Gary Barnett Former HC Colorado, Northwestern MANAGEMENT PHILOSOPHY A.

Find out problems before you have the answers - Don‟t go into a new situation with problems from your last job. This will be a new situation with new kids. The only way you can know is by working in the day-to-day operations and by observation. - “I realized I didn‟t know the players at Northwestern. I just knew their names. I made sure by the time spring ball started at Colorado, I knew the kids, their parents, their expectations, by meeting with them and their families one on one.” B. Mission Statement - Created by you and your staff. Put it in a place where everyone can see it, use it to make tough decisions. Put it on 1st page of the handbook. C. Schedule - Started posting schedule in the locker room, with the first game on the bottom, moving up to the bowl game, used a theme of „climbing the ladder‟ also talked about „building for November‟ and that the games at the beginning were the foundation, etc. Covered every game on the schedule with masking tape except for the opponent they were playing that week. Created a visual representation of blocking everything else out and only focusing on that specific opponent that week. D. Handbook - Everything is spelled out for the year: Meetings, schedules, responsibilities. E. Develop Leadership From Day One - Two assistant coaches are assigned to every class (Frosh - Senior), meet periodically to discuss issues with the players. - “Whoever controls the locker room controls the team.” - Met with each new senior class before spring ball started, asked: “Who did you most look up to? When I ask this question next year about you, what will they say about you?” Always find ways to create accountability in your program. F. Sunday - If you don‟t give the players Sunday off, then they don‟t really ever have a day off, because on Mondays they‟re going to class. Some of the kids feel very strongly about their faith and want the chance to go to church, or just want some time to spend with family or recharge. Good for the coaches too, because it gives you time to let off some steam after a loss, refocus after a win. G. Include Everyone - Anybody who touches your players‟ lives should be considered part of your staff. The more people feel like a part of your team, the more they will make decisions based on what is best for the team. Used to ask EVERYBODY on Thursday, “What do we have to do to win this game?” Included trainers, managers, video guys, academic people. - Several times in coaches meetings, the staff would say things, either about each other or about the players, how much they cared about them, how they really felt about them. He felt that it was important the players hear this, so there were many times when he would have the coaches re-enact a part of a coaches meeting so the players could hear the way the staff talked about them, showed them they really cared about them.

STUDENT-ATHLETE RELATIONSHIP A. “What did you hear me say?” - Ended every player meeting this way. You can fix a lot of problems before they start. Can use the same approach with assistant coaches. B. When the pupil is ready, the teacher will appear - Put accountability in players‟ hands. C. Student Handbook - EVERYTHING you can think of that players have to deal with. Moral and criminal issues covered. At Colorado, went over it everyday, and marked down when they talked about it. This ended up helping them with the legal issues they had with certain allegations coming from a female kicker, they had everything written down, what they talked about and when they talked about it. (CYA - Cover your ass) D. 90/10 - Great teams spend 90% of their time chasing dreams, 10% of their time on internal issues. Average teams spend 50% of their time chasing dreams, 50% on internal problems. Bad teams spend 10% of their time chasing dreams, 90% of their time dealing with internal issues. E. Here to be changed, not change the University - If that‟s not what you want, then leave. Parents have entrusted us to help their kids through the tough times. You‟re here to become a better person. F. Offseason Competitive Workouts - Dirty Dozen Workouts. Six competitive teams. Make sure there were at least three relays out each six periods. Have the ability to trade players, coaches keep score. Overtime (once every 4-6 weeks), make sure it is unannounced, want to make the players used to having to play an unexpected OT period every once in a while, used to being shocked. - During conditioning and sprints, post the names of the guys that force the team to run extra sprints in the locker room. Peer pressure is very powerful. G. Fess Up and Fix it - Used the example of the Blue Angels. They‟re only there for two years, sometimes less than that. They need to be able to own up to mistakes and miscommunications quickly without any BS. They must have a lot of trust in each other. Same with football team. GAME AND PRACTICE PLANNING A. 3rd and 5 Situations - Believe it‟s the most important down in football. You‟ll have a couple of games where the opponent is equal to you. During those games it‟s important to have a couple of 3rd and 5 plays that you‟ve practiced all season long, but you haven‟t shown all season. B. PAT/FG Practice - Rapid fire speed, two FG teams running, one after the other. Yells out seconds left on the clock, between 0:05 and 0:01 seconds left on the clock. Lost a game because there was five seconds left on the clock and the holder was not ready for the quick snap, got a bad hold, missed the kick. Decided afterward that they would never lose a game again because we don‟t know the mechanics of quick snapping and holding with the clock ticking down. C. Safety Chart - Keep a chart in your pocket about situations where it may be better to take a safety than to punt out of your own end zone. See too many games where teams are unaware of situations where it can be prudent

to take a safety. (Ex: a minute left, up by seven, inside your ten, may want to think about taking a safety and kicking off from the 40 and flipping the field) D. Work it in, Don‟t Put it in - Doesn‟t believe you can put in a play in one week. If you really want to be good at it, it takes about two weeks to get the players comfortable with it. Should „work it into‟ the script gradually until you know the players can execute it at a high level. E. Punt Game - Fake Punt Consequences - Did a study when he was at Northwestern, and over a four year period, only 13% of all fake punts led to a score. Keep in mind that the expected returns from a fake punt may not be as great as the risk you are taking. F. Halftime Philosophy - “Where are we right now? Don‟t revisit the past.” “What do I have to do right now to win the game?” OFFENSIVE PHILOSOPHY A. Do what you have to do to win your conference - Not a „system‟ guy, adapt to what your conference opponents are running and what is hardest for them to defend against. B. 50/50 - Run/Pass - Balance is crucial C. Screens D. Shotgun Option - The option game from the gun has allowed offenses to create a very complicated running game where once there was none. E. Up Tempo - Big fan of the no-huddle attack that Oklahoma ran with Sam Bradford F. Help Your Defense - Spread teams have difficulty defending physical football teams. Make teams change their practices. Create opportunities to practice physicality. G. Playactions H. Be Physical

