defines the corresponding verb "to commerce" more broadly as "[t]o hold intercourse. 166 U. as used in the Constitutional Convention and the Federalist Papers. which extends to the entire stream and the stream bed below ordinary high-water mark. Inc." The word "intercourse" also had a different and wider meaning back in 1792 than it does now. interchange of any thing. Commodore Park. Scranton v.S. 312 U. Thus. P. trade. however.S. Other scholars. FPC v.S. 269 (1897). 347 U. 324 U. 179 U. & P. or otherwise impair or destroy a riparian owner's access to navigable waters. traffick".S. Georgia.S.. 166 U. United States. the Commerce Clause was rarely invoked by Congress. 93 U. 141 (1900).This power to regulate navigation confers upon the United States a dominant servitude. 386 (1945). M. 596–597 (1941). United States v. such as Robert H. Ogden contended. For instance. Thus.S. St. 592. Gibson v. In support of this claim... and thus a broad interpretation of the word "commerce" was clearly never intended by the Founders. 239.S. they argue that the word "commerce".
that is "to prescribe the rule by which commerce is to be governed" which "may be exercised to its utmost extent. For example. some of which have since been altered by subsequent decisions: 1. Commerce among the states cannot stop at the external boundary-line of each state. though." Additionally. and Africa. in India. In part the court said: The new concept has already gained much popularity in the US. it may very properly be restricted to that commerce which concerns more states than one. Commerce is "intercourse. RBI and TRAI. other banks are also following them. financial institutions. but may be introduced into the interior. Page 22 . In Cherokee Nation v. tablets. operators and service providers have partnered with each other to take mCommerce to rural India. basic banking transactions and mobile payments are available. SBI and ICICI bank have partnered with a mobile banking technology partner “EKO” for their mobile banking solutions." 2. The decision contains the following principles. all its branches.." 3. The Court provided a definition of Indian tribe that clearly made the rights of tribes far inferior to those of foreign states. The Commerce power is the power to regulate. Comprehensive as the word "among" is.. latest-applications enabled mobile devices and increasing 3G penetrations in Indian digital market. the mCommerce service is creating its space in the market that can comply with country regulatory guidelines. In India.S. and acknowledges no limitations other than are prescribed in the Constitution. but with the increasing use of Smartphone. and is regulated by prescribing rules for carrying on that intercourse. Following the path of major player Kenya’s M-PESA which has facilitated people mobile banking using mobile devices. the Marshall Court limited the extent of federal maritime and admiralty jurisdiction to tidewaters in The Steamboat Thomas Jefferson. Likewise. 1 (1831). there are future challenges that the industry needs to face.In its decision. However. Europe. 30 U. Georgia. the Court assumed interstate commerce required movement of the subject of regulation across state borders. the Supreme Court addressed whether the Cherokee nation is a foreign state in the sense in which that term is used in the constitution.
Let us see some of the mCommerce & mPayments services available in India: • Bill Payments – With the mPayment services. there is an ample scope for mCommerce in India. including 42% holding at least one mobile phone. Banks. and 20 million with credit cards. India has over 800 million mobile subscribers. enabling users to receive and view bills instantly through the Internet. or transfer money between bank accounts through mobile devices within a few seconds. USSD and SMS. Previously. xpWallet announced its launch of mWallet Bill Pay offering.5 billion by 2015 in India. thereby they do not need to stand in a queue therefore they can save their lots of time. The additional fact is that the half of Indian households is still unbanked. electricity and gas bills has become much more convenient via mobile phone. Now. these services also make online shopping much Page 23 . At present.000 bank branches and 70. anywhere. The latest BCG report has also projected that the fee-based revenue from mobile commerce could be well over $4. mobile service providers and device manufacturers all have considerable opportunity to generate this revenue. • Money Transfer – Funds transfer is one of the unique features of mobile commerce services. Recently.000 cash points. mCommerce & mPayments services are extremely valuable for customers for making payments at the checkouts. People can pay their bill from anywhere and anytime via their mobile phone. there are 88. paying all types of utility bills such as water. one can easily send money to anyone. including 240 million with bank accounts. • Retail Transactions – With the rise in shopping malls and retail stores in India. Additionally. people would require going online on a computer to transfer the funds between one to another bank account.According to a report by Boston Consulting Group. This opens a great opportunity for mobile phone industry and financial institutions to galvanize mobile commerce services in India.
USSD mCommerce platform. There are some obstacles such as security of financial transactions and speed of user interfaces. mobile commerce will rise in India to become the next generation mCommerce for its mass adoption. • Travel Ticketing – Now. but telecom companies and banks do need to spend more to provide safety and security from intrusions and hacking. and in the near future it will grow rapidly. Now. acts as a comprehensive tutorial to teach the basic mobile phone users how to access mCommerce services and allows them to do financial activities even without Internet access. It is evident that mCommerce and mPayments services have significantly been building its market in India. they also need to build awareness among the consumers by embracing the technology and promoting it ingenuously. people can enjoy watching movies by planning for that anytime in an easier and hassle free manner. xpWallet next generation mCommerce ecosystem offers both core and enterprise mCommerce platforms to deliver services to the masses of India. following Kenya’s National ID system which propelled its m-commerce to a huge success. Though.easier and lucrative for both the customers and merchants through various discounts and loyalty coupons. People are now able to book train or flight tickets via their mobile phone and have the pleasure of the journey. if India gets its Unique Identity Development Authority of India (UIDAI) or Aadhar project successfully implemented. Further. Another major obstacle to mcommerce in India is meeting the Know Your Customers (KYC) norms. • Movie Ticketing – Mobile commerce services also enable users to book movie tickets via a mobile phone. In conclusion. scheduling any trip to anywhere and anytime has become convenient with the mCommerce services available in India. for instance. Page 24 . mobile commerce will certainly be successful in India.
