Modules in SAP CRM

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Modules in SAP CRM
Modules in SAP CRM
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SAP Training modules in SAP CRM SAP CRM consists of 3 core modules. Marketing – ( Pre-Sales ) Sales Service – ( Post-Sales ) Marketing : Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities Campaign management – This includes different campaigns like e-mail, phone and other forms of customer engagement programs. Trade Promotion Management Segmentation – Segmentation is the process of segregating your customers/leads/opportunities into different segments. This is used to effectively use the available time and resources on a targeted marketing plan. Sales : Sales involves the OTC Cycle ( Order to Cash ) cycle excluding the logistics part. So this effectively includes Order Management – This includes order management, contracts management, quotation management and other sales related activities. Billing – This includes the billing of the orders created. Billing can either be done in ECC or in
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e-Commerce. In earlier versions of CRM. mobiles and other devices that can be directly used in the field. In SAP CRM terminology. They include Service Order Management Repairs & Returns Management Service Contracts Management Equipment and Installed Base Management Channel Management : There are many ways through which these services can reach the customer. For example. Field Applications. CIC etc. there could be B2B or B2C kind of e-commerce ( Now Called the Web Channel ) applications providing sales to the customers. Channel Management ( Different Channels ) & Analytics.0 2 of 5 1/16/2013 1:45 PM . The latest versions ( including CRM 2006. places orders directly the next time the device is hooked on to the internet. Customer Interaction Center – SAP CRM has a very sophisticated call-center management system called the Customer Interaction Center or simply IC. Marketing. Service ) . SAP CRM 3. Field Applications – Examples of field applications includes applications specifically designed for devices like CRM. 2007 ) use IC WebClient – A completely web-based software that is used for Call Center Management. these “ways” are called CHANNELS . Using a combination of core modules ( Sales. e-Commerce – Depending on the situation.magnatraining. Analytics : Coupled with an SAP BW system. Seven-11 uses a field application that scans the stock at the site and depending on certain presets. Service : Service Module involves most activities that are involved in SAP ECC’s SM & PM Modules.0 SAP CRM 4. Examples of channels include Internet. statistics and key figures in CRM can be extracted and is called SAP CRM Analytics module.Modules in SAP CRM http://www. there used to be a separate SAP client used for this called the Win Client. SAP CRM is specifically suited for Service related Billing. Coca-cola uses a field application on a special mobile-based ordering device that scans stock and orders straight from the device and interacts with the in-house CRM server. This software interacts with SAP CTI ( Computer Telephony Integration ) module for managing inbound and outbound calls. e-mail. Similarly. And managing these channels is called Channel Management. you would probably hear multiple variants like e-Commerce Marketing ( Marketing using the Web Channel ) e-Commerce Sales Mobile Sales ( Sales using the mobile Channel ) Mobile Analytics IC Sales IC Service ( Service using the Call Center Channel ) IC Analytics and many more SAP CRM Versions : Please refer to the release notes for the difference between the different versions.

com/modules-in-sap-crm/ SAP CRM 5.0 and 7. I need your advice about how can I go about in my career. Nirmala January 12. what are the differences between SAP CRM 6. I an working on 2 year exp about Customer-Quality in one company .magnatraining. Because I see many many modules in CRM and right now I am working in ICSS and IC.0 ( 2007 ) SAP CRM 7.0 SAP CRM 6.0 being a student i hope we cant access the SAP Release notes 2. SAP Training December 12. Gupta January 10.Service Module support projects.Tech(IT). 2012 at 5:40 pm # Best SAP SD and SAP CRM training with complete job training. 4. I will get in touch with you ! Thanks Gupta Bangalore 3. 2012 at 9:26 am # I Completed B. Share this: Like 7 Tweet 0 10 Responses to “Modules in SAP CRM” 1.Its 3 of 5 1/16/2013 1:45 PM . 2013 at 12:22 am # Please tell me.Modules in SAP CRM http://www. sathish September 22.0 ( 2008 ) Click the link for full fledged CRM Training – SAP CRM Training For Remote SAP Access or online SAP Access learn more by clicking on the links above. Pl provide/reply me your email id. 2013 at 9:28 am # Hi I am an IT exp pre MBA and working in SAP CRM post MBA since April 2012.

tech in e&c. I am having 1 year of experience in CRM and worked for a steel manufacturing firm.Further growth in career.magnatraining.Modules in SAP CRM http://www. 5. 4 of 5 1/16/2013 1:45 PM . guide me. 7.You can check our website and discuss with our technical panel. sandeep June 4. Abhaydeep Jha July 20. will u tell about the latest version in market( in 2012) and also its ecc. Observing the market trends and the updated technology.You can get into SAP CRM. SAP Training December 12. 2012 at 5:43 pm # Initial job in SAP CRM donot require MBA. 2012 at 8:21 pm # Hello. after 3 years you should have MBA for getting into Leadership levels. 2012 at 5:41 pm # Yes Satish you are very much fit for SAP CRM technical or functional training. should I pursue CRM module in SAP to grab better opportunities? It would be very helpful if you could. as a crm so guide me a SAP is right choice or doing MBA first………… SAP Training December 12. 6. 2012 at 5:44 pm # Yes Abhay…. Then I did my MBA (Marketing) and completed it in the month of June’2012. SAP Training December 12. 2012 at 5:11 am # i works in optical fiber firm after complete my B. aditya August 30.I already know about ABAP. through your wright way about to choose SAP-CRM. 2012 at 6:24 am # Hello.

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