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, Indore For Affiliated Institutions
Semester III BB 301 Marketing Management BB 302 Organizational Behavior BB 303 Business Environment BB 304 Business costing BB 305 Operations Management BB 306 Business statistics .
V.Product planning . Unit II: Market Segmentation and consumer behaviour – Influencing factors.Tata Mcgraw Hill 5. External examination shall be of 80 marks for two sections section A & B.S.transport and warehousing Text Books 1. Marketing Management.S. questions shall be of logical and analytical type.New Delhi 3. 4. The section A shall have 6 questions.Dreamtech Press.policies .functions .Media strategy sales promotion .New product Unit : IV Pricing:.positioning .2010. Scheme: 20 marks for internal evaluation.copy writing .Message . Course Content Unit : I Marketing :. Marketing Management .2010. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Unit : VI: Physical Distribution and Strategies:.Pricing objectives – Setting and modifying the price – Initiating price changes and responding to price changes. Chandra Bose.Advertisement . Marketing Management. P. 2010.Managing channel intermediaries .Meaning . Decision process .Chopra .marketing Planning & implementation marketing Programmes .Marketing information system Unit : III Product :.K.concept .PHI Learning . Macmillan.Vrinda Publication 2.Marketing Research . case and assignments.2010. Unit : V: Promotion: Promotion Mix .Marketing Management BB 301 Objective: To generate understanding of the marketing management and impart knowledge of the function. Emphasis shall be on real life situation based questions rather direct theory based questions. The assessment shall be done on the basis of test.Ramasamy & Namakumari.Meaning . Saxena.Modern Marketing Principle and Practices.Marketing environment – Micro and Macro. 2010.Personal selling and publicity. Marketing Management. Debraj Dutta Mahua Dutta.Distribution Mix .
The section A shall have 6 questions. theories.intelligence.Theories and applications to management. 2011. Unit: III: Motivation . S.importance and relevance.Organization Behavior BB 302 Objective: To generate understanding of organizational behavior and impart knowledge of the function. intervention strategies. impression management and defensive behavior Unit VI: Organizational change : Approaches and resistance to change.Vrinda Pub 4. case and assignments. implementation. implications for management. Unit: V: Organizational Development . estimation and applications. Manager as a change agent. Conflict management.relevance of culture in the changing scenario. Alternatives to leadership. “Human Relations and Organizational Behavior: A Global Perspective”. Perception . questions shall be of logical and analytical type. Creativity. R. Dwivedi. Emphasis shall be on real life situation based questions rather direct theory based questions. Current applications and future trends in OB. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Problem solving.implications. Personality .implications.Concepts. Agrawal P. Learning and its process .2011. sources. Unit: II: Attitudes and Values. 2011.Role and functions of a leader.Dreamtech Press 2. Importance of OB to the field of management. Unit: IV: Leadership . counseling . Organizational culture .Management Process & Organisational Behaviour. Scheme: 20 marks for internal evaluation.K. External examination shall be of 80 marks for two sections section A & B. Karampal Business Management & Organisational Behaviour. Kamran Sultan Organizatioal behavior . Organizational Politics. Text Books 1. IK International Publication 3.approaches. Macmillan . Leadership theories and styles. Basic behavioral Process: Cognitive functions . Syllabus Unit: I OB History and Development. The assessment shall be done on the basis of test. nature.
economic policies. Privatization and disinvestment in India. Paul. Essentials of Business environment. Palwar. structure of the economy. culture and organizational behaviour. Business environment. Social Environment: Business and society. 3. case and assignments. social responsibility of business. 3. other social/cultural factors. Tata McGraw Hill 4. PHI. Himalaya Publishing house. Meaning of Business Environment.2011. Factors affecting environment to the business. Business Environment. Foreign Direct Investment in India.Vrinda Publication 2. economic roles of government of India. Emphasis shall be on real life situation based questions rather direct theory based questions. 6. Neelmegham. economic conditions. Internal and external environment. language. questions shall be of logical and analytical type. The contribution of Public sector enterprises in India. 2. New Delhi. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. The section A shall have 6 questions.Business Environment BB 303 Objective: To generate understanding of business environment and impart knowledge of the function. Types of environment. 5. business and culture. its impact on Indian economy. micro environment. Technological Environment: Concept and significance of technological environment. 4. regulation of foreign investment and collaboration. Justin. External examination shall be of 80 marks for two sections section A & B. Syllabus 1. Aswathappa k. Scheme: 20 marks for internal evaluation. government and legal environment. The assessment shall be done on the basis of test. Political Environment: Economic roles of the government. Economic Environment of Business.2009 . Text Books 1. macro environment. Economic Environment: Nature of economy.