Mechanical failures can cause unpredictable effects on the total processes. can easily start a business. mobile phone manufacturers such as Nokia. In 1998. and thus an ecommerce site. Ericsson. the first sales of digital content as downloads to mobile phones were made • • • • • possible when the first commercial downloadable ringtones were launched in Finland by Radiolinja (now part of Elisa Oyj). building on the work of the Global Mobile Commerce Forum (GMCF). ETSI quoted industry analysts as predicting "that m-commerce is poised for such an exponential growth over the next few years that could reach US$200 billion by 2004. And there are many bad sites which eat up customers’ money. Two major national commercial platforms for mobile commerce were launched in 1999: Smart Money (http://smart. i-Mode offered a revolutionary revenue-sharing plan where NTT DoCoMo kept 9 percent of the fee users paid for content. and Qualcomm are working with carriers such as AT&T Page 25 . Any one.ph/money/) in the Philippines. all are always prone to attack. In appointing Mr Hoffman. In order to exploit the potential mobile commerce market. payment gateways. Japan offered mobile purchases of airline tickets. the European Telecommunications Standards Institute (ETSI) appointed Joachim Hoffmann of Motorola to develop official standards for mobile commerce. Motorola.MORE ON M-COMMERCE • Customers can easily select products from different providers without moving around physically. and returned 91 percent to the content owner.com. Austria offered train ticketing via mobile device. Mobile-commerce-related services spread rapidly in early 2000. In April 2002. Norway launched mobile parking payments. customer loyalty is always on a check. There are many hackers who look for opportunities. As there is minimum chance of direct customer to company interactions. There is no guarantee of product quality. service. and NTT DoCoMo's i-Mode Internet service in Japan. good or bad.
must also be a key target for device vendors. and is being utilized by physical retailers as a way to compete with the lower prices typically seen through online retailers. SMS has significant security vulnerabilities and congestion problems. or mCommerce. This is seen as a bridge between the gap created by e-commerce and in-store shopping. improvements in the capabilities of modern mobile devices make it prudent to place more of the resource burden on the mobile device. as well as more open to premium mobile content and applications. Orange and T-Mobile are recent developments of note.Wireless and Sprint to develop WAP-enabled smartphones. Orange and T-Mobile. Since the launch of the iPhone. even though it is widely available and accessible. have made an effort to take advantage of mobile commerce by utilizing a number of mobile capabilities such as location based services. O2. In addition. physical retailers can allow customers to access the common benefits of shopping online (such as product reviews. and push notifications to improve the customer experience of shopping in physical stores. which are the least price sensitive. With the rapid increase in smartphone penetration across the globe. such as the youth market.[who?] Perennial early adopters. barcode scanning." said Burchett. More recently. in April 2012 the Competition Commissioner of the European Commission ordered an in-depth investigation of the mCommerce joint venture between Vodafone. brick and mortar business owners. mobile commerce has moved away from SMS systems and into actual applications. and coupons) while still shopping in the physical store. Smartphones offer fax. The need for mobility is the primary driving force behind mobile commerce. information. "Profitability for device vendors and carriers hinges on high-end mobile devices and the accompanying killer applications. By creating what is referred to as a 'bricks & clicks' environment. and phone capabilities. mobile Page 26 . and big-box retailers in particular. The Google Wallet Mobile App launched in September 2011 and the m-Commerce joint venture formed in June 2011 between Vodafone. O2. Reflecting the importance of m-Commerce. e-mail.
However.commerce has gained increasing acceptance amongst both users and retailers. (Huffington Post) In 2015. E-commerce is a term that has been around for a long time already. These online transactions are called m-commerce and e-commerce. To clear these confusions. Inc. but there is still a significant difference between the two. • Mobile commerce will increase at a rate of 65% annually to reach $24 billion in 2015. Page 27 . E-commerce vs M-commerce • In today’s fast developing technological world. (Coda Research) • • mCommerce grew about 150% to 200% last year. (ATG. $119 billion worth of goods and services will be purchased via a mobile phone. it is best to define and differentiate these terms. (TBI Research) Active mobile banking users in the US will grow from 10 million in 2009 to 53 million by 2013 (TowerGroup) • • mCommerce will be bigger that eCommerce within 5 years. with the rise of m-commerce. (Juniper Research) • 20% of all consumers and 32% of 18-34 year olds are researching purchases via mobile at least monthly. certain confusions also rose. and everybody knows about that. reaching $630 billion in value. Both of them are about transacting business online. businesses are usually transacted online. Mobile services are continuing to register impressive growth and mCommerce is also being embraced in sync. This term is about conducting business online. (ABI Research) • The market for mobile payments is expected to quadruple by 2014.).
