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Monthly News Letter

MBA's B4U (Business News for You)

February 2013

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A Student's Initiative of Department of Management

Vol : II February 2013 Issue : I


My Best Wishes to
I had gone through the edition of the MBA's B4U (Business News for youth) Monthly News Letter published by the students of Aditya P.G. College. I found that it is very exhaustive and useful to the students to hone up their abilities. I appreciate the efforts of the team of MBA's and wish them all the best in their future pursuits.

Monthly News Letter

Aditya Management Department with a far sighted vision & purposeful mission to contribute to the prodigiously talented youth.

THE al tor i EDITOR'S PEN Ed my bliss toCHIEFgreatest glory of our Alma Master, It's present the

the Team of MBA's

This News Letter is the fruit of our creativity blended with equal participation and year long cooperation of one and all. We made it possible again through our conglomerate work This News Letter reflects the pride of our Aditya Institution. This News Letter is a milestone to show our achievements, & I feel privileged to be a part of this resplendent manifesto as its Chief Editor. I thank you all beloved readers and students of Aditya Management Department who have indeed put their heart & soul into making this News Letter a successful attribute to our college.I express my profound gratitude to the News Letter Advisory Committee comprising of our Honourable Chairman Sri N.Sesha Reddy, our Secretary Mr.N.K.Deepak Reddy, our Academic Coordinator Mr.B.E.V.L.Naidu, our Principal Mr.J.Nagendra Kumar, our Staff & Members of the Editorial Board & also our patrons for their incessant support & dedication for the grand launch of this year's News Letter. The entire credit of building of this News Letter goes to our Committee Members.






The edition acquaints you with innovative & thought How to Set-Up An Article Marketing Strategy for Your Business provoking articles, floridly collated, which cater to all your When you choose to create a business online, there are many internet marketing strategies you can follow. Using a variety of methods expectations & I assure you, the pleasure of reading. provides your business with the most benefit; article marketing is a G. RAVI KUMAR, P. VIJAYA perfect way to get started. DURGA & VINITHAJAIN When beginning your article marketing strategy, understanding there are specific processes to go through when you write the articles and then publish them online. The strategy behind writing articles is to increase your businesses credibility, your status as an expert, and SEO optimization. The objectives A corporate enterprise has been are to market your business, recognized as a "person" in law. It should write the articles, and lastly, also be recognized as a person in society. writing a resource box. A corporate takes birth and grows in Your articles should be of the response to needs and labours of various best quality you can stakeholders - entrepreneurs, managers, provide. To keep your workers, local community, larger society, readers interested, limit your buyers, suppliers and of course, the state. articles to no less than 300 Healthy survival and development words. As you write the depend on adequate nurturing by all articles, be sure to give the readers the information they are looking these stakeholders. for in a step by step guide of what they need to learn. Make your Responsibility should be clearly perceived and projected as article reflect the features and benefits of your product and so enticing responsibility and therefore be kept away from ideas of philanthropy, they have to have it, without obviously advertising your product. charity, generosity and the like. A corporate, as a citizen, should If you have the desire and determination to have a successful business, understand that its own well-being is inextricably linked with the well- you may wish to learn how to write the articles with skill and precision. being of all stakeholders. Its financial management as well as human Most importantly, write the articles on topics that you are educated resources should notionally cover all stakeholders. One pragmatic way on and related to your business. Be sure to keep a formal tone to of defining social responsibility is to allocate resources for material your articles, so you can maintain your sterling reputation as an expert and human investment BEYOND LEGAL OBLIGATIONS BEYOND OBLIGATIONS TIONS. in your industry. Additionally, make your articles informative and How far and how one should contribute to the short-and interesting. long-term welfare of employees, clients, suppliers, people in the You have caught the reader's attention with your article; the resource hinterland (especially those who supply human capital) and the wider box gives the reader the opportunity to obtain more information. A population? What can be done to build bridges of understanding resource box needs to bring the reader to your website. You need to and mutuality with various categories of stakeholders? How does create one last paragraph containing your information and why the one demonstrate a mindset which emphasizes interest in other beyond reader should click your links. Adapt the information in the resource the realm of self-interest? box to flow with your article. Finally, be sure to notate that any "Glass is half-full or half-empty - the classic paradigm difference which reproduction of your articles has to include your resource box; thus distinguishes an optimist from a pessimist is very appropriately creating back-link and increasing your popularity on the search engines. With the help of an Article Submission Software, you can easily submit applicable to India today.." CSR in Business:We are living at a time when the social context of your article to hundreds of article directories. business is being redefined. A globalised market place without When you incorporate an article marketing strategy to your business boundaries has emerged, stimulating unparalleled growth. CSRworld plan your traffic is increased; which in turn increases your bottom line. is an initiative of New Media Ventures.