FIRST TIMERS MEETING Fred Farrier - The AFCA Convention is a professional development tool for you. - If you can go to ten sessions and get 1-2 new ideas from each, that‟s 20 ideas on how to improve as a coach. - Visit the vendors, know what the cutting-edge stuff is out there. By the time you become a head coach, you‟ll know what products you‟ll want to use for your program. - NETWORKING ABILITIES - Meet coaches to work a camp. - It‟s all about networking. “It‟s absolutely not about how good you are.” - “Can I call you and ask about special teams?” (etc) - Professional Development Pamphlets - Record which sessions you go to. PDS Sessions. AFCA sends you a certificate saying you completed your professional development program, PDS Certification. - “Everyday is an interview.” - “What is your image? What is your brand?” - Whatever it is you want to be, you need to be that now. Wanna be a HC? Dress in a suit. There‟s a certain way those guys carry themselves. - “Be very aware of how you carry yourself and who you associate with.” “When you meet somebody, how do you carry yourself?” - If you want to give out your resume, make it as simple as possible. Print it out, fold it up, put it in an envelope, label it with your name and any other useful info. Make it so they can put it in their jacket pocket, don‟t have to carry something around all day. - You get 30 seconds to a minute to make your pitch, especially with the „big time‟ guys. - Whatever you want to do at night, be prepared to get up and work in the morning. Use each day to your advantage, especially early in the morning. - Follow up with people you meet at the convention. Text people every Saturday before a game (Way of advertising yourself and your brand). When a job comes open, make it so your name is the first one that pops into people‟s minds. - Take something with you that you can use back to your program. - Get involved, join a convention committee.

Sonny Dykes Head Coach – Cal - Started out at Navarro Community College. Lined the field, did the laundry, etc. Worked with Hal Mumme and Mike Leach at Texas Tech - #1 thing you can do as a teacher/coach is learn to prioritize. What are you good at? This may change from week to week and year to year, so learn to adjust based on personnel. - “Details matter, but the big picture matters more.” Sometimes we as coaches can‟t see the forest for the trees. You as a head coach have to be in a state of constant evaluation. - Surround yourself with good people. People you trust and are committed to the program‟s success. “I hired guys to coach, and then I became the team coach. I hung around the locker room and picked the guys brains to get a feel for the team.” - “If you can recruit good football players who totally bought in, it‟s gonna be better than a great player who‟s only kinda bought in.” - The #1 thing I evaluate coaches on is how they communicate with their players. - Good character is more important than good knowledge when hiring a staff. - Morale is critical. What kind of working environment does the HC create? How do the assistants interact with each other? Everybody who has anything to do with the program must be bought in. This includes managers, trainers, video guys, academic people, EVERYONE. The players must be hearing the same message from everyone in the program, and everyone who comes in contact with them in any way. - “Don‟t let it become all business.” Enjoy the experience, don‟t always make it a grind. We as coaches enjoy being around young people. You‟re trying to help kids and they‟re allowing you to do what you‟ve always wanted to do. - Have fun whenever you can. Lighten the mood once in a while. - Execution is more important than scheme. - If you can execute a small number of plays on offense and a few base defenses , you‟ll be a pretty good football team. It doesn‟t matter what you know, it matters what your players know. - Be as simple as possible, the simpler you are, the faster your players will play. - Empower your players whenever possible. Force responsibility on them, it forces them to grow up. - Practice is the most important part of how successful your program is gonna be. They never practice more than 2 hours, and that‟s at the beginning of the season. The time spent on the practice field starts to decrease once the season progresses. By the end of the season, practice is often around an hour and ten minutes (and those are the long days). The normal practice time is about forty minutes near the end of the season. INJURIES HAPPEN WHEN KIDS GET TIRED. - Be as physical in practice as possible. They do not bring people to the ground. This is part of the reason why they do not practice very long, it allows them to use the time they do spend on the field practicing physicality.

- You must design drills that emphasize important skills. This depends on what you are doing on offense/ defense, etc. Don‟t waste time drilling a skill that your players will never use in the scheme that you run. (If you‟re strictly a zone team, don‟t practice a power pull with your OL) - NEVER let bad effort slide. Address it and get him off the field. Shorter practices allow you to emphasize going 100% on all reps. Twenty reps going 100% are better than 80 reps going 25%. - “Rep it until you get it right, or throw it out.” The players have to have confidence in the play during a game. How will they believe in the play if you never executed it in practice? A lot of times they have thrown out things in the middle of the week, even concepts that they may have ran plenty of times already earlier in the year, for whatever reason it isn‟t working that week. They may end up coming back to it later on in the season, but will shelve it for that week. - “It took us until week six of year two to learn how to run and throw the slant properly, but once we figured it out, it was automatic from then on out.” - “You have to practice situations more than you think.” - You can measure data. The #1 thing is turnovers. They won 15 of their last 17 games, and won the turnover battle in all 15 wins. In the two losses, the lost the turnover battle once, and tied in the other game. - 3rd down – Have to stop them and have to convert them. Once they get to about 3rd and 8 at the 50, they usually tend to treat it as two down territory. This allows them to call higher percentage plays that they couldn‟t have called if they were automatically punting on 4th down. It makes your offense much more dangerous and unpredictable on 3rd down. - Red Zone – The difference between winning and losing games is the difference between TDs and FGs in the Red Zone. - Defense goes through a turnover circuit every day, starts practice that way. Offense does the same thing, they use offensive players to strip the ball, etc, to avoid getting too physical in these drills and getting your players beat up. Emphasized ball security with the QB, didn‟t throw an INT until week 11. “Be smart on 3rd down. Punting is a good thing.” - At least half of practice emphasizes 3rd down, Red Zone, Goal line situations. - “Listen to your instincts, you‟ve got a great sense of where your team is, trust what you see, and then address your issues.” - “The smartest guy in the room is the guy who‟s always listening.” - Had some 2nd year leadership issues at La Tech. Started a „Leadership Council.‟ (Read the book, Water the Bamboo. Talks about how bamboo doesn‟t grow hardly at all during the first two years after being planted, but you still have to put the work in, keep watering, keep taking care of the soil. Just like Saban says – “Respect the process”) The team started out 1-4, had some issues, but he kept reminding them to water the bamboo. It gave the players something to talk about and believe in. They ended up winning a conference championship. - Had some issues down the stretch this past season. 9-1 and two weeks away from going to a BCS Bowl, went 0-2 the next two games. “I could see there were issues, and I could‟ve done something about them, but It‟s pretty hard to change what you‟re doing when you‟re 9-1.” They had internal issues between the offense and the defense, top-ranked offense and 120th ranked defense. There was a lot of resentment between both sides of the ball. They needed to learn how to handle success.