Not only that. Another popular online shopping site is eBay. Just like using a laptop or a desktop. and let you use your money in different companies. is an abbreviation of electronic commerce. You can use credit cards when doing these transactions. there are plenty of products and promotional items that can finally be transacted. loyalty cards. on the other hand. People can do a business-to-business transaction via e-commerce called B2B. These companies utilize this technology for their Page 28 . as long as your phone has Internet access. goods. whether it is promotional or selling products. • E-commerce. like 4G. If you have a laptop or a desktop then you can easily shop online. A few examples are Airtel. it is also very convenient with all the swipe machines where you can swipe your credit card for payment. One of the best examples for this is when amazon. and services. M-commerce can also let you do mobile banking. so too can you shop until you drop using m-commerce. and discount cards through you mobile phone with the help of m-commerce. Mcommerce has become a booming business lately. • With the use of m-commerce.• The meaning of commerce means. Those who would like to pursue a career in Mobile Commerce can find employment with companies who encourage Mobile Commerce. phones have Internet access.com do business with their clients. you can also avail coupons. Reliance and the ICICI. With the rise of phones with Internet access. conducting a business transaction. Not only can it help you do transactions online. This means that e-commerce is a way of doing business transactions through the Internet as well. this kind of business transaction has become very popular. is a type of business transaction done on your mobile phone. It has become very popular in these modern days. Movie tickets can be bought via your phone with Internet access. It can also do a company to consumer transaction called B2C. M-commerce then. providing your mobile phone has Internet access. which makes these transactions more accessible. Lately. • The basic qualification needed to opt for a career in mobile commerce is a pass in standard 10+2. The ‘m’ in the term m-commerce means mobile. This is where your orders will be received via shipments and deliveries.
While ECommerce is done with the aid of Computers. Page 29 . Though popular. Candidates who have a basic knowledge in computer will be preferred at the time of admission. Mobile Commerce is also applied for paying phone bills. The qualification required to join this course is a pass in the higher secondary level. services and business models.customers to make some restricted purchases through their mobile phones. • Key differentiators between E-Commerce and M-Commerce Both E-Commerce as M-Commerce has great importance in our society. is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. Mobile phones impose very different constraints than desktop computers. They follow you wherever you go. It involves new technologies. In addition to this. Financial Institutions and the media companies also take in professionals of MCommerce. Mobile Commerce. M-Commerce is done with the application of mobile phones. Aspirants can work as Content Developers or as Telcos. stay in touch with colleagues. data mining and data management. In addition to this. it is possible for candidates to get employment in areas like advertising. But they also open the door to a slew of new applications and services. The main among them is the correspondence course as well as the certificate of PG Diploma. It is quite different from traditional e-Commerce. The eligibility criteria may some times differ on the basis of the norms of the institutions. or m-Commerce. sales. book travel tickets or movie tickets with cell phones. making it possible to look for a nearby restaurant. Electronic Commerce There are many courses available in E-commerce in India. or pay for items at a store. After finishing this course. M-commerce is nevertheless in its development stage in our country as the security of the transactions done is still questioned. Other fields where employment for students of e-commerce is available are marketing and customer support.
As the Internet finds its way into our purses or shirt pockets. As content delivery over wireless devices becomes faster. for all these changes to happen. and privacy still need to be addressed. m-commerce enables users to access the Internet without needing to find a place to plug in. In order to exploit the m-commerce market potential. Ericsson. our Laboratory is researching new technologies and applying user-centered design principles in the development of solutions to reconcile context-awareness and privacy in mobile and pervasive computing environments. Known as next-generation e-commerce. e-mail. The industries affected by m-commerce include: Financial services. the industry's answer to the Swiss Army Knife. in which stock quotes can be displayed and trading conducted from the same handheld device Page 30 . handset manufacturers such as Nokia. and phone capabilities all in one. and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones. smart phones offer fax. and ways to reach them. there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States. such as automatically arranging for taxis to come and pick us up after business meetings or providing us with summaries of relevant news and messages left by colleagues. They are starting to track our location. they will replace our wallets and credit cards. security. The emerging technology behind mcommerce. usability. more secure. Tomorrow. One day. mobile phones know the phone numbers of our friends and colleagues. which is based on the Wireless Application Protocol (WAP). the devices we use to access it are becoming more personal too. paving the way for m-commerce to be accepted by an increasingly mobile workforce. and scalable. But. The following is a list of recent or ongoing projects: M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). key issues of interoperability. which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services. Motorola. In particular. they may very well turn into intelligent assistants capable of anticipating many of our wishes and needs. Using Bluetooth technology. Already today. has made far greater strides in Europe.
• Telecommunications. Page 31 . bill payment and account reviews can all be conducted from the same handheld device • • Service/retail. which include the delivery of financial news. sports figures and traffic updates to a single mobile device IBM and other companies are experimenting with speech recognition software as a way to ensure security for m-commerce transactions. in which service changes. as consumers are given the ability to place and pay for orders on-the-fly Information services.
management and distribution. applications development and implementation. The Company involved in advanced software solutions provide the means for seamless integration of documents in virtually any format and from anywhere across the enterprise. Complementing its leading-edge software solutions and a range of professional services. systems design. A vast array of products from network side. application development and implementation. These services allow our customers to be more competitive in their marketplace. organizations of all sizes from different industry sectors choose Skyware Solutions Pvt Ltd document solutions to produce better documents and use information more effectively via innovative applications that support the entire document architecture.1. as well as focus on their core competencies. consulting. capture. These services allow our customers to be more competitive in their marketplace. Skyware Solutions Pvt Ltd professional services deliver strategic value to customers. through project management. Skyware Solutions Pvt Ltd combines innovative technology and outstanding customer service to provide the broadest range of solutions for document creation. the company provides total software solutions to help organizations enhance business productivity and knowledge sharing. through project management. All over the India. consulting. Page 32 . strategic outsourcing and process management. as well as focus on their core competencies Skyware Solutions Pvt Ltd professional services deliver strategic value to customers.3 COMPANY PROFILE Skyware Solutions Pvt Ltd. systems design. is a leading product development company at Chennai. strategic outsourcing and process management.