Corporate Social Responsibility




J.MANIASHIKA Aditya P.G. Colleges, KKD.

Monthly News Letter

MBA's B4U (Business News for You)

February 2013

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To run a successful business you need a diverse range of business management skills. When you start your business it's likely that your responsibilities will include ;sales & marketing Accounts; Human resources; and Information technology (IT).How confident do you feel in your ability to manage them?It's a good idea to plan ahead of time how you're going to manage each area which may include delegating various functions to a business partner, undertaking additional training or contracting a specialist advisor such as a bookkeeper, graphic designer or merchandiser. Marketing, sales and promotion : Marketing is more than just selling and promoting your business. It's about identifying your customers and working out how to get them to purchase your product or service. Human resources : -Human resources is about managing and looking after your staff. If you're buying an existing business or taking on a franchise you may find that you've got employees to manage before you even start your business. Understanding business financials : -The primary objective of any business is to make a profit. Good financial management is essential to ensure your goal is achieved. The first step involves understanding your financial statements which is crucial to running a successful business. Communication and negotiation skills : -Business is all including customers, suppliers, employees and business associates. Developing your communication and negotiation skills will be invaluable in a range of situations from negotiating a supplier contract to dealing with a difficult customer. Knowledge of business legal issues : Starting a business can be full of legal potholes for the unwar y, whether its industr y regulation, tax requirements, industrial relations, business structures, negotiating a commercial tenancy lease or contracts with suppliers. There are many legal issues to be aware of, so before you start a business, it's a good idea to engage a lawyer to advise you in these areas. Logistics expert : - Logistics is about managing the procurement, supply and maintenance of products and operational goods. One of the major concerns for a business owner is stock control and there are many different approaches and programs to stock management.


Donna Stevenson takes us on a journey through the five Stages of the Customer Satisfaction Practices Continuum.. Delivering consistent and reliable customer service can be a challenging task and sometimes, it seems like a nearly impossible task. With all the communication vehicles available to our customers today, the bar on customer service delivery has been raised. Customers' expectations are high, particularly as they relate to response time-how quickly you respond to their needs, questions, issues and concerns. However, we can manage the customer experience by creating a customer service plan that aligns well with our business management and growth plans. Here is an overview of the five stages on the continuum and the steps to take to create a better customer experience: 1. Minimize hassles by keeping your customers under control The focus is on fixing things for customers involving occasional acts of exceptional customer service. The business owner is interested in pursuing short term results as the business is most likely volume driven. 2. Manage discontent by listening to the customer voice The focus is on creating and maintaining a customer service vision. The customer's voice is part of the business planning undertaken by the company. 3. Link employees to customers by empowering both customers and employees The focus is on pleasing the customer by building customer trust. There are customer enabling systems and processes in place and the employee has the information they need to build good customer relationships. 4. Promote community by creating a sense of community with your customers There is a high level of customer touch. Customer needs are anticipated and you are focused on becoming the 'best' leader in customer satisfaction. At this stage, you are able to bring like-minded customers together and they help you to grow your business. 5. Build a customer-focused culture where everyone knows what to expert and is constantly delighted Focus is on both the employee front line as well as the customer and the customer's customer. There is a well developed and defined balance between profitability and customer loyalty.