PHI Learning 4.Cost Object. allocation and absorption. Cost Accounting. there shall be four questions from the syllabus in the examination. Unit II Cost Elements: Material Cost. Jelsy Joseph Kupappapally Accounting for Managers. investigation and corrective steps for treatment of stock discrepancies – control through other means. Cost Center and Profit Center. classification and treatment. non-moving and fast moving items. Text Books: 1.TataMcGraw. Target Costing. level of inventories and economic order quantity. 2. Process Costing. monetary and non-monetary incentive schemes.Vrinda Publication 3. 2010.Business Costing BB 304 Objective: To familiarize and develop an understanding of basic concepts. Maheshwari Cost & management Accounting. Jawahar Lal : Cost Accounting. Sultan Chand & Sons. labour analysis and idle time.purchase procedure.Hill Education (India) Ltd. treatment of idle time and overtime. JIT system. Cost Control and Cost Reduction Classification of Costs. labour turnover and remedial measures. There should be no internal choice and all four questions should be compulsory. For internal evaluation there shall be tests for 10 marks and for project for 10 marks.Overheads – nature. Syllabus: Unit I Basics of Costing: Meaning and definition of Cost Accounting. pricing issue of material and accounting thereof. analysis. methods and systems of costing used by business enterprises. Job Costing. Reconciliation between cost and financial profit and loss account. ABC analysis. collection. Contract Costing. interlocking accounting. payroll procedures. measurement of labour efficiency and productivity. Batch Costing. Activity Based Costing. analysis of non productive time and its cost. Arif Pasha Mohd. apportionment. Scheme: 80 marks for the university examination and 20 marks for internal. . Unit IV Direct Expenses – nature. Unit VI Cost Accounting Systems: Accounting entries for an integrated and not integrated accounting system. S.N. Unit III Labour Costs – remuneration methods. Costing for Services Sector. perpetual inventory and physical stock taking. identification of slow. The university examination to be based on analytical questions. classification. store keeping and stock control. collection. Overview of Cost Accounting Standards. Unit V Costing Methods: Unit Costing. Concepts of Cost .
Himalaya Publishing . B.V. Sample plan OC curve. meaning and operations. 4. over view of Store management – objectives & functions. TMH 2. steps in location selection. AOQL. Characteristics of modern production and operation management. characteristics of modern manufacturing process. Examination paper shall have two sections Section A and Section B. types of layout.Theory & Problems in Production and Operations Management. .N Chary. major process decisions. II. recent trends in production/operations management. manufacturing and service operations: production process. Section A shall have theoretical questions and section B shall have numerical. organization of production function. layout planning. R. production as an organizational function. Scheme: There shall be 20 marks for internal evaluation and 80 for external paper. decision making in production. manufacturing operation. process selection. manufacturing operations as conversion process.V. factors influencing layout. layout design procedure. location models. III. production management and operations management. Operation Management. productions and system. freedom of locations. LTPD. – overview of materials planning & material requirement planning. Production and Operation Management. Plant location & Plant layout – Location theories. Meaning. Text Books 1. selection of process non manufacturing or service operations. process and production design.Vrinda Publication 3. difference between manufacturing and service operations.Badi N. V. classification of manufacturing process. Materials Management – functions. process management. relative importance of location factors. Design of production system: Product. IV. criteria for selection and design of layout. Theory and Practice’ Pearson Education. Syllabus: I. There shall be five questions in section A and three shall be answered for 48 marks.Badi Production & Operations Management. S. VI. The section B shall have 4 questions and two to be answered for 32 marks.Operations Management BB-305 Objective: To give understanding of operations as function and skills of major decisions area in operations as function. errors in selection. Introduction to productions and operations management: Nature of production. AQL. layout tools and techniques. process planning and process design. Production process. analysis if layout with computers. factors influencing product design. definition scope and of facility layout. importance of layout. Mahadevan. Ashwathappa. approaches for product design. service operations. Quality control – Purpose of inspection and quality control – control charts and acceptance sampling by variable and attributes.