- There are several ways to create deception on offense. One is to run the option, another way is to use shifting and motions to disguise your intentions, or you can line up and go fast. Lining up quickly allows you to hide certain things, like receiver splits, because the defense doesn‟t have time to recognize it and make checks because you‟re snapping the ball so fast. - Yards per play is a great statistic for self scouting, allows you to quantify efficiency. - La Tech offense doesn‟t use as wide of splits as Mike Leach, they like to run the power play, and slightly tighter splits allows for the double teams you need to run the power. They don‟t have a base rule, but on average they use 1 ½ yard splits.

Grad Assistants Career Forum Carlos Alvarado - Texas Tech Chris Thomsen - Texas Tech David Brown II - Missouri S&T Maurice Linguist - Buffalo Todd Barry - ULM - “One of the roles of a leader is to create an environment that people want to be a part of.” Q: How do you develop a relationship with a coaching mentor? - Summer camps are huge, they allow people to see you in action. Everyday is a job interview. Head coaches take notes on who is in the bar all night and who is there to work. - 2-3 legitimate relationships are better than 20 artificial relationships. Genuinely trying to get to know people instead of empty and shallow conversations. - Ask yourself, what am I doing when I‟ve got time off in the summer? Am I sitting around for a couple of weeks just hanging out, or am I trying to get better by visiting with coaches, asking questions, working camps, etc? Q: What‟s another way coaches can align themselves with coaches who can help them? - Reach out to the people around you, not just to get a job. - Working summer camps is a great way to learn how to coach and find your coaching voice without your head coach there to be critical of you. You can tell whether or not a guy is coming to work a camp to get better and help kids or just for the money. Q: How do you get selected to work summer camps? - Just reach out to different coaches (Be mindful of NCAA rules depending on what level you‟re at). Try to observe the differences between camps, and the differences in coaching styles that you see. Expose yourself to a lot of different styles and viewpoints and find what works for you. - Start your own offensive, defensive, and special teams playbook and head coaches manual right now. - February is the best time to contact coaches about summer camps, when preparations are just starting to be made for the summer. Q: What is the most effective path to becoming a GA? - It‟s much easier to get a GA job at the school where you‟re at. A good backup plan is to get your masters degree in teaching certification. Just in case you don‟t get a college job you can go the HS route. Grad school can also help you improve your writing skills, because people do pay attention to the way you write. - It doesn‟t hurt to send your info to everyone. The best thing to do is to find that ONE guy who will champion you to other coaches. A head coach doesn‟t have time to talk to all 15 of your references, but he does have time to talk to 1 guy. - If you‟re doing a great job where you‟re at, the coaches will be inviting. - “Surround yourself with people who love football and winning is important to.”

- “Communicate with everyone about your intentions.” - “Get into a position where you‟re able to work for almost no money.” Q: What are some more characteristics of being a good GA? - Work ethic and positivity are crucial. Negativity breeds negativity. Find a positive mentor you can call who can straighten you out and appreciate what you have. - Have social intelligence. Observe how the staff interacts with one another and how they interact with the players. Handle your business, stay out of the way, and listen. Be able to absorb all the information you can. Q: What should be a GA‟s attitude toward working hours? - “Non-existent” - “You are what the kids do on the field. Put your name on it.” - Your identity is how others view you. BE PROACTIVE. Humility with dignity. Be around people who care about you. No job is above another job. Q: What are some characteristics you look for in a GA to possibly move to a position coach? - How do you interact with the players? You‟re not gonna hire a guy who can‟t go in and control a room. How interested are you in the academic part of school? Do you really care about the player? - Do I know that this guy will get the job done when I‟m not looking over his shoulder? Can he bring something to the table? Q: How do you know you are ready to be a full-time position coach moving up from a GA? - Small school GAs get to coach, allows you to build confidence and develop your coaching style. - Until you control your own room, there are things you won‟t recognize while you‟re a GA. If you‟re fair to the players, they‟ll allow you to make some mistakes. At the end of the day, you just have to jump in the deep end and start swimming. Q: What is some good advice for preparing for an interview? - “Know what you know, and if you don‟t know it, let the coach know.” - It‟s easiest to talk about the stuff you do everyday. Have a teaching progression. Take the interview, don‟t wait for them to ask you questions. Over-prepare. - Be able to answer that you “don‟t know, but this is how the special teams coach handled it.” Todd Barry will often put on drill tape of his own players and asks how the candidate would coach it. - Have a coaching manual, drill tape, etc. - Have a plan. Know what to teach and how to teach it. Schemes can be learned by anybody. Get away from schemes and teach fundamentals. Teaching progression is important, know what your plan is. Have confidence in what you‟re doing. If you don‟t know it, don‟t open that can of worms. Who are the people I‟m communicating with? What is the setup of the interview? - Have a plan for the academic side. How will you motivate your guys to achieve academically?

- There is an art to drawing things on the board. Be prepared to draw up all kinds of schemes on the board. How are your circles? Q: If a job is open, how do you position yourself to interview and get it? - Send your resume to HR, and find the one guy who will go to the mat for you. Q: How do you select guys for bringing into an interview? - I don‟t care what you know, you gotta be able to teach it. - Be strategic in the jobs you go after. Realize that working in an „Air Raid‟ offense probably makes you more marketable and upwardly mobile than working in a flexbone triple option attack. Obviously if you‟re at a successful school, that jumps out as well. Q: What kind of preparation do you do for interviews? - Make sure you‟re giving them your own information, don‟t just repeat everything you‟ve heard. Do you really know what you‟re giving them? Can you teach it? Q: What are the toughest questions in an interview? - Why do you coach? - Why do you want this job? - Who has been influential in your life? - What do you bring to the culture and the atmosphere? (Culture and atmosphere is the most important thing when hiring a staff) Q: What should a young coach consider when selecting a job? - “Do you want to manage your happiness or your career? Where do you see yourself? What are you looking for? Who are you?” - Todd Barry - What are the priorities? Masters degree vs normal job. - Lots of schools require a Masters Degree in order to become a head coach. If you have a chance to get your education paid for, you have to take it. Q: What about balancing loyalty to the HC and your own ambition? - Do what you said you were going to do when you were hired. Do a good job where you‟re at. Are you a man of integrity? Be constantly grabbing information. Let people notice the good job you‟re doing, and they will come to respect you and seek you out, rather than the other way around. - “If you commit to something, how can there be the word „de-commit‟? Have some integrity and do what you said you were going to do. If I ever hear of a guy taking a job somewhere and then taking another job somewhere else, I put his name in my „Do-Not-Hire‟ file, and if he ever sends me a resume, I‟ll know what kind of man he is.” - Todd Barry Q: When is it OK to look for another job? - End of the season until March 1st. “After that, if you go and interview for another job, you‟d better get it, because you won‟t have one here.” - Todd Barry Q: Which is better, an FBS position coaching job, or a D-2 coordinator job?