This covers everything from standalone and network office systems. tablets. home and networked offices by utilizing the fastest-growing channels to offer more products to ore customers. SBI and ICICI bank have partnered with a mobile banking technology partner “EKO” for their mobile banking solutions.Document Solutions for any Business Skyware Solutions Pvt Ltd has an extensive range of document solutions to meet the needs of any business. the mCommerce service is creating its space in the market that can comply with country regulatory guidelines. operators and service providers have partnered with each other to take mCommerce to rural India. other banks are also following them. For example. In India. but with the increasing use of Smartphone. production printing and publishing systems. there are future challenges that the industry needs to face. basic banking transactions and mobile payments are available. Page 33 . Following the path of major player Kenya’s M-PESA which has facilitated people mobile banking using mobile devices. The new concept has already gained much popularity in the US. RBI and TRAI. The key products are the Document Centre family of digital multifunction devices. color solutions. though. financial institutions. scanning. and Africa. which combines printing. Europe. However. Likewise. latest-applications enabled mobile devices and increasing 3G penetrations in Indian digital market. Office Systems Skyware Solutions Pvt Ltd leads the way in the digital office by providing the most technologically advanced office systems and solutions. Channels Business Skyware Solutions Pvt Ltd increases its brand presence in small. to an extensive range of document-related software. in India. faxing and copying functions in one system. document management consulting and document outsourcing services.
especially to run an online store. This really helps in reducing anxiety issues a visitor Page 34 . At present. develop and support any solution. flow and dissemination of critical information and facilitate knowledge sharing across the enterprise. Software A powerful suite of scalable software complements and desktop products and high-end production systems. online security services have all the more become vital to improve e-commerce. Place securty seals like Verisign and hacker safe seals. One needs to protect their business as well as their customers. output management. By providing the means for convergence of the paper and the Internet world. Even though buying online today is considered safer than buying over the phone. giving it to some one the don’t know. India has over 800 million mobile subscribers. Particularly with the recent incident of rise in identity theft. The additional fact is that the half of Indian households is still unbanked. including 240 million with bank accounts.According to a report by Boston Consulting Group. Skyware Solutions Pvt Ltd provides a combination of in-house developed solutions and best of breed third party software. Skyware Solutions Pvt Ltd software speeds up the accessibility. Escalating trends in online thefts are enough to deter even the die hard online shoppers. online security systems are a necessity today. there are still many buyers who are scared of sharing their personal details and sensitive financial information on web. archiving and Internet delivery. there are 88. It is always best to employ the best online security systems right at the very start. implement. workflow. This opens a great opportunity for mobile phone industry and financial institutions to galvanize mobile commerce services in India. including 42% holding at least one mobile phone. These solutions are backup up with the services needed to customize. and 20 million with credit cards.000 cash points. online security is a major concern The business is only as safe as the security of the information you rely upon. We provide Enterprise Document Management solutions consisting of imaging. or long term document safe-keeping. formatting. to meet the needs of our Global customers.000 bank branches and 70. Among the many other ways to improve e-commerce. there is an ample scope for mCommerce in India. backup. Whether it be electronic files.
It will make a world of difference to your business information security and winning the trust of your buyers for ever. Page 35 . Online security really does work in boosting sales. Keep them where they are easily visible and particularly on the page where the buyer enters the credit card details. These security seals advertising best online security services should be placed throughout the whole checkout process and not on just a few of the sites main pages.may have about buying online from you.
1.4 STATEMENT OF THE PROBLEM To findout the feasible solution using M-Commerce instead of E-Commerce. Page 36 . Also carry out possible ways to reduce our time The future of m-Commerce seems extremely bright because several experiments are going on to introduce the upgraded version of mobile likely to emerged with the evolution of 4G mobile technology.
It outlines the key components of a successful e-commerce strategy and describes the technology infrastructure that must be in place for e-commerce and m-commerce applications to function successfully. the first two were Logica and Cellnet (which later became O2). The m-Commerce(tm) Page 37 . The results indicate that the impact of the innovation from I. The machines accepted payment via SMS text messages. with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange). This chapter also discusses some of the major issues that represent significant threats to the continued growth of e-commerce and m-commerce. The Global Mobile Commerce Forum. Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997. The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland. The model is used to frame an analysis of differences in technological and business model dimensions and then explore the core dynamic capabilities in both dimensions for Ecommerce innovation. Mastercard and Motorola. It identifies the different types of e-commerce and describes several e-commerce and m-commerce applications.and U-commerce should not be simplistically regarded as an extension of prior innovations because the intensity and nature of the impacts of the innovations is different. The innovation from I.to M.1. Over 100 companies joined the Forum within a year. when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. had its fully minuted launch in London on 10 November 1997.to Mcommerce is radical and from M. Mobile commerce services were first delivered in 1997. former chairman of the GSM Association. many forming mobile commerce teams of their own.to U-commerce is disruptive.g.5 NEED FOR THE STUDY To need the services of electronic commerce (e-commerce) and mobile commerce (m-commerce). The meeting was opened by Dr Mike Short. also using SMS. e. Of these hundred companies. which came to include over 100 organisations.
The Financial Times commended the solution for "turning mobile commerce into a reality.server developed in late 1997 by Kevin Duffey at Logica won the 1998 Financial Times award for "most innovative mobile product." Page 38 ." in a solution implemented with De La Rue. Motorola and Logica.