Will the Supreme Court please clearly define the term "freedom of speech" once more, in the wake of the Shaheen Dhada case? This article is not about Shiv Sena bashing, because enough people are doing that; and personally, I can't imagine how Mumbai could have possibly had a normal day on the streets when two million of its citizens were genuinely mourning the death of the Shiv Sena supreme , Balasaheb Thackere was a key reason why, even without a formally announced band. In fact, before I get into the main article let me also first say a few things about the Mumbai bandh and the Balasaheb legacy of absolutist fear. Yes, post his death, the fear factor was surely there... and there was a total bandh in Mumbai.; they have seen all bigwigs from Omar Abdullah, Mamata Banerjee, Naveen Patnaik, Prafulla Mahanta, M. Karunanidhi, Chandrababu Naidu, Ram Vilas Paswan to J. Jayalalithaa - change sides from being BJP allies at one time, while Balasaheb, along with the Akali Dal, remained their only constant partners. Thus, his cult following has quite strong reasons, and it's a fact that the so called secular media has been harsher about the Shiv Sainik goons than about the Samajwadi and so called secular Marxist goons. Having said that, it is shocking how a professor can be arrested in Bengal for forwarding a cartoon on Facebook; how a cartoonist can be arrested for making a cartoon on the government; and unbelievably, how a young girl - Shaheen Dhadha - can be arrested for posting something as basic as: "With all respect, every day, thousands of people die, but still the world moves on. Just due to one politician died a natural death, everyone just goes bonkers. They should know, we are resilient by force, not by choice. When was the last time, did anyone showed some respect or even a two-minute silence for Shaheed Bhagat Singh, Azad, Sukhdev or any of the people because of whom we are free-living Indians? Respect is earned, given, and definitely not forced. Today, Mumbai shuts down due to fear, not due to respect.[sic]" - while another girl can be arrested for liking the post! Shameful! Disgusting! Dictatorial. At one point of time on Google, when you searched the word 'idiot', the name of 'George Bush' used to pop up on the first page. And why not? When he or Obama become the president of the United States, there are about 48% of Americans who are against them from mild to extreme haters of their personality, policies, cult, and ideologies. And when these individuals go on the net and abuse, it's only logical that even the president of the most powerful nation becomes the most abused man on the internet. Same is the case with WalMart, the largest corporation in the world; and the most abused one too. Our iniquitous politicians need to type " BarackObama Jokes" on any search engine once to see how tolerant that man must be, a gentleman who is the President of the United States And it's this virtuous ability to never bother about who says what and the incumbent ability to keep doing great work and winning over more and more people and customers that make an Obama , a Bush, a Samsung and a Wal-Mart what they are. In fact, these are the greats who use all the disparaging criticism to their advantage by searching out the real areas for improvement. ARTICLE BY

Backseat Leaders: 10 Ways to Lead Change


The Global Economy has turned the rules of leadership upside down and shaken them vigorously for good measure. Where there was once a fairly defined hierarchy-Boss A tells Worker B what to do and B does it-there's now a flat landscape where everyone is expected to take the reins as needed. That means if B has an idea-a way to make a process more efficient or a new way to get customer feedback-he or she is allowed, even expected, to make it happen. Being an advocate for change, regardless of where you fall in the organizational chart, can put you in the position of being a team leader-and someone who has great career potential. If you'd like to start sparking positive change within your organization read on for ten ways to be proactive: Align individual priorities with organizational goals. Learn to live with ambiguity. Understand your leadership style first Change what you can change: yourself. Influence what you can't change: others. Become an early adopter and ally for change Create a community of peers. Help other employees cope with change. Encourage communication among your peers Believe in the change and speak up. everyone is now a leader. This is great news for entrepreneurially minded employeesbut it does pose a challenge for an employee who wants to create change but doesn't "officially" run the show. It can be more challenging for employee-led grassroots movements to spark change, but it can be done. While you may not have the long term resource commitment your boss does, you can still be proactive-and successful-if you have a clear vision and a firm


T.MADHURI Aditya P.G. Colleges, KKD.