Emphasis shall be on real life situation based questions rather direct theory based questions. Gupta. New Delhi. Gupta.Business and Statistics BB 306 Objective: To generate understanding of the statistics in business decision making and impart knowledge of the tools of statistics. Frequency distributions – continuous frequency distribution – graphic representation – Histogram – frequency polygon and their uses.N. standard deviation. Business Statistics. Agrawal D. questions shall be of logical and analytical type. The assessment shall be done on the basis of test. S. S. weighted – consumer price index – wholesale price index. coefficient of variations. Unit : VI Time Series: Components – Trends – Seasonal – cyclical – irregular variables – Measurement of trend – Method of semi averages and method of moving averages principle of least squares – Measurement of seasonal fluctuations – simple averages – Ratio to trend method – Ratio to moving average method – simple problems. Statistics for Management. Poisson distribution and normal distribution.C. Unit : IV Population parameters and sample statistics – standard error – sampling distributions of statistics – large sample tests – single mean. T. UNITs. Unit :III Concept of probability – Law of Addition – Law of Multiplication and conditional probabilities – Random variables – Its expectation and variances – Applications in Management. The section A shall have 6 questions. Sultan Chand and Sons. 2010. Difference of means. TMH. Simple. External examination shall be of 80 marks for two sections section A & B. variables. Median. measurements. 2008 2. Syllabus Unit : I Introduction to statistics – purpose of statistics – kinds of numbers. single proportion – Difference of proportions – Unit : V Correlation and regression – Scatter Diagram – Coefficient of correlation – Rank Correlation – Regression – Lines of Regression index nos. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.Binomial distribution. "Statistical Methods".R. 2007 4.Probability distributions:.Vrinda Publication 3.P. Himalaya Pub House. discrete and continuous data. 2008 . attributes. Unit :II Measures of central tendency – Mean.Srivastava. Mode merits and demerits – Measure of Dispersion – Range. Text Books 1. case and assignments. Business Statistics. mean deviation. Scheme: 20 marks for internal evaluation.
Program of D.V.Fourth Semester Curriculum BBA (Full Time) 3 Yrs. Indore For Affiliated Institutions ..A.V.
Semester IV BB-401 Entrepreneurship BB-402 Supply chain management BB-403 International business BB-404 Indian legal system for business BB-405 Management accounting BB-406 Operations Research .
6. Charanthimath. bonus issues and stock splits. Centers (DICs). Internet advertising 5. Pearson education. motivating and leading teams. External examination shall be of 80 marks for two sections section A & B. Writing Business Plan. Ethics and Social responsibility of Entrepreneurs. Role of Entrepreneurship in Economic Development. Entrepreneurship development small business enterprises. Methods of generating ideas. Himalaya Publishing House. New venture Expansion Strategies and Issues Features and evaluation of joint ventures. National Small Industries Corporation (NSIC). financial controls.IK International Publication 3. Opportunities for Entrepreneurs in India and abroad. State Financial corporation (SFCs). Launching formalities. case and assignments. and Entrepreneur vs. financial plan and the organizational plan. The assessment shall be done on the basis of test. questions shall be of logical and analytical type. Entrepreneurship. acquisitions. Record keeping. Introduction to EntrepreneurshipDefinition of Entrepreneur. . Entrepreneur vs. Public issues. merges. Creating and Starting the Venture Sources of new Ideas. Using and implementing business plans. 2. 2008 4. Emphasis shall be on real life situation based questions rather direct theory based questions. The Business Plan Nature and scope of Business plan. franchising. recruitment. 3. rights issues.Entrepreneurship BB-401 Course Objective: The objective of this course is to familiarise the students with the ground realities of starting & managing their own Entrepreneurial ventures. Intrapreneur. The section A shall have 6 questions. Naidu &Krishnarao.Dreamtech Press New Delhi 2. Alpana Trehan. Manager. District Industries. Vasant Desai: Small scale Industries and Entrepreneurship. Woman as Entrepreneur. Scheme: 20 marks for internal evaluation. Khadi and village Industries Commission (KVIC).Management and Entrepreneurship. Marketing plan. 2009. Commercial banks Small Scale Industries Development Corporations (SSIDCs). The Entrepreneurial decision process.2011. Marketing and sales controls. creating problem solving. Entrepreneurial Traits. Course contents 1. Evaluating Business plans. Financing and Managing the new venture Sources of capital. Institutional support to Entrepreneurship Role of Directorate of Industries. Industrial Development Corporation (IDC). Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Small Industries Development Bank of India (SIDBI) Text Readings: 1. E-commerce and Entrepreneurship. 4. product planning and development process.