B2C. electronic payment systems needed to support e- Page 39 . • Outline a multistage purchasing model that describes how e-commerce works. including B2B. Identify the major issues that represent significant threats to the continued growth of ecommerce and m-commerce.6 OBJECTIVES OF THE STUDY: PRIMARY OBJECTIVE: To find out the various possibilites of E-Commerce and M-Commerce and it can be used in many innovative ways to improve the operations of an organization as well as providing new ways of conducting business that present both opportunities for improvement and potential problems. • • • • Define m-commerce and identify some of its unique challenges. • Discuss the key features of the commerce. Identify several advantages associated with the use of e-commerce and m-commerce. SECONDARY OBJECTIVE: • Describe the current status of various forms of e-commerce.1. Identify several e-commerce and m-commerce applications. • Identify the key components of technology infrastructure that must be in place for ecommerce and m-commerce to work. and C2C.
Recognize and describe Web 2. Discuss the origins and growth of e-commerce. Describe the major types of e-commerce. Explain the evolution of e-commerce from its early years to today.0 applications. Define e-commerce and describe how it differs from e-business. business Page 40 . Identify the factors that will define the future of e-commerce. Identify and describe the unique features of e-commerce technology and discuss their significance. Identify the major academic disciplines contributing to e-commerce. Describe the major themes underlying the study of e-commerce.
The clause states that the United States Congress shall have power "To regulate Commerce with foreign Nations. there is no theoretical geographic limitations."  It is not uncommon to see the individual components of the Commerce Clause referred to under specific terms: The Foreign Commerce Clause. the clause is often paired with the Necessary and Proper Clause. expansive perspective of these powers. The Commerce Clause describes an enumerated power listed in the United States Constitution (Article I. Page 41 . and among the several States. Buying/selling 24/7. Low operational costs and better quality of services.7 LIMITATIONS OF THE STUDY • • • • • • Faster buying/selling procedure. Section 8. More reach to customers. However. Easy to start and manage a business. and with the Indian Tribes. mobile phone technology has made another leapfrog to pave its way for a new trend called mobile commerce where the financial transactions are made using mobile devices. Commerce Clause interpretation empowered Congress to gain jurisdiction over numerous aspects of intrastate and interstate commerce as well as non-commerce. as well as easy to find products." Courts and commentators have tended to discuss each of these three areas of commerce as a separate power granted to Congress. but an important medium to fulfill all the financial needs for friends and family. Use of mobile phone has increased so much that it is not just a device to make calls. Dispute exists within the courts as to the range of powers granted to Congress by the Commerce Clause. the effect of the Commerce Clause has varied significantly depending on the Supreme Court's interpretation. As noted below. the Interstate Commerce Clause. During the Marshall Court era. No need of physical company set-ups.1. Now. Clause 3). the combination used to take a broad. and the Indian Commerce Clause.
the use of the Commerce Clause by Congress to authorize federal control of economic matters became effectively unlimited. The outer limits of the Interstate Commerce Clause power has been the subject of long. For the first century of our history. and to the extent necessary. Interpretation of the sixteen words of the Commerce Clause has helped define the balance of power between the federal government and the states and the balance of power between the two elected branches of the Federal government and the Judiciary. 545 U. Congressional use of the Commerce Clause has become slightly restricted again. "The power to regulate commerce comprehends the control for that purpose.” beginning with the enactment of the Interstate Commerce Act in 1887 and the Sherman Antitrust Act in 1890. 389 U. being limited only to matters of trade (whether interstate or not) and production (whether commercial or not). These powers are critical to understanding the rights of landowners adjoining or exercising what would otherwise be riparian rights under the common law. For this purpose they are the public property of the nation.S.. Raich. the primary use of the Clause was to preclude the kind of discriminatory state legislation that had once been permissible. intense political controversy. The significance of the Commerce Clause is described in the Supreme Court's opinion in Gonzales v. Rands.. it has a direct impact on the lives of American citizens. of all the navigable waters of the United States." United States v.. Since the latter half of the Rehnquist Court era. 1 (2005): The Commerce Clause emerged as the Framers' response to the central problem giving rise to the Constitution itself: the absence of any federal commerce power under the Articles of Confederation.S. The commerce clause provides comprehensive powers to the United States over navigable waters. The Rands decision continues: Page 42 . The Commerce Clause confers a unique position upon the Government in connection with navigable waters. As such. Then. Congress “ushered in a new era of federal regulation under the commerce power.During the post-1937 era. in response to rapid industrial development and an increasingly interdependent national economy. and subject to all the requisite legislation by Congress. 121 (1967). The Commerce Clause represents one of the most fundamental powers delegated to the Congress by the founders.
(2000) "eCommerce: a critical review". assesses how far we understand some of the organisational change issues. Title: Evaluating internet usage and ecommerce growth in Greece Citation: Dimitrios Xanthidis.366 Abstract: According to studies and surveys conducted world-wide. David Nicholas. Explores the extent to which the emergence of new electronic channels to market has led to distinctive means of business differentiation. Deals with four discrete areas of the new economy as it affects retailers.417 .CHAPTER II 2. Aslib Proceedings. Vol. looks at how business-to-business companies can use electronic channels to improve supply chain and productivity requirements. Secondly. with particular reference to branding and pricing.444 Abstract: Offers a preliminary assessment of electronic commerce. Suggests that the academic world is lagging behind the world of practice in terms of supplying rigorous analysis of the topic. 56 Iss: 6. Rarely has the retail and consumer services sector been faced with a strategic challenge of such significant complexity and uncertainty that is growing so rapidly. pp. 28 Iss: 10. private initiatives and investments. technology available at Page 43 . Vol. Thirdly. government incentives and current legal frameworks. International Journal of Retail & Distribution Management. Finally considers the future of eCommerce. pp. (2004) "Evaluating internet usage and ecommerce growth in Greece".356 .0 REVIEW OF LITERATURE Title: E Commerce: a critical review Citation: Jonathan Reynolds.