Monthly News Letter

MBA's B4U (Business News for You)

February 2013

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The Kingfisher Airlines financial crisis refers to a series of events that led to severe disruptions within Kingfisher Airlines. Ever since the airline commenced operations in 2005, it has been reporting losses. After acquiring Air Deccan, Kingfisher suffered a loss of over INR1,000 crore (US$182 million) for three consecutive years. By early 2012, the airline accumulated losses of over INR7,000 crore (US$1.27 billion) with half of its fleet grounded and several members of its staff going on strike. Kingfisher's position in top Indian airlines on the basis of market share had slipped to last from 2 because of the crisis. Start of the crisis:The start of the crisis was the freezing of the bank accounts of the airline by the Income Tax Department. Following are the year by year financial results of Kingfisher Airlines, all values are depicted Indian Rupee (INR) Core except EPS, which is in plain INR.
# Total 01 02 03 04 05 06 07 From Apr-05 Jul-06 Jul-07 Apr-08 Apr-09 Apr-10 Apr-11 To Jun-06 Jun-07 Mar-08 Mar-09 Mar-10 Mar-11 Sep-11 Months 78 15 12 09 12 12 12 06 Total Income 25,794 1,352 2,142 1,546 5,577 5,271 6,496 3,410 Cost 31,754 1,689 2,562 1,734 7,186 6,918 7,523 4,142 Net Profit -5,960 -337 -420 -188 -1,609 -1,647 -1,027 -732 EPS -68 -42 -11 -55 -54 -16 n/a


Project portfolio management is all about doing the right projects,managing resources, prioritizing or terminating tasks in order to deliver high productivity and survive this economically challenged, risky environment. Let us learn more about the various aspects of project portfolio management and their related tools. The act of evaluating, directing and selecting the process, resources, methods, technology, budget and time is termed as project portfolio management (PPM). This process is followed by the PPM officers and managers in every organization. Project portfolio management is a term used to describe the different approaches towards treating the various processes in project management as a part of a project investment portfolio. These concepts were borrowed from established portfolio optimization methods such as the Options Theory, Modern Portfolio Theory and Applied Information Economics from the financial information sector. Objective: To identify the fastest, cheapest and the most suitable approach in optimizing the use of resources, finances and time To organize activities in order to achieve the management's set goals The project portfolio management concepts are quite similar to the IT project management concepts. They are also considered to be a part of the corporate portfolio management concepts, and thus can be used by any corporate segment or group, effectively. Functions of PPM Tools: How to allocate the right resources during crisis? The management usually adopts a formalized format in order to track, allot and manage the set projects and resources in such a given scenario. This is when the project portfolio management tools actually come into picture.

Various PPM tools are used to measure the performance of all the different projects within the organization. Apart from performance analysis, these PPM tools can also help the organization objectively decide things such as: with all 18 lenders agreeing to cut interest rates and convert Whether or not the project is contributing to the overall achievement of the organization part of loans to equity. Lenders have converted INR650 crore
completed restructuring INR8,000 crore (US$1.46 billion) debt, (US$118.3 million) debt into preference shares which will be converted into equity when the airline lists on the Luxembourg Stock Exchange by selling global depositary receipts (GDR). Shares will be converted into ordinary equity at the price at

Debt recast:

In Nov 2010, Kingfisher Airlines has

Which are the projects in the portfolio that are interdependent? Whether or not the project will deliver the desired objective All these factors are measured in terms of a cost-benefit analysis.

One of the PPM tools which is quite popular is the use of decision tree in formulating which the GDRs are sold to investors. business decisions regarding project management. This is very popular, especially with Arrest Warrant against Chairman Mr. Vijay Mallya : the higher management. The decision nodes in the decision tree use multiple options that optimize against a constraint.
On October 12, 2012 a Income Tax court in Hyderabad issued Vijay Mallya in a case of cheques bouncing filed by GMR Hyderabad International Airport Ltd (GHIAL). The case pertains a non bailable warrant against Kingfisher Airlines and its chairman

Features of PPM Tools:Based on the points mentioned above, we can compile a list of the various features which a PPM tool should ideally provide. They are:

Project evaluation: The project evaluation method needs to be streamlined, to bouncing of cheques worth Rs 10 crore issued by Kingfisher systematized and organized in a proper fashion, in order to ensure that the project Airlines to GMR as Hyderabad airport charges. GMR Hyderabad evaluation becomes a smooth and comprehensive process.
International Airport Ltd, which manages the Rajiv GandhI

Resource planning: As seen before, resources of an organization are always finite. It doesn't make sense for any organization to plan a project portfolio which goes court in Hyderabad and filed a case against Kingfisher for beyond the limits of the resources which they have. ARTICLE BY
International Airport, had earlier moved the Nampally criminal dishonouring four cheques worth Rs 10.5 crore.