Text Readings: 1. Sourcing strategy: Manufacturing management – make or buy decision – capacity management – Materials Management – choice of sources – procurement planning. Examination paper shall have two sections Section A and Section B. Supply Chain Management.Vrinda Publications .2010.Excel Books. cost of services – revenue Management. 4. 2011. Upendra Kachru Exploring the Supply Chain. Organizational Issues and Supply Chain. 3. Channels of Distribution – Customer Service Strategy: Identification of Service needs. Pearson Education. Course contents 1. 6. Dimensions of Logistics – The Macro perspective and the macro dimension – Logistic system analysis. 3. Mohanty & Deshmukh. External Drivers of Change. Badi N.Biztantra 2. 2. Scheme: There shall be 20 marks for internal evaluation and 80 for external paper. Distribution strategy: Choice of Market – network design – warehouse designed operation and distribution planning – transportation – packaging. Inventory Strategy: Demand forecasting – inventory planning – planning of stocking facilities – warehouse location allocation. Development of SCM concepts and Definitions – key decision areas – strategic Supply Chain Management and Key components. Section A shall have theoretical questions and section B shall have numerical. IT integrated focus. The section B shall have 4 questions and two to be answered for 32 marks. Warehouse design and operations – inventory norms. 2010.V. Supply Chain Management.2010. There shall be five questions in section A and three shall be answered for 48 marks.Supply Chain Management BB-402 Objective: To offer understanding of supply chain functions and advantages for business. 5. 4. Janat Shah Supply Chain Management. E Commerce and Supply Chain Management. ERP and Supply Chain Management.
ECM. The section A shall have 6 questions. International Business Approaches. Problems of Trade and Aid to Developing Countries. IMF. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Recent Trends in India’s Foreign Trade: Export and Import Policy. Marketing Mix . The assessment shall be done on the basis of test. 2011. Modern Approach to International Business. Trade Policy. International Business Decision : Mode of Entry.Ashwathapa . 4. Balance of Payment. Multi National Corporations and the Trade. Methods of International Payments. Emphasis shall be on real life situation based questions rather direct theory based questions. International Marketing Mix. 3.Types of International Business.International business BB-403 Objective: To impart understanding of international business. Financing of Foreign trade. International Investment. International Business. Scheme: 20 marks for internal evaluation.Regional Economic Groupings: Major Trading Blocks. Eurocurrency Market. Factor Mobility and Direct Foreign Investment. Custom and Tariff Rationalization. External examination shall be of 80 marks for two sections section A & B. Pre and post Shipment credit.2011Tata Mcgraw Hill Mahua Dutta. Text Readings: K. Product Development. Neo-Classical. 6.International Capital Movement: Risk in International Operations. Globalization with Social responsibility. IDA.International Business Environment. Course contents 1. case and assignments. Transfer Logistics and Distribution Channels. Insurance.. UNCTAD. In International Business. Role of ECGC and export Promotion Councils. Introduction to FEMA. 2. questions shall be of logical and analytical type. 5. Recent Trends in World trade. An Overview of International Business: Framework of International Business. IFC. Export Pricing. WTO.Role Of International Institutions: GATT. Identifying Foreign Markets and Overseas markets. Export Finance. Global Marketing Theory of Competitive Advantages.IK International Publication Hamilton The International Business Environment Oxford Press Shajahan International Business Indian Macmillan Publishers . Role of Documentation in International Trade. Factors Affecting decision For International Business. Introduction to International Monetary and Financial System. IBRD..