a reasonable price. pp. This paper attempts to explain the reasons why and suggests corrective actions by all those actively involved with Greek ecommerce. and increasingly used to the responsiveness of ecommerce. Vol. ecommerce is yet to reach measurable levels in Greece.56 . information technology experts and even politicians in Greece are aware of these essential requirements as well. are seeing corporate real estate as more than a matter of simply accommodating themselves in the most efficient way. and public acceptance of the internet as an efficient medium for buying goods and services are driving ecommerce growth. (2001) "What e-commerce may mean for design of corporate real estate". Businesses. The strategic implication of these experiences are that users. However. are likely to become increasingly impatient with old economy versions Page 44 . Academics. They are using the design process to accelerate programmes of technological and cultural change. Title: Citation: What e-commerce may mean for design of corporate real estate Francis Duffy. having become accustomed to radical changes in the design process.61 Abstract: Significant changes in business practice mean that the design of the physical working environment is now being used to add value to business performance. 3 Iss: 1. Journal of Corporate Real Estate. at all levels in business life. stimulated by the potential of information technology and goaded by international competition. although internet access has grown significantly and the digital foundations are there. Three case studies are used to illustrate the new importance of design. They are using building projects to add value to their core activities.
Title: E-Commerce relationships: The impact of trust on relationship continuity Citation: Dr Pauline Ratnasingam. Noting that EAI incurs not only technological but stakeholder-level commitments. The continuing development of both digitally integrated business models. pp. and real estate practice. pp. Tony Elliman. (2004) "Integrating the IS with the enterprise: key EAI research challenges". Atta Badii. construction. has increased significantly. has meant that the importance of EAI within enterprise IS. 17 Iss: 2. Vol. Love. with the goal of determining whether some patterns of content might increase the quality and quantity of information available to buyers and sellers thereby contributing to the disparity between residential and commercial real estate e-commerce growth. the majority of real estate ecommerce is derived from its retail-oriented residential sector. (2005) "E-Commerce relationships: The impact of trust on relationship continuity". International Journal of Commerce and Management.D.. Vol.1 – 16 Abstract: The real estate industry is an e-commerce anomaly. Journal of Enterprise Information Management. 15 Iss: 1. Peter E. Title: Integrating the IS with the enterprise: key EAI research challenges Citation: Amir M. through various eCommerce and eBusiness initiatives. Sharif.170 Abstract: Enterprise application integration (EAI) technologies provide the means to integrate strategic business solutions within and across the component parts of organisational information system infrastructures. Although the overall growth of ecommerce is driven by the business-to-business sector. and provides a framework for future research and investigation into this emerging and evolving area.of office design. This study examines the structure of residential and commercial real estate websites.164 . this paper outlines the product of a sustained investigation into key challenges within enterprise IS and EAI. The results of the Page 45 .
Construction Innovation: Information. Unstructured interviews were undertaken with managers from 20 small-medium sized contractors from the State of Victoria in Australia. Zahir Irani.research show residential real estate websites offer richer informational content than commercial real estate websites. Australia". Title: An empirical analysis of the barriers to implementing e-commerce in smallmedium sized construction contractors in the state of Victoria. this paper aims to determine the barriers that small-medium sized contractors are experiencing when confronted with the need to implement e-commerce to sustain their competitiveness.41 Abstract: To improve organizational performance and sustain a competitive advantage many Australian businesses have begun to embrace e-commerce. Thus. technical and human barriers that were identified from findings are presented and discussed. For example. The paper concludes by proposing strategies that small-medium sized contractors may adopt if they to leverage the benefits of e-commerce. Heng Li. Yet. (2001) "An empirical analysis of the barriers to implementing e-commerce in small-medium sized construction contractors in the state of Victoria. Management. insurance and retail industries have been able to leverage the benefits of information and communication technologies. which had annual turnovers ranging from $1-50 million. Cheng. Australia Citation: Peter E. banking.C. Process. perhaps even reluctant. Raymond Y. those from the construction industry have been slow. organizational. Page 46 . Love. Vol. 1 Iss: 1. businesses from the automotive. to implement information and communication technologies to support ecommerce.D. Tse.31 .L. Eddie W. The financial. No significant differences are found for the user friendliness and functionality (ie ancillary services) provided by residential and commercial real estate websites. pp.
Page 47 . Dillon.191 Abstract: Today. website data descriptions and constraints) and the web content are captured and represented at the conceptual level using views (one model) and can be deployed (multiple platform specific models) using one or more implementation models. designing and representing complex enterprise contents for building successful EIS. 1 Iss: 3. which provides rich facilities for constraining and defining enterprise XML content. design and implement simple. we show how a layered view model coupled with a proven user interface analysis framework (WUiAM) is utilized in providing architectural construct and abstract website model (called eXtensible Web. model driven solutions and metadata vocabularies to design and implementation techniques that are capable of handling heterogonous schemas and documents. William Gardner. we need a methodology that provides a higher level of abstraction of the domain in question with rigorously defined standards that are to be more widely understood by all stakeholders of the system. eXtensible Markup Language (XML) is fast emerging as the dominant standard for storing. To-date. (2005) "Designing websites with eXtensible web (xWeb) methodology". to model. With the introduction of XML Schema. describing. Vol. usercentred. the combination of UML and XML technologies provide a good platform (and the flexibility) for modeling. for web EIS (such as ecommerce and portals) to be successful. International Journal of Web Information Systems. collaborative websites at varying levels of abstraction. For this.Title: Designing websites with eXtensible web (xWeb) methodology Citation: Rajugan Rajagopalapillai. In this paper. Conversely.179 . xWeb). The uniqueness xWeb is that the model data (web user interface definitions. Professor Tharam S. representing and interchanging data among various enterprises systems and databases in the context of complex web enterprises information systems (EIS). Professor Elizabeth Chang. UML has proven itself as the language of choice for modeling EIS using OO techniques. pp. it is important to apply a high level.