Latest Wood Smoke News:

Wood smoke Issues

Burning solid fuel yields particulate pollution - solid particles smaller than a red blood cell which have been implicated in 30,000 deaths in the US and 2.1 million deaths world wide per year. . "Particulate pollution is the most important contaminant in our air. ...we know that when particle levels go up, people die1. " Indeed, wood smoke is chemically "Each year, smoke from wood stoves and fireplaces contributes over 420,000 tons of fine particles throughout the country - mostly during the winter months. Nationally, residential wood combustion accounts for 44 percent of total stationary and mobile polycyclic organic matter (POM) emissions and 62 percent of the 7-polycyclic aromatic hydrocarbons (PAH), which are probable human carcinogens and are of great concern to EPA."3 The Wood Smoke Issue: Comparison of Fuel Emissions All combustion results in very fine micro particulates and there is no safe level of this asbestos sized, dangerous air pollutant. Solid fuels, such as pellets and especially wood, produce many orders of magnitude more smoke & fine particulate air pollutants than cleaner fuels.

March 9, 2009 - Connecticut Legislature considers HB6616 An Act Establishing Wood Smoke to be a Public Nuisance Let us emphasize Climate Neutral rather than Carbon Neutral because S m o k e definitely harms the climate. Since the high costs of energy is an important reason that causes wood burners to burn. We suggest that you understand and support the Energy Initiative by Al Gore. EPA Report showing that certified wood stoves deteriorate over time.

K.S.S. PRIYANKA Aditya P.G. Colleges, KKD.

Monthly News Letter

MBA's B4U (Business News for You)

February 2013

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Artos was started in the year 1912.Firstly it was started as a soda hub. Later in 1930 he installed an automated machine and converted soda into drink.In 1955,artos imported the required equipment from abroad.Artos was running successfully from the last three generations. He believed that instead of focusing on the saturated urban markets,one has to focus on rural untapped market.The main stratergy behind it is low price.He believed that the rural customers are price conscious.He released his artos in various fruit flavours to offer the customers a wide variety of options. ARTOS was successfully running for the last 95 years. He was interested in his business right from his child-hood. He continued his ancestral business run by his father and grandfather. He was a savior of 100`s of employees with an annual turnover of 15-20 crores.presently he is planning to release the soft drinks in orange and mango flavours through pet bottles. since his drinks are sold in rural areas so he does not have any competators.He faced many problems in finding the distribution members and promoting the drinks initially.He believed in tactical approach in running the business. He also provide no. of internships programmers for professionals .apart from his business outlook he also believed in social responsibility campaigns like educating poor people and charitable donations to physically mentally challenged people. His aim was to transform his company into a multi-national company. He advised the management to develop additional qualifications apart from academic excellence. His soft drinks were successfully distributed in 3 districts. This is successfully done because of a best supervisor and co-ordination between employees and managers and distributors. Interview by


The jet has set back the jeweller by Rs 30 crore. Flying itself costs nearly Rs 50,000 an hour and annual maintenance costs run up to Rs 2.5 crore. These are peanuts for Kalayanaraman because he heads a Rs 8,500-crore group. More importantly, he is able to run his business efficiently. "Time is money," he said. Buying Principle It is the same principle that makes business jets a lodestone for companies, according to Rohit Kapur, president, Business Aircraft Operators Association: "Money doesn't matter to people like Mukesh Ambani and Ratan Tata. What is it that money can't buy them? It is time." For an Ambani or Tata, two days are worth at least millions of dollars, says Kapur. As there are many Kalayanaramans, if not Ambani `s, in India and with their tribe increasing manifold, corporate jets should be enjoying a stupendous growth. They did. The number of business aircraft grew at a steady clip of 1015% from 2002 to 2005. In 2006, growth peaked to 26%. More and more Indian companies were then expanding aggressively, says Kapoor. The new generation of business leaders understood how they could use business aviation as a growth tool, he says. But the halcyon days were short-lived. In 2007-08, growth fell to 10%. "Once, the government imposed an import duty of 25% on acquisition of aircraft. The next year, the world economy collapsed. India was not affected but the sentiment became weak." To make matters worse, some companies came under government gaze for evasion of import duty on aircraft. Today, there are nearly 700 business aircraft in India. It is by no measure a small number because India is home to the second-largest business jet fleet in the Asia-Pacific. Yet, a sizeable part of this fleet is made up of helicopters. ARTICLE BY