2008 4.2010. 1956. Parties to Negotiable Instrument. Emphasis shall be on real life situation based questions rather direct theory based questions. Consumer Protection Act. The Companies Act.Biztantra 2. Types of Instruments and Endorsement. Performance of Contracts.Goel. Mercantile Law. PHI. 1956: Types of Companies. Winding-up. Business Laws. 5. Bailment and Pledge. The Sale of Goods Act.Formation of Partnership. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Minority Protection. Breach of a Contract and Its Remedies.Law of Partnership:Definition and Nature of Partnership. The Indian Contract Act. Scheme: 20 marks for internal evaluation. 1930: Formation of a Sales Contract. Chandra Bose. 1872: Essentials of a Valid Contract. Indemnity and Guarantee. Bulchandani. 6. Eastern Book Company 3.K. Himalaya Publishing House. External examination shall be of 80 marks for two sections section A & B. Memorandum and Article of Association. The assessment shall be done on the basis of test. QuasiContracts. Duties and Liabilities of Partners. Shareholders and Debenture Holders. 2009. 4. Course contents 1. . P. The section A shall have 6 questions. 3Negotiable Instrument Act. case and assignments.Provisions related to consumer protection and Redressal of consumer Grievances. Avtar Singh. Business Law for Management. Evolution of Indian Companies Act.Indian legal system for business BB-404 Objective: To impart understanding of international business. Contract of Agency. questions shall be of logical and analytical type.Rights.Business Laws for Managers. Suggested readings 1.Dissolution of Partnership Firm. 2. 1881: Definition and Essential Features of Negotiable Instruments. Void and Voidable Agreements.
Stages in Budget Process. Establishing Standard Costs. Nature and Scope of Management Accounting .Jain & K. 3. 2. R.k. Pricing Decisions. Zero Based Budgeting. Planning Process and Budgetary Process. S. Course contents Basics of Management Accounting: Meaning and definition of Management Accounting. Exploring a New Market. Arora Cost and Management Accounting(Theory and Problems). Evolution of Management Accounting. 5. Examination paper shall have two sections Section A and Section B. Operation of Standard Costing System. M. Budgetary Control: Meaning of Budget. .D.S. tools and techniques of management accounting used for business decisions. Interpretation. Sector 5. Activity Based Budgeting.N Piallai Bhagvathi Management Accounting. Arora : A Text Book of Cost and Management Accounting Vikas Publi.P. House .Management Accounting BB-405 Objective: To familiarize and develop an understanding of basic concepts. Functions of Budgets. Shut-down Decisions Text Books: 1. M/N.4. Introduction to Standard Costing.N. Budgetary Control and its use as a management tool. S. Ltd. Change in product Mix. Saxena & C. Narang Cost and Management Accounting. Vashist Cost and Management Accounting Sultan Chand & Sons.Relationship of Management Accounting with Other Branches of Accounting and Other Disciplines of Studies. Analysis. A-95. Mayur Paperbacks. Difference between Budgets and Forecasts. Various Types of Budgets. Presentation and Disposal of variances Marginal Costing as a Tool for Decision Making. Scheme: There shall be 20 marks for internal evaluation and 80 for external paper.l. Cost Standards and their types. Standard Costing and Budgetary Control. Himalaya Publishing House. The section B shall have 4 questions and two to be answered for 32 marks. Chand & Co. There shall be five questions in section A and three shall be answered for 48 marks. Fixed and Flexible Budgets. . Make or Buy Decision. Behavioral Aspects in Budgeting Standard Costing. V. Section A shall have theoretical questions and section B shall have numerical.
role of operations management. importance of operations research in decision making. Unit : IV Replacement of items that deteriorate gradually – with time. cost time trade off. Chawla. Operation Research. 2008. Course contents Unit I: Definition of operations research. R. 3 machine – s jobs and k machines and traveling salesman problem. Operation Research. Operations Research. Method application to management decisions. Kalyani Publication Ludhiyana.NWC method – Least cost method – Vogel’s method – MODI – moving towards optimality – solution procedure without degeneracy. Network construction and time analysis. Unit : II Transportation problem – Introduction – Initial basic feasible solution .IK International Publication 2. Operation Research. The section B shall have 4 questions and two to be answered for 32 marks. Unit : IV Sequencing and replacement model: Sequencing problem – processing through 2 machines.ltd. Unit : V Network models and simulation. that fails completely – individual replacement – group replacement. Sharma Anand. Himalaya Publishing House 4. PERT – problems.2009 3. Section A shall have theoretical questions and section B shall have numerical.2008 . scientific methodology of operations research. Kalawati.2010. models of operations research.Operations Research BB-406 Scheme: There shall be 20 marks for internal evaluation and 80 for external paper. Vikas Publication Pvt. without time. standard forms the simplex method for maximization and minimization problems.Veerachamy. limitations of OR. Network models for project analysis CPM. scope of operations research. Text books 1. Examination paper shall have two sections Section A and Section B. Unit: II Linear Programming: Introduction – Mathematical formulation of a problem – Graphical solutions. UNIT III Assignment problem – Algorithm – Hungarian method – simple problems. There shall be five questions in section A and three shall be answered for 48 marks.
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