Wang. info. 11 Iss: 3. Due to the transaction costs arising from e-commerce. The authors believe that governments must also act in concert with one another at the international level to create a favorable and consistent commercial environment.com: government's role in electronic contracting". 6 Iss: 5. Docherty. Title: E-commerce adoption support and advice for UK SMEs Citation: Mike Simpson. explicit contracts between parties are usually incomplete. and regulating e-commerce? The paper employs transaction cost economics in analyzing the role of government in regulating electronic contracting. Therefore. the efficacy of the support services and the barriers encountered by SMEs adopting e-commerce. (2004) "Lessons from Alibaba. The research methodology involved literature review and interviews with SMEs’ owner-managers and a UK Online Page 48 . protecting. which are determined by default rules in various governments. it behoves governments urgently to fill gaps in incomplete contracts in ecommerce in order to foster a predictable legal environment for e-businesses.307 Abstract: Although electronic commerce (e-commerce) can be a source of competitive advantage. pp. Vol. Anthony J.298 . will e-commerce businesses in countries like China flourish when governments still take a “wait-and-see attitude” as to prompting. pp. (2004) "E-commerce adoption support and advice for UK SMEs".Title: Lessons from Alibaba. minimize legal risks and transaction costs.com: government's role in electronic contracting Citation: Qin Hu. and maximize economic and social benefits. This paper investigated the reasons why SMEs move from traditional commerce to e-commerce. Vol. The paper argues that these contracts should always be backed by implicit contracts. Journal of Small Business and Enterprise Development. Xun Wu.315 – 328 Abstract: The small business sector of the UK economy is extremely important and the government expends considerable resources in providing support services for this sector. Clement K.
It was found that at least two “e-commerce stars” used by the government to promote its support services had in fact not used those services.1 RESEARCH DESIGN: Page 49 . objective. Other unexpected outcomes were that e-commerce had social benefits for SMEs’ owners in reducing working hours yet still increased sales. RESEARCH OBJECTIVE: A STUDY ON COMPARATIVE ANALYSIS OF E-COMMERCE AND M-COMMERCE SKYWARE SOLUTIONS (P) Ltd. critical. which is termed as “Research Methodology”. data based. Cost was not seen as an inhibitor to adopting e-commerce. scientific inquiry or investigation into a specific problem undertaken with the purpose of finding answers or solutions to it.business adviser. systematic. Some evidence was emerging that e-commerce may be able to save failing or struggling businesses. CHENNAI 3. As per the words of Uma Sekaran research can be defined as an organized. Thus certain methods have to be followed while conducting a research. CHAPTER III 3.0 RESEARCH METHODOLOGY Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. The historical relationship problems between Business Link and SMEs were still causing problems.
A research design is the specification of methods and procedures for acquiring the needed data to solve the problem. 3.2 SOURCES OF DATA: Sources of data include both secondary and primary data. 3.2.1 PRIMARY DATA: Primary data refer to information obtained first hand by the researcher on the variables of interest for the specific purpose of the study. Primary data was collected by the method of survey by using questionnaire.
3.2.2 SECONDARY DATA: Secondary data are data that were collected for some other purpose and are in existence. Secondary data pertaining to this study was obtained from companies’ record, websites and books. 3.3 RESEARCH INSTRUMENT: A Structured Questionnaire have been framed which contains both open ended and close ended question. 3.4 SAMPLING UNIT: Sampling unit is that of “who is to be surveyed”. Here the survey is on employees of Seventh Sense Inc, Chennai 3.5 SAMPLING SIZE:
Here the samples are used in the Skyware Solutions (P) Ltd, Chennai. 3.6 SAMPLING PROCEDURE: The sampling procedure that was adopted in the research was non-Probability sampling, in specific “Quota Sampling” was chosen. 3.7 SAMPLING AREA: The Software used in the purpsoe of E-Commerce and M-Commerce applications at Skyware Solutions (P) Ltd, Chennai.
3.8 LIMITATIONS OF THE STUDY
• • • • • •
Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7. More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services. No need of physical company set-ups. Easy to start and manage a business.
CHAPTER IV 4.0 ANALYSIS AND INTERPRETATION OF DATA Electronic commerce (e-commerce) – i.e., conducting transactions of goods and services by means of information and communication technologies(ICT), particularly the Internet – plays an important role in the global economy. In the UK and the U.S. for example, the total ecommerce sales have accounted for over 5% and 6% of GDP, respectively (Kraemer et al., 2006). E-commerce generally requires a communication platformwhich consists of an electronic network (the “pipe”) for transmitting physical data and terminal devices for users to send, receive and process information (Verkasalo and Hämmäinen, 2007). The communication platform plays an essential role for e-commerce to function because,before a transaction to take place, vendors need to disseminate product information to consumers, and during transactions, consumers need to communicate with vendors about orders, accounts, and post-sales fulfillment.