- It depends on what the right fit is for you, what are you looking for? Q: How does a young coach become a good recruiter? - Get into the schools as much as possible. Your true work ethic shows on the road when no one is looking over your shoulder. Teaching and recruiting are the two things you do most in this job. Are you just hitting schools or are you really getting to know the high school guys? Q: Hardest lesson you‟ve learned about recruiting? - The HC will know what kind of job you‟ve done when he gets into the home, whether or not you‟ve built a relationship with the kid. Q: What separates a good recruiter from an average recruiter? - Developing personal relationships, do you care about that player? Tell them: “At the end of the day, I want you to do what‟s good for you.” Convey to that person that you‟re generally interested in them. “You‟ll be better off 4-5 years from now with us.” - You have to take the recruit and guide them through the process, this is all new to them. Help the families understand what‟s going on, a lot of times they get a lot of info and they don‟t know how to separate it. When you‟re a GA, recruiting should be at the forefront of your mind. - Know what your team is looking for. Be realistic about the players you bring to the table. It‟s not about getting a lot of numbers, it‟s about evaluating talent, character, and football intelligence. - If you don‟t know about a position, defer to that position coach. Q: How do you motivate players differently from a position coach to a HC to a GA? - Be yourself, don‟t try to be something you‟re not. Be a good person, the players will know if you‟re phony. Q: Effective ways to develop players? - Have your position group write down goals for the week, then have them exchange the goals with another player in the group. That player will be responsible for the others. A great way to create accountability, get them to buy-in to the plan. Do things with the intent to develop them as men. Q: Effective ways to keep players in line? - Most guys want discipline. You gotta remember that these are your guys. Find ways to infuse your identity onto your position group. - “Men work hard for fear, but men work harder for interest.” Once they understand you care, you‟ll have them. - We are builders of men. Move from fear-based motivation, to taking ownership and being proactive. Q: Philosophy of discipline? - Ownership culture. If you have too many rules, there‟s too many to keep track of. Develop a culture of positive peer pressure. - How do you manage starting a family with starting your career?

- You have kids at home, and you have more at the locker room, the wife has to understand. - Family planning is important. If you‟ve got four kids and a wife at home, your job options are a lot more limited. Be aware of job opportunities and how they affect your families. - GA at the FBS level or a position coach at D-2 school? - Don‟t think about levels. Just be a full-time coach. Don‟t have a level as a goal. - If your ultimate goal is to be a 1-A coach, you have to be a 1-A guy. The HC is gonna have to sell you to the AD. A lot of it depends on your scheme, if you know something someone else doesn‟t. Q: How important is it to get a GA job with your preferred major? - More important to get around the right coaches and learn football. Are these some coaches that I can learn from? Is the classwork light enough to where you can do what you need for football? - Do research on the school you want to work with. What programs, majors, etc? - If you do get a GA job, take advantage of the free education: “Use the university, don‟t let that university use you.” CLOSING THOUGHTS - Do the best you can. The strongest network you have is the guys you‟re around every day. - Enjoy the ride, this is a great profession. - The impact you have is incredible, the longer you‟re in this profession the more obvious it will be. Be more worried about who you are, not where you are. - Perfect your craft. Be around the office, be a sponge, always be ready.

General Session Mark Richt - HC Georgia - What are you looking for when you hire someone? 1. Competency - Can you get the job done? 2. Character - Is he the kind of role model I want around my kids? Is he tough to work with? Is he a good mentor to kids and other coaches? 3. Family Man - If he‟s got a successful marriage, that tells me he‟s got character. Kids need to see a loving husband and father. Want to have the same expectations with your players as your kids. Most of the kids will try to live up to your expectations. - We don‟t want to ruin a player‟s spirit by tearing them down. - “I can‟t guarantee you success if you persevere, but I can guarantee you failure if you quit.” - ‘The Hotseat’ - Time during training camp after a meal. Set a chair in front of the team, and the players talk about what it means to be a Georgia Bulldog, their path, what they‟re thinking about. What‟s said in the hotseat stays in the hotseat. “If you want a better job, apply enthusiasm to where you‟re at.” - „Why do I want to be a coach?‟ Ask yourself that all through your career. Coach Richt got cut from the Dolphins and the Broncos but still wanted to stay in the game, loved the competition and strategy. As time went on, the primary focus changed, and it became about the relationships with young men, and getting in the position to help somebody, in football and in life. - Encourage players to do community service during the summer. No matter where you‟re at, guys are there who need you. “How can I pour my life into the lives of these young men?” - Anger is a secondary emotion, the primary emotion is usually because they‟ve been hurt. - Character is what you‟re doing when no one is watching. - “How I know things are bad is when I go to church and hear, „Coach, we‟re praying for you.‟ Then we started 0-2 and people said, „Coach, we‟re fasting for you.‟” - Had a team meeting after an 0-2 start. When you‟re in a bad situation, a team meeting won‟t give you team unity, it will reveal to you whether or not you have it. - “What I do is not who I am.”