1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Which vehicle to its name from the fact that it was made to be used for general purpose ? Who invented Jeans ? Which Company owns Hotmail the internet based e-mail system ? Which was the first company formed to manufacture motor cars ? Which company was formerly known as computing tabulating recording company ? Which drink was named by its inventor after rejecting the first six names that were offered ? What does CNN Stands for on the TV or Internet ? What was first country to issue postage stamp ? Lending her name to a famous brand, who was the Greek Goddess of Victory ? What in the USA is the name of the Central Bank ? Which Japanese electronic firm is named after a word meaning sound ? What brand name did the Maharastrian Entrepreneur Kaka Dandekar, Coin after seeing American Cigarettes add in 1930 ? 1. Jeep, 2. Levi Straus, 3. Microsoft, 4. Daimler, 5. IBM 6. 7-UP, 7. Cable News Network, 8. Great Britain 9. Nike, 10. Federal Reserve, 11. Sony,12. Onida

Marketing Strategies and Tactics

Innovative and creative marketing strategies can help the business to generate a lot of revenue and sales. Read on to know some of the most effective of marketing strategies and tactics, implemented by businesses these days. If you want to know what are marketing strategies and tactics, and why do organizations spend so much of their time, effort and money on coming up with them, the answer is quite simple. The aim of any business is to generate profits, and marketing strategies do exactly that, i.e. they help in generating more business and revenue for the business. Marketing strategies are devised not only with regards to selling and promoting a product, but also about the kind of customer service that the organizations will provide. Below is a list of some of the most successful marketing strategies and tactics, which businesses have been implementing in today's modern, competitive business scenario, to earn revenues and to keep the competition at bay. Effective Marketing Strategies and Tactics: Build Relationships: People are very important in business, whether they are customers, suppliers or employees of the organization. It is not only necessary to form relationships with one's customers so that they come again to make repeat purchases, but also with the employees and all other people that the organization comes in contact with during its working, so that the organization has a positive word of mouth in the market. Differentiate from Competition: One of the most successful of marketing strategies and techniques is to create your own identity, which is totally different from the rest of the competitors. A good way to do that is to stay ahead of the competition by offering innovative, technologically advanced products. For this, a business' market research should be very strong, so that change is anticipated in advance and action taken accordingly. Creative Advertising Campaign: The advertising campaign should be such that it highlights all the advantages and strengths that a company's product and services have over the one's offered by competition. The unique selling point, also known as USP of the business can be something like an excellent after sales service or a guarantee period which is much longer than what is offered by competition. This should be creatively stressed upon in the marketing and advertising campaigns. Offer New Products and Schemes; A very commonly used, at the same time most effective of marketing tactic, used by many businesses today is to offer new products as well as new schemes to customers from time to time. When a business introduces new products in the market, its customer base increases when new customers purchase this product. At the same time, when old customers see some new innovative features in the latest product, they make repeat purchases too. This increases the sales volume as well as revenue for the business. Another way to increase sales, is to offer some new schemes at festival times or during the holiday season, such as one product at fifty percent discount on another one, especially if the business has some unsold stock of goods lying beforehand. Marketing Strategies and Implementation; For successful marketing strategies and solutions, the strategy should be set in such a way that it is very realistic and measurable. set. Proper formulation as well as appropriate implementation of strategies is equally important for them to be truly successful. This however does not end here. Post their implementation, measuring how successful they have been in generating revenue and sales, helps in the formulation of marketing strategies for the next year.


29 Students are successfully placed in Siva Shakthi Group of Companies, A campus placement organised by Aditya College. Students have participated in the cultural, sports, management games organised by Department of Management Studies.

G.MANOGNYA Aditya P.G. Colleges, KKD.