The following Screen Shots are represent the E-Commerce and M-Commerce Problems Page 53 .
The product amount was High Page 54 .
To purchase a group of items but we need single one Page 55 .
Didn’t Provide the full Detail about the product Page 56 .
No deliver in proper date Page 57 .
The Product rete is High Page 58 .
Purchase and Sales options in same web site sono warrenty to the Product Page 59 .
Purchased By Mobile Purchased By Mobile in Security Page 60 .
1 FINDINGS The eCommerce Business Systems Analyst is responsible for supporting the implementation of the Co. SUGGESTIONS AND CONCLUSION 5.0 FINDINGS. testing definition and execution and business change management.. Primary responsibilities include requirements elicitation. documentation and analysis. product development. Additional responsibilities include system modifications and enhancements. conversions. solution design. This position works with stakeholders.CHAPTER V 5.'s software development lifecycle.com website and other enhancements througk the Co. and others to translate business needs into systems solutions. and provide on-going production support to the end users. Page 61 . technical staff.
If you are a developer and can handle such type of projects Please PM me with your offers and available options Page 62 .So the M-Commerce product only available in anywhere and everywhere.000$ for this project Which include hosting. As for the IOS workaround. We are planning to do this on a high scale we are currently in a phase to tie up with fed ex or other courier services for shipping. Our products are value for money.2 SUGGESTIONS AND RECOMMENDATIONS The lots of Android applications are available so the E-Commerce are not real time applicable to the world. Developing a website and many other stuff needed for E coomerce . And are ready to spend around 60. We currently own two shops and are planning to go online and sell our products. But the upload feature is pretty much your basic html upload form and then include it in the email. You should not need to worry about that for much longer because they are releasing an updated that will have the 'broken' browse button functioning. So if they haven't already released it then I know they plan to this fall. and I had to modify the plugins checkout page page to include a basic upload form. So can any one give me a walk through on how to develop a e commerce website or some suggestion's on which shopping cart to use and any other useful information. Really it is just WP-Ecommerce. If you want to keep it really simple you can just do a redirect to yousendit after the checkout has been completed. even add it as an iframe within your site so you can still have your branding but this will keep you from having to edit any of the plugin files and risk losing your work on future updates. then redirect to your thank you page once yousendit has been completed.5..
Barriers to the entry into the retail businesses are lower. a reflection not merely of the lower costs of doing electronic business but also of the ease of comparison-shopping in cyberspace. What has flourished is a new form of corporate cooperation known as a virtual company. The business-to-business and intra-organizational segments currently dominate e-commerce. as it is relatively inexpensive to start a retail Website.3 CONCLUSION Several important phenomenas are associated with e-commerce. The role of geographic distances in forming business relationships are reduced. Prices of commodity products are generally lower in the Web. each performing some of the processes needed to manufacture a product or deliver a service (Britannica. yet many established retailers realize profits from the new selling channel. New methodologies have evolved. Many major digital retailers are as yet in the investment and brand-building mode and show no profits. 2000). Page 63 . New E-commerce is still in its formative stage.5. Some traditional business intermediaries are being replaced by their electronic equivalents or are being made entirely dispensable. that is actually a network of firms. Buoyant growth is apparent throughout. It has created the most significant revolution in the way business is conducted.
5722. 5. http://www/ecommercetimes. John Barron. 2.html [Last accessed Wednesday.com (2000) Yahoo president predicts Net explosion : November 9.asp?mod=1&ti=761579729 [Last accessed Saturday. Dan Gebler (2000) The Future of E-Commerce : August [Last 9. 11 November 2000]. 2000]. 2000].shtml Wednesday. 7. pp: 3-16.html November 15. http://news. CNet News. pp: 93-100. 4.html accessed Saturday. Brain Subirana and Patricia Carvajal (2000) : Transaction Streams: theory and examples related to confidence in internet based electronic commerce.Appendix BIBLIOGRAPHY 1. Communication of the ACM.britannica. 15.10-deregulation.138395. Bernhard Serexhe (ud) Deregulation/Globalisation: The Loss of Cultural Diversity? This article is available on-line at : http://www. 6. 3. MSN Encarta (2000) Learning and research : Internet: is available at : http://encarta.ctheory. Journal of Information Technology.msn.com/news/0-1005-200-3603596.com/ga1. accessed [last accessed Wednesday. Michael Shaw and Andrew Bailey (2000) : Web based E-Catalog system in B2B procurement. 15 November 2000]. 2000.com/bcom/eb/article/printable/5/0. November 15. Britannica (2000) Electronic commerce is available at : [Last http://ww. 43(5). 2000. 11 November 2000]. Page 64 .cnet.com/news/articles2000/000809-2.00.com/find/concise.
George Zinkhan and Leyland Pitt (2000) Integrated Internet Marketing Communication of the ACM. (2000) : The advantages of e-commerce for companies in developing countries http://www. Peter Cohan (2000) E-Profits. 11.undp. New York : American Management Association. New York : John Wiley & Sons Inc. Richard Watson. 43(6).html [Last accesses Wednesday. Patrick McKeown and Richard Watson (1997) Metamorphosis : A guide to the world wide web and electronic commerce. 2000]. 9. United Nations Development Programme1 (2000) : Electronic Commerce (e-commerce) and its Implications for Development : This article is available online : http://www. High Pay off strategies for capturing the e-commerce edge.org/info21/e-com/e8.org/info21/e-com/e1.undp.html 12.8. pp : 97-102. Page 65 . United Nations Development Program2. 10. November 15.
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