General Session Bill O‟Brien - HC Penn State - “I have a lot of respect for the coaching profession.” - People: When you‟re a HC, you have to surround yourself with high-character, no-BS people. You don‟t have the time for that in football. They have to be hard working and understand that it‟s not gonna be easy. - 1st thing when he got there was to make sure he had honest, open lines of communication with players. - On players: “Be hard on him, be fair with him, don‟t treat everyone the same. Be honest with them.” - Meet with your players as early as possible when you‟re a HC. - Talked to the team after the sanctions came out. “Think about what your relationships mean. I‟m not begging anyone to stay.” “I was myself and I was honest.” - Worked for some of the best (Mark Whipple, Ralph Friedgen, Bill Belichick). The one common trait between all these guys is that they would‟ve been themselves in that tough situation. Since the NCAA gave players permission to leave without a penalty, they knew that anyone still in that locker room was committed to Penn State. - “It‟s all about the guys you surround yourself with.” - To young coaches: Develop your beliefs early, don‟t wait for somebody to tell you what you believe in. Start writing it down now (Create your own HC Manual). - In winter conditioning, you could tell right away the guys who weren‟t gonna make it. - “Stop writing it down and just listen!” - Day one: Put together a flow chart w/ each person‟s job. Everyone in the building knows what their role is. - As a young coach, think about how you would want things done. Off time during the summer is a good time to sit back and review. PRINCIPLES OF THE PROGRAM 1. Football should be fun and fulfilling for the student athlete involved - Not all of football can be fun. We as coaches have to be at the cutting edge of eliminating the drudgery of football. They play music during practice, rotate the type of music, rap, country, etc everyday so that people always have at least one day where their type of music is playing. - Tries to play fast and get the team into a rhythm - Competitive drills - Paintball and other fun activities during camp and summer - These also worked as team-building activities 2. Football must be a part of the educational experience at Penn State 3. Football is played to win. We will never accept losing at Penn State. - We will learn from a loss 4. No individual in the program is ever bigger than the team/ program.

5. We will promote a team/ family atmosphere through loyalty and communication. 6. We will have a standard of performance for the players on and off the field - Life is too short not to have your family at practice, especially when you‟re not around 6+ months of the year. THE BLUEPRINT 1. Plan: Plan your work, work your plan 2. People: Surround yourself with good people 3. Placement: Make sure people understand their roles 4. Preparation: Give them opportunities to prepare for their roles. 5. Motivation: Every year is different! 6. Management: Provide leadership through planning, guidance, and honesty. 7. Morale: Treat everyone fairly. Nobody cares how much you know, until they know how much you care. - Started out working for Mark Whipple as the guy who made sure the camera lift was oiled and ready to work correctly. - “Let your coaches coach.” - A football game is broken down into three parts. - 1st quarter: Feeling each other out. - 2nd/3rd quarter: Making adjustments - 4th quarter: Situational football - Put your players in positions to win in practice. - Puts up new quotes in the locker room, a new message. That was 2012, this is 2013, it‟s a different team. KEYS TO SUCCESS 1. Best person they can be on and off the field. We have to be a team of character and discipline. 2. Best student they can be. PSU is a tough school. We need to strive to reach our academic potential. 3. Best athlete they can be. On the field, in the weight room. Strive to reach our athletic potential. 4. Make our own individual commitment to the team. Each man must sacrifice a little bit of his individuality for the sake of the team‟s success. 5. The will to prepare to win. Everyone involved must be prepared to do what is necessary to win. 6. Confidence through preparation 7. Superior Conditioning (Can win you 2-3 games per year)

THE MASTER COACH SERIES Phil Fulmer and Dick Vermeil Q1. Explain your philosophy about dealing with players DV - “You coach people to play football, you don‟t coach football. I enjoyed the relationship part of the job more than the rest.” PF - We all have a background that develops us. We wanted the football team to be a family in all the ways that it could be. - When I got the chance to be a grad assistant, I asked to work on the other side of the ball so I could learn defense. - Dick Vermeil worked for George Allen who hired him as the first special teams coach in pro football. Q2. What kind of assistants did you hire, what kind of relationships did you build? PF - We want guys who can manage themselves in all environments. DV - Always tried to hire a guy who knew a position better than he did. Allows you to learn and critique people. “Sid Gillman didn‟t so much coach football as he coached the coaches.” - Hire someone who knows more than you do, then allow them to be the best they can be and make them look smart. Q3. Defensive Philosophy DV - Whatever gave me the most problems, I tried to do on defense. Like man pressures, but not a big gambler in terms of weird or exotic blitzes. PF - Great D-Linemen. Very aggressive on scheme, was on the cutting edge of zone blitzes back in the mid 90‟s. Coach great players on defense. Q4. Offensive Philosophy PF - Run the football and control the clock, similar to Alabama. We changed based on the needs of the football team. - “Peyton wasn‟t very good, he was just well-coached.” - As a young coach, I paid attention to how the other positions were coached, and prided myself on being able to talk on the same level as the other position coaches. DV - “When I started out, I thought if you threw the ball you were a pussy.” - Had a great year, thought I was a great coach. The next year we lost a bunch of guys and found out I wasn‟t as good as I thought I was. Found out that players win games. Was never a big „scheme‟ guy. - Was told “You‟re spending too much time trying to gain four yards.” Always want to maintain the ability to run the football in relation to the ability of the QB. - Even in the NFL, you‟d be surprised how often you can break leverage on an NFL defense by shifting and motioning. - In the NFL, the OL guys are getting more and more critical, without them, the skill players aren‟t nearly as good. - Sid Gillman hated the WCO, it wasn‟t a vertical stretch offense. Q5. Philosophy on discipline. DV - Used to waste too much time disciplining things that made no difference in winning and losing games. Read a lot of WWII books written by guys who were there. - The Medal of Honor winners were often not the most perfect, procedural guys. They were usually the guys who drove everyone crazy.

- “Getting people to care is a helluva lot more important than standing at the door waiting to see if someone is a minute late.” - Most of the rules they have today are ridiculous. - Of all the guys we inherited year one in St Louis, we had nine left when we won the Super Bowl. PF - Let the position coaches and the players handle the small discipline problems. - Buy into the „family‟ philosophy. “You have a place here.” At the same time, you have to be able to cut ties. DV - We never brought the team to a hotel the night before a home game during the Super Bowl year in STL, never did it in KC either. Q6. Philosophy of Motivation PF - Established expectations very early on. Have to pick your spots. Keeping up relationships takes work everyday. DV - “Players today have an unbelievable tolerance for love and appreciation.” - “A coach should be an unending source of encouragement.” Players can sense where your heart is at. Q7. Creating ethics and Morals DV - “If you have integrity, nothing else matters. If you don‟t have integrity, nothing else matters.” - Tell the players “You only rent your locker.” - When it comes to discipline, if you say you‟re gonna do it. - Discipline the fundamentals and the technique. (NFL Fundamentals are disintegrating) PF - Problems are the same now that they were then. Bo Schembechler talked about it in 1972. He went to go listen to him speak as a fan in Chicago, after hearing him, decided he wanted to coach, right then and there. - Tom Osborne didn‟t talk very long about X‟s and O‟s, mostly about discipline and being a man. The team will follow either the good or the bad kids. Q8. Anything you regret? PF - “I regret they fired my ass!” - “I was a grinder and expected grinders around me.” - “Do a better job defining the job and not letting the game define you.” DV - Regret not slowing down. The grinding came from personal insecurity, “insecurity in my position.” Looking across the sideline and seeing you‟re coaching against Tom Landry or Don Shula can make you insecure. People told him to slow down, “because of my own insecurities, I wouldn‟t listen.” - “I regret leaving the Rams after winning the Super Bowl.” Q9. Something that can help the coaches - Wisdom, truth DV - “I believe in experience.” - “I learned an awful lot by having an office next to John Wooden at UCLA. He boiled everything simple down about winning.” - Spend more time getting the kids and coaches to be the best they can be. - Don‟t worry about keeping three good RBs happy, worry about keeping the best one happy. - John Wooden‟s practices were always very fast. Practice tempo, you can get used to moving extremely quick all the time - “You only scrimmage when you don‟t know what else to do.” - Jay Prothro - every practice was different. PF - Learn everything you can. You have to be a teacher at a lot of levels.

- Establish a philosophy about what you want to look like. - Figure out who the three teams you gotta beat are, and recruit to that.

Glen Caruso HC University of St Thomas F.A.M.I.L.Y. - “Forget about me, I love you” - “Coach the kid, not the scheme.” - Vision - Summation - Selflessness - Thoughtfulness - “I don‟t need you to be brilliant, I need you to be thoughtful.” - Mental Toughness - Positive Mental Outlook List of Favorite Books - “Big Russ and Me” (Tim Russert) - “Good to Great” (Jim Collins) - “The Talent Code” (Daniel Coyle) - “Art of War” (Sun Tzu) - “As a Man Thinketh” (James Allen) - “Psycho-Cybernetics (Maxwell Maltz) - “Talent is Overrated” (Geoff Colvin) - “They Call Me Coach” (John Wooden) - “Blessings of A Skinned Knee” (Wendy Mogel) - “Anne Frank: Diary of a Young Girl” (Anne Frank) - “I‟ve Got Things to do With My Life” (Pat Tillman) - “Huddles: Fathers, Sons, and Football” (Andrew Malcolm) - “No, Why Kids of all Ages Need to Hear It” (David Allen Walsh) - “I believe that we as a culture suffer from „Small Trophy Syndrome‟.” (Everyone gets a trophy in today‟s society) The Leader: Know You, Be You - The reason most people are average is because their self-awareness is subpar. - Make a list of your “Am‟s” and your “Not‟s”. Draw a line through the list of “Not‟s”, with the items below the line the things you REALLY need to work on. Coach Caruso’s House Rules: We Never Quit We Never Whine We Never Get Embarrassed

General Session Jimbo Fisher - HC Florida State - There are three seasons of coaching: Recruiting, Player Development, and Coaching - Your football team has a one-year life expectancy. We have to develop its attitude, character, very quickly. The most fun things are the ones who develop team chemistry off the field. - People say you don‟t change, that‟s partially right. The things you stand for never change, but the way you do business day-to-day has to keep changes. Ask anyone in the business world if they still do business the same way they did ten years ago. - Kids today have a sense of entitlement, a „Me-First‟ attitude. Take the „me‟ guys and turn them into „we‟ guys, develop this attitude in the offseason. - No matter what you do, or how much you achieve, you can NEVER arrive. Kids today don‟t understand that. 1. Create an Atmosphere Conducive to Success - As they develop, how does it help the players as they go? - Communication and honesty - “I‟ve never promised a player he‟ll play or he‟ll start.” They have too many people telling them what they want to hear (Friends, girlfriends), we as coaches have to be different. - The definition of success is consistent performance at a higher level over a long period of time. - You have what they want most. “We are here for them, they‟re not here for us.” We wouldn‟t have a coaching career if it weren‟t for the kids. - “When you leave Florida State, I want you to have two abilities: Accountability and Dependability.” Education is not as important as these two qualities. Education is a very opportunistic thing, not everyone has the chance to go to school, but everyone has the opportunity to develop accountability and dependability. - Most kids don‟t feel they have control over their own lives, which is why they make the decisions they do. They don‟t understand the power of decision making. Most decisions they make are based on the next five minutes. - Teach them to make a decision based on the next day, next week, next month, etc. It‟s a process. - Meet with every player every semester. Let‟s them know where they stand. - Most kids underestimate themselves. - Most coaches don‟t reinforce the positive, in turn, we don‟t give them confidence. - When he‟s had success in things he‟d never thought he‟d have success in, now he has trust in you, now you can coach him. - “Talent wins you games, character wins you championships.” - At FSU they use a point system for player behavior. Late to class = ½ point, missing a class = 1 point. 3 points and he sees his position coach, 6 points and it becomes a problem, he sees the Unity Council. - The Unity Council is made up of guys that reinforce the core values of your organization. Meet every Thursday. The greatest pressure kids face is peer pressure. It‟s much harder to lie to your teammates

about where you‟ve been and what you‟ve been doing, because they‟re with you all the time. When meeting with the Unity Council, it‟s just the players on the council, the player being disciplined, and an assistant strength coach who reads off the rules the player has broken. The player then has to sit there and explain why he is in trouble, and what happened. You have to empower players, they play a huge role in developing players. They set the punishments. After nine points, they see the HC, it‟s an automatic suspension. - Since he took over as a HC, he‟s never had to suspend a player, though some have gotten close. - “Until your players are accountable to each other, you don‟t have a team.” - “What are you going to do to reach the goals you‟ve set?” Teach them to set short term goals. Get them to focus on the process. “What am I gonna do daily to make this happen?” When they do well, brag on them, don‟t just punish them. - It‟s amazing how unconfident how most guys are in themselves. - They drug test guys 10-20 per week randomly. Everybody gets their „one time‟. Shows the players that you‟re not trying to „catch‟ them, trying to help them. 3 strike policy. If they don‟t wanna get help, you don‟t wanna have them on your team. - Every player coming in meets with a sports psychologist. Coaches see them too, getting them to buy in. They get a profile on the kid, find out what makes them tick. “Why waste a year trying to figure out what makes them tick if you don‟t have to?” - When a kid can‟t learn and he can‟t get confident, you‟ll demoralize them. If you haven‟t given them every chance to succeed, you‟ve failed them. - The more people you can get to interact with your program that you trust to get your message across, the better the kids will absorb it. - “You‟re never a great player until you affect the guys on your team in a positive way on a day-to-day basis.” - When a kid starts to have success in the classroom and as a person, his confidence grows. - During weight training, they try never to train in groups larger than 14-18 at a time, allows for more individual attention. This is harder on strength coaches, but better for the kids. - During offseason conditioning, don‟t be content with the status quo, don‟t always keep doing the same things you‟ve been doing. Give your kids something different to do, it doesn‟t matter what it is, so they can feel like they‟re doing something different than their opponents. Gives the kid confidence in the coach, and they will play harder for you. - Philosophy on rules: Don‟t give em a bunch of rules, they can‟t remember them all anyway. - The rules are simple: Don‟t embarrass yourself, don‟t embarrass this team, don‟t embarrass this university. - Create accountability anyway you can. What are you doing to reinforce it everyday? - “If everyone who comes into contact with your kids doesn‟t have the same mentality, you‟ll lose em.” - At the end of the day, it‟s all about infrastructure and what you do on a daily basis.

General Session David Shaw - HC Stanford THE ENVIRONMENT - That‟s what you‟re in charge of, the environment, the mood, feel, etc, as a HC. HIRING - “Hire good people and delegate.” If you have to micromanage everything, you probably hired the wrong guy. 1. Take your time. - Was struck by what the Colts said about Chuck Pagano when they hired him. Said if the Ravens had gone to the Super Bowl, they probably would‟ve hired someone else. If that‟s the right guy for your organization, you can‟t wait 14 days? The difference between hiring the right guy and the wrong guy is the difference between winning and losing. Coach Shaw is willing to wait a very long time, sometimes until after spring football, until he feels like he found the right guy. 2. My dad‟s quote- trust vs X‟s and O‟s - “When I hire somebody, it‟s gotta be somebody I trust.” Work ethic, personality, and motivation are extremely important. As long as we‟re on the same page, we‟ll get the right answers. 3. Value of the group interview - Chemistry - Find out as much stuff as possible about them. Tell us what you know, tell us what you like, tell us what you don‟t like. Look at the interactions. You can‟t win a lot of games if your staff can‟t get along. When you walk into the office in the morning, you gotta be fired up and excited about it. TEAM CULTURE - “Locker rooms win games.” - It doesn‟t matter what the coaches know, because on 4th and goal from the 2, coaches are still watching from the best seat in the house. 1. Recruiting- “Start as you mean to go on.” - The internet is making superstars out of high school kids before they ever play a down. “We don‟t talk to 3rd parties. If we can‟t get the kid on the phone, we don‟t recruit him.” - When you let a kid know right away what your expectations are, you‟ll know right away whether he‟s on board. - Don‟t have the biggest pool for recruiting, which allows them to get to know the kids better. You can‟t be buddy-buddy during the recruiting process and then become a coach once they get to campus. They won‟t play games with a kid. “If you‟re not serious about me, don‟t waste my time.” - Don‟t promise them more than a college education, if you do, you‟re doing them a disservice, and you‟re doing college football a disservice. “I‟m the adult in the relationship, and it‟s my job to act like it.” - “Nothing crawls up my spine like immaturity and wasted time.” 2. Stanford Academics - Mentally Tough Finishers - “Our academic standards are a strength for us. We don‟t take early HS graduations for the purpose of playing spring ball.” The kids who can handle the academic and admission process, the kids who play a playoff game on Friday night and take the SATs on Saturday morning, you don‟t have to worry about

those kids in the 4th quarter. 3. Everything is Competitive but not Combative - We don‟t need to fight in order to compete in practice. We don‟t encourage the kids to hate their opponent. When you hate your opponent, that‟s what leads to those bad decisions, those personal foul penalties in the 4th quarter. 4. Peer Pressure and Respect - Peer pressure is the greatest tool we have. Every team is the seniors‟ team, what will happen is what is allowed to happen. Strict „No-Hazing‟ policy. - Had a senior center, and told him they wanted him to take a more prominent leadership position on the team. He told them he wasn‟t much of a talker, and that was OK. All they told him was, “When someone on the OL doesn‟t do their job, they need to know you‟re pissed about it. - As a leader, and as a coach, you set a high standard for yourself, which in turn sets an example for others and holds them to the same standard. “It‟s our job as coaches to foster that type of environment. GAMEDAY - Play as a team, look as a team (with hints of individuality). Doesn‟t allow his players to get too crazy with the uniform, wear only one sleeve, etc. “You know how many bad football players look great? Wear two sleeves, there‟s a reason they come in packs of two.” - My sideline demeanor - “Players live in the moment, my job is to say, „what‟s next?‟” - “I encourage players to live in the moment, they have to use their emotions, not let their emotions use them.” Playing in the moment allows you to forget the mistake you made on the last play, not get satisfied with what you just did. - What your players need from you is consistency. - 2 things that drive me crazy: 1. Players give the team and the coaches anything less than your best. 2. When they do something disrespectful to their teammates. - Enforce it dispassionately, the player shouldn‟t think you enjoy it or you‟re out to get them. - “The game is too long, too many highs and lows to get wrapped up in a single moment. When we score, I start walking the other way talking to the coaches.” - “I spent nine years in the NFL, which is a big reason why I‟m not in a hurry to go back.” “The NFL players all know that if you make a play, you‟ve got 3-5 seconds of camera time.” They all discuss it amongst each other, and plan their celebrations. - When celebrating a big play, “I hate to see guys take ten steps away from their teammates.” Stanford practices group celebrations, talk about it. “We show our unity through celebrations.” They challenge the players after a big play: “How many guys can we get in the frame after a big play?” SOCIAL MEDIA - Tell the players all the time that athletes are not anonymous on Facebook and Twitter. - “Don‟t try to explain things to the media.”

- “Be a college kid, not a celebrity.” - “What you say affects team chemistry.” - Talking about players responding to opposing fans and others on Twitter: “Why get so upset over Twitter that you give someone that power to give them your ear?” - Tell them to “Hit pause before you hit send.” Sleep on it. It‟s too easy to send something right away before you really think about it. - “Twitter is to be used as a running commercial about how great your life is.” Don‟t dump your emotions all over Twitter. - EVERYTHING you do affects team chemistry and affects the environment. - “Success breeds success.” If you approach different things the same way, you‟ll have success. - “We set goals, but we concentrate on today.”

General Session Bill Snyder - HC Kansas State - First job was at a high school coaching football, baseball, basketball, track, bus driver, and taught spanish class (didn‟t know anything about spanish) for $3,600 per year. - “The thing that makes the true difference is the intrinsic values and the values we portray to the young ones.” - Came back to college football, not because of the football, but because of the people. - To the coaches trying to move up and get a better job: “Be where you are.” Did a lot of moving around early on, then “realized that I wasn‟t a very good coach.” Spent most of the time with one foot out the door. “Work hard where you‟re at.” - “I‟m a big believer in having a process.” - 1st thing I talk with young people about is surrounding themselves with people who care about you, not people who may be fun, but don‟t care. Be one of those people who cares, direct them to other people like that. - “There was a time in my young life when I said, „maybe this hard work isn‟t all it‟s cracked up to be.‟” - In order to establish foals you need to establish priorities in life. Once priorities are set, goals are easier to come by. Need a well thought-out, well-conceived goals, and a plan to reach those goals. - “We all have a goal we‟ve never achieved before, otherwise it wouldn‟t be a goal.” - Once you‟ve got the young person surrounded with people who care, then it‟s time to work hard. - 100% of people set some type of goal, 50% of people have a plan to get there, only about 10% actually achieve it. - Saw the movie „Lincoln‟, was all about perseverance. Had failed to gain public office seven previous times. Lost his fiance to an early death. - Walt Disney went bankrupt twice before he opened „Walt Disney Pictures‟. - Spielberg didn‟t get into his dream school - USC. Now the film school there is named after him. - “Find a way to improve every single day of your life.” “What do you want to improve on today? What can you do to improve?” - When Snyder got to Kansas State, there wasn‟t a single player on the team who had ever won a college football game. - Told the players: “We‟re not gonna assess your improvement based on the scoreboard. Are you improving every game? Everyday on the practice field?” - Tangible results come from intrinsic values and from applying them. - Young people have a lot of problems, a lot of insecurities, not sure how to handle them all. “These problems will exist throughout your life. If you don‟t have a problem, you‟re not paying attention. What matters is solving problems, finding solutions before problems arise.” - “Do not place limitations on your ability to succeed.”

- Know exactly what your priorities are. “If you choose to do this, will it help you achieve your goals? If yes, do it with all the enthusiasm you have, if not, why would you do it?” - “Invest yourself in that which is best for the program you‟re at. Invest in it 100%” - When coaching, be yourself. Tried to emulate John McKay and was a miserable failure. “Be who you are, I assure you it‟s good enough.” “Nobody knows how to be you better than you.” - Went to the administration at Kansas State on behalf of the teachers and professors, to get them raises. Stressed that the football team is working with the educators not against them. Set aside a suite at the games for the professors who wanted to come to the games. “The more you have with you, the less you have against you.” - Each assistant coach has a college within the university they are responsible for, use it to communicate with the educators. Keeps the faculty involved. Allows the players to have respect for those responsible for their education. - Each assistant, once a month, calls their player‟s parents, fills out a form what they talked about, what the response is. Involves the parents, sometimes you may end up educating the parents and helping them to become better people as well.

Football Game Analysis Michael Stoeber – mstoeber@nfl.jaguars.com (EMAIL HIM FOR A FREE PDF COPY OF HIS BOOK – „FOOTBALL GAME ANALYSIS‟) Director of Football Technology – Jacksonville Jaguars What data do you need to record? Everything? o Positives:Can print every possible report o Negatives: Time consuming First determine what you want in the end. o 79 different fields in the book, have used them all, but never at the same time. o Added and subtracted fields from the report on a yearly basis.

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INFORMATIONAL GROUPING FIELDS It is important to record “groups” as well as the fine details

DOWN AND DISTANCE GROUPING Purpose should reflect how a coach would think about it during a game. Plays should be able to exist in multiple groups. nd A growing trend in the NFL is to examine D/D by the previous play‟s result. (2 long after incompletion, etc) NOTE: NFL teams use „0‟ for „down‟ column to denote a 2 point conversion

MIX PLAYS 1 /2
st nd

down 1-6 that ARE NOT a part of the following situations are classified as „Mixed‟ 2 minute offense 4 minute offense Red Zone Coming Out

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FORMATION Grouping similar formations together so they can be studied is important Don‟t like generic terms like „doubles‟ for 2x2 sets Add personnel to your formation reports, calls similar looking formations different names depending on what personnel the offense has on the field. “See the forest for the trees” Reason you add specific detailed data fields, as well as a field for formation types. Have a formation naming system that covers 99% of all formations seen during a four year study. 23 different types of formations including: o Wildcat o WR/TE in backfield o OL in different spot Have multiple levels and groups to both see details and similarities

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PLAY DATA Play Type – 17 different play types (Covered in book in greater detail) o “I define run plays by blocking schemes, ball carrier, style of getting the ball to the ball carrier, location of the blockers.” Passes – 6 types o Quick

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o Dropback o Sprint o Playaction o Screen o Boot/Waggle/Roll A „trick‟ play is defined as anyone other than the QB throwing the ball ATTACK POINT field – Records the alignments of defenders to the side of the center the ball is being run, you can chart what runs are called against what fronts. Allows you to chart not just what they have ran in the past, but also what you think they may run against you. (I LOVE THIS IDEA)

SUMMARY Ask yourself what knowledge you need to record Develop your plan for breakdowns in the offseason, and communicate it to EVERYONE Evaluate what you‟re doing and see if you can make it better during the offseason Think of the big groups as well as the little details.

EXCEL: Things to research for breakdown purposes Formulas for „autocalc‟ Pivot tables Slicers Formula Keywords o „Nested IF‟ Statement o „And‟ + „Or‟ Statement PIVOT TABLES: Drop variables in TWICE to make a % in the „value‟ column